Cat Nunnery

Client Success Director

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 0

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 1

Innovations for 2014

CurationsBV Local Sampling

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 2

Capitalizing on Consumer Behavior Trends

1. Prolific sharing of spontaneous feedback

2. Convergence of shopping experience and content experience

3. Short-form, visual, fast-moving

4. Omni-channel feedback and purchase opportunities

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 3

Visual Commerce

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 4

Why Visual Commerce?

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 5

Houzz “ideabook”

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 6

Ikea PS 2014

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 7

Starwood Guest Galleries

+

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 9

Clark’s Style Gallery

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 10

Clinique Product Detail Gallery

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 11

Visual UGC in

Purchase Path

Drives Results

25-40%

Engagement

3-6% Lift in

Conversion

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 12

Best Buy Combined Social Review Gallery

Confidential and Proprietary. © 2014 Bazaarvoice, Inc. 13

Why Visual Commerce?

Left

Brain

Right

Brain

Review Content• Solicited• Rational• Empirical• Detailed• Authentic

Social Content• Unsolicited• Emotional• Visual• Concise• Curated

Thanks.