integrating beyond the ecommerce engine preparing for the new face of ebusiness

Integrating Beyond the Engine:Preparing for the New Face of eBusiness

About Perficient

Perficient is a leading information technology consulting firm serving

clients throughout North America.

We help clients implement business-driven technology solutions that

integrate business processes, improve worker productivity, increase

customer loyalty and create a more agile enterprise to better

respond to new business opportunities.

Watch this webinar replay at Perficient.com/Webinars

PRFT Profile

Founded in 1997

Public, NASDAQ: PRFT

2009 Revenue of $188 million

16 major market locations throughout North America— Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver,

Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, Philadelphia, San Jose, St. Louis and Toronto

1,300+ colleagues

Dedicated solution practices

~450 enterprise clients (2009) and 85% repeat business rate

Alliance partnerships with major technology vendors

Multiple vendor/industry technology and growth awards

Perficient brings deep solutions expertise and offers a complete set of flexible services to help clients implement business-driven IT solutions

Our Solutions Expertise & Services

Business-Driven Solutions• Enterprise Portals• SOA and Business Process

Management• Business Intelligence• User-Centered Custom Applications• CRM Solutions• Enterprise Performance

Management• Customer Self-Service• eCommerce & Product Information

Management• Enterprise Content Management• Industry-Specific Solutions• Mobile Technology• Security Assessments

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Perficient Services End-to-End Solution Delivery IT Strategic Consulting IT Architecture Planning Business Process & Workflow

Consulting Usability and UI Consulting Custom Application Development Offshore Development Package Selection, Implementation

and Integration Architecture & Application Migrations Education

eCommerce System Context

‘Traditional’ eCommerce

Transaction engine / shopping cart solution

Point-to-point integration

Inventory & Pricing

Order & Order Status

Shipping & Tax

Payments, etc.

External / 3rd Party Integration

Marketing & Campaigns

Reporting

OMS / WMS

Merchandising, etc.

eCommerce

TaxIntegration

Tax Calculation

Order Management

SystemOrder Details

SearchProvider

Store Locator

Web Analytics

Analytics

Mass Mail

Event Based Mail

EnhancedVisualization

Content

CDN

Edge Cache

GCProcessor

WMSPayment

Order Status /Order Confirm

InventoryManagement

InventoryUpdate

ReportingSystem

Demand Data

3rd Party CustomerDatabase

Gift Card Redemption

Settlement

MQ

Fulfillment Order

Fulfillment Response

POS

Store Fill Orders

WeeklyCustomer File

SearchResults

Know-where

Data Feed

About Us

FedexTracking #

Store Master

Store Results

Merchandising

Product File

CSR

CancelOrder

InventoryUpdates

InvestorRelations

Customer Data

Store Fill Orders

PaymentProcessor

AuthorizationSales Audit

Transactions

Transactions

DataWarehouse

Transactions

Collaborative and Integrated eBusiness

Enterprise Context Platform capabilities overlap

Front End

eCommerce

Portal

Hybrid

Search

External / 3rd party

eCommerce

Hybrid

Content / Product Management

eCommerce

ECM / WCM

Hybrid

Reporting / Analytics

eCommerce

3rd Party

Search

Identify Solution Domains

Solution Domains

Holistic View of eBusiness

Requirements intersect multiple domains

Platform assessment for a Domain based on core capabilities and requirements alignment

Technical and business processes are evaluated across functional areas (not through a confined domain view)

Requirements Category eCommerceProduct Configurator ECM

Master Data Management

Application Aggregation

Collaborative Workspace

Identity/AccessManagement CRM

Architecture x x x x x

Admin/Technical Operational Tooling x x

Performance and Scalability x x x x

Business Models x x x x x x

Business Management Tooling x x x x x

Customer Service x x

Data x x x x

Development and Testing x x x

eCommerce Capabilities x x x x

Marketing x x x x x x

Non-Functional Requirements x x x

Reporting & Analytics x x

Systems Integration x x x x x x x

Designing a Holistic Solution

• Core System Capabilities

• Identify and understand core capabilities, strengths, and weaknesses of each platform

• Ex. eCommerce provides Analytics capabilities

• What are my business requirements for analytics?

• Are they satisfied by the out-of-box capability? What are the limitations?

• Perform a capabilities gap assessment against requirements

• Leverage out-of-box capabilities

• Have you explored alternate out-of-box approaches to achieve the same result?

• Reduce customization will make future migrations a lot simpler

• Identify synergies across platforms

• Can you streamline data flow and consolidate data into a single interface?

• Ex. Analytics – Can coremetrics provide an aggregate view of analytics across your entire site (Import data from other systems – Search, 3rd Party Marketing, etc.)

• Is there a hybrid approach that would better align with business and technical requirements?


• Solution Domain: Master Data Management

• Which is the real system of record?

• Will data be manipulated across multiple systems?

• Is synchronization across systems required? Unidirectional / bi-directional?

• Solution Domain: Content Management

• Define content!

• Are you looking for Web Content Management, Enterprise Content Management, or both?

• How can I leverage Marketing and Promotion content in eCommerce while managing my core product content and merchandising in a WCM solution?

• Identify and Analyze Solution Domains

• Search

• Business Intelligence

• Governance

• MDM

• BPM

• BRMS

• Identity / Access Management

• Application Aggregation

• Others

What about Business Process Impact?


• What does a Holistic Solution really mean?

Holistic Solution - Vision

Project Deliverables

Business Key Moves

Corporate Strategy

Holistic Solution - Process

To Be As-Is Data

Gap Analysis

Holistic Solution - People

Jake Parker the Illustrator of the Map of Dr. Suess’ Whoville said it best when he explains the process for creating this drawing!

Agent 44 An Art Blog by Jake Parker Jan. 27

People


• buildings first…..

People


• Then the Whos: Identify the Roles


• Alignment is key!


Q & A

Daily unique content about content management, user experience, portals and other enterprise information technology solutions across a variety of industries.

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Next Month

From sense and respond…to predict and act! Predictive Analytics: The Next Wave in Business Intelligence

Webinar Date: Thursday, October 28, 12:00-1:00 PM CT

• Do you want to capture information about customers, prospects, employees and more?• Are you able to predict behavior, preferences and future performance?• Can you act in real-time or ahead of a potential issue?

Making crucial business decisions based on intuition and gut feeling informed by personal experience is no longer sufficient. Successful businesses are moving away from this ‘sense and respond’ decision-making approach to Predictive Analytics that allow you to predict potential outcomes and change course ahead of potential issues.

Join us as we discuss how Predictive Analytics enables decision makers to predict future events and proactively act on that insight to drive better business outcomes and deliver the insight needed to answer key business questions.

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