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SARA LEE PRODUCT PORTFOLIO

CORNBREAD BOUNTY OPERATORS GUIDE

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CORNBREADCORNBREADBOUNTYBOUNTYBOUNTY

It’s a cornerstone of comfort cooking, a Southern cuisine standard. It’s Sara Lee’s

top selling frozen bakery product. Cornbread Bounty is a portfolio of six products selected for the rare combination

of high consumer appeal, low unit cost, easy prep, and versatility. Together they cover all dayparts and add up to one golden opportunity for you to boost

profitability and customer satisfaction while reducing prep time and food waste.

If you’ve been using these versatile products, you already know this. But keep reading for some exciting NEW menu and marketing ideas.

If you haven’t been using these products, the time is ripe. Here’s how to put Cornbread Bounty to work for a better menu and bottom line.



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Cornering the Cornbread MarketThe Cornbread Bounty Product Portfolio consists of six SKUs strategically selected for across-the-board menu applications with high consumer appeal.

Product PortfolioSweet Cornbread (aka Northern Cornbread) is the top selling SKU of all Sara Lee frozen bakery products. High consumer demand, low per serving cost, easy prep. Extraordinarily versatile: Works as a side or base for a signature dish across all dayparts. Pre-cut to 30 squares.

Jalapeno Cornbread: NEW! Same advantages as Sweet Cornbread, but trading some of the sweetness for the powerful consumer appeal of jalapenos. (18% of all cornbread on menus is jalapeno cornbread, reports Datassential.)

Mini Cornbread Loaves: Attractive 2 oz. golden loaves individually wrapped for instant to-go appeal.

Corn Muffins: Premium 4.3 oz. muffin is a natural for breakfast, continues with day-round snack appeal.

Corn Muffins-Wrapped: Four ounces of sweet cornbread flavor, perfect for later or tomorrow’s ride in–50% of consumers who eat snacks away from home do so while they are en-route (Technomic).

Whole Grain Corn Muffins -Wrapped: NEW! Bite sized at 2.0 oz., wrapped for freshness and safety. Perfect for work snacks, after school snacks and any K-12 foodservice program.


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Consumed with passion• Pre-sliced Sweet style cornbread is the highest volume seller of all Sara Lee frozen baked and dessert products.

• New addition! Chef Pierre® Jalapeno Cornbread is made with two types of jalapenos for balanced sweet, smoky & spicy flavor, and a moist, cake-style batter that holds perfectly for hours at room temperature. Kosher KVH-D

• No artificial flavors or colors in any Cornbread Bounty products

• Cornbread is trending: menu penetration has grown 10% over the past 4 years

• Cornbread is predicted to outperform 74% of all other foods, beverage & ingredients over the next 4 years (Datassential)

• 70% of consumers “love” or “like” it

Cut time & costs• Cornbread Bounty products were selected for rare combination of high consumer appeal and low unit cost

• Sweet Style & Jalapeno Cornbread SKUs are pre-baked & pre-cut into 30 portions to save labor, especially vs. batters/mixes

• An easy grab-and-go menu option

Versatile• “Must-have” side for soups and Southern cuisine menu items

• Leftover product is easily oven-dried, crumbed or food processed and made into a delicious coating for chicken, fish, etc.

• A natural foundation for culinary inspiration and experimentation, from sweet to savory, from bready to dessert

• Works as side or base for signature dishes across all dayparts to reduce your product inventory

• Cornbread Mini-Muffins and pre-wrapped mini-loaves have big appeal to customers for “to-go” add-ons


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SPECS

Order product through your GPO or authorized food distribution company.


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SARA LEE – CHEF PIERRE- CORNBREAD BOUNTYPRODUCT ORDER INFORMATION

SKU Product Description Per Case

#8281 Pre-Cut Sweet Cornbread 4 Trays, 30/2 0Z.

#8282 NEW! Pre-Cut Jalapeno Cornbread 4 Trays, 30/2 0Z.

#8628 Corn Muff in 48/ 4.6 OZ.

#8636 Indiv idual ly Wrapped Corn Muff in 24/4 OZ.

#8863 Indiv idual ly Wrapped Cornbread Mini Loaves

48/2 OZ.

#8859 NEW! Indiv idual ly Wrapped Whole Grain Corn Muff in

48/2 OZ.

5

#8281

#8628

#8859

#8636

#8863

#8282


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PRODUCT PREP

Sweet Cornbread & Jalapeno Cornbread 1. Remove from freezer

2. Leave cornbread in tray with plastic wrap

3. Thaw at room temperature

• Full sheet: 1-1/2 –2 hours

• Plated slices: 30 minutes

Shelf-LifeFrozen products are good for 12 months. Unfrozen cornbread products are good for 4 days either at ambient temperature or refrigerated.

Individually Wrapped Mini Cornbread Loaves & Whole Grain Corn MuffinsThese 2 oz. mini loaves and muffins are ready to go…

• Individually wrapped to maintain freshness

• Eliminates labor and waste, simply thaw and serve

• 21-day ambient shelf life

• Perfect grab-and-go snack or side item with your prepared meal bundle


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SUGGESTED SELLING PRICE

SARA LEE – CHEF PIERRE- CORNBREAD BOUNTY

Product Description

Portion Size OZ.

Average Servings Per Case

Approximate Product Cost

$

Approximate Product Cost

%

Suggested Selling Price

$

Sweet Cornbread #8281

30 Count , 2 .1 oz. per

square

120 0.33 41

37

0.79

0.89

Jalapeno Cornbread #8282


square

120 0.33 41

37

0.79

0.89

Corn Muff in #8628

12 Count , per tray

4.3 oz. each

48 0.82 41

39

1.99

2 .09

Individual ly Wrapped Corn Muff in #8636

24 Count , per case 4 .0 oz.

24 0.69 40

39

1.69

1.79

Individual ly Wrapped Mini Cornbread Loaves #8863

48 Count , per case 2 .0 oz.

48 0.20 34 .59

Individual ly Wrapped Whole Grain Corn Muff in #8859


case per tray

48 0.47 36

39

1.29

1.19

*Not actual pricing. Use for illustrative purposes only.


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MENU VERSATILITY

BIG OPPORTUNITY AT THE SOUP STATION

Most soup stations are overdue for a freshening up. Cornbread is just the ticket.

Instead of the timeworn basket of saltines–in most cases offered free with a soup or chili purchase, with no contribution to profitability–the upgrade to cornbread squares offers increased value to the customer and add-on sales potential to your bottom line.

Sweet and Jalapeno style cornbread’s are made with a moist, cake-style batter that holds perfectly for hours at room temperature. In fact, if rewrapped they’ll keep perfectly four days at room temp, but they’ll never be around that long. Customers will snap them up with your daily soup and chili offering.

Seal the deal with eye-catching stacks of cornbread side-by-side on an attractive platter. We recommend a selling price of $.89 which delivers average product cost of 40%.

Add-on cash register rings sound much better than free crackers!

SECTOR SUMMARY

College & Universities

Private Schools

Healthcare

Senior Dining

Business & Industry

CU

PS

SD

BI

HC

CU PS HC SD BI


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HOT CEREALS STATION Cornbread Bounty’s add-on sales opportunities start at breakfast.

When the soup station converts to hot oatmeal in the AM, it makes the perfect stage for our premium corn muffin. It’s the classic “less is more” opportunity where minimalist merchandising highlights a single product for maximum advantage. Our premium corn muffin is a stand-out product. By placing a limited number on an attractive narrow platter, you spotlight the product and increase its desirability. Assign a staffer to check and restock the platter frequently.

Top off the add-on sales appeal by having your classic corn muffin condiments right there–a top shelf strawberry jam preferably made with cane sugar, merchandised in a mid-sized glass bowl with butter pats readily available.

Place the 8.5” x 11” point of sale sign at the station directly behind the muffins.

PATIENT MEAL SERVICEThe average hospital patient stay is 4.5 days–enough time to put meal service to work boosting patient satisfaction scores. Food-related reviews are frequently at the top of the comments section, with menu variety and quality among the hottest topics.

Cornbread muffins brighten up a breakfast tray. For lunch and dinner Sweet and Jalapeno cornbread’s help fill the bill without breaking the bank. Cornbread makes the perfect accompaniment to almost any meal. The squares look great on the patient tray and hold up well during meal assembly and transport. With an average into-unit cost of only $.36 cents per scrumptious square, it makes a lot of financial as well as culinary sense to integrate these delicious products into the menu as often as possible.

CU PS HC SD BI

CU PS HC SD BI


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GRIDDLE ME THISThe demand is there: 70% of consumers “love” or “like” cornbread. One of today’s hottest dining trends is creative twists to classic comfort foods (e.g. Korean tacos, Naan pizza, lobster mac & cheese). And here to answer those demands are Sweet style and Jalapeno cornbread squares–two of the most versatile menu items in your culinary portfolio.

The Excitement Starts at BreakfastSlice jalapeno cornbread squares in half horizontally. Add a touch of blended oil, salt and pepper then flip them like pancakes on a hot griddle. Once they’re a crispy golden brown on both sides (it will take less than a minute) you have the base for several terrific breakfast menu items. These extremely versatile grilled jalapeno cornbread squares can be prepared ahead. They hold up well during handling not flaking or falling apart.

• Skillet Jalapeno Corncakes topped with scrambled or fried eggs, country sausage crumbles and shredded cheddar

• Eggs Santa Rosa with poached or fried eggs, diced avocado and salsa over griddled jalapeno cornbread cakes, with a side of sour cream

• Southwest Eggs Amarillo with poached or fried eggs and country ham over griddled jalapeno corncakes, topped with spicy Hollandaise sauce

CU PS HC SD BI


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Amazing Cornbread French Toast, Sweet or Spicy:It’s not often the non-commercial operators gets to scoop their restaurant counterparts but with the menu introduction of cornbread French toast you can blow them away. This delicious menu item answers the question, “What’s New for Breakfast” and merely by having it on the menu you are touting the culinary expertise of your kitchen staff.

It’s simple to produce and delicious to eat. Slice jalapeno and/or sweet cornbread squares in half horizontally. Dip in egg wash with a touch of milk. For a thicker coating add a bit of flour to the egg wash. Place on a hot griddle, turn when the first side is golden brown. Flip and repeat.

The egg batter balances the sweetness of the cornbread and the moist texture and taste of the cornbread combines for the most amazing cornbread French toast. Try it, you’ll love it!

Serve with country sausage patties or thick cut hickory smoked bacon. Add real maple syrup for an extra $.50 to ramp up the quality.

Turn Up The Heat at Lunch With:• Crispy North Atlantic Salmon with jalapeno cornbread breading, diced asparagus, roasted tomatoes, poblano peppers with griddled jalapeno cornbread squares on a bed of red pepper puree topped with arugula

• Pulled Pork BBQ over griddled jalapeno corn cakes topped with shredded cheddar cheese and chives

• Corpus Christi Cobb salad with pulled pork, diced tomato, kernel corn, black beans, chopped hard-boiled egg, blue cheese crumbles and spicy toasted jalapeno cornbread croutons over spring mix. Top with Ranch dressing

• Taco Joes with spicy ground beef served over griddled jalapeno corn cakes topped with shredded cheddar cheese and chives

• Charleston Style fried green tomatoes with pepper bacon, pickled red onions arugula sandwiched between griddled jalapeno corn cakes and topped with chipotle mayo


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MINI LOAF, MEGA APPEALIndividually wrapped Cornbread Mini Loaves answer the call for something very delicious and satisfying, and just a little sweet. Adding to their attractiveness is a low into-unit cost: approximately $.20 each. A perfect fit for any K-12 foodservice program or lunch box, handy for field trips and after school snacks.

Out of school, this irresistibly cute little loaf is a natural impulse item for any retail operation. Place a basket of Mini Cornbread Loaves by the cash register and watch your customers take it from there.

CU PS HC SD BI


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SWEET OR SAVORY CORNBREAD FRENCH TOAST

Sweet cornbread French toast with hickory smoked bacon.

Jalapeno cornbread French toast with country sausage.

Cornbread squares. Cornbread squares cut horizontally.

Egg & milk wash.

Dip squares in egg wash. Place on griddle. Griddle on both sides until nicely toasted.


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TOASTED/GRIDDLED SWEET & SAVORY CORNBREAD SQUARES

The high sugar content and moistness of the cornbread help the cut squares toast quickly on the griddle. In most cases in a minute or less–so watch closely. The toasted squares hold up very well without crumbling or breaking. You can toast/griddle the cornbread square ahead to be used in a variety of menu applications.

Toasted/griddled Jalapeno Cornbread squares can be used as a: • Base for a variety of Eggs Benedict instead of English muffins

• Base for Huevos Rancheros

• Base for Jalapeno Cornbread and Country gravy

• Base for Jalapeno Cornbread Sloppy Joes

• Base for Jalapeno Cornbread Chili Mac

Toasted/griddled Sweet Cornbread squares can be used as a: • Base for Vanilla Strawberry Ice Cream Sundaes

• Base for Strawberry Blueberry Mixed Green salad

Cornbread squares.

Lightly coat the griddle with blended oil. Place cut cornbread squares on griddle at medium heat.

Turn over when golden brown and grill second side. Total time on the griddle: 1 to 1.5 minutes.

Cut cornbread squares in half horizontally (Save end and side pieces for crutons).


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SWEET & JALAPENO CORNBREAD CROUTONS

The high sugar content and moistness of the cornbread help the cut squares toast quickly on the griddle. In most cases in a minute or less–so watch closely. The toasted squares hold up very well without crumbling or breaking. You can toast/griddle the cornbread square ahead to be used in a variety of menu applications.

Jalapeno and Sweet Cornbread croutons can be used as: • Toppings for chili along with shredded cheddar, chopped sweet onions, angel hair pasta and fresh herbs i.e. cilantro, chives, Italian parsley

• Toppings for a variety of Cobb Salads

• Toppings for Southwest Caesar Salad with chicken

• Displayed in toppings bowl at the self-service salad bar

• Displayed in toppings bowl for Corn Chowder at the self-service soup station

Once dried, drizzle with blended oil, fresh herbs (chives & parsley) salt, pepper and other appropriate seasoning based on desired outcome.

Return to oven and bake at 250° for approximately 30 minutes until crisp.

Place cubes on sheet pan and dry in oven at low temperature, 145° to 150°.

Cut cornbread square horizontally then vertically into cubes.


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SWEET OR SAVORY CORNBREAD MIX FOR BATTER

Our cornbread batter recipe with Jalapeno and Sweet cornbread as a base is perfect for coating chicken, fish or shrimp.

With the high sugar content and moistness of the cornbread it’s important to dry out the cornbread before placing cubes into a food processor to blend. Pulse until mixture is fine.

Set aside for future use.

Check for dryness before placing cubes in food processor.

Process the cornbread into cornbread crumbs. Return to oven under low heat to be sure to mix is dried.

Dry by placing cubes in oven at low heat, 135° to 150° for 2 hours.

Cut cornbread square horizontally then vertically into cubes.


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SWEET OR SAVORY CORNBREAD BEER BATTER RECIPE

Cornbread Beer Breading Mix:4 cups Cornbread Crumbs (see instruction for drying out the sweet or jalapeno cornbread)

1 ½ cups Soda Water

12 oz. Beer (lighter beer)

3 cups All Purpose Flour

2 tsp. Baking Powder

½ tsp. Salt

Assemble as follows from bottom to top:1. In a stainless-steel bowl

2. Combine all the above ingredients

3. Wisk until smooth

Seasoning Options – Depending on the flavor profile you desire for the finished product. Add either ½ tsp. Cayenne pepper or ½ tsp. paprika or both

Note: Cornbread beer batter works with any seafood i.e. tilapia, flounder, shrimp, etc.

CRISPY JALAPENO CORNBREAD BATTER ONION RINGS• Dip fresh cut onion ringlets into jalapeno cornbread beer batter to coat completely.

• Slowly drop the cornbread encrusted onion rings into frying oil.

• Cook until golden brown.

CRISPY JALAPENO CORNBREAD BATTER NORTH ATLANTIC COD with pickled red onions, dill pickle chips, and arugula on a toasted Brioche bun.• Dip North Atlantic cod fillets into jalapeno cornbread beer batter to coat completely.

• Slowly drop the cornbread encrusted cod fillets into frying oil.

• Cook until golden brown.


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CRISPY JALAPENO CORNBREAD ENCRUSTED SALMON

• In a shallow bowl, combine flour, jalapeno cornbread crumbs, salt and pepper.

• Dip one side of salmon fillet into the eggs, then coat in the cornbread mixture.

• Starting with a cold skillet, cook the breaded side of the salmon until golden brown and crisp in canola oil, about 1 ½ to 2 minutes.

• Finish in 350° oven for approximately 5 to 6 minutes until done.

Press into cornbread crumbs.

Finish in 350° oven 5 to 6 minutes until done.

Dip one side of salmon fillet.

Place breading side down in cold skillet. Cook until breaded side is crisp.


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CRISPY JALAPENO CORNBREAD CHICKEN FINGERS

CREOLE CRAB CAKE BENEDICT W/ JALAPEÑO CORNBREAD (ENTRÉE)

• Dip cut chicken breast strips into flour, then egg wash, then jalapeno cornbread crumbs.

• Slowly drop the cornbread encrusted chicken strips into frying oil.

• Cook until golden brown. (check chicken for doneness)

Chef Pierre® Jalapeño Cornbread

Crab Cake

Cajun Spiced Hollandaise

Diced Tomato

Poached Egg

• Slice cornbread in half & toast it.

• Top with crab cake, poached egg, hollandaise & diced tomatoes.

• Garnish with parsley, salt and pepper


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JERK CORNBREAD SLIDERS (APPETIZER OR ENTRÉE)

Chef Pierre® Sweet Cornbread

Jerk spiced shredded pork

Monterrey jack cheese

Cheddar cheese

Pickled vegetables

• Slice cornbread in half & toast on griddle.

• Top bottom half with marinated and seasoned shredded pork.

• Sprinkle cheeses and pickled vegetables and add top half of cornbread to make sliders.

PULLED PORK JALAPEÑO CORNBREAD (APPETIZER OR ENTRÉE)


Pulled Pork

Black Pepper Barbeque Sauce

Cilantro

Seasoned Beans

• Griddle pieces of cornbread and stack in a skillet.

• Pile on pulled pork and seasoned beans.

• Garnish with fresh cilantro and drizzle with BBQ sauce.


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CAJUN CHICKEN SALAD WITH JALAPEÑO CORNBREAD CROUTONS (ENTRÉE)

SPICY STRAWBERRY SHORTCAKE (DESSERT)


Cajun Seasoned Chicken Breast

Caesar Dressing

Hearts of Romaine

Parmesan Cheese

• Cut cornbread into cubes and bake to crisp at 325˚- 350˚.

• Prepare salad and top with sliced chicken, parmesan, cornbread croutons and drizzle with Caesar dressing.


Strawberry Topping

Fresh Strawberries

Whipped Cream

• Warm cornbread and cut as desired.

• Top with warm strawberry topping, cut strawberries and fresh whipped cream.

• Dust with cayenne if desired.


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NASHVILLE HOT CHICKEN & JALAPEÑO CORNBREAD HASH (ENTRÉE)

• Cut cornbread into cubes, toss with blended oil and bake to crisp at 225˚- 250˚.

• Prepare soup and pour into bowl.

• Top with cornbread croutons and garnish with cream & olive oil


Tomato Soup

Cream Sauce

Olive Oil

• Cut cornbread into cubes and bake to crisp at 325˚- 350˚.

• Drizzle cornbread with spiced honey and top with Nashville Hot boneless wings.

• Garnish with drizzle of ranch and pickles.


Nashville Hot Boneless Wings

Ranch Dressing

Spiced Honey

Pickles

FIRE ROASTED TOMATO SOUP WITH JALAPEÑO CORNBREAD CROUTONS (STARTER)

PRINT MARKETING

EDITABLE FLYER (8.5” X 11”)Customize the flyer with your own price. Print color copies to post at point of service, the café entrance, and high traffic areas around the facility.

Download Editable Flyer PDF


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https://reply4info.s3-us-west-2.amazonaws.com/SL/BTG/assets/document/SL_Crnbrd_Sweet-POS.pdf


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PRINT MARKETING



https://reply4info.s3-us-west-2.amazonaws.com/SL/BTG/assets/document/SL_Crnbrd_Jalapeno-POS.pdf


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https://reply4info.s3-us-west-2.amazonaws.com/SL/BTG/assets/document/SL_Crnbrd-SweetSpicy-POS.pdf


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https://reply4info.s3-us-west-2.amazonaws.com/SL/BTG/assets/document/SL_Crnbrd_Muffin-POS.pdf

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