integrate 2016 - mel windley, jeff monfront & james nice
TRANSCRIPT
WVU Integrate 2016
June 4, 2016
McD
onal
d’s B
rand
McDonald’s Mission Statement“Our mission is to be our customers’ favorite place and way to eat & drink.
We’re dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches – a symbol that’s trusted around the world.”
McD
onal
d’s B
rand
Ow
ner/
Ope
rato
rs
Owner/Operator Experience
McD
onal
d’s B
rand
Supplier/PartnersOw
ner/
Ope
rato
rs
How it all works…
Global Company; Hometown Brand; Democratic Governance
Global McDonald’s
U.S. McDonald’s
Regional
CoOp
Field Agency
OPNADAlignment
$ Payment
Creative/Legal Approval
What is a CoOp? • Group of stores that combine
marketing dollars to fund advertising• Paying for advertising is based on
Nielson DMAs• DMA’s became the basis of McD
CoOp’s• CoOps became incorporated entities
based on business and legal requirements
How we work…
13
McDonald’s Vision Statement “Our overall vision is for McDonald’s to become a modern, progressive burger company delivering a contemporary customer experience.
Modern is about getting the brand to where we need to be today and progressive is about doing what it takes to be the McDonald’s our customers will expect tomorrow. To realize this commitment, we are focused on delivering great tasting, high-quality food to our customers and providing a world-class experience that makes them feel welcome and valued.”
What’s on your mind?
21
Contact InformationMel WindleyExecutive Vice PresidentFahlgren Mortine4030 Easton Center, Suite #300Columbus, OH 43065(925) [email protected]
Websiteshttp://www.fahlgrenmortine.com
http://www.mcdonalds.com