Insights PortalPromote and share insights

Run an insights-driven business

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Promote and share insightsYour organization is filled with valuable knowledge from past research, but you just can’t find it. In fact, sometimes it’s even easier and faster to commission new work - so you end up wasting money buying knowledge you already own. An Insights Portal is a super easy way to find insights fast, so there’s no need to duplicate

projects. Ask a question and get the best answer, without opening and reading a single document. Effortlessly upload new results to build your knowledge asset. Then invest the time you’ve saved to shift gears from ‘market research’ to ‘marketing your research’ as a proactive advisor to the business.

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Stop wasting time hunting for answers

Transform research costs into a knowledge asset

Every research manager is responsible for a $100 million budget – that’s the value of the knowledge asset they use to generate insights from Synapse, our Market Logic portal.

Sébastien Lion, VP CMI Petcare Mars

The best researchers invest up to 10 hours searching for answers to questions the old-fashioned way. Inside your portal, the Market Logic® understands your business, and the meaning behind your question, to instantly deliver the best answers from all your data. There’s no need to waste time finding, reading and summarizing documents.

When past research is hard to find, it’s impossible to re-use. Market Logic’s best answer search means anyone can find and re-use valuable insights from the past. That means you can extend the shelf life of your research projects from one to three years or more, transforming your annual spend into a valuable knowledge asset.

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Engage your workforce with beautiful software that reflects their mobile and social behavior, so using insights is straightforward and easy. Promote your brand identity and create exclusive experiences for specific insights and business roles. Design thinking principles and methods are applied to optimize the user experience with your millennial workforce in mind.

Delight users with millennial design

The Market Logic® is a holistic knowledge graph that connects the dots across all your research and content by applying marketing best practices and your own taxonomy. This provides a unique foundation for advanced AI capabilities that deliver best answers, automate summaries, effortlessly upload content, and personalize your user experience.

segments

needs

brandsbenefits

Harness the power of AI with the Market Logic®

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Intelligent home

Search with best answer

A personalized, intelligent homepage with content updates from all your research sources and industry newsfeeds. AI algorithms learn to prioritize the information you like to read and need to know about. If you’re interested in specific types of content, instantly create a dedicated feed.

Get answers to questions, not just hits. Inside your portal, the Market Logic® understands your business, and the meaning behind your search question, to present the best answer from all your data. For example, ask about drivers in your category and get a synthesized list of all the specific drivers mentioned in your research.

Search with auto-summarizerSearch and see key findings from all results without opening and reading a single document. The Market Logic® understands your business to automatically extract takeaways inside each document in a summary window for your review. Any repetitions are deleted, and the most important aspects are selected so your summary is crisp and to the point.

Find your insights

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Notebook with collections

Insights popularity tracking

Video with auto-transcription

Upload with auto-tagging

The Market Logic® connects your data

Save and cluster collections of content on any topic of interest. Share the collections or selected items with relevant stakeholders. Use your notebook to create a personalized reading list.

See who is reading, sharing and liking your content. Identify popular and trending business questions and your most valuable content to scope opportunities for new research. Analyze usage across teams to understand where insights could be better used.

Automatically transcribe videos so you can jump straight to where your topic is revealed. Then snip highlights to create a sizzle reel. Auto-translations present dialog in any language.

No more manual effort – let the machine do the hard work. Simply click to upload projects, reports, slide decks and videos to share with access permissions. The Market Logic® understands your business to automatically analyze content, detect language, classify research documents (briefing, stimulus, etc.), generate summaries and tag content with your taxonomy.

The Market Logic® is a holistic knowledge graph that connects the dots across all your consumer and market data. This provides a unique foundation for advanced AI capabilities that deliver best answers, automated summaries and transcriptions, effortless content uploads and a personalized user experience.

Insight managers used to spend five hours a week hunting for answers to marketers’ questions from past research. Today, we simply search and get all the answers, in an instant.

Paul Bould, VP Global Marketing Insights, Abbott

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Advise your business

Notebook with storytelling

Knowledge zones

News channels & newsletters

Save content in your personal notebook to curate answers to stakeholders’ questions as memorable stories. Select a template, drag and drop source materials, click auto-summarize and edit. Then send your story to the stakeholder and publish for widespread access.

Promote valuable knowledge and advise the business on categories, brands and strategic topics in engaging online magazines. Select a template, create a chapter outline, then drag and drop content. Add your narrative, publish and push to relevant user groups. Experts get alerts when new content enters the portal to update their zone; subscribers get alerts whenever content is updated.

Make sure your stakeholders see the news they need to see. Authorized experts can curate trustworthy newsfeeds with the latest research and push them to users’ homepages. Easily curate and publish email newsletters, too.

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Self-service news

Benchmark libraries

Agency interface

Project calendar

Resource area

Anyone can stay up-to-date with industry, competitor and market news dashboards. Simply define your topic of interest, trigger a search, and select the best results to get started. The Market Logic® uses AI to understand your business and learn what good results look like to cut through irrelevant noise, so you can read less and know more.

Empower your marketers and innovation teams to learn from experience. Organize past concept, product, pack, copy and claims tests in libraries. Each test is presented with creative, KPI scores and learnings, so users can browse and compare results to benefit from past successes and failures.

Equip your supplier agencies to securely upload completed projects without manual effort. Issue briefs and set delivery dates with notifications to monitor progress. AI algorithms automatically tag projects and documents with your taxonomy, ready to publish at your discretion.

Review your personal in-flight research projects or manage work in progress across your team. Analyze activities by any dimension: brand, category, supplier, researcher, topic, etc.

Organize and promote expert directories, best practice templates, training materials and your event calendar in self-service areas the team can use to hone skills and access useful resources.

Market Logic’s PeopleWorld helps our insights managers shift gears from ‘market research’ to ‘marketing the research.’

Chet Henderson, VP CMI Content, Connect & U-Innov8

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Advance your data

Integrated reporting

Survey data analysis

Social data search

Bring all your business reports and trackers together on one portal with custom research to understand what is happening (from the reports) and why (from custom research). Reports are organized to show business context and wave histories, with relevant dashboards (e.g. Tableau). Users can set alerts to get updates when new waves are published.

Data should not live in PowerPoints. Search for a question and get machine-aggregated single-response data from custom research projects and time series tracker data. Slice, dice, visualize and explore results without being a data scientist, to re-use existing surveys instead of commissioning another one.

Democratize your social listening feed. The Market Logic® understands your business to summarize key findings from conversations, fast. Analyze results to compare what people say in social media with validated research.

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Norms-based analysis

Semantic image search

Data onboarding

Digital insights through open APIs

Generate insights from surveys that test concept and product variations against established benchmarks using KPIs like purchase intent and other attributes. Multivariate statistical tests automatically determine the variations that significantly beat their benchmarks. Winning variations are available in search, so users benefit from past test results.

Old fashioned image searches only find what is explicitly seen – people, objects, colors. The Market Logic® understands your business to add implicit semantic tags that reveal meaning – mood, signifiers and relationships between objects – while also recognizing differentiated images in benchmark libraries.

Easily upload survey, time series, and cross-sectional data sets in common formats. Essential details like data type and variable labels are extracted when available for speedy onboarding. This ensures a smooth business user experience in data search when telling data-driven stories.

Inject digital insights from Market Logic into other business tools to ensure the right insights are always available. Easily integrate third party tools and data with a framework of managed APIs.

Market Logic’s AI search integrates answers from validated research with our social listening platforms. When a researcher asks “What do we know about purchase triggers” the portal understands the semantics, to search for different types of triggers.

Martin Egger, Senior Director, Data Strategy and Performance Management

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Your Market Logic team will get you up and running in no time with a portal that showcases your brand and team identity, connects all your content and sources, and triggers awareness with an exciting launch campaign. Going forward, we’ll partner with you to continuously monitor usage and seek out opportunities to extend reach across your business.

Market Logic portals store, protect and distribute valuable knowledge that drives differentiation in the marketplace, so data security is paramount. All data is encrypted at Rest and in transit with world-class web applications and enterprise-scale infrastructure firewalls. Certifications include SOC 2, SOC 3, ISO 27001, advanced DDoS protection and ISO:9001 Certified Infrastructure Quality Management.

Partners on a swift journey to success

Protect your data

2019 © Market Logic AG. The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Market Logic Software AG, Franklinstraße 28, 10587 Berlin, VAT Nr. DE 249354497

About Market Logic Market Logic helps the world‘s best brands to run insights-driven businesses. We do this with insights portals to share and promote insights and intelligence, and market insights platforms to generate insights from data and inject these in business processes. Our software is used to drive customer centricity in CPG, healthcare, retail, finance & insurance, telecom, travel and media sectors, where our clients collaborate with 600+ research agencies online. We employ 300+ software developers, data scientists and marketing professionals at regional headquarters in Berlin, Chicago, Pune and Singapore.

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