integrated media buying boston 10-16-14

3www.Brand-Innovators.com

Welcome to Brand Innovators Integrated Media Buying, hosted by Dunkin’ Donuts at Hill Holliday in Boston!

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. And, consumers demand it 24/7, on every screen, device, and platform that they engage with throughout the day. As a result, brands are relying more and more on new technology and new media formats to stay in front of and connected with their consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How are brand marketers adapting to this paradigm shift and using technology to build loyalty and long term relationships with their consumers? Where is technology and consumer engagement going?

Brand Innovators Integrated Media Buying will provide brand marketers from Fortune 500 and other leading brands with a an important forum to share and discuss how they are leveraging the evolution of the media industry to reach and engage with their consumers more efficiently and effectively than ever. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite all of you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. We would also like to thank and acknowledge our friends at Dunkin’ Donuts and Hill Holliday for hosting Brand Innovators Integrated Media Buying . Enjoy the show and we look forward to seeing you, again, at our next event in Boston!

Marc SternbergCo-Founder

Brandon Gutman Co-Founder


Brandon Gutman Co-Founder

Hello and ...

4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

Brand Innovators Team

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Leora RosenbergProgram Director

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Alexander KanishBusiness Development Manager

Gene NechHead of CRM and Direct Marketing

Negeen AmuzegarMarketing Coordinator

What’s Inside

LETTER FROM THE FOUNDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

VIP SPEAKERS .......................................................... 6AGENDA ....................................................................1 4

SPEAKERS ........................................... .....................2 2

ADVISORY BOARD ....................................................2 6

STRATEGIC ADVISORS .............................................2 9

SPONSORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 0


STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS

@TedRubin

In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). In Septemeber he left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.

TED RUBIN

Host


VICE PRESIDENT, GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS @ScottHudler

As Vice President-Global Consumer Engagement for Dunkin’ Brands, Scott Hudler is responsible for all advertising, in-store merchandising, media, and

interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the Vice President, Brand Marketing, overseeing brand marketing activities including category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts and is a director at MITX, the Massachusetts Innovation and Technology Exchange.

SCOTT HUDLER

Event Co-Chairs

Youth sports coach, baseball blogger, creator of results-driven communications solutions for clients – Dave Bolger does it all. Since joining Hill Holliday in 2010 to lead the integrated

communications planning process, his efforts have benefitted clients from Cigna and Chili’s to Major League Baseball, which was recognized by OMMA for the “Best Integrated Campaign” of 2011. Dave’s previous experience includes forming MediaCom NY’s first-ever, fully-integrated team of “traditional” and “digital” specialists; serving as Communications Planning Director on Volkswagen; and helping launch Dyson Vacuums in the U.S.—the latter two of which earned him MediaWeek “Media Plan of the Year” awards.

SENIOR VICE PRESIDENT, GROUP MEDIA DIRECTOR, HILL HOLLIDAY @DaveBolger

DAVE BOLGER


VICE PRESIDENT AND GM, CONSUMER EXPERIENCES, AOL @rdcruzer

Robert Delacruz is Vice President and GM, Consumer Experiences. Rob has been with AOL since 2011. Previously he was General Manager for The AOL On Network’s Connected TV and Mobile businesses, responsible for launching both businesses. Today, The AOL On Network distributes its content

on 14 television and mobile platforms including Samsung, Sony, Xbox, Roku, iOS and Android. Earlier in his career Rob served as Chief Revenue Officer at Outside.In, a local content platform that was acquired by AOL. He spent several years at Microsoft where he led teams that incubated new businesses for Microsoft’s online efforts in search, advertising and content. Rob also served in business development and investment banking roles with Agilent Technologies, Greenlight (acquired by Internet Brands) and Merrill Lynch. Rob holds an MBA from Duke University and a Bachelors degree in Computer Science from Johns Hopkins University.

ROB DELACRUZ

VIP Speakers

MICHAEL REICHTGUT

In 2001, Mitchell Reichgut founded Jun Group, a video ad platform that delivers tens of millions of monthly video views on hundreds of premium publishers, enabling advertisers to reach viewers across multiple screens – desktops, smartphones and tablets – with one simple buy.

Prior to founding Jun Group, Mitchell was General Manager/Creative Director at Bates Interactive, working with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, Mitchell served as Creative Director at Think New Ideas where he supervised online advertising and e-commerce for Budweiser, Rockport, Reebok, Sony and Continental Airlines. Mitchell began his career as an Art Director at Grey Advertising. He wrote and directed the online drama “The Scene,” a 20-episode series viewed over 8 million times in 90 countries ,and wrote and produced for Comcast the online drama “Stream,” starring Whoopi Goldberg.

FOUNDER & CEO, JUN GROUP @JunGroup


ASSOCIATE DIRECTOR-DIGITAL STRATEGY, THE KELLOGG COMPANY

As Associate Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Pringles, Cheez-It, Frosted Flakes and Pop Tarts, Keebler, Kashi, Bear Naked and Morningstar Farm across all forms of digital marketing – consumer and

shopper. Karl’s team is focused on consulting and co-creating integrated marketing programs and capabilities that enhance the effectiveness of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing with nearly all brands in the Morning Foods Business unit, as well as led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.

KARL MILLER

VIP Speakers

COMMUNITY MANAGER, COMMUNITY CONTENT AND CAMPAIGNS, LEGO @TimCourtney

Tim Courtney is responsible for community development and communication for LEGO Ideas, a crowdsourcing community that yields top-selling playsets including LEGO Minecraft, Back to the Future DeLorean Time Machine, Mars Science Laboratory Curiosity Rover, and the Ghostbusters ECTO-1. He

brings over fifteen years’ experience in online communities, technology evangelism, and user experience, and is a published author (Virtual LEGO, No Starch Press, 2003). Tim is known as a tireless customer advocate and trusted advisor and specializes in multi-channel digital marketing, client development, and building long-term strategic alliances on a global level.

TIM COURTNEY


Agenda

7:30 am BREAKFAST RECEPTION

8:45 am WELCOMEBrandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsCo-Chair: Scott Hudler, Vice President, Global Consumer Engagement, Dunkin’ Brands Co-Chair: Dave Bolger, Senior Vice President, Group Media Director, Hill HollidayHost: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

9:00 am THE FUTURE OF MEDIA AND CONSUMER ENGAGEMENT Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? Hear first-hand how Fortune 500 and other leading brands are grappling with digital transformation.

Jerry Gupta, Sr. Director of Strategy and Innovation, Liberty MutualScott Hudler, Vice President, Global Consumer Engagement, Dunkin’ BrandsMike Spataro, SVP, Social Media Business Intelligence, Bank of America

9:40 am KEYNOTE — DUNKIN’ BRANDS AND HILL HOLLIDAY

10:10 am QUESTION: WHAT’S AFTER MOBILE ASKED THE WISE SON?Answer: More Mobile. There are more than 6.5 billion mobile phones in use worldwide and in 2014 shipments are expected to exceed one billion for the first time ever. Fact: There are more mobile phones than tooth brushes in the world. And, mobile ad spending is on track to grow by over 50% this year, to north of $25 billion worldwide. Without question, mobile is the most exciting and fastest growing channel available to brand marketers and retailers today, and will continue to be for the foreseeable future. What are the secrets to a successful mobile strategy? How are millennials driving the mobile platform? How are smart phones and tablets driving entail and retail? Dial in now.


Agenda

10:40 am NETWORKING BREAK

11:00 am KEYNOTE — GORILLA IN THE ROOM: UNDERSTANDING SOCIAL MEDIA AND MAKING IT WORK FOR BRANDS

Mitchell Reichgut, CEO, Jun Group Let’s face it, there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial.

11:25 am POV — Rob Delacruz, Vice President and GM, Consumer Experiences, AOL

11:50 am DIGITAL VIDEO EXPLOSION

Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013. This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018.

— Cisco Visual Networking Index: Forecast and Methodology, 2013–2018

The goal of every great piece of marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing digital video to connect with their consumers in new and meaningful ways. In addition, digital video advertising is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving the meter with digital video.

Moderator: Mark McKee, Executive Vice President, Global Marketing & Strategy, VideologySean Kelleher, Program Manager – Social Media, Liberty MutualAlexandrea Maurer, VP-Online and Social Media, Fidelity InvestmentsPeter Stringer, Senior Director-Digital Media, Boston Celtics


Agenda

12:30 pm LUNCH

1:30 pm KEYNOTE — 12 MOST IMPORTANT WAYS TO BUILD BRAND ADVOCATES Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship™) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their friends and their whole social networks about their experience. Author and brand marketer extraordinaire Ted Rubin shares 12 ways to build your brand advocacy base, increasing ROR while building brand equity and boosting the bottom line.

1:55 pm Q&A: THE EVOLVING ROLE OF THE CMO While technology has changed how brands interact with their consumers, it has also redefined the role of the CMO. Marketing today is less about brand awareness and more about consumer engagement, personalization, and empowerment. And, data and analytics seem to be driving almost every aspect of the marketing process, from lead generation to messaging, to media buying. Once siloed, marketing and information technology now go hand in hand. Hear firsthand how today’s marketing leaders are embracing technology to do their jobs more effectively and efficiently.

2:25 pm UNLEASHING THE POWER OF SOCIAL MEDIA

The social media explosion over the past decade is arguablythe most important paradigm shift in the history of brandmarketing, to date. For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. How can brandmarketers strategically use social data to reach the right consumer with the right message? How does consumer behavior differ from one social media network to the next? What’s the next big thing in social? How can social keep you at the top of your game? Learn from the best.

Jeffery Glasson, Director, Social Media, Fidelity InvestmentsCrystal King, Director, Social Media, Keurig Green MountainBrian Sullivan, Director of Marketing, Boston Red Sox


Agenda

3:00 pm NETWORKING BREAK

3:20 pm SUCCESS STORY — TURNING YOUR IDEAS INTO LEGO PRODUCTSTim Courtney, Community Manager, Community Content and Campaigns, LEGO

3:45 pm KEYNOTE – THE ART AND SCIENCE OF BUILDING BRANDS:INFUSING CREATIVITY IN DATA-DRIVEN WORLD

Karl Miller, Associate Director-Digital Strategy, The Kellogg Company

4:20 pm CROSS-PLATFORM MEDIA MEASUREMENT: THE MEDIA BUYERS DILEMMA TV vs. laptop vs. smartphone vs. tablet. Four different screens/four different devices/four different consumer experiences. You might as well be comparing apples and oranges. Thus we have the “media buyers dilemma” circa 2014; how does one measure the impact, engagement, effectiveness, and overall ROI of a traditional TV spot vs. an ad on YouTube vs. a digital video on a mobile device or tablet? It’s enough to keep a media buyer up at night screaming for answers. While no one doubts the effectiveness of digital video advertising, it’s essential that in order for the industry to grow, advertisers and publishers must work together and agree upon a single e-GRP standard. In the meantime, what do brands need to consider when they allocate marketing dollars to digital and what factors should go into their decision making process when they buy media across all channels? Will digital video and other new formats rule the day, or will television always be the mass media of choice for Fortune 500 advertisers? Will we ever get to apples vs. apples, or are we destined for fruit salad? Let the debate begin.

5:00 pm BRAND INNOVATORS COCKTAIL RECEPTION


Speakers

As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman

Anya Gorman joined Unruly in April 2014 and is a Senior Account Executive where she manages the Northwest territory, working with top agencies and clients to run engaging social video campaigns. She focuses on selling custom cross-platform video solutions to clients across all industries and delivering the most awesome video campaigns on the planet. Before joining Unruly, she has held various commercial roles where she was instrumental in growing and running some of the largest programs with key clients at companies including Forbes, IDG and Vibrant Media. Gorman brings a wide range of industry experience and has worked with top brands including Clorox, Gap and Microsoft.

ANYA GORMAN SENIOR ACCOUNT EXECUTIVE, UNRULY

Jeffrey Glassonis Director of Social Media at Fidelity Investments where he specializes in Online Community Management. Prior to Fidelity, he was Director of Technology and Digital Content at PerkettPR, responsible for driving the strategy and execution of digital content programs. That position came after his role a Director of Social Media where he spent 3 years educating team members and clients on current social media marketing concepts and tools and crafting custom social media packages for clients implementing social strategies. Fidelity Brokerage Services, LLC. Member NYSE, SIPC 900 Salem Street, Smithfield, RI 02917

JEFFREY GLASSON DIRECTOR, SOCIAL MEDIA, FIDELITY INVESTMENTS @jeffglasson

Jerry Gupta is an angel investor and is currently the Sr. Director of Strategy & Innovation at Liberty Mutual. Previously he was a private equity investor at Free Flow Power. He has several years of experience in private equity and venture capital investments. He has conducted due-diligence on transactions worth over $3B in aggregate value and has raised over $25M in private placements. He has been on the board or advisor to several start-ups in Greater Boston and India. Jerry has an MBA from MIT Sloan School of Management. He is currently working on a Master’s in Predictive Analytics from Northwestern University and has received his MS in Computer Information Systems from Bentley University.

JERRY GUPTA SR. DIRECTOR OF STRATEGY AND INNOVATION, LIBERTY MUTUAL

24 Get Social: @Brand_Innovator #bisummit

Speakers

Crystal King heads social media for Keurig Green Mountain, a leader in specialty coffee and coffee makers. Crystal has built social media, marketing, and communications programs for many large and small high tech firms, including CA Technologies and Sybase iAnywhere (now part of SAP). She currently teaches courses in social media for Grub Street, a Boston Independent Writing community, and has taught classes in writing, creativity, and social media at Harvard Extension School, Boston University, Massachusetts College of Art, and UMass Boston. Find her on about.me/crystalking.

CRYSTAL KING LEADER, SOCIAL MEDIA, KEURIG GREEN MOUNTAIN @crystallyn

With more than 12 years of experience in television, advertising and online media, Mark McKee currently holds the position of Chief Marketing Officer for Videology. Previously he was the company’s Executive Vice President, Global Marketing & Strategy. and before that served as Vice President of Sales Strategy for Joost, where he was responsible for the positioning, development and launch of Joost’s advertiser offerings and deployment of ad innovations. His interest in media start-ups began as Manager of Sales Strategy for Massive Incorporated, a dynamic in-video game adverting agency that was eventually acquired by Microsoft. Earlier in his career he worked at MTV Networks and at McCann Erickson NYC.

MARK MCKEE CMO, VIDEOLOGY

Sean Kelleher currently works in the Digital Marketing team at Liberty Mutual Insurance and is primarily focused on paid social media advertising for both Liberty Mutual and Safeco Insurance. Prior to working at Liberty Mutual, Sean led social media marketing for DISH Network including all content and paid media strategies. He is a graduate of the Krannert School of Management at Purdue University and is native to the Boston area.

SEAN KELLEHER PROGRAM MANAGER – SOCIAL MEDIA, LIBERTY MUTUAL @LibertyMutual

Alex Maurer is VP, Online and Social Media, for Fidelity Investments. Prior to assuming her current post in July, Alex was Global Digital Strategy for Dunkin’ Donuts and Baskin-Robbins International, where she spent four years, having initially joined Dunkin’ Brands as Brand Manager, Interactive Promotions. Earlier in her career Alex spent 8 years at the Digitas global marketing and technology agency, a division of the Publicis Groupe.

ALEXANDREA MAURER VP, ONLINE & SOCIAL MEDIA, FIDELITY INVESTMENTS


Speakers

Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

MARC STERNBERGCO-FOUNDER, BRAND INNOVATORS@MarcSternberg1

As a thought leader in the digital marketing and social media space, Peter Stringer has guided the Boston Celtics to become one of the biggest professional sports brands in social media, with over 8.3 million Facebook fans and 1.4 million Twitter followers. In the 9 years he’s been with the Celtics, Peter has conceptualized and developed some best-of-breed digital projects. For 2013-14, he launched “Home Court Advantage”, the first live streaming mobile app pregame show in the NBA. Past projects include Celtics 3-Point Play, the NBA’s first Facebook application that gleans valuable fan data, and Celtics GameTime Live, the league’s first live stats and game-blogging application.

PETER STRINGER DIGITAL MARKETING, SOCIAL MEDIA, CONTENT DEVELOPMENT AND MOBILE, BOSTON CELTICS @PeterStringer

Mike Spataro has been working in social business and interactive marketing for more than 12 years, developing progressive strategies at Bank of America, Nielsen-McKinsey, Visible Technologies and Weber Shandwick. As SVP, Social Media Business Intelligence for Bank of America and its subsidiary Merrill Lynch, one of the world’s largest banks and leading financial management companies, Mike drives measurable business results through customer experience knowledge from social networks, managing social media analytics for consumer and mobile banking, home loans, credit cards, commercial banking and wealth management.

MIKE SPATARO SVP, SOCIAL MEDIA BUSINESS INTELLIGENCE, BANK OF AMERICA @mikespataro

Brian Sullivan is a classically trained brand marketer with over 15 years of P&L management, brand strategy, and business development experience spanning consumer products and consulting companies. He is currently the Director of Marketing for the Boston Red Sox, having joined the organization in 2012. Brian’s marketing career, first at Kraft and the HJ Heinz Company, has afforded him the opportunity to lead a wide range of brands at various stages of the business lifecycle. From small upstarts, to established iconic brands, Brian has employed the entrepreneurial and leadership skills to navigate a rapidly-changing consumer environment.

BRIAN SULLIVAN DIRECTOR OF MARKETING, BOSTON RED SOX


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN

DOUGLAS BUSKDIRECTOR, CONNECTIONS INNOVATION – GLOBAL CONNECTIONS THE COCA-COLA COMPANY


Advisory Board

ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

JASON JOHNCHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS


Advisory Board

DAVID RUBINHEAD OF BRANDS, PINTEREST

JONATHAN STEPHENHEAD OF MOBILE & EMERGING TECH,JETBLUE AIRWAYS

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

LIAM MCCARTENHEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER

DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE

JON SUAREZ-DAVISVICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY


COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA

Strategic Advisors

TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubin

JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel Ewanick

SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealy

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

Advisory Board

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS


Marquee Sponsors

Title Sponsors

AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL

Hill Holliday is proud to be among the top marketing agencies in the country, with more than 850 employees in Boston, New York, South Carolina, and Miami. We work on some of the nation’s largest, most demanding, marketing campaigns, and our success came by taking nothing for granted. Founded in 1968 by four self-described “ad guys,” today we bring talent and expertise to clients including Verizon Wireless, Bank of America, Liberty Mutual, Dunkin’ Donuts, (RED), John Hancock, Oxfam America, Chili’s, CIGNA, and Novartis. Hill Holliday is the only agency to win Adweek’s Media Plan of the Year four years in a row, and was named full service Media Agency of the Year by MEDIA magazine. @HillHolliday

With over 3,100 stores in 30 countries outside of the U.S., Dunkin’ Donuts has been serving loyal customers internationally for over 40 years. From Asia to Latin America and everywhere in between, you can count on Dunkin’ Donuts for delicious coffee and espresso, cool Coolatta®, frozen beverages, delectable donuts, sandwiches and more. social media campaigns. So, the next time your travel takes you around the world, enjoy your favorite Dunkin’ Donuts products served fast, fresh and with a friendly smile to keep you running wherever you go. @DunkinDonuts

Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia @Amobee


Title Sponsors

Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery

Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way.@Chango

PayPal Media Network (PPMN) helps retailers and brands to drive commerce through data-driven advertising solutions and offer products. PPMN leverages proprietary data and distribution assets owned by eBay Inc. to deliver advertising messages and offers to targeted consumer audiences. Our network features: first and third-party online distribution leveraging PayPal purchase data to custom audience segments; RedLaser, the leading in-aisle shopping application that engages customers at the “moment of truth”; and the largest location-based mobile display ad network in the U.S. Contact PPMN at [email protected] @PayPal

The world’s most admired brands turn to Communispace, the leader in generating actionable insights via private online customer communities. Founded in 1999, the company has created nearly 600 customer communities for over 100 industry leaders. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, Shanghai, and Sydney. Communispace is a part of Diversified Agency Services, a division of Omnico. @communispace


Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and biddable media simpler and more effective for leading agencies and brand marketers. Accordant’s innovative system plus customized solutions help digital advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio and out-of-home channels. In addition, Accordant’s powerful custom audience segmentation engine, Audience Optics™, drives integrated data, finely sculpted audience insights and dynamic inventory management to produce greater customer engagement and response. @Accordant

Buzzoola is a private native video ad exchange that empowers brands to be seen and shared across a curated brand safe network of publishers. Our platform provides the technology for instant deployment and all campaigns include our Native Navigator – a best in breed advanced analytics tool that measures and tracks campaign ROI including earned media growth and spread. Buzzoola is accessible, affordable and only user-initiated views count! Get Monster Buzz started for your brand, launch your campaign today at www.buzzoola.com. @BuzzoolaBuddy

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Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Their open platform enables brands, businesses, and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent to capture and deliver them. Creatives participate on a level playing field, accessing work that has historically not been available to them. Tongal’s process allows everyone (creatives and brands) to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. @Tongal

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Kargo delivers innovative advertising experiences and integrated marketing opportunities across its proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website and the 2011 OMMA award for Best Mobile Marketing Campaign. @kargo

“Jun” means truth, and the company was founded on the principles of honesty and integrity. Jun Group gets millions of people to see branded content through our video distribution and traffic-driving platforms. Everything Jun Group does is backed by the Jun Group Promise: Placements are always 100% visible, 100% transparent, and 100% brand safe or the entire price of the campaign is refunded. Founded in 2005, Jun Group is privately held, with offices in New York, Chicago, Detroit, and San Francisco. Clients include Fortune 500 brands, media agencies, and major entertainment companies. @JunGroup

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Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. @livefyre

Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs . @purematter

Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners, headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. @VideologyGroup

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