integrating accessibility: planning content for everyone by eileen webb (now what? conference 2015)

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Eileen Webb Director of Strategy & Livestock @webmeadow April 30 2015 Integrating Accessibility Planning Content for Everyone

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Eileen Webb Director of Strategy & Livestock

@webmeadow

April

302015

Integrating AccessibilityPlanning Content for Everyone

What kinds of impairment affect web use?

Cognitive

Hearing

Vision

Motor

What kinds of impairment affect web use?

Cognitive

Hearing

Vision

Motor

What kinds of impairment affect web use?

Cognitive

Hearing

Vision

Motor

What kinds of impairment affect web use?

Cognitive

Hearing

Vision

Motor

https://www.flickr.com/photos/orinrobertjohn/2700192461

Your users are average people. Average people have disabilities.

Guiding Principles

Weave it in from the beginning

Progress, not perfection

Normalize accessibility

Accessibility is an intention,

not a goal

No, smaller.Start small.

Guiding Principles

Weave it in from the beginning

Progress, not perfection

Normalize accessibility

handicapped ramp for

wheelchair people who

can’t use their legs

https://www.flickr.com/photos/sass_face/3482842283

handicappedramp

wheelchair people who

can’t use their legs

ramp

https://www.flickr.com/photos/sass_face/3482842283

Guiding Principles

Weave it in from the beginning

Progress, not perfection

Normalize accessibility

There’s never budget to go back and fix things later.

These are not other users. These are your users.

https://www.flickr.com/photos/orinrobertjohn/2700192461

Content accessibility Put attention on the

worst things first

Video Audio

The simplest answer is the best one:

transcripts

https://www.flickr.com/photos/whoisstan/1420520410

It’s not ready for the website until there is a transcript

Fake a transcript from: notes -

scripts - writeups -

A short list of people who sometimes prefer to read:

• user in a noisy place

• user in a quiet place

• English as a second language user

• low-literacy user

• user with a limited data plan

• low-bandwidth user

• user with a hearing aid

• you

• me

• your mom

• googlebots

PDF

PDFs are pictures

https://www.flickr.com/photos/70251312@N00/15109605986

PDFs are (now) pictures + code

https://www.flickr.com/photos/70251312@N00/15109605986

Even the best PDFs aren’t mobile friendly

https://www.flickr.com/photos/rhinman/3147733757

17% of adult Americans use their phone as their primary

internet access

50% of low-income

households use their phone as

their only internet access

Visually- or hearing-impaired

are 3 times as likely to live below the

poverty line

17% 50% 3x

Create your PDFs from

digital source (not scans)

Learn to use Styles, and use them

semantically

Run Acrobat’s accessibility

wizard

So wild it just might work:

document summaries

https://www.flickr.com/photos/whoisstan/1420520410

Help your users find your stuff

Taking accessibility back to work

Be the person

who talks about it

https://www.flickr.com/photos/whoisstan/1420520410

Accessibility has always been

your job.

Eileen Webb Director of Strategy & Livestock

@webmeadow

April

302015

Thank you!