THE CLUB :

THE CLUB

CLUB’S FOUNDATION : 1906

2006 :1 st CENTURY

AFFILIATED MEMBERS : 87.131 ( 29/03/2011 )

22 DIFFERENT SPORTS (GYMNASTICS, SWIMMING,

ATHLETICS, HANDBALL, BOXING,..)

13 250 TITLES ( DURING FIRST CENTURY )

6 000 ATHLETS

104 OLYMPIC ATHLETS 8 OLYMPIC GAMES MEDALS 21 EUROPEAN CUPS 18 FOOTBALL PORTUGUESE CHAMPIONSHIPS

THE CLUB

1998 : THE BOARD OF DIRECTORS,

DECIDES TO DEVELOP A STRUCTURAL PROJECT,

PREPARING THE CLUB FOR NEW CENTURY

THE PROJECT :

• To remove the two training pitches from Alvalade (near old stadium), to outside Lisbon

• To build a Training Center in Alcochete ( inside

a farm of 250 000 m2, 20 km south of Lisbon ) • To build Alvalade XXI on the area of old training

pitches ( new Stadium, Museum, Sports Building, etc. )

• To demolish the old stadium and to sell this area

for the construction of offices and home buildings

THE AIMS :

• TO OFFER BETTER TRAINING CONDITIONS TO ATHLETS

• TO GIVE THE BEST SECURITY AND COMFORT STANDARDS TO CUSTOMERS AND SPECTATORS

• TO ATTRACT NEW CONSUMER TARGETS: CORPORATE AREA, FAMILIES ….

• TO INCREASE SERVICES QUALITY

• TO IMPROVE BUSINESS PROFITABILITY

THE NEW STADIUM

JANUARY 2001

OCTOBER 2001

FEBRUARY 2002

MAY 2002

MAY 2002

Sporting – Benfica

2 - 1

... and Sporting became the portuguese championship of 2001/2002 .

JULY 2002

SEPTEMBER 2002

SEPTEMBER 2002

JULY 2003

JOSÉ ALVALADE STADIUM

• END OF CONSTRUCTION : JULY 2003

• BUILDING TERM : 30 MONTHS

• MANPOWER : 3 500 000 HOURS

• AVERAGE DAILY NUMBER OF WORKERS : 367 ( with a peak of 844 )

JULY 2003

SOME CONSTRUCTION FIGURES

• EXCAVATION VOLUME : 480 000 m3

• CONCRETE VOLUME : 73 000 m3

• STEEL : 7 300 ton

• ROOF : 2 160 ton

• MASTS HEIGHT : 60 m

• STANDS AND PITCH : 30 000 m2

• STAND’S ROWS : 27 km

JULY 2003

JOSÉ ALVALADE STADIUM

• STADIUM CAPACITY : 50 049

– 163 SKYBOXS WITH 1541 SEATS

– 1 968 BUSINESS SEATS

– MAIN TRIBUNE : 100 SEATS

– PRESS TRIBUNE WITH 199 SEATS

– DISABLED: 50 PLACES

6 th AUGUST 2003

JOSÉ ALVALADE STADIUM

INAUGURAL CERIMONY : 6th AUGUST 2003

SPORTING – MANCHESTER UNITED

3 - 1

STADIUM TOUR

ALVALÁXIA CENTRE COMMERCIAL

NORD

MAIN OFFICE

HEALTH CLUB

SPORTS BUILDING

FAMILY ENTERTAINEMENT CENTER

SPORTING MUSEUM

MEDICAL CLINIC

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THE ARENA OF GREAT PERFORMANCES

IN THE FIRST EIGHT SEASONS : ( 2003 / 2004 UNTIL 2010 / 2011 )

214 BIG EVENTS, including :

198 MATCHES OF SPORTING TEAM

•38 matches in UEFA competitions

•UEFA CUP FINAL 2004/2005

5 MATCHES OF EURO 2004 TOURNAMENT

4 MATCHES OF PORTUGUESE TEAM

4 CONCERTS – PHIL COLLINS, U2, ROLLING STONES,

AC/DC

5.647.496 SPECTATORS ( 2011/03/25 )

INVESTMENT AND ASSET MANAGEMENT

INVESTMENT

• STADIUM AND CAR PARKING 111.672.790 €

• ACCESSIBILITIES 9.492.468 €

_________________

121.165.258 €

• STATE SUPPORT ( 20,2% OF INVESTMENT):

– STADIUM AND PARKINGS: 17.907.917 €

– ACCESSIBILITIES: 6.626.872 €

__________________

TOTAL 24.534.789 €

• REMAINING INVESTMENT :

EQUITY CAPITAL + BANKING LOANS

FINANCING

SOURCES

• PORTUGUESE STATE SUPPORT :

STADIUM CONSTRUCTION

– CRITERIA : 25% OF SEAT REFERENCE COST

– SEAT REFERENCE COST CONSIDERED : € 1 300

– 25% OF SRC : € 325 / SEAT

– 50 455 SEATS X € 325 = € 16 397 875

– EFFECTIVE SEAT COST : € 1 600

FINANCING

SOURCES

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€ 6.

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Videoscreens ( 2 )

Telecomunic. and sound system

Building automation system

Electron. security systems

Power generators ( 2 )

Electrical instal. and lighting

Fire fighting system

Elevators

Mechanical inst. and air condit.

Pitch

Fittings and seats

Roof

Concrete structure and stands

Excavation

ESTRATÉGIA SEGUIDA NAS EMPREITADAS DAS ESPECIALIDADES:

– Empreitadas por áreas tecnologicamente homogéneas

–Preços máximos garantidos

–Solicitação de propostas alternativas ás dos cadernos de encargos ( visando soluções tecnológicas mais avançadas, menor investimento, menor custo de operação ou melhor adequação á operação )

–Solicitação, em simultãneo, de propostas para a manutenção

STADIUM BUDGET

INCOME: € 14 800 000

Corporate Sky Boxes : € 4. 801. 000

Founding Members and Sponsors :

€ 2 591 000

Seat Rights : € 699 000

Events : € 1.200 000

Advertising : 2.050.000

Stadium Rents : 3 150 000

Facilities Revenues : 450 000

OPERACIONAL COSTS: € 6.000.000

– EXTERNAL SERVICES AND SUPPLIES ( MAINTENANCE AND TECHNICAL ASSISTANCE CONTRACTS, SAFETY AND SECURITY, HOSPITALITY, CLEANING SERVICES, ENERGY, WATER, COMMUNICATIONS, INSURANCES, ETC)

– € 5.000.000

– PERSONNEL

– € 1.000.000

OPERACIONAL COSTS

€ 0

€ 200.000

€ 400.000

€ 600.000

€ 800.000

€ 1.000.000

€ 1.200.000

Maintenance Costs Production Costs

Infrastr., & Gen. Maint.

Maintenance Personnel

Electric. & Mech. Equip.

Other Tecnol. Equip.

Telecom. Infrastr., Sound

Pitch Maintenance

Hospitality

Season Tickets

Electric. Gás, Water

Operations Personnel

Advertisem. Supports

Cleaning Services

Insurances

Security Services

Others

PARADIGMAS DO MODELO DE GESTÃO OPERACIONAL DO ESTÁDIO

– Estrutura interna de gestão e de controlo da actividade

–Outsourcing das actividades de especialidade : contratos de manutenção ( electromecânica, elevadores, tv’s, videoscreens, segurança electrónica, torniquetes, som e comunicações, cctv, bloqueadores de portas, cobertura, c. civil, relvados e espaços verdes ....) e contratos de segurança – estática e ARD’s, - limpeza, RSU’s, hospitalidade, catering, etc

–Forte pendor da actividade preventiva ( planos de manutenção mensal e rotinas de antes evento )

–Rigor na gestão – objectivo, a eficiência dos custos

ALGUNS DOS EQUIPAMENTOS TECNICOS INSTALADOS

– 2 Postos de Seccionamento e de Transformação ( 10,3 MVA )

– 264 quadros eléctricos, 7 400 luminárias, iluminação do relvado através de projectores de arranque a quente (168 x 2 000 W )

– Central de produção de água gelada ( 7 / 12 º C ), com 5 chillers ar / água e uma potência de refrigeração de 6,5 MW

– Central de produção de água quente ( 90 / 70 º C ), com 3 + 2 caldeiras de gás natural, num total de 6 MW de potência calorífica

– 145 UTA's , com uma capacidade de renovação de ar de 520 000 m3/h

– 14 elevadores

– 2 Centrais de Segurança

– Sistema de CCTV digital com 189 câmaras

– 80 torniquetes e 20 readers

– 2 videoscreens de 48 m2 cada um

– 300 aparelhos de TV

SPM – Sporting Património e Marketing, SA

Sistema de Gestão Técnica Centralizada

SPORTING ACADEMY – THE TRAINING CENTER

AND THE FUTURE BEGINS HERE .......

THE END