Eileen Webb Director of Strategy & Livestock
@webmeadow
April
302015
Integrating AccessibilityPlanning Content for Everyone
What kinds of impairment affect web use?
Cognitive
Hearing
Vision
Motor
What kinds of impairment affect web use?
Cognitive
Hearing
Vision
Motor
What kinds of impairment affect web use?
Cognitive
Hearing
Vision
Motor
What kinds of impairment affect web use?
Cognitive
Hearing
Vision
Motor
https://www.flickr.com/photos/orinrobertjohn/2700192461
Your users are average people. Average people have disabilities.
Guiding Principles
Weave it in from the beginning
Progress, not perfection
Normalize accessibility
Accessibility is an intention,
not a goal
No, smaller.Start small.
Guiding Principles
Weave it in from the beginning
Progress, not perfection
Normalize accessibility
handicapped ramp for
wheelchair people who
can’t use their legs
https://www.flickr.com/photos/sass_face/3482842283
handicappedramp
wheelchair people who
can’t use their legs
ramp
https://www.flickr.com/photos/sass_face/3482842283
Guiding Principles
Weave it in from the beginning
Progress, not perfection
Normalize accessibility
There’s never budget to go back and fix things later.
These are not other users. These are your users.
https://www.flickr.com/photos/orinrobertjohn/2700192461
Content accessibility Put attention on the
worst things first
The simplest answer is the best one:
transcripts
https://www.flickr.com/photos/whoisstan/1420520410
It’s not ready for the website until there is a transcript
Fake a transcript from: notes -
scripts - writeups -
A short list of people who sometimes prefer to read:
• user in a noisy place
• user in a quiet place
• English as a second language user
• low-literacy user
• user with a limited data plan
• low-bandwidth user
• user with a hearing aid
• you
• me
• your mom
• googlebots
PDFs are pictures
https://www.flickr.com/photos/70251312@N00/15109605986
PDFs are (now) pictures + code
https://www.flickr.com/photos/70251312@N00/15109605986
Even the best PDFs aren’t mobile friendly
https://www.flickr.com/photos/rhinman/3147733757
17% of adult Americans use their phone as their primary
internet access
50% of low-income
households use their phone as
their only internet access
Visually- or hearing-impaired
are 3 times as likely to live below the
poverty line
17% 50% 3x
Create your PDFs from
digital source (not scans)
Learn to use Styles, and use them
semantically
Run Acrobat’s accessibility
wizard
So wild it just might work:
document summaries
https://www.flickr.com/photos/whoisstan/1420520410
Help your users find your stuff
Taking accessibility back to work
Be the person
who talks about it
https://www.flickr.com/photos/whoisstan/1420520410
Accessibility has always been
your job.
Eileen Webb Director of Strategy & Livestock
@webmeadow
April
302015
Thank you!