Inspiring careers in food and drink

• SFDF is the representative body of food and drink manufacturers in Scotland.

• One of SFDF’s strategic priorities is to enhance the competitiveness of the industry

• A key strand of this is to promote the industry as a career destination of choice

• To deliver this, we have received funding for A Future in Food and the newly established food and drink skills ambassador network

A Future in Food: Aims & Objectives

• Promote the food and drink industry as a “Career Destination of Choice”

• Demonstrate industry relevance over a broad range of subjects.

• Make connections between what pupils are learning in school; qualifications and skills; employment opportunities and career pathways.

• Inspire pupils to make connections between the food on their plates and employment in the food and drink industry.

A Future in Food: How it works

• SFDF brokers partnerships to encourage industry into schools and schools into industry

• To date A Future in Food has delivered: • Unique partnerships, delivered across Scotland• Different approaches used in each partnership• Industry scenarios used to set scene• Link with a range of industry and other partners

A Future in Food - Some Examples

• Devro – Chryston Secondary School

• Macphie of Glenbervie – Auchenblae Primary

• Stag Bakeries – cluster of local secondary schools on the Island of Lewis

• Edrington Group – two local secondary school

• University of Abertay – supporting local schools and industry clusters

The Future

• Building on what has been achieved• Strengthen partnerships with stakeholders • Extend reach of programme• New approaches and themes

WE NEED YOU !

www.sfdf.org.uk

Our ‘Milky Twist’

journey

By the S3 Enterprise and Employability class at Eastbank Academy,

Glasgow

We are studying for a National Progression Award in Enterprise and Employability

We visited a farm to find out how

milk was produced

There were some downsides…………..

We also visited Wiseman’s Dairy at

Bellshill

We learnt:• The skills you need to

work there • What jobs are available• How milk gets from the

dairy to your fridge

We learnt from one of the best in the business:

Barry Cuthbertson, Wiseman’s Sales and Marketing Manager

Barry taught us about identifying our target market and market

research

Developing our product

We made a smoothie, with ice-cream and fruit

At the moment we are using blueberries but the fruit can be adjusted depending on seasonal availability

“We chose blueberries for our first sale because when we completed our market research, we had a positive response”

Melissa Gray, Production

How we came up with a marketing

strategy

First of all we needed a logo

Then some promotional material…..

We sold the product to our class mates, to

parents and to our teachers

Even Mr Shaw, the Headteacher liked it!!!

And a very important person came to visit us and even bought a smoothie!!

Now we have Government endorsement, we are hoping to raise more money for our charities:

Help the Heroes and the Prince and Princess of Wales Hospice

We’d now like to show you a short video telling you what we’ve learned and our jobs within our business

Eastbank Academy Mr Scott McGimpsey

Britain’s fresh milk professionals

Working with Eastbank Academy and SFDF

Britain’s fresh milk professionals

Context

• “Creating strong partnerships with a range of organisations to help to deliver a more personalised learning experience for every child and young person.”

• “Pupils will learn through real, relevant experiences enabling them to develop skills for learning, life and work.”

• Principles for a partnership approach for the food and drink industry and other related organisations working with schools

Britain’s fresh milk professionals

Benefits for us!

• Community Benefit

• Contracts added value

• Linked to experiential education

• Networking

• Promote confidence and pride in staff

• Promote the dairy industry

• Express the importance of PEOPLE!

Britain’s fresh milk professionals

….even more benefits

• Straight talking – simple

• Recognition in pr and planning

• Encourage children to link to charity

• Promote connections to others

• Instil the spirit of Scottish Entrepreneur

• Create understanding of benefits of milk

• A sustained focus group

Britain’s fresh milk professionals

Evaluation• Don’t be nervous, have a go at being involved

…benefits outweigh any risk• Discover what the school needs…play to their

strengths• Offer your time and get involved in planning…

for the experience to be real…get your hands dirty!

• Shared ownership….SFDF, ORG, but mostly THE CHILDREN.

• Sustain involvement…..