Presenter: Gary Barber

Inspiring Creativity

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Myths

• Left vs Right brain people

• Born creative

• Group creativity works best

• Myers-Briggs says…

• Only Kids are creative

The Physiology • Activate emotion and association areas (medial prefrontal cortex)System 1 is ON

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How it Works

The Physiology • Deactivate decision making / logic / reasoning area (dorsolateral prefrontal cortex) System 2 is OFF

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The Physiology • Also when we relax or exercise(dopamine effect)Again System 1 is ON

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Some Techniques

Creativity and Capturing • Don’t Judge Ideas - even the tiny ones

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Creativity and Capturing • Record them anytime

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Creativity and Capturing • Work alone, compare and steal

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Creativity and Capturing • Push with distraction / incubation

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Creativity and Capturing • Push with Overwhelming / Flow

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Creativity and Capturing • Push with Association Games

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Creativity and Capturing • Push with Active Seeing

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Creativity and Capturing • Push with different stimuli / environments

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Exercises

Exercise One

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Idea Integration

Exercise Two

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Blended Foreheads

References

75 Tools for Creative Thinking. (card deck)

Thinkertoys (book)

Creative Workshop (book)