insights success the 10 most valuable digital marketing companies

The way of business solutions

The 10 Most Valuable Digital Marketing Companies Mr. P K D Nambiar

Flag Communications

Digital Marketing:

Breaking the Span

of Product Life CycleRajiv Subramanian

Eatfresh

Eatfresh’s journey towards success

in the food industry

Undeniable

Signicance

of Content Marketing

Cauvery Adiga PK Online Ventures Pvt. Ltd

www.insightssuccess.inwww.insightssuccess.in June 2016June 2016

Phi Creative Solutions:Digitally Connecting Brands To Their Consumers With Strategic Branding

And Brand Management!!!

Ashish Gandhi

Director

PostBox Communications

CEO of the month

Market DashboardHow Digital Marketing

Companies Differ from

Other Companies

# HashtagsDigital Marketing Should

Focus on Trust over TrafcVishaal Shah

Founder, CEO & Creative Head

ust a few years ago, the strategies of advancing a brand were Jpretty limited. Digital Marketing is the new age marketing. In this era of internet, when an enormous chunk of individuals are

using internet, firms advertise on internet and the way in which organization can reach customers has increased. The use of digital marketing in the digital era not only solely permits for brands to market their products and services but conjointly permits for online client support through services round the clock to make client feel supported and valued.

The benefits of Digital Marketing are astronomical. First of all, this is often a kind of marketing, with all of the benefits that come with it: personal attention to the client, motivation to action and a lot more. Second, it’s potential to make uniform messages that are in person formatted for every recipient with great ease. The advantage of social media interaction permits brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increased advantage for brands and businesses.

Moreover, the advantage of digital marketing permits to measure quantitative results, it provides information concerning exactly who was exposed to message and when, and that actions the viewer performed as a result. Additionally, anyone will launch productive campaigns with digital marketing without any prior knowledge or special professionals. With a lot of vital benefits, digital marketing has become a valuable addition to the business and helps to achieve a lot for less.

To find the foremost appropriate digital marketing channel, companies will examine the requirements and resources of a business or organization. Whether it’s mobile, email or social marketing, or perhaps several channels that incorporate the various types, digital marketing agencies will provide simple, ef fective, advanced and cozy solutions.

The world of marketing will see an excellent revolution in the coming years, whether it is advertising, promotion or sales. Even those that are unsure of the potential of digital marketing will now dive into this ocean of opportunities of fered by the internet. The way people are getting smartphones and tablets for anything and everything, it’s apparent that demand for digital marketers will solely increase in coming time.

Neoteric

Way

of Digital

Marketing

Editorial

Charlie Gupta

[email protected]

Editor-in-Chief Pooja M. Bansal

Rashmi BorkarCo-designer

Art & Design Director Alex Noel

Business Development Manager Abhijeet

Database Management Sharad

Technology Consultant Vishal More

Circulation Manager Swapnil

Research Analyst David

Business Development Executive

Ketan,Savitri, Pooja,

karishma, Mary

Co-Editors

Managing Editor Charlie Gupta

,6

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June, 2016

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Marketing Manager Manisha Priya

Archana Ghule

Ariana Lawrence

Sonal Burghate

Sugandha Sharma

Prasad Wadodkar

Visualiser Kalpesh

Content Page The 10 Most Valuable Digital Marketing Companies

CXO Standpoint30

CXO Standpoint22

Vishaal ShahCEO & Founder, Creative Head

Market DashboardHow Digital Marketing

Companies Differ From

Other Companies

36

40 # HashtagsDigital Marketing Should Focus On Trust Over Traffic

Eatfresh’s journey towards successin the food industry

Interview withInsights Success

42

06

30

42

Phi Creative Solutions

22

12

PostBox Communications Unleashing the Powerof Digital Media

CEO of the month12

Undeniable

Significance of

Content Marketing

Digital Marketing:Breaking the Spanof Product Life Cycle

Fruitbowl Digital:

The Perfectly Fresh

Detox for Your Brand

28

Moksha Media: Threading Together Your Versatile Efforts to Create an Enduring Brand

46

JAZZAP DIGITAL:

Anything And

Everything Online

34

dotConverse: A Specialized Marketing Agency Reinforced by Strategy & Analytics

26

Ittisa:

Future Ruler of

Digital Marketing

32

Bee Online: Go Digital!

24

My Brand SocialMake :

Humanizing Brands and

Generating Huge Revenues

Through Strategic & Well

Planned Digital Marketing

38

Autumn Worldwide:

The Social &

Digital Way of Thinking

20

Amura: Leading Digital Marketing in India with ‘Marketing Engineered’

18

26

20

18

46

34

24

32

28

38

The 10 Most Valuable Digital Marketing Companies

Vishaal Shah

Founder, CEO & Creative Head

Cover Story

Phi Creative Solutions:Digitally Connecting Brands

To Their Consumers With Strategic Branding And Brand

Management!!!

With the world becoming digital in every way possible, it’s easy to see why digital media is

gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative,

timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback,

accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional,

entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and

channelizing efforts with a larger view of driving organizational growth, you’ve probably experienced both,

hits and misses.

Creativity in businesses is the ultimate requirement in today’s world when such high competition is there in the

market. Proper branding if done right can serve fruitful results in the terms of profit to any industry. Thus, for

any niche of industry chosen, it is vital to be under the guidance of a brand management company that aims

towards an interactive platform where companies can grow. One such highly acclaimed company that

specializes in connecting brands and business to their customers is none other than the Phi, a digital agency

which strives towards stretching the conventional boundaries of branding and opening up new paths with

efficient technicality.

Cover Story

Additionally, in digital marketing, there are organic ways to

grow your consumer base without incurring large amounts

of money; it has low entry barriers and scale. So Phi is

becoming up-to-date as well as doing a lot with sharp

targeting that leads to judicious investments in the online

platform.

Phi Creativity’s Journey

Phi started off 17 years ago as Aquadotcom, later Aqua Info

Media Pvt. Ltd., to evolve currently into Phi Creative

Solutions Pvt. Ltd. From a startup workshop in a mezzanine

floor, to a professionally set up 2,000 sq. ft office with

1000+ clients, 2000+ projects and catering to almost all

business verticals. Phi has a consultative approach with in-

depth understanding of business. With their dual advantage

of branding expertise and understanding of the digital

platforms, they always deliver to the clients' objective in

digital marketing.

Over steaming cups of coffee, late nights and endless

challenging projects, they have seen, shared and survived

together everything from the dot com buzz and its doom, to

the current technology revolution. And they are still

enjoying the journey!

The Creator

Under the dynamic leadership of Vishaal S Shah, CEO

and Founder, Phi took birth. He is an NIIT graduate and

diploma in Digital Electronic Engineering. Vishaal comes

from a family business of water and waste-water treatment

plants. But he left it to purse his own passion and dream of

creating an organization which dwells in the digital space.

Started in 1999, dotcom bust as a pure play web designing

company and have now metamorphosed into a branding

agency which lives by the value proposition of “Success by

Design”. He has hands on experience in leading and

promoting brands in the offline and digital pace and has

steered digitally brands like Eureka Forbes Limited, Waman

Hari Pethe Sons and various other emerging enterprises.

Vishaal has clarity in his thought - how, what and when to

communicate the message, especially when every brand and

business has multiple things to talk about. He has an ability

of seeing a challenge from different viewpoints or

perspectives which others might miss the obvious or are so

close to the challenge at hand that can’t think straight.

Vishaal has very high level of empathy which assists in how

the target audience thinks and reacts to a particular piece of

design or communication. Also, he is acutely aware with

the challenges faced by small and emerging enterprises and

hence can deliver just the right solution for them.

Indelible Moment of Phi Creativity

Why are we as consumers so captivated by stories of great

customer service? Perhaps it is because they serve as a

much needed reminder that there are companies who still

care about their customers. Every company says that their

customers are their #1 priority, but one memorable incident

of Phi shows that they are ready, willing, and able to go the

extra mile for each and every one of their customers. As

Benjamin Franklin has said “Well done is better than well

said”, the same way Phi has acted while facing every single

obstacle came their way.

There have been many ups and downs during Phi

Creativity’s journey but the most memorable incident has

been that once their office caught fire on a Sunday evening

and it was burnt down to flames. However, they were able

to restart their operations at a new space within 48 hours of

incident without any project being delayed or stalled. It just

showed Phi's resilience. This is the attitude with which they

Our mission is to develop and manage people, brands and businesses to realize their full potential. In doing so we shall create 80 success stories by 2020

“ “

Cover Story

approach any and every challenge thrown at them.

What’s in their Name

As a strategic branding and communication agency Phi is

all about “Success by Design”! Entrepreneurs start a

company with a dream, a passion. Along the way they get

embroiled into the day to day operations and the work they

do, success they garner and approach is more reactive in

nature. It’s difficult to sit down and find time and say

“Okay! This is how I plan to present myself and succeed in

my space”. This reactive approach works for certain years

in achieving success but then the growth hits a plateau.

Now further success is possible only with a strategic

approach. An approach that requires synchronizing as well

as synergizing all marketing communication that the

company or the brand emanates to the external and internal

stakeholders. And the design of this communication has to

be done in a way that it helps in achieving the goals of the

brand. That’s where “Success by Design” approach from

Phi works!!!

Company Motto

‘Serving according to the client’s time’ is Phi’s quality and

thus, they are feasible for bringing customizable solutions.

The best part of Phi is their experience with different

industries which equips them for working on any challenge.

They have been working for years to serve better global

positioning of companies in Pharmaceutical, Healthcare,

Engineering, Infrastructure, Reality, ITeS, Services,

Lifestyle and various other verticals. The company has a

professional team to work with that enables better

understanding of the current needs of an emerging company

with a supportive motivation to bring customer delight.

Phi’s Methodology

At Phi, they consider everything, from a brand logo to a

brochure to a corporate film to a social media presence to a

mobile app as a strategic piece of communication which is

created for achieving a certain objective. Hence, even if it is

a mobile app for a company, they create it based on the

various parameters. Since, Phi work with multiple partners

to develop apps, they are platform agnostic. While working

with their partners, they take the lead to ensure that the

branding and communication objectives are met especially

since they are the brand custodians.

Cover Story

Understanding the client’s objectives first and work towards

them in such a way that it meets the needs of their client

and their target audience. They need to build their own

brand identity and a slow growth in this fast-paced

competitive world can be detrimental to the startup’s health.

When they approach marketing, then they must be aware

that there is a funnel comprising of awareness building,

engagement, acquisition and then retention. If they are in

the internet space it is all about acquisition of the most

efficient, effective acquisition channels for the right

audience. For startups what is really important is to find one

channel that really works, maximize it. Then find the next

channel and maximize that and the next one. Build scale

within a channel.

Phi’s Future Perspective

In essence, digital marketing is the future of marketing

world with the added advantages that it is cost effective

than traditional marketing and is measurable. It is no

exaggeration that they live in a digital world and from that

perspective it is imperative that Phi’s business has an

impressive presence in the digital space.

While normally the branding agency and the digital agency

are separate vendors for most companies, Phi has a

significant advantage of having this dual specialization

which becomes a huge advantage for any company that

chooses to partner with them. While they understand and

are constantly monitoring the advancement in the digital

marketing space, Team Phi sees themselves being the

“partner of choice” for emerging companies who want to

leap into the next stage of growth.

Phi’s Ideology

Phi is driven by the vision to be ‘partner of choice’ in the

growth journey of Indian SME’s; who have national and

global aspirations; by offering strategic branding and brand

management solutions. They consider that strategic

branding exercise is a relation between the company and

the branding agency. Hence, it’s critical that they choose

each other wisely. They are very selective about the kind of

companies they partner with, because the right association

always leads to success and growth for all parties involved.

How Phi Evolves

While digital marketing as a space is constantly exploding

with newer and newer platforms and trends to position and

promote your brand, the fundamentals remain the same,

everything succeeds when you understand your consumer

and their concern points. Team Phi constantly work towards

understanding their consumer better and better. Technology,

platforms and digital vehicles than merely become tools.

Remember, they (trends and technologies) are information

and knowledge at best while they at Phi strive for wisdom

by applying it with the right context (consumer behavior)

for their clients / brands.

Advice to Young Entrepreneurs and Their Approach

towards Marketing

The most exhilarating experience is starting your own

venture. Some of the big questions that follow are how to

reach masses, how to make your business resonate, how to

drive your business results, how to be successful, and how

to fulfill your dreams with a shoestring budget? Answering

these questions, Team Phi has advised young entrepreneurs

that should aim to create value for their customers and team

members at all time as they are the pillars of their success.

They must be innovative, be open to new ideas but should

never try to be different just for the sake of being different.

Cover Story

“ “

Our vision and approach of “Success by Design” ensures

that we become the first choice of growth oriented companies

who truly want to leverage the immense potential

of their brands in the offline and digital space


Unleashing the Power

of Digital Media

With the engaging and competitive environment prevalent in the

communication space in India, every organization needs to ensure their brand receives the maximum visibility and active customer involvement.

Considering the dynamic aspects of advertising and digitization of media, the Internet is an invaluable tool for customer engagement, sales revenues and public relations.

To execute an effective digital media plan, the success lies in getting more people to “talk” about the company/brand/business within the digital media space, interacting, resolving, and researching the target audience.

Although there may be several agencies and organizations promising brand growth, sales and visibility, one needs to choose wisely - after all, marketing can make or break a brand.

PostBox Communications(PBC) - a Digital Marketing and Advertising Agency, under the umbrella of RainCheck Networks Pvt Ltd, is a renowned digital agency in the SME arena. Their expertise lies in advertising, marketing, app and web development, strategy, media (planning

Ashish GandhiDirector


CEO of the month

JUNE 2016 |12

Through his 15 years of experience, Ashish has effectively headed verticals of marketing, operations, branding, solutions, training and IT. With Ashish, PostBox Communications has become an agency of repute defined by the passion and aggression to set the standards.

With a keen eye for detail and an OCD for perfection, Ashish spearheads a team of 40 who like him, are committed towards the digital media

space. Guiding and growing with his team, Ashish has promoted an environment of learning, creativity and innovation.

Ashish is passionate about constructing idiosyncratic “Brand Cultures” for organizations to enhance brand value and visibility in the digital arena. His practicality, decisiveness and action-oriented approach has helped nurture high performing individuals with skill sets and challenges to help deliver better.

PostBox Communications empowers its clients online to give them an edge in the digital realm of Internet (websites/digital marketing and advertising) or Mobile (apps/games) with customized and integrated brand promotion.

Oracle behind PostBox CommunicationsAn entrepreneur’s journey is one of great experiences and learnings. The whole experience is an amalgamation

of events, opportunities, decisions, intuition and luck that defines a reality that is much more complex. Ashish Gandhi’s story is of one such experience.

Ashish Gandhi - Director (and Co-Founder) at PostBox Communications, is at a constant conflict with the conventional systems. Overlooking and strategizing on innovative ideas, creative ad campaigns, social media challenges and applications in web and gaming, Ashish is always “hands on”.

and buying), Campaign Management, Search (SEM and SEO), web design and creative, with specializations in interactive marketing related technologies advertising, social media (marketing, strategizing and management), designs and creative- web, graphics and marketing, print solutions.

Who They Are And What They DoPostBox Communications, offers 360 digital, marketing, graphic, development (web/app), consultancy and advertising solutions laying its practice on principles of creativity, talent, creative direction, and excellence.

PBC is driven by its strong work ethic, transparency and dynamism in ensuring constant success with clients. Leveraging on its expertise, innovation and experience, PBC delivers solutions associated with strategy, design, development and timely execution.

PostBox Communications truly believes that an integrated mix of mediums, budgets and content is required to build successful brands and companies. This solution works to create a user experience across various mediums like web, interactive, video, social media and print. PBC’s approach to brand communications is supported with a deep understanding of the client’s brand communication.

To succeed in the online space, one must, whisper with volume, listen to the silence and reach without contact. Only then can an audience know the true value of a brand.“ “

0

CEO of the month

|JUNE 2016 13

grown fast without losses to a team of 40 in a 1300 sq. ft. well established office. Expansion is vital, but not at the cost of losses, debt and their own brand value. It is in the process of becoming an agency of 100 employees by the end of 2016, but slow and steady wins the race. It is also diversifying into new ventures, platforms and branches of the digital and marketing world which should be in operations by 2017, by when it will become a team of 200 strong individuals.

Industry As They ForeseeSocial Media Marketing and Advertising is reaching a saturation point. PBC foresees the typing and messaging trend to disappear with consumers moving to more video based conversation. It also predicts the “Next big thing” in communication to be mobile marketing and brand incorporated gaming, which has slowly trickled into the industry.

value and potential in the future and PBC is keen on developing holistic solutions driven by this mission.

They Learned The Hard WayIt’s always the hard way! There’s no fun in having things easy - less learning, less exposure, less experiences.. always results in a slump and for many, fatality. There’s no easy money- there’s always hardships and always hard work that’s needed to go hand in hand, but that’s part and parcel of what every organization must go through, unless of course heavily funded from start.

For Raincheck Networks Pvt. Ltd. proper planning, strategizing and having a firm, rock-solid foundation is essential; only then clients can be happy with the work and results produced. They rather spend time concentrating on their clients’ growth over and above their own.

PostBox Communications started from scratch, and very proudly, from a 2 man army with zero funding, has

Ashish, who when not caught up with gaming, automotive racing and designing, enjoys brewing his own exotic coffees and experimenting with stellar dishes in culinary circles. Ashish has a profound passion for gaming, art, car accessory development and designing. At other times, the RainCheck Networks Pvt. Ltd. Co-Founder and Director is busy conceptualizing product and service innovations across sectors and brewing new strategies for digital growth.

Need Of The HourPostBox Communications has effectively understood the lack of professionalism within the media and advertising industry. Generating an audience interaction at affordable packages that are client- driven, systematic and engaging, providing exposure across platforms is what business culture, operates with.

Although ‘likes’ or ‘hits’ have become a measurement standard on social media sites, it is important to drive an organic following that is of deeper

CEO of the month

JUNE 2016 |14

ith the world going digital these days, it is increasingly becoming important for the companies to reach out Wto the global audience. With technological advancements being perceived in almost every sector, several doors of opportunities have opened for those who match the pace with fast changing digital scenario. The

companies can seek the quality services from reliable and reputed digital marketing agencies and enjoy successful internet presence. To explore every prospect of digital marketing, one needs to know how to merge creativity with profitability in needful proportion.

Marketing thoughts of new gen marketers have somehow got biased with the digital resources! The principal of marketing is always rooted to the context as it was in the traditional era. The only change that needs to be done is to frame it effectively in digital mindscape.

Arguably internet has become the most prominent and most used resource for all kind of information. People have increasingly started relying on internet for business related information, product specifications, brand reviews and customer experiences. Undoubtedly, any business that wants to stay competitive in the online as well as offline market must have a functional website. The companies that do not have a professionally created website risk losing potential customers, both on the internet as well as at the physical stores.

Consumers are evaluating companies, brands, products and services online before they decide to buy anything. If your corporate website or online sales platform does not come across as professional, informative or secure then online visitors will simply move on to the next alternative.

Insights Success magazine has crowned this magazine with digital marketing service providers providing solutions in Content Marketing, Email Marketing, Influencer Marketing, Social Media Marketing, and so on.

Insights Success magazine has covered and presents you “The 10 Most Valuable Digital Marketing Companies 2016”, after shortlisting a long list of digital marketing services and solutions providers that will best suits to your current and future business needs.

Growing Landscape of Internet Marketing


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Management BriefCompany Name

Autumn Worldwide is a hyper-specialized Digital & Social Media Marketing company.

Bee Online Communication Pvt. Ltd. is an integrated 360 degree digital activation company who has combined

Traditional, Digital & Social techniques.

dotConverse is a specialized social media and digital marketing agency powered by strategy and analytics.

Jazzap provides wide-range of online marketing and advertising solutions to varieties of brands to help enterprises accomplish their revenue, market-share and customer loyalty.

Make My Brand Social is one of India’s leading Digital Marketing Company that has been busy carving a niche for

itself in the world of marketing.

Moksha Media is a leading online Branding Consultancy, which works in the areas of Brand Strategy, Brand Identity and

Brand Communications.

Ittisa is a digital media agency specialized in social media

marketing, using effective content, design and search engine

optimization & marketing.

Amura MarketingTechnologies

amuratech.com

Vikram KotnisFounder & CEO

Ketan Sabnis,Vinayak Katkar, Pratik Rokade,

Kiran NarasareddyDirectors

Amura is a global digital marketing services and platform company,

catering to the automotive and real estate industry.

Anusha ShettyCo-founder & CEO

Autumn Worldwideautumnworldwide.com

Bee OnlineCommunication Pvt.Ltd

beeonline.co.in

Hiren JoshiCEO & Co-founder

dotConversedotconverse.com

Saurabh PandeyFounder & CEO

Fruitbowl Digitalfruitbowldigital.com

Dedeepya Reddy & Faisal AminCo-founders;

Dilip JaiGroup Account director;

Rajdeep Patil & Marcos Wylde,Creative Heads; Brijesh Solanki,

Marketing Head

Fruitbowl Digital is a full service Interactive media agency(Social Media, Digital Marketing, Branding etc.) ,a tight-knit team of creators, doers, organizers and

overall talented souls.

Ittisaittisa.com

Jazzapjazzap.com

Make My Brand Socialmakemybrandsocial.com

Moksha Mediamokshamedia.co.in

Sneh SharmaFounder & CEO

Ali Shaikh &Zohair ShaikhCo-founders

Pancham BanerjiFounder & CEONamrata Banerji

Director (Operation)

Anu VeledandiP., Owner

Phi Creative SolutionPvt. Ltd

phicreativity.com

Vishaal ShahCEO, Founder &

Creative Head


Phi Creativity is an interactive communication agency, specialized in connecting you with

your customers using online, offline and social media.

In today’s digital age, it is imperative to possess an online presence aside from the sort and

size of one’s business. Those businesses that are not keeping with the changing times are probably missing out many potential customers.Amura Marketing Technologies is a trailblazer in digital marketing is which was founded in 2010 by a team of exceptionally talented entrepreneurs. Vikram Kotnis, a serial entrepreneur, introduced Ketan Sabnis, Vinayak Katkar, Pratik Rokade and Kiran Narasareddy, who were working for Fortune 500 companies, to entrepreneurship. Together, these College of Engineering, Pune, graduates founded this fastest growing digital marketing firm.

Key Values to Overcoming RoadblocksEducating clients about the benefits of digital medium was one of the early challenges for Amura. Limited use of technology in real estate industry didn’t help them either and meant like they had very limited marketing budgets. With no visibility into the client’s sales analytics meant they always faced a pushback saying digital doesn’t work. However, this led Amura to build a comprehensive sales and marketing automation platform

We have strong processes and internal collaboration platform for creative, technology and marketing teams to work with

“ “The 10 Most Valuable Digital Marketing Companies

Amura: Leading Digital Marketing in India with

‘Marketing Engineered’

Pratik Rokade Director

Kiran Narasareddy Director & Technology Head

Vinayak Katkar Director & Operations Head

Ketan Sabnis Director & Product Head

Vikram Kotnis Founder & CEO

JUNE 2016 |18

‘Sell.Do’, thereby connecting Sales & Marketing functions. Their keen and deep understanding of technology coupled with their talented team helped them to overcome these roadblocks.

Strategy behind AmuraAmura’s business strategies are technology driven marketing approach which was not seen in India, like engineering solutions to marketing problems and in-house technology solutions for marketing, sales and advertising automation. They also work on developing solutions for industries and never worked like an agency purely on campaigns. They have strong processes and internal collaboration platform for creative, technology and marketing teams to work with. On the whole, Amura is the only marketing company with a team of over 200+ having backgrounds including tech, analytics, marketing, creativity, graphics, content, app development etc.

Services Amura ProffersAmura offers end to end digital marketing solutions to all their clients. They build technology solutions to help companies manage their presence across digital platforms, using algorithm based-approach to buy digital media ad space and analyses as well as optimize marketing campaigns in real time. Amura calls its approach ‘Marketing Engineered’, which is about finding engineering (technology) solutions to marketing problems.

Service to ShowcaseAmura offers product ‘Sell.Do’ - a sales & marketing automation platform which helps companies/ marketers

track a customer journey right from first ad impression to purchase - tracking the ad interactions (which communications were shown to a user, etc.), website interactions (browsing pattern, history, enquiry, etc.), sales interactions (calls, chats, emails, brochures), offline interactions (store visits, etc.) until the final purchase. Additionally, Sell.Do is a platform to collate sales and marketing data and run analytics, predictive analytics and draw insightful reports. It ensures a 100% lead capture (with no lead loss), automated tracking of enquiries across online and offline campaigns, channel partners, affiliate portals, etc. With lead segmentation and marketing

automation; Sell.Do customers can easily automate most of the lead nurturing activities; allowing sales teams to focus on closing qualified deals. With built-in cloud telephony, chat, email & SMS integrations; it’s

easier for their customers to improve their lead response times.

With Amura’s advertising cloud offering (currently in Real Estate Beta), SMEs just define their product offering while the system analyses past campaign data to define the possible media (Google, FB, DoubleClick, Taboola), understand the target geographies, set up multiple versions of ad communications, run A/B tests on ad & web communication, automate all the tracking and reporting. It goes further and understands your campaign goal (lead generation, outreach, optimized for higher velocity of end closures); to drive the right traffic and optimize your spends. With the advertising cloud, companies can leverage full power of their marketing and sales data; without getting deep understanding of all the ad technologies.

Future OutlookHaving fairly established themselves as the market leaders in Real Estate sector, they are looking to expand their foothold in the other sectors, with focus areas being pharma, BFSI, education, e-commerce etc. They are also building an advertising cloud offering that aims to add business intelligence and automation to reduce the time to go live for digital campaigns. Also, they are building the platform on top of Google, FB and other content marketing platforms; which means they are leveraging their algorithms and improving on the campaign setup, creative optimization, and better analytics to optimize ads, media and landing pages. Also SMEs are a big focus area for them.

We integrate our

deliveries and

systems with our

client’s business

processes and give

them seamless

digital

transformation

solutions


“

“

|JUNE 2016 19

igital marketing is an Dexciting journey with endless milestones! Digital

and social marketing business leaders are experiencing tremendous pressure to get online, embrace and start leveraging the social networks, create content, launch corporate and executive blogs, design new Instagram profiles, fill Twitter feeds with amazing content, build Facebook communities, embrace live streaming and the list goes on.

You can’t just throw some digital websites, blogs and pretty images at the web and tweet them out. Media spends for your social spaghetti content are also not going to solve the problem. You need to get your marketing, digital, social media marketing and branding efforts aligned to business goals, integrated and rocking real measurable results. You need key performance indicators to measure and optimize your success. There is no way around it. If you want to succeed in business today you need

It was my personal dream and a mission at Autumn to innovate and create new ways of understanding, connecting, synchronizing and engaging to realize true value to the brand, customer & ecosystem

“ “


Autumn Worldwide:

The Social &

Digital Way of ThinkingAnusha Shetty Co-founder & CEO

JUNE 2016 |20

to plan your work and work on your plan. That is the reason why one needs an expert digital and social marketing team to map out a result-driven and effective strategy to grab the most eyeballs.

With clients across Delhi/NCR, Mumbai and Bangalore, Autumn is a new age communications firm, offering Social, Digital and Mobile solutions. In a rare combination, Autumn offers Social Media Listening, Social Media Outreach & Online Reputation Management services. Brand consultants at heart, with a zeal for new age communication, Autumn has its strength in insights, strategy, messaging and technology that not only bridges the gap between traditional and digital media but more importantly between ideas and technology.

Autumn took birth as a traditional brand consulting and creative services firm back in 2005. They were early enough to spot the trend of “Social Media” wave hitting Indian marketing scene, in many cases the leading platform of content marketing today. To be precise Autumn took a rebirth in late 2009 to spot opportunities in Social Media Marketing, by 2011 they were the hyper-specialized social media marketing company.

With over 20 years of marketing

and advertising experience, and a trans-national career, across India and the Silicon Valley of America, Anusha Shetty is the Co-founder &CEO of Autumn Worldwide, a hyper-specialized Digital & Social Media Marketing company. Anusha is a Brand specialist at heart. In her current role, she is responsible for Organizational Growth, Innovations, Planning and Operations. Prior to this, Anusha has held a number of progressive assignments in advertising & marketing and has served for brands like Intel, Titan, Unilever, Honeywell etc and in globally reputed agencies, Lowe and Euro RSCG.

Foreseeing the future, Autumn wants to become the most valuable social media marketing firm in the world. They are in the business of customer centricity led by engagement. Spotting the trends early and adapting to the ever-changing business dynamics will keep them relevant to current day business.


An idea driven by

consumer

insights is our

approach.

Applying this

idea in the digital

and social space

is an art and a

science. This can

be measured

only by the power

of 2 way

communication

“

“

|JUNE 2016 21

Undeniable Significanceof Content Marketing

Advertisement industry has always been striving to sell the brand or product in the most impactful way. Since the window to

communicate about the product is less than 20sec, attention is usually sought through celebrities or emotional angles. Over 20 years of watching TV commercials and over 10 years of YouTube pre-rolls, the customer has had enough of such “on-the-face” communication. He has mastered the art of switching channels and clicking the “Skip” button.

Brands need to think beyond the traditional framework to reach out to their customer. The current target segment is not gullible enough to believe what works for photo-shopped celebrities will work for them and bring “happily ever-after” in their lives. They need to communicate without sounding unbelievable. Another development that has quietly gained momentum is digital content consumption. It has reached out to large audience thanks to smart phones and the 3Gs/4Gs and popular apps like

Cauvery Adiga is the Co-founder & CEO of PK Online and over the past six years has handled multiple roles from HR to product development. She has played a major role in creating the foundation of the PK Online business.

Cauvery Adiga Co-founder & CEO

PK Online Ventures Pvt. Ltd

CXO StandpointCXO Standpoint

JUNE 2016 |22

the customer brands while subtly plugging in the brand element. It can be an article about travel tips with an online ticket booking brand plugged in or a hair styling video where a particular brand of shampoo is used. Such content is placed strategically in destinations where the audience frequents. It typically does not involve any celebrity or unreal promises of overnight changes in your life.

The impact of such marketing would be for a longer duration as people consume useful content multiple times - A huge advantage for brands is that they don’t have to pay for every 10sec their content is viewed . Such content is also shared thus enhancing the “reach”. Low cost production, Retention and Reach-All this in one medium - What more can a brand ask for!

Facebook, Whatsapp, YouTube, etc. People not only consume content, but share interesting ones in an unabashed way. Memes, Images, 2-3 minute video clips around humor and nostalgia gets lapped up by the ever online consumer every hour. Word of Mouth has now gone Digital!

No high-cost productions, no celebrity tantrums, all that matters is an interesting story executed well. It’s as simple as shoot and share! If it works, it will be trending in a few hours, if it doesn’t, no sweat, the next one is already being made.

Truly Useful Information to the Customer

It’s only logical that Brands use this route to reach and engage with their audience. Here comes the merging of content and marketing. It started with Advertorials, Blogs and has now transitioned to full blown “content marketing” (Notice the A, B, C connection?). Content marketing is where the focus is on providing truly useful information to

CXO Standpoint

“Our ad network and content creation teams work with

brands to help them connect with consumers”

|JUNE 2016 23

Today, Digital Marketing is no longer an option for business, but a necessity. Digital

marketing is often perceived as a value addition to the marketing plan whereas; it is the core of the marketing strategy. Now, in the social era, it has never been so easy to express an opinion. But in reality, the digital world is becoming a platform where your consumers and employees spend a major part of their time. People are always connected to it through their devices; accessing emails, connecting or interacting on social media, reading the news, or simply viewing viral videos.

With constant technological innovation, organizations face challenges in reaching out and engaging with their audiences. But Mumbai based Bee Online Company’s digital marketing services combine advanced technology, inbound marketing offerings, and innovative content strategies to help clients reach their target market and increase leads. They have a better understanding of audience and market compared to standalone digital marketing agencies.

Bee Online have combined Traditional, Digital & Social techniques & helped more than 1200 brands to flourish online. Typically, they cater everything right from Search, Social, Affiliate to Website Development, Software

Bee Online:Go Digital!

“ “

The Digital Company

that keeps promises

Hiren Joshi

CEO &

Co-founder


JUNE 2016 |24

Development, and Mobile Apps. In 2015, they aligned PR in their beehive too. Make their client's sales a lot more profitable is their key feature. Bee Online does their job seriously while following strict development processes. Client’s satisfaction is their main motive as they don’t proceed further in the project until client is really satisfied with each step of development process.

The Artisan behind the IdeaDrawn from deep expertise and leverage, Hiren Joshi, CEO & Co-founder of Bee Online established the company into a 360 degree digital activation company that integrates compelling content with the latest technology and emerging platforms to achieve better results. His vast experience of 7 years proves him to be a good enterpriser as he knows how to run effective and successful business. Till now Hiren has helped 500+ brands to create buzz online and to grow their business online. He has worked for brand's like Philips, Baskin Robbins, Sahara India Pariwar, Faasos, Quikr, Starbucks to name a few. He has been a consultant for more than 200 clients. His core adjectives includes; a good planner, strategist, leader. Hiren is totally dedicated towards what he does and is passionate about his work too.

Being a modest personality, he takes care of everyone in the company on a personal level (even of the sweeper). Making people happy by doing little gestures & appreciating them for the work they do is the best thing about him. His day never ends until and unless he has made someone smile in that particular day. Although he isn't

available for most of the time in office due to his power-packed calendar but whenever he is there, he makes his presence felt.

Sharing his company’s unique thing that is served along with rest of the services is their PHD model to each client they cater with: Passionate (P) - Whether it’s about making a website or making a cake they do it with passion,

Hardworking (H)- Always complete their tasks on deadline. Sometimes they try to deliver before the deadline and Dynamic (D)-You can expect a lot from their Project managers. He can even help you to make your smartphone run faster.

Moreover whether it’s Sunday or any holiday Bee Online is always there for their client when they need them. Also, treating their team as a family helps them in going towards next levels. As far as competitors are concerned, Bee Online believes they themselves are their biggest competitor as they keep challenging themselves to achieve the projected benchmarks.

Foreseeing the FutureBee Online had a vision right from the start to support Mr. Narendra Modi's “Digital India” mission. Being inspired with the mission they decided to make digital marketing accessible and affordable to all business segments. So the ideology is simple, “Bigger Results with small invoices”.

The future is a murky world. A good way to make sense of it and give structure your thinking towards planning for different eventualities is to think about different scenarios. To have one stop solution company where the client feels comfortable to outsource the complete AOR package with dedicated account manager is definitely a good idea. And the digital marketing industry has an unimaginable future as the graph of emerging startups and Digital India is going to be in the bullish phase in the coming years.

I would like to say that they

should not have

“preoccupied brains” and

should always take

decisions basis the

situation as against what

they had pre-decided and

should have a “can do”

attitude even at bad times

which I feel is missing

among the young

entrepreneurs. Also,

he/she must try to gauge

the current levels of the

company & basis that

should be able to define

future milestones of the

company“


“

|JUNE 2016 25

In today’s modern era, web-savvy smartphone junkies are generally spending more time online than

reading magazines and watching TV. These radical changes in consumer behavior are affecting the marketing strategy, and ultimately bringing the ways about the convergence of direct marketing & mass marketing. At the same time, with diverse digital touch points digital marketing is gaining popularity across the customer base in a cost-effective way to improve customer connect.

With focused and strategic thought-process and camaraderie, dotConverse was founded in October 2012, in Delhi NCR. The company was started with with just one client, and a vision to provide outstanding services in social media & digital space and some desperation mixed with brimming confidence to do great work and grow large. It took them a little more than 2 years perhaps to grow to working with over 2 dozen clients, win an award and multiply their earnings by 15X.

dotConverse services include End to end social media marketing, 360 degree Paid Marketing through search, social, email and retargeting. They are providing Content creation and propagation in various formats like Blog, Videos, Infographics, Slideshows, Cartoon strips etc.

dotConverse: A Specialized Marketing

Agency Reinforced by Strategy & Analytics

Since we live in a real time world now, conversations over social and mobile platforms are the key to an effective marketing practice for any brand “ “


Saurabh Pandey

Founder & CEO

JUNE 2016 |26

In addition, the company provides Online PR, Webinar Marketing and Creation, Online Reputation Management, Website, Landing Pages, eMailer designs, Mobile App Store Optimisation, Analytics & Audit, and UI design & Implementation.

Saurabh Pandey, High-Flyer of dotConverseSaurabh Pandey, Founder & CEO of dotConverse, has more than a decade of experience in Media, Technology and Telecom companies like Google, Bharti Airtel and Ibibo Group. Prior to starting dotConverse, he was working as a Chief Operating Officer at OLX India. Saurabh Pandey is also one of the top 5 writers in the world on Quora on the subject of Online Marketplaces and Classifieds.

dotConverse works like a global big 5 consulting agency, like KPMG. The company focuses a lot on analytics and metrics, which differentiates them from their peers in the race of competition. The company offer end to end services- strategy to execution and management and results. dotConverse works like a bespoke agency - crafting a unique strategy for each brand that it works with so that the brand occupies a unique space on social and digital platforms.

Idea behind dotConverseSaurabh was a passionate blogger, and he had started writing blogs on digital marketing in 2008. He posted his blogs to create engagement and impact in digital and social space. As a result, he received various queries from marketers seeking for valuable advice to their business. One of them, Namrata Dhar, former marketing head of Heidelberg heard about Saurabh that he was contemplating on starting a social media and digital agency, and

she asked him to handle her company’s Indian account. Which became a turning point for Saurabh in his entrepreneurship journey with his venture dotConverse - a specialized social media and digital marketing agency reinforced by strategy and analytics.

Research and Thought ProcessdotConverse believes that the research and thought process led strategy for a brand, which is very critical. The company devotes a lot of time in creating the right content and interaction strategy. Also, they are passionate about analytics and metrics. dotConverse has a dashboard that tells their clients not only how good are they doing in terms of reach and engagement, but also how are they benchmarked against the competition. They review their plans on a regular basis and work every quarter and transition to the next level of execution. Which helps their clients stay put on a leading position and helps dotConverse in winning their trust for

long term business relationship.

dotConverse provides their clients with strategic consulting support for their product, also provide strategy and marketing supplemented with the best-in-class execution. The company is recognized as one of the very few agencies in India who have an expertise in Social & Branding as well as Performance Marketing. Their clients get a global class strategic support coupled with branding and performance execution. Most of the clients of dotConverse are engaged with them more than 2 years now.

dotConverse started as a pure-play social media agency, however, has graduated to doing cutting edge work in areas like Explainer Videos, Blog writing and management, Research & Presentations, Video Surveys & Testimonials, Paid Marketing.

dotConverse won an award by VIT Chennai and Think Media Inc. in 2014, for outstanding social media campaign of the year and got nominated as one of the Top 20 Digital agencies to watch for in 2015.

Today, dotConverse is delighted to work with top of the line clients in various categories like: Carl Zeiss, Heidelberg, Sehwag International School, Sehwag Cricket Academy, IIFL Realty, Resurgent India, MindBox, Tyrone Systems, just name a few.

The company has an opportunity to cross-sell their various products to each of these large clients as well as win other players in various verticals. The company visualizes themselves with a very fast-paced growth in the coming future.

We’re a team of social

media enthusiasts,

designers, strategists,

marketers and coders

working to create beautiful,

user-friendly digital

experiences for important

causes and we

passionately believe that

design & technology can be

a powerful force for

change


“

“

|JUNE 2016 27

In today’s rapidly changing digital world, every company wants to be better. As digital media is dynamic

in nature, we need to stay updated with the ever-changing platforms and everything that comes our way.

Stressing on the motto ‘Survival of the Freshest’, Fruitbowl Digital was established in 2010, and has worked with over 300 clients including some of the most reputed brands of the country. The company continually strives to provide the best digital marketing solutions.

Fruitbowl Digital is a full service Advertising Media Agency with a digital first approach and provides services like - Branding & Communication, Research & Strategy, Social Media, Production & Design, Digital Media Planning, Integrated Marketing, Mobile Apps, Online Reputation Management, CRM and Email Marketing, Web Interface Development.

Fruitbowl Digital boasts of a team of 100+ people spread across 6 locations, this talented team full of creators, doers, organizers and overall spirits of pure enthusiasm, represents Fruitbowl Digital among 1200+ agencies to the top 10 in a span of 6 years. The

Fruitbowl Digital:

The Perfectly Fresh

Detox for Your Brand

We believe in providing a multitude of creative strategies that are beneficial to the client after an extensive research & systematic work process

“ “


Faisal Amin &

Dedeepya Reddy

Co-founders

JUNE 2016 |28

company feels lucky to create something beautiful and unique almost every other day, build brands and design websites for talented people from all around the world.�Faisal Amin, Co-founder of Fruitbowl carved his way as a Young Turk in an industry full of veterans. Realizing the fact that decision-making processes in big places had been often a tedious process, Faisal aimed to find ways to do cutting-edge work even in the face of such scenarios. Cutting out unwarranted time on discussions and meetings, he focused more on getting result oriented decisions with low time slack, which resulted in Fruitbowl Digital, putting out the freshest campaigns, media strategies and solutions. Faisal has been featured in the list of Top 50 Digital Marketing Professionals in India, including the many other recognition and awards won by Fruitbowl and the team.

Dedeepya Reddy, Co-founder of Fruitbowl, pursued her integrated MBA in e-commerce, she envisioned a future in an e-commerce ecosystem when people were not even aware about it. A dynamic leader, she was quick in finding her calling and rose to be her own boss. With the desire to create something beautiful, Dedeepya(DeeDee) along with Co-founder Faisal Amin setup Fruitbowl, formed to create fruitful and engaging experiences for brands to bring them closer to their audiences.

At Fruitbowl Digital, DeeDee acts as an anchor and guide to her employees. She actively initiates and engages the talent pool in brainstorming sessions and discussions, often becoming the source of inspiration for great ideas. As Head of Strategy & Media, DeeDee is responsible for devising the most

foolproof plans and blueprints in order to provide clients services that are worth their buck.

Compelling ideas come from those visionaries, who make their brand unique from all others. Dilip Jain, Group Account director; Rajdeep Patil & Marcos Wylde, Creative Heads; Brijesh Solanki, Marketing Head; are the most responsible persons for fetching success to Fruitbowl.

Fruitbowl Digital, Unified Business Solution ProviderFruitbowl Digital is growing each year. The basic idea is to partner with clients as a unified business solution provider because they believe when an agency is not associated with their clients, they may lose interest in the future and hence they may not be able to perform their best but they have retained the central idea for about 7 years now.

Fruitbowl’s dexterity to understand what is good, tenacity to strive for better and their perseverance to settle only for the best, sets them apart from the squash of digital agencies. They are in a constant pursuit of acquiring the better perception in order to shape the most unique experiences for their

brands and their customers. Fruitbowl’s brand management theory postulates establishing strong interpersonal relations with clients, to acquire a substantial understanding of what they want, so as to give them what they need. In Sync with Creativity and Strategic ThinkingThe company is not money driven, but gives priority to their clients and for that they have passionate teams, who are zealous towards their work.

Fruitbowl help to increase their clients reach with kickass communication, help them with branding and product awareness, provide a better and fresher outlook and help in strengthening their ROI.

Fruitbowl Digital has had the privilege to work with some of the most sought after brands of the country like – TATA Group, BMW, Mahindra, Reliance Group, Zodiac, Jain Irrigation, Vadilal, etc. and expecting to grow in other countries such as Dubai. The company helps startups like Utopian Media to grow and nurture with their set of skills that they can use for them, along with helping non-marketing startups to expand their portfolio. Setting up their own startups for B2C is also their agenda.

Fruitbowl’s young, talented and passionate workforce pushes towards realizing objectives in a creatively infused, free flowing environment - where ideas spawn and bounce from every direction. The synchronization between the various creative and strategic departments of Fruitbowl Digital plays a major role in the still formulating success story of the company.

Detailing is what

sets a great

piece of work

apart from

something that

is just good


““

|JUNE 2016 29

That’s right, because with digital marketing it is now very easy for research organizations to digitally circulate their research questionnaires to a large no. of audience in a matter of few seconds.

Introduction Stage The introduction or launch stage comes once the response of the audience has been received, processed, and disseminated in form of feedback. This is the phase when an organization actually launches a product and the entire focus is on building the brand and generating awareness about the product in the market.

Generally, the time span of the product depends on the marketing channels targeted and the product itself. But, with Digital Marketing and its tools one can easily create brand awareness within the targeted groups. Tools that are used are content marketing, social media promotions and paid banner ads and a number of other SEO activities which help creating awareness of the brand. During this time the focus is on creating a user friendly and informative website and has very crisp content related to the product.

Growth Stage Once the product has been successfully launched, growth stage comes into play, that is, during this phase the demand of the product rises and the focus of the marketers is to reap the benefit of the rise in demand for the product.

It is in this phase a lot of promotional activities are conducted to attract more and more number of customers. The customer base at this stage is not limited to the core target group, but is widespreadPast tense. A number of avenues through which product or brand is promoted are banner ads, video feeds, blogging, informative articles, PPC

Digital Marketing:Breaking the Span

of Product Life Cycle

ith the ever existing complexities and challenges in today’s market scenario, it is often difficult for firms to understand and assess the reach and profitability of their product. However, it is important that we learn about them and then use that knowledge to further enhance our product offering.

So, in order to know about these aspects, product life cycle management is an easy and important tool. As it breaks down the complexities into product phases and enable targeted and measurable understanding of the product.

Each stage has its own significance, costs to be incurred and certain specifically defined set of activities to be performed for promoting the product or service in that particular stage. However, with the advent of Digital Marketing, the earlier present geographical barriers are no more in place and the response time has shortened. Digital Marketing has also changed the way marketer earlier used to plan the activities for promoting their brand.

Digital Marketing has an impact on each and every stage of Product Life Cycle.

Development Stage A development stage is when management of an organization has planned on launching a new product or service, but are toying with the idea as to whether or not can it be successfully marketed. During the development stage, the organizations used to conduct consumer research and then they had to wait for weeks and at times a month or two to get the feedback on the research conducted.

But, with digital marketing decision makers can get feedback in a time span of just two to three weeks. Yes!

WW

JUNE 2016 |30

CXO StandpointCXO Standpoint

campaigns, social media optimization through Facebook, Twitter, Instagram , etc.

Maturity The maturity or the stage of saturation is the longest phase of the product life cycle of any product. It is at this stage that the marketers of the product need to introduce new variants of the product in the market to elongate this stage and to prevent the product from a sharp decline. During this stage the number of competitors are high in the market with product which are either the exact substitute for your product or are have something extra.

With the help of digital marketing business organizations can easily elongate the maturity stage with highly effective strategies, such as

1. Tap into new market segments without incurring extra costs

2. Brand reinforcement through cost effective ways such as email marketing

3. Offering incentives for a specific set of people, say for example, devising a promotion strategy only for Facebook users or Instagram users

4. Offering value added benefits to customers 5. Dedicated SMS campaign, etc.

Decline It is the final stage in the product life cycle, which occurs due to a number of reasons that is either new and better products are available in the market or the customer preferences have changed. During this stage few possible decisions can be taken by the marketer, that is either to discontinue with the product or launch a brand new product with better features.

When the demand for the product is in slump, through digital marketing campaign you can easily market the product with no extra cost, that is if you plan to exit the market it will help you dissolve your remaining inventory buy running discounts and promotional schemes and when it comes to launching a new product all together in place of the existing one, digital marketing will assist you with launching the product to your loyal set of customers without extra cost.

Study of a product through ‘Product Life Cycle Management’ offers a number of benefits such as it helps in focusing on the product keeping your target group in mind, it enables you to quickly identify potential sales opportunities and revenue contributions, it enables decision makers to enhance their product offering and understand the demands of their customers. It also helps save time and cost and lastly, it will enable marketers to attune to the trends in the market along with competition study.

Digital marketing has huge potential and its all about the right strategy that will help you grab your share of the market.

Mr. P K D NambiarDirector & CEO

Flag Communications

|JUNE 2016 31

CXO Standpoint

Digital marketing today, has become a vast arena which continues to expand rapidly.

Your company needs to formulate its digital marketing strategy carefully before jumping onto the next big trend that becomes hot. Digital Marketing is all about driving the right audience to your website. In the digital era, if you don't think of your online brand image, you are at huge loss. Digital marketing done with right strategy and tools can help increase your online reach at great pace.

Digital marketing plans do not work by fluke. A marketer under that impression might get a few lifts here and there. A digital marketing strategy needs to be a practical, actionable design that has the potential to take your brand to the next level. Ittisa is one such growing Digital Marketing Company in Bangalore that focuses on Design, Digital & Analytics along with Technology.

Ittisa is the first ever ‘all girls’ Digital Media agency. Founded in June of 2014, Ittisa aims to rule the creative world with its highly creative and passionate team. It provides a platform for women to pursue their ambitions while getting an equal opportunity in

Ittisa:

Future Ruler of

Digital Marketing

We love the work we do here because we adore the Digital world and we know that our ideas & strategies make a difference

“ “

Sneh Sharma

Founder & CEO


JUNE 2016 |32

workspace. At Ittisa, there is a unique captivating mix of innovative ideas, diligence and the right sprinkle of creativity!

Ittisa’s objective is to make clients create a mark in the digital space with crisp strategy, excellent designs & great content. They utilize the advertising space to help businesses ease into the list of the most easily recognizable brands. All their projects are creatively inspired and technically & analytically empowered.

Debonista behind this girl’s gang of digital media agency is Sneh Sharma, Founder & CEO at Ittisa. Sneh jumped in the digital arena young, at 19 she got an opportunity to work for a web product start-up in Bangalore. This marked the beginning of her professional journey. From then onwards she has worked with a number of digital marketing start-ups and multinationals, developing a strong understanding about the industry and what works and what doesn’t in the space of Digital Media Marketing.

When Sneh was 23, she co- founded a digital marketing firm, building it as a nextGen Media Agency with a perfect blend of Creativity, Technology and Analytics. Sneh is known for her creativity, objectivity and relentless pursuit of perfection. She has envisioned and implemented numerous successful campaigns and helped devise Promotional and ORM-focused Digital Media strategies for clients worldwide. Her burning desire to be the best and a ‘never take no for an answer’ approach have earned her the

respect of her clients and her team alike.

Her passion for the Social Media started early from her college days. Having worked her way through college, she developed a strong understanding about the digital space and along with that, a keen sense of what works and what doesn’t in the space of Digital Media Marketing.

Now, two years later, here she is, after setting-up her own team of first ever ‘girls only’ Digital Media Agency. Sneh and Ittisa , within a very short span of 2 years, have grown to be better known as the ‘Avengers of Brand Management’. They are truly fortunate to have on-board some of the major names in the industry such as such as ITC, Vijaya Bank, Airtel, Hyatt

hotels, Emami, the biggest African conglomerate Mara Mentor to name one from their growing list of clientèle. Sneh has handled clients such as, Schneider Electric, ICICI Fellows, Tuborg, Tata Building India, Bajaj etc.

Recently, Ittisa partnered with LeanIn.org and is looking forward to change the trajectory of women workers and create a better world for everyone. Ittisa doesn’t on-board clients but it onboard partners. It never works like an agency instead works like an extended marketing team of its clients. Ittisa’s this approach helps it to build deeper and stronger relationships with clients.

Additionally, Ittisa is always mindful about the client’s end goal and that’s where it adds value to the entire business. Ittisa is doubling in its size year on year; clients love Ittisa for the work it delivers. And it’s all because of its team members, who are continuously working for their company’s growth. Future is also exciting as this Indian chain Ittisa is expanding outside India and is going beyond digital in its offerings.

As the Industry is also certain to grow by leaps & bounds in the coming years, Ittisa too will experience the same. Since, the journey has been highly eventful so far, it expects nothing less for the future and Sneh & her team handle anything thrown at them head on. Ittisa wants to make sure that they it stays on its path of doing some amazing work while keeping it edgy and creative.

We strategize your marketing

to reach your potential

customers, enhance your

brand name and boost your

returns

““


|JUNE 2016 33

With the evolution of modern technology, digital media is constantly

in an ebb and flow of change. The things that were relevant to us a year ago are now considered obsolete. And in such a fluctuating market, marketers should keep up with these changes and stay on the cusp of the next “big” shift in digital media. Evolution is a natural part of any thriving industry, but even in the digital era, few can rival the speed at which marketing has continued to change - adding new capabilities, platforms and best practices. Mentioning the achiever following these practices, Jazzap Digital, is a 360 degree online marketing agency based in Mumbai that provides online/digital marketing services all over.

The team at Jazzap Digital is fanatically crazy for what they do and is known for the passion for their work. They are a fast growing team of young digital marketing professionals, ready to swiftly take on every challenge brought to them. Jazzap Digital constitutes to be an innovation obsessed group of people that crafts wonders for their clients. If you don’t

believe them, come join them in a weekly

JAZZAP DIGITAL Anything And Everything Online

Jazzap Digital suggests that things need to be simplified for the generic masses out there that are getting pulled in turmoil created by the cybercrimes

“ “


Ali Shaikh& Zohair Shaikh

Co-founders

JUNE 2016 |34

Wednesday session discussing about the new trends and ideas in digital industry. And this is one of the various activities that they do to keep their culture and growth going. The team at Jazzap Digital can be only defined with the term “Digital Enthusiast”. Whilst they’re at work, they’re keenly, passionately, insanely, frantically and crazily in love with everything they do as “Work is Worship” for them.

Pioneers Behind JazzapUnder the leadership of visionary Co-founders, Ali Shaikh and Zohair Shaikh, Jazzap was established. Born and brought up in a business background (renowned heritage footwear manufacturers) Ali always had the flare of business from childhood. The penchant for technology brought him into digital marketing and now he has an experience of 5 years. Zohair belongs to a working background. He started working with the digital marketing agency in the first year of college and since then he has hung on to it. Having an experience more than of 7 years in digital marketing he has worked with one of the biggest names in the country.

Anything and Everything OnlineWhile explaining this in one statement, Jazzap’s motto is “Anything and Everything Online”. But in detail, they do Search Engine Optimization, Social Media Marketing, Branding, Logo Design, PR & Online Reputation Management, Web Development, Mobile Application Development, UI/UX, Software Development,

Graphic Designing, Lead Generation, Launch Activations, Influencers Meet up, Email Marketing, SMS Marketing, Video Creation and Marketing and many more. Jazzap Digital enjoys working with fun brands and is extremely proud and exceptional to have worked with Mahindra Insurance Brokers, Urban Ladder, Oster India, Majestic MRSS, MRSS INDIA, AtoZ Home Furnishing, Minawala Jewellers, Dubai Festival In Mumbai, Neptune Builders and Developers, 3M Car Care Mulund, Juicy Jelly, Nargis Dutt Foundation, Cuff and Button, Balzo, SJ Promaan, Parcel Express, Queens Emporium, smmart and many more.

Jazzap’s Strategy Jazzap believes in maintaining transparency in business with clients at all levels and it’s in their culture to push their limits to the last extent to provide

solutions for the clients. They have created a niche brand for them and at times, Jazzap selects the clients they want to work with and ensure to build a lifelong relationship with those clients. Everybody likes a little bit of extra and they are an agency who believes in giving that ‘extra’ to clients. In short, their culture is what defines them.

Digital marketing industry is obviously growing at a very fast pace globally. Evolution is that bug that doesn’t allow you to sleep whole night till you come up with an answer to beat it; and that is how they are growing and finding their way out of every situation. The nice thing is that Jazzap Digital believes in consulting ideas and issues with each and every member of the team, even the clerks. They also believe in educating the clients who are not aware of certain things in digital marketing.

Industry as Jazzap ForeseeThings are growing and newer technologies are coming ahead. With newer technologies new platforms for marketing will appear. Jazzap believes this to be the onset of digital era. The possibilities of evolving digital marketing technologies are immense and that’s what excites them. Jazzap will get to learn more and offer more to clients. Five years from now, Jazzap will set up its base in two different countries at least and the idea of serving clients from various cultures and geography makes Jazzap look forward to future.

Everything you

need in Digital

Media Advertising

is prepared and

dished out at

Jazzap to meet

your business

objectives


“

“

|JUNE 2016 35

To survive in today’s business world, having a

strong online presence is very important. Just

having a website is not enough to establish an

online presence. It requires multi-disciplinary methodology

to integrate marketing strategies into various technical

channels through search engines, social media, email

campaigns and other online marketing tools. It is not

possible for every business owner to spend time or

resources on different marketing aspects and that's where

they find it worth having a good digital marketing firm that

can add value to their business.

Most of the business owners do not understand the real

implication of hiring a professional digital marketing firm

because they are too skeptical to handover their business

critical elements, its marketing and promotional needs to

some other company. Unfortunately, they miss the concept

that it really does make an impact and give the results they

expect, when things are handled by a bunch of specialists.

Digital Marketing is Equivalent to Collaborate with

Different Team of Specialists

In a broader sense, when you hire a good digital marketing

company, they first try to get insights of your business

needs, and then define strategies considering all factors of

website credentials, existing marketing processes, business

strategies and other features. Working with a single digital

marketing firm is equivalent to collaborate with different

team of specialists from various groups of web promotion,

SEO (Search Engine Optimization) analysis, content

How Digital Marketing

Companies Differ From

Other Companies

Market Dashboard

JUNE 2016 |36

management, client serving team and

SEM (Search Engine Marketing). The

key experts from each specialization

work together with other teams

aggressively, to do the in-depth

analysis of existing website credentials

and focus on delivering results that

make solid positive impact on clients’

business. It is also true that, the

responsibility of final outcome is

distributed equally among all teams,

and the performance of one team is

definitely going to affect the

functionality of others.

Where Some Digital Marketing

Firms Face the Real Issue

Not all digital marketing firms work on

the same strategy to deliver the results

for their clients. Instead, some firms

face the real issue in understanding

their client expectations and come up

with ideas that contradict with the

requirements, which eventually leads

to zero impact on client’s websites.

While others have minimal talent and

expertise to identify challenges for

each client and offer the same solution

for different marketing needs. On the

other hand, some digital marketing

service companies succeed in

determining the real issue of the client,

but ultimately fail to offer accurate

advice due to lack of exposure to

various digital marketing methods in a

practical manner. Overall, it is quite

difficult to understand the framework

of each digital marketing firm, but the

right one always think out of box and

execute different approach for each

client in solving their problems.

Difficulty in Finding A Right Digital

Marketing Firm

Lately, the digital marketing industry

has become extremely competitive and

everyday hundreds of companies are

popping up by offering services in web

design, email, SEM, SEO, PPC or

content marketing etc. Similarly, there

are also growing number of clients that

are looking out for best digital

marketing firms who can take up the

challenge of fulfilling their marketing

needs and bring in good results for

their business. Many clients look for

the company credibility when selecting

the digital marketing firm and try to

match up the industrial experience with

their own business requirements.

Sometimes, they even cross-check the

existing clients to confirm if the

company has worked previously with

the similar business challenges. So,

once the client acquires confidence on

the caliber of the digital marketing

company, they won't even hesitate to

adjust the budget to accommodate their

services.

|JUNE 2016 37

Market Dashboard

Today, there is a need of powerful digital presence, as consumers are quickly shifting

their method of search-to-purchase-to-service decision-making from offline to on-line. Even companies ought to embrace this shift, to ensure their success in building their brand within the age of digitally-empowered consumerism.

With an initiative to provide definite results from the online platform, Make My Brand Social was established. This one-of-a-kind marketing and advertising agency is headquartered in Mumbai. The company is a newfangled powerhouse of effective, distinctive and creative ideas and solutions. Their unquenchable thirst for novelty and uniqueness is what keeps them focused on maintaining their presence in the market. Make My Brand Social was founded in early 2010 with a mindset of providing ROI centric and Strategic Digital Marketing services.

Make My Brand Social: The Top ManagementMake My Brand Social was established under the dynamic

Make My Brand Social :

Humanizing Brands and

Generating Huge Revenues

Through Strategic & Well

Planned Digital Marketing

Pancham Banerji

Founder & CEO


Return on Investment along with “Out-Of-The-Box” marketing ideas is one of our biggest

strength and reason why several MNCs love working with us

““ JUNE 2016 |38

leadership of Pancham Banerji, Founder & CEO. He is an advertising and media professional with vast experience in the creative domain, handling marketing and advertising of several Multi National Brands. The Director of Operations is Namrata Banerji who holds 8 years of experience in marketing and management and has worked with several top MNC’s around the globe.

Make My Brand Social: Core ServicesMake My Brand Social’s core services are Marketing and Brand Building Consultation, Social Media Marketing, Search Engine Optimization and Design. They also have other strategic services, including: Public Relations, Online Reputation Management, Pay per Click Campaigns, Responsive and E-commerce Site Development, Mobile (Developing Applications, Games & AD Promotions), Email Marketing, SMS Marketing, Retail Store Interior designing and Event Management.

Make My Brand Social: Challenges and Their StrengthMake My Brand Social is one of the leading Marketing Companies in India. However, the journey towards being one of the best in the country was never easy. As reported by their management, hiring right candidates for key positions was a big challenge as the digital marketing industry is still evolving and candidates with relevant and good experience were very few. The second major challenge reported by the management was about the understanding of Social Media and its impact on Small and Medium Scale Businesses. Building confidence about the medium among these small and medium scale businesses was critical

and tiring; as reported by the company.

Talking about their strengths, the company is known for their powerful and game changing ideas and execution. Everyone in the company is encouraged to contribute ideas. The company's culture is really, what keeps them going. It not only nurtures every idea, design, and strategy to reach its

maximum potential, but also keeps them inspired to come up with creative and effective digital marketing strategies, which enable them to position clients as leaders.

The pillars of Make My Brand Social who make sure only the best is delivered to the clients are Sheikh Abdullah, Chitra Kodavoor, Megha Parmar, Siddhi Doiphode, Mithil Pardesi, Sagar Dusa, Kollepalli Swaroop and Awani Bohara.

Make My Brand Social: Known for creating Powerful Marketing StrategyMake My Brand Social believes that it is important to plan, but it is more important to put the plan into beneficial action. Strategy and research form an integral part of everything they do for their clients. Their strategy creation process includes a full Online and Offline marketing audit and a strategic roadmap plan for strategy execution. They analyze which marketing channel would be most suitable for their clients. These channels would include Social Media Marketing, Search Engine Optimization, Google Ad words, Email and SMS Marketing, E-commerce site development, Events to list a few.

In order to enhance client’s online reputation, Make My Brand Social also examines customer experience about a brand and website usability and suggests tactics that are customized and instantly actionable, enabling clients to meet business objectives and satisfying ROI.

Make My Brand Social: The Present and the FutureMake My Brand Social has a vision 2018, where they want to expand their services in South East Asia, Gulf & European Countries starting with Singapore. They are currently expanding their services to help more businesses across India to achieve their branding, marketing and sales goals. Make My Brand Social is currently working on software which will simplify the process of buying and selling online using social media platforms. There are couple of more strategic projects in development to ensure clients get maximum benefit while working with them.

Our goal for every

project we undertake

is maximum ROI for

our clients and we

can do this only

because we maintain

a high level of

deliverables. And yet,

we’ve only just

begun

““


|JUNE 2016 39

One of the most intoxicating measurements in all of marketing is “web traffic.” It’s measurable. It’s binary. We can actually do something to affect the

results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site. But as any experienced marketer knows, for most businesses, nearly all of this traffic is represented by people who take a quick glance at our site and never return. They are tourists, not residents. And yet, there is so much emphasis on driving “massive traffic” to a website.

Getting more individuals to visit your site is something worth being thankful for. More guests will at last transform into more change. However if you truly need to modify your changes, your digital marketing endeavors need to concentrate on creating trust rather than just boosting activity. When you build trust and effective communication with the people who visit your site or who read your blog, it implies that they believe in you. And what benefits a

company gets by building up trust with their visitors and readers????

Millennials Won’t Tap The Checkout Button Unless They Believe You Millennials typify an astounding blend of media savvy, idealism, and skepticism. If they are keen on purchasing a product or service, they will utilize any tool readily available to research it. They will read reviews, and they will solicit the members of their social circle both online and offline for recommendations. Not just that, it isn’t only the products or services that they think about. Additionally, they need to think about the ways in which you operate your business. Also they’ll tend to know how you treat your representatives if your political perspectives and different qualities adjust with theirs, and if you give back to the community. Most millennials are likewise actually insightful and won’t make a purchase unless they feel totally safe in doing so. The good news is that while they

Digital Marketing Should Focus on

Trust over Traffic

# Hashtags

JUNE 2016 |40

are the tough consumer group to win over, they have a ton of cash to spend, and will cheerfully get the message out of their great involvement with you. As you most likely are aware, client testimonials are exceptionally compelling.

Good Content From Trusted Sources Gets Shared Do you share all of content that you read or that you observe to be important? If you are like most people, you probably do not. There is a reason for this. You may read something or view something that helps you take care of an issue, that touches you, that makes you chuckle, or makes you gain some new useful knowledge, in any case choose not to impart that content to others. You aren’t doing this because of eagerness or apathy. Most likely your refusal to share that content has to do with your lack of trust in the person who wrote it. In many cases, this lack of trust is an aftereffect of simple unfamiliarity. Sometime it is because of terrible experiences. Eventually, social shares are seen as an endorsement of not just the content, but the producer or curator of that content. If you need those social shares to increase, your audience must trust you.

Winning Trust Gives You A Competitive Edge From their inbox to their social media pages and then to the ads that float to the top of their search engine results, individuals are targeted with content marketing endeavors for pretty much time they are on the web. If audiences are devouring your content in any way, they are probably reading content that is published by your competitors. So, what can you do about it? Ideally, your products and services are prevalent. Hopefully, your costs are competitive. However, that can be troublesome if you are

competing with one of the big guys who can buy the product in bulk. Luckily, if you have developed trust with a potential customer, there is a very good chance that they will ignore the efforts of your competitors and choose you. Build Trust, Gain DataYou already know that an email address is gold when it comes to content marketing efforts. Obviously, that is from the perspective of a marketer. From client’s point of view, giving an email address can be quite intimidating. To them, it implies that giving a bit of data can be spread far and wide, and used to immerse them with spam. This means you are going to meet with resistance when requesting email addresses, unless the people you are asking, trust you enough to provide that information. Yes, you can offer incentives like premium content or discounts. However, those things won’t be nearly as compelling as having established a strong premise of trust.

Fabricate Your Top Tier Audience Through TrustYou may have substantial number of adherents and get a tremendous measure of hits on your site. Sadly, the larger part of those individuals will have no effect on your primary concern, straightforwardly or by implication. The people who will make purchases, share your content, and recommend you to their friends, are a small percentage of your followers that you ought to consider as your top tier audience. This is the audience that you need to concentrate on, and the audience that you need to grow. You don’t accomplish this by increasing traffic; you accomplish this by getting your existing supporters to trust you.

# Hashtags

|JUNE 2016 41

Eatfresh’s journey towards success

in the food industry

Interview with Insights Success

Q. Running a B2C venture is said to

be challenging, it is also said that

seeing success in food business is also

not easy - What made you start

Eatfresh and how has your journey

been since?

In 2015, we had built out Ovenfresh, a

50 outlet bakery chain in Chennai and

Bangalore, and were serving over 8000

customers a day. We observed the

emergence of online ordering among

Indian consumers, and realized that we

unique a unique advantage to capture

consumer needs given our operating

experience and learnings at Ovenfresh.

We knew from our experience building

a profitable business, that the

economics of this space would work

only for a full-stack model where gross

margins would be higher than 50%.

The decision to launch Eatfresh was a

straight forward one, given our

strengths and scale of the opportunity.

Rajiv Subramanian FounderEatfresh

JUNE 2016 |42

This has held us in good stead to

emerge as the fastest growing breakout

player in the full-stack space.

The last ten months with Eatfresh have

been exciting and with the efforts of a

strong team, things have worked out

very well for us. Eatfresh is growing at

a fast pace, with over 10X growth in

sales and 11 hubs added in Bangalore

since inception. We have served over

50,000 customers since our launch in

August 2015.

Q. Explain what do you mean when

you say Eatfresh is in the ‘food

technolgy’ business - we are sure it is

not as simple as putting a website

and have people order in and the

food is delivered?

FoodTech or food-commerce is a very

unique e-commerce business. Our

product catalogue changes daily, the

inventory is replenished on an hourly

basis, we produce what we sell, and

deliver in under 30 mins. That’s little

crazy for an ecommerce business isn't

it?

Unlike traditional e-commerce, we

have two huge spikes of order volume

one around 12pm for lunch and 8pm

for dinner. And, delivery has to be

done within 20-30 minutes.

So, imagine a system that has to

orchestrate taking 100s of orders each

hour, routing it to the delivery hub

closest to the customer, then helping

the team prepare and pack the right

food for the right order, and then

having a rider get it to the customer, all

within 30 minutes or so.

From the very start, we have been

focused on building a business that

outlasts individuals. Which means we

have to constantly maintain a balance

between efficiency and hyper growth.

Rich data helps us in all aspects; for

example, in market it helps with

deciding what the referral reward

program should be or which locality

we should do our leaflet distribution.

We use predictive analytics to manage

production on an hourly basis across

all delivery hubs.

We mess up one in every few thousand

orders; but, it works mostly because

we work around how tightly our

systems are integrated, facilitating

seamless data flows from one app to

another. Order and other consumer

data flows seamlessly through to

planning, sourcing of each ingredient,

and to production control as all our

recipes are 100% system integrated.

Q. Your counterparts have opened

(and shut) their service in more than

one city - you have been in the game

for 10 months and are still in one

city - Why so.

We have been running multi-city

operations for our Oven Fresh brand in

Chennai and Bangalore for the past

three years. Based on this experience,

we believe that achieving in-city

penetration is a true proof of scale, and

is our current focus. In addition,

ground work for expansion of Eatfresh

into Chennai is being laid. We have

recently signed up 16,000 sq ft space

in Chennai to expand our operations

there.

|JUNE 2016 43

Q. In our research and even talking

to you, you stress on ‘Chef Made

Meals’ - explain it to us

Eatfresh.com is an online food

commerce platform, serving a daily

changing menu of chef-made meals,

salads, desserts and beverages. Our

technology-led full-stack approach

combines quality supply, scalability &

great unit economics. Our curated, 5-

star quality chefs operate from our

commercial kitchens and we control

the supply chain from procurement up

to last mile delivery. Our model

differentiates itself by being Chef-

centric in approach -They are

recognized both on our site and on

each meal box served, fostering a

relationship of feedback and curation

between the customers and the Chefs.

Q. In our conversation you shared

that team ‘Eatfresh’ is not regular -

How do you hire?

For managerial levels we look for

individuals who are passionate about

the business model and what we want

to achieve. We have found that self-

starters with an ability to function

independently work best in our setup.

For junior levels, a good attitude and a

desire to learn are key areas we

measure for.

Q. According to you, what is the

future of ‘foodtechnology’ business

in India?

Proof of scalability in the full-stack

space already exists - Jubilant

Foodworks (Dominos India) became a

unicorn long before the word was in

vogue, and similar opportunities

abound in virtually every food vertical

in India.

The secret ingredient that dramatically

changes the economics of the space is

the ‘Full-stack’ approach to on-

demand food. Full-stack food players

operate a tightly controlled supply

chain, managing everything from cloud

kitchens right up to the last mile

delivery to the customer. By doing so,

we at Eatfresh are able to control and

guarantee every aspect of the customer

food experience, from ingredients,

hygiene, packaging to delivery times.

JUNE 2016 |44

SourceEdge is an authorized Microsoft Dynamics Partner for extending Microsoft ERP and CRM

solutions to meet the needs of business. SourceEdge is headquartered in Bangalore, India. We

offer Product licenses and Implementation services on Microsoft Dynamics AX, NAV and CRM.

SourceEdge Software Technologies Pvt Ltd

#3, Sahakari Vasathi Bhavan, S. Kariyappa Road,

Basavanagudi, Bangalore - 560 004. INDIA.

Ph: +91 08040720500, [email protected], www.sourceedge.com

The Team at SourceEdge has rich experience on both technical and functional on the following Microsoft Dynamics Products:

Microsoft Dynamics AX

Microsoft Dynamics NAV

Microsoft Dynamics CRM

The team with their past experiences on previous organizations fully managed Microsoft Dynamics Practice and done successful implementations including

Successful implementation & support on Microsoft Dynamics NAV & AX to over 30+ customers in past 4-5 years

Done successful implementations on the following verticals and has good knowledge on the following domain…

Retail Manufacturing Supply ChainOil & Gas FMCG Hospitality Food & Bewarages

Achieved Positive ROI for most of the customers by ensuring business benefits out of the ERP Implementation

7+ Years' Experience – Microsoft Dynamics NAV, AX, CRM

Multi Country Implementation Experience

Team of around 30+ experienced consultants on Technical and Functional Stream

100% certified on Microsoft Dynamics NAV, AX, CRM

Handled Rapid & Large Implementations

Experiences in Vertical Solution Development , add-on Development

TEAM ATTRIBUTES TEAM COMPETENCYTEAM TRACK RECORD

The Team has proven expertise on the following areas

Upgrades of existing versions to NAV 2016

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Upgrades of existing versions to CRM 2016

RTC, RDLC

Custom Functionality Development on AX , NAV and CRM Online

NAV & AX Integration with 3rd Party applications and CMS like Magento, Drupal

Web Services

Share Point

BizTalk, ADCS

Dot net Interoperability

SSRS and SSAS Reports

Education Vertical Development on NAV 2013

keep your business going and growing with the tools you need to manage your financials, inventory,

and operations

Digital media is continually evolving. With each and every digital platform that’s built,

there’s an opportunity for marketers to share their message with a new audience. The marketers that refuse to evolve will find recurring challenges at every corner. The marketers that are agile and embrace these changes are the ones that will remain on top.

Moksha Media, with these competencies, works in the space of Digital Branding and helps organizations to grow and enrich their online presence. They work with the businesses to assist them reach their targeted customers with more accuracy and finesse. This they do, by creating a distinct identity for their customers which sets them apart from the competition, and creates an indelible image of their clients in people’s eyes. They help the clients realize their potential and undreamed possibilities by ensuring, they look at every single aspect of their digital presence.

Moksha offers three primary services in the areas of Brand Strategy, Brand Identity and Brand Communications. They look at these aspects of Branding to help their clients in the ideation, planning and

Our innovative work has enabled our clients to grow their businesses and often reach unexpected audiences, increasing not just their customer base but also directly enhanced their revenues

“ “

Anu Veledandi

P., Owner


Moksha Media: Threading Together Your Versatile Efforts to Create

an Enduring Brand

JUNE 2016 |46

execution of their digital branding goals. Currently Moksha’s niche is Healthcare industry, and some of the best and biggest hospitals are their clients.

Ethical Leadership at MokshaAnu Veledandi. P., Owner of Moksha Media, forayed into the world of branding, post an MBA in Marketing and International Business in 2002. A highly-motivated individual, she then decided to explore her love for branding and digital marketing by launching her own company. Moksha Media was formally registered in 2007. From then, Anu’s work over the years has helped many organizations, particularly in the healthcare domain, establish a robust presence online.

Moksha Media is a leader in its own right for its advocated strategic digital marketing when few people took the online experience seriously, unaware of what was coming in the years ahead. And with the ushering of the digital age, companies are now more enthusiastic about the online space and Moksha has helped many organizations create a unique identity for themselves in the digital media - web, social and mobile.

As someone who has been in the digital and branding space for years, Moksha knows the pulse of the industry and how it is constantly evolving. As the online space is dynamic, Moksha ensures that it keeps up with the pace of the media. Also, their team consists of individuals who are the best in their field of work and Moksha offer them the flexibility to work online from wherever they choose to.

Furthermore, when they work with a client, they are truly involved in their company and growth story. They believe in working with clients as partners. This changes the equation from being that of a client-vendor to one of trust and commitment. This helps them understand their needs better and thus consistently deliver better results than expected.

“One of the most important things we have learned during these years is to be confident about ourselves and our ability to achieve our dreams. If you don’t believe in yourself and your ideas, you really can’t expect others to! We also place tremendous value on integrity and being ethical in the way the business runs,” remarked Anu.

She added further, “And here I would also like to stress on the value Moksha places on its employees. We see

ourselves as one large family and importance is placed on every individual’s ideas and opinions. Focusing on the welfare and growth of our employees is an intrinsic process and has helped us grow immensely over the years”.

Dedicated focus, unwillingness to compromise for anything but the best, on-time deliveries, transparency, a motivated partner; these are some of the benefits clients get from Moksha.

Moksha, Responsibly FuturisticMoksha Media is focused on taking their strengths to newer clientele and newer industry domains. Their aim is to ensure that they are the best in the business. Providing great service and ensuring customer satisfaction is the essence of team Moksha Media.

“Another notable aspect of Moksha Media is our focus on giving back to society. As responsible citizens we must serve in whatever way we can and hence Moksha using its proficiency in the digital space is working on creating a geriatric portal for the elderly citizens. This portal will help them find assistance and advice in areas of health, legal work, financial advises, etc. The plan is to also create a Mobile App for their assistance especially in times of emergencies,” desists Anu.

Though Moksha’s current focus has been on Healthcare, they are hoping to expand to other industries with clients spread across the globe. Their focus, thus is on attracting new clientele, both start-ups as well as established companies.

Moksha works not just

to create an online

presence for a brand

but ensures the

client’s brand

message has been

communicated in the

best possible way

through the most

applicable and latest

digital mediums

““


|JUNE 2016 47