PERSONAL NOTE

Solving problems, working collaboratively, improving situations and telling great stories are my passions.

As a student of life and experience, I’ve spent nearly twenty years as an apprentice, learning how to create, share and entertain people through content.

Under the mentorships of Captain Morgan, James Bond, and The Most Interesting Man I have had fortunate opportunities to learn from the best!

I enjoy working with startups, agencies, and brands aligned with a user-centered design approach in order to help their organizations create content and tell better stories.

Cheers!

TABLE OF CONTENTS

2 - Professional Snapshot

3 - Resume

4 - Content as a Service (CaaS) | Trip Digital Inc.

5 - Disney’s Fantasia - Music Evolved | Trip Digital Inc.

6 - Launch NYC | #MassivelyEpic

7 - #MassivelyEpic Artist Lounge SXSW | bGiv / #SkyBluePink

8 - #Artistengage platform | #MassivelyEpic

9 - James Bond Heineken Spysight | Heineken USA / Sony

10 - Most Interesting Masquerade | Dos Equis

11 - Meant for Champions | Heineken USA / UEFA

12 - Captain Bracket Master | Captain Morgan / Spike Digital

13 - Great Brotherhood Giveback | Skoal Brand

14 - Skoal Builds Playboy | Skoal Brand / Playboy

15 - Additional Campaigns and Product Launches

2014Content Strategy

1999-2003EducationBS Comms science DESIGN

YEARS of Professional Experience

Experiential Design StrategyMobile

Development

10 7 3 17

Endorsements Brand Experience

Integrated Marketing

Digital Marketing

Social Media Marketing

Advertising

Digital Strategy

Strategic Planning

81

71

56

40

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Sou

rce:

Lin

kedI

n/S

kills

& E

ndor

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ents

2004-2014Employers

➢ 10-Year Successful Project track record○ Managing the development and execution

of national and local business driving consumer/trade content campaigns

➢ Expert bridge builder○ Foster cross-functional collaboration○ Able to successfully manage multiple,

concurrent, cross-department projects

➢ Experienced communicator○ Agency, Brand, Publisher experience○ Successful working with all levels to

develop integrated projects and programs -on spec, on time and on budget

DAVID IANNONE

New York, New Yorkhttp://davidiannone.com

david.r.iannone@gmail.com

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RECENT NOTABLE PROJECTS

2014 - #Playcade Pop-up Playground DTLA

2014 - #MassivelyEpic Artist Lounge SXSW

2014 - New York Fashion Week Launch NYC

2013 - #MassivelyEpic Radio

2013 - #ArtistEngage Workshop Series

2013 - #MassivelyEpic Artist Collective / Radio Show

2012 - Heineken Spysight Mobile App (Reggie Award Winner)

2012 - Heineken UEFA Champions League Campaign

2012 - Dos Equis Most Interesting Academy Campaign

2012 - Dos Equis Brew Tasting App

2012 - Newcastle Brown Ale Bartender Union Tour

2011 - Dos Equis Most Interesting Masquerade (Reggie Award Winner)

2011 - Dos Equis League of the Most Interesting

2011 - Guinness Get Your March On

2011 - Jose Cuervo Light Margarita Launch

2010 - Captain Morgan BracketMaster Challenge

2009 - Skoal 75th Anniversary Campaign

PROFESSIONAL MILESTONES

2014 - Relaunched Trip Digital Inc. and Spectrum City (Partner)

2013 - Relaunched Sound Groove Entertainment (Member)

2011 - Marketing Manager at Heineken USA (Employee)

2009 - Sold WJ Productions (Co-founder)

2009 - Digital Strategist at Omnicomm Agency (Employee)

2007 - Account Manager at Omnicomm Agency (Employee)

2006 - Launched WJ Productions (Co-founder)

2006 - Advertising Sales at Tribune Publishing (Employee)

2004 - Graphic Designer at Tribune Publishing (Employee)

2003 - Graduated University of Connecticut (Student)

2001 - Launched Sound Groove Entertainment (Member)

2000 - Commercial Print Graphic Design

1999 - Graduated High School (Student)

1995 - Launched Professional DJ Career (Partner)

RESUME

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Situation: Trip Digital provides custom sound design to professional artists and companies.

Challenge: The product experience is the biggest challenge, getting people to listen to music.

Solution: We changed the conversation by designing a more user friendly way to tell stories and sell custom sound.

“Shorty” is a modular content unit used to communicate a single idea with an intended reciprocated action.

Multiple units can be combined to tell longer and more complicated stories across disciplines, genres and channels.

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Fantasia - Music EvolvedVideo Game Pre-Launch

September 19, 2014 - Trip Digital, Disney, Dubspot, Peavy and Spectrum City collaborated to create Playcade -A Pop-up Playground for creatives, techs, gurus and execs.

Featuring Disney Interactive and Harmonix’s “Disney’s Fantasia: Music Evolved” the launch provided an opportunity to get a sneak preview and behind the scenes with early access to Fantasia Executive Producer Chris Nicholls, Fantasia Music Composer Inon Zur, Dubspot’s Remix Producers Brian Koolis and James Chazin.

Hosted Spectrum City’s Keith Shocklee and produced by Trip Digital Inc. the event is a first of a series created to bring together the different teams across the creative community in order to provide first touch and talk about new cross genre products and projects.

Programmed Content included:

● Development of three Shorty™ films for youtube and instagram that could be used to drive excitement and RSVPs for the event among corporate and influencer audiences.

● Post event Shorty™ film to recap the event. ● Facilitated partnership between Spectrum City, Keith Shocklee and

Peavy for annual sponsorship of audio production equipment.● Three hour private event in downtown Los Angeles, CA.

The StoryManufacture NY | Launch NYC

February 2014 NYFW

Manufacture New York (MNY) is a hybrid fashion incubator and factory dedicated to providing independent fashion designers with the resources and skills to streamline their process, from concept to customer.

Launch NYC provided a solution to New York Fashion Week with the goal to integrate the showroom, retail and runway all in one space together in a central location.

MNY is driving the transformation of local manufacturing, so it can be the most affordable, innovative, and sustainable option for all.

The partnership aligned with the #MassivelyEpic, cause and helped begin a relationship indie fashion.

Content:

● Audio production for 12 days of Fashion Shows, Presentations and Retail● 15 Independent Designers with local production in New York City● 2,000 sqft Integrated Showroom, Retail and Runway Environment● 20,000 watt JBL Pro Audio System and customized sound engineering● Experience yield the first prototype of content creation model/event● Introduced #MassivelyEpic to the next generation of Indie Fashion

Designers and the future of New York City fashion.

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The StorybGiv Social Good Space

March 2014 SXSW

In collaboration with bGiv we helped raise awareness for #SkyBluePink Foundation, #MassivelyEpic and Independent Artists.

An underground lounge open to independent artists, industry, press and enthusiasts at SXSW14 with curated panels, showcases, and parties intended to facilitate collaboration, innovation and conversation across creative industries and disciplines.

The goal for 2014 was to replicate and improve the initial ad-hoc approach by prototyping various event types and content production formats.

The #MassivelyEpic Indie Artist Lounge

Results:

● 5 days of panels and performances in underground warehouse● 45 collaborating indie creatives, technologists and thought-leaders

○ 9 million combined followers and fans across social channels● Sharing knowledge, skills and passions for art, music, tech, fashion● Executed with zero production budget, existing resources, partnerships● Experience yielded hours of raw content and key-learnings for future

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2013 - 2014 Results:

● 5 Week Artist Development Workshop Series with CBGB / Music Building● 10 Venue NYC Tour with rotating performances and featured artists● 12 Days sound production for New York Fashion Week Indie shows● 13 Days sound and event production for SXSW Indie pop-up lounge● 73 weeks of audio production for Radio shows on Rapstation.com● 100+ collaborators, 600+ Fans, 1000’s of hours thought and action ● 10,000+ hours dedicated to understanding of how hard it is to be an

independent creative content creator and entrepreneur in New York City.

A platform to empower independent artists and entrepreneurs in order to create a more sustainable content production model through collaboration and knowledge sharing across disciplines.

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2012 Amstel Wheat Tasting App Led development of app to support the on-premise launch of Amstel Wheat, reinforcing the Hefeweizen characteristics, and communicating the taste of the new brew. (Client)

2011 Heineken Challenge Application Ranked #1 in App Store over 4-weeks post launch as top Free Trivia Application. This app reused old trade assets to create a new consumer facing app. (Client)

2011 Jose Cuervo StarMaker Led partnership with Star Magazine and Jose Cuervo to develop the StarMaker app as the entry mechanic for summer promotion around the Cuervo Margarita. Facebook fans created and submit covers for chance to be featured. (Agency)

2010 Captain Morgan Hall of Fame Led development and execution of promotion strategy, mechanic and execution tactics. Promotion drove an average of 50k monthly active users and increased fan base. (Agency)

2011 Ketel One Cup Golf TournamentLed development of digital promotion strategy and concept of regional tournaments and one final tournament. The winning foursome go on their dream outing. The promotion lived on Facebook. (Agency)

2011 Guinness Get Your March On Led development of promotion and BTL digital strategy for the Guinness Get Your March on Campaign. Deliverables include designing user flow and creating requirements for development of Facebook application and QR Code / JagTag integration. (Agency)

2010 Guinness Head-to-Head Challenge Led development and execution of promotion strategy. The fall promotion integrated TTL with the “Fortune Favors the Bold” campaign and former pro athletes competing against consumers in a bold bar game challenge at the Superbowl. (Agency)

2011 Jose Cuervo Light Margarita Led development of consumer engagement and BTL communication strategy for Jose Cuervo Authentic Light Margarita product launch. Worked on creating big idea and 360 campaign for new RTS sub-brand. (Agency)

2009 Captain Morgan Lime Bite Managed development and execution of communications for launch of New lime flavored clear rum. Including strategic framework to drive creative development of the brands look & feel TTL. (Agency)

2009 Rumple Minze Berry & Lime Managed launch of new product flavors. Including redevelopment of brand look & feel to be more contemporary and highlight products key benefit within the high-energy adult beverage category. (Agency)

2008 Skoal Straight Pouches Managed new product launch of fast growing flavor, in the fastest growing format. Led development of video wall that showed testimonials from onsite events of adult consumers reactions to new products. (Agency)

2008 Skoal Edge Wintergreen Managed launch of premium new product, reformulation of original sku to better suit the changing taste profile of adult consumers gravitating toward price value. (Agency)

Mobile / strategy - continued Product Launches

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