Instant Property Text Advertising Strategies

Realtors are constantly seeking new ways to control business costs, in a slow market.

Placing print advertisements, and printing up fliers to leave at listings, may eat a sizable

portion of a realtor's budget.

Fortunately, real estate mobile marketing, as part of an overall digital strategy, provides a no-paper,

low-cost avenue for reaching potential clients.

This type of marketing also helps realtors to be more proactive with advertising, rather than

reactive.

Mobile marketing is defined as communicating with customers via a mobile device.

This capability appeals to a clientele that is rapidly growing more technologically

sophisticated.

Realtors who have mobile capability may assist buyers twenty-four hours a day, seven days a

week.

This availability gives the realtor a competitive advantage, in the recruitment and retention of

clients.

Print advertising, and even online listings, put realtors in a reactive position.

Realtors are left waiting for clients to take an active interest in a property, when they could be proactively

marketing their listings to potential clients.

Creating fliers, and placing them at every property, demands time, and money, that is

better spent elsewhere.

By using digital technology in place of print ads, realtors will have the ability to be more assertive with their marketing, while realizing a significant cost savings.

Realtors may use digital advertising in a variety of ways. For instance, realtors might send a text to a database of

clients, when an open house is about to begin.

Realtors may also send new property listing information to current clients, via text message,

as soon as property specs are compiled.

SMS offers clients the chance to acquire important information, right on their smart

phone.

Realtors could set up a service, which would allow clients to text a keyword to a certain

number, in order to receive property information.

This service would replace the fliers that are often left at property sites, generating instant information

for the client at minimal cost to the realtor.

Advertising is only one aspect of an overall digital strategy. Many clients use their phones to look at

property information online.

For this reason, realtors should ensure that their websites are easily navigated with a smart phone, and

that they do not publish too much Flash content.

Additionally, good visuals on a website are important, and realtors may even consider adding

a video element to their pages.

Of course, there are even less expensive alternatives for digital strategy. One idea is for realtors to list

homes on real estate websites, like Zillow or Trulia.

Both of these websites feature high-quality mobile applications, and are rich in visual

features.

Another idea is for realtors to use social media to communicate with their client base.

Real estate mobile marketing gives realtors new, fresh ways to reach out to potential clients.

Web and phone-based services offer convenience to clients, at a low cost to realtors, thus helping them

to recruit and retain more prospective buyers.

Utilizing all of the capabilities of computers and smart phones allows realtors to match their services

to the technological savvy of their client base.