1Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved.

Integrated Water Management ProgramAutomotive & Farm Equipment Sector

Harshvardhan NawatheHead CSR & Ethics

23rd July, 2016

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Water is a valuable and depleting resource

Agriculture is dependent on water

Govt. of MP was open to PPPs for an IWMP

Why Watershed?

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Promise Statement

Be a Top 10

Global

Automotive

Brand

Automotive Sector

Delivering

Farm Tech

Prosperity

Farm Equipment Sector

Be among the

50 Most

Admired Global

Brands

Mahindra Group

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Core Values

ACCEPTING

NO LIMITS

ALTERNATIVE

THINKING

DRIVING

POSITIVE

CHANGE

BRAND PILLARS

CORE PURPOSE

CORE VALUES

Professionalism │Good Corporate Citizenship

Customer First │ Quality Focus │ Dignity of the Individual

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To restore the ecological balance by harnessing,

conserving and developing degraded natural resources

such as soil, vegetative cover and water.

Objective

Ridge to Valley Approach

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Approach

Core Work

Soil and Water conservation

Productivity Enhancement

SHG Formation and Livelihood Development

Capacity Building of Stakeholders

Integrated Village Development Work

Micro Irrigation

Health and Sanitation

Drudgery Reduction

Repair of Structures and use of Renewable Energy

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Project DetailsParameters Damoh Hata Bhopal Total

Project Area (Ha) 9,660 4,815 12,140 26,615

Villages 32 13 38 83

Population 17,547 6,884 32,000 56,431

Households 4,219 1,613 7,066 12,898

Micro Watersheds 17 5 23 45

Parameters Quantity (Meters)Moisture Intake

on area (Ha)

Farm Bunds 3,08,235 1,762

Continuous Contour

Trenches (CCT)67,258 46

Grand Total 3,09,997 1,808

In-situ Moisture Conservation

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Forest & Horticulture Plantation

141.14 ha under Horticulture Plantation (Mango, Guava & Lemon)

42.43 Ha of area under forest species based plantation

Increased grass cover of stylo hemata on farm bunds and farm ponds

Increasing Green Cover for Soil & Water Conservation

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Water Resource Development

Parameters Numbers Volume (M3)

Irrigation

Potential

(Ha)

Stop Dam 89 11,85,662 1,380

Earthen Dam 25 3,25,728 397

Farm Pond 112 3,29,829 180

De-siltation & Repairing

of existing water bodies 17 1,42,880 75

Grand Total 13,63,179 2,032

Harvesting Capacity 13.63 Lakh liter

Increased Irrigation Potential 2032 ha

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Water Conservation

All Stop Dam structures are

planned in a series and capacity

of structures have been

increased by additional storage

measures like deepening and

widening of nala and increasing

temporary height by addition of

bags filled with soil

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Productivity Enhancement

Increased irrigation avenues and wasteland cultivation

Traditional seed replacement with improved varieties and POPs

Promotion of commercial vegetables and a third crop (Zayad)

More than 5300 farmers have enhanced their farm productivity

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Impact

Conversion of 2032 ha of rain fed area to irrigated land by increased water

harvesting infrastructure.

Seed replacement over 5478 Ha for Wheat, Paddy, Maize & Pulses as a

result of increased water availability.

Micro-irrigation infrastructure promoted over 259 ha for efficient water

use.

Productivity enhanced of Rabi crop for Wheat, from 12 qt/ha to 17 qt/ha

and Kharif crop for Paddy, from 7 qt/ha to 10 qt/ha, a step towards food

security.

Commercial vegetable farming over 790 ha and third crop cultivation

over 425 ha, bringing economic security for the local community.

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IRRIGATION

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SANITATION

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CATTLE MANGER

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AZOLA CULTIVATION

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DAIRY

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BIO GAS

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FERTILIZER

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GRAMEEN FRIDGE

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WATER WHEEL

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VEGETABLE PATCH

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SELF HELP GROUPS

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SELF HELP GROUPS

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SELF HELP GROUPS

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