7/21/2019 Insights on Air Travellers India

http://slidepdf.com/reader/full/insights-on-air-travellers-india 1/1

Traveller behaviour: India

DL

HY

MUM

KO

CH

BA

Delhi

Mumbai

Kolkata

Hyderabad

Chennai

Bangalore

Airports covered

Research Info

Footfall Trends at Indian Airports

Engagement Trends

Mobile engagement variance with airport

0.65 Mn users

Sample Size

2013-14 AAI (Airports Authority of India) Trends

3 months

Duration

Mobile Tracking

Methodology

MUMBAI

41%DELHI

38%

Bangalore

Hyderabad

New Delhi

Chennai

kolkata

Mumbai

CHENNAI

9%

-18%

-15%

-3%

5%

8%

14%

Trends

Showing percentage of the

audience at airports out

of the total audience pool.

4.6% of Indian Professionals & Affluent, 4.2% of Indian Home Makers & 3.4%

of Indian Students are found at one of these 6 airports once a month.*

*Indian profiles are created by studying top 15 cities

Audience

Students Affluent & Professionals Homemakers

KOLKATA

3.5%

BANGALORE

5%

MUMBAI

28%DELHI

31%CHENNAI

12%KOLKATA

9%BANGALORE

11%HYDERABAD

8%

FEMALE

21%MALE

79%

HYDERABAD

3.5%

Most travellers found at Mumbai Airport by Mobile Tracking and

least found in Hyderabad Airport over the last 3 months.

The variance from AAI numbers is due to the methodology used.

Mumbai travellers either are more mobile-savvy compared to Delhi

travellers or this could be a result of easy access to Wifi.

Mumbai Travellers had 14% higher engagement as

compared to the average time on Mobile.

Bangalore travellers were surprisingly lower on mobile

engagement compared to the travellers in 5 cities

Hmm..

Average time spend on Mobile : 1.61 hrs per user across requests

Audience splitwithin the

airports

ThuWed/ThuPreferred Travel Day

Least Preferred Travel day

Chennai

Hyderabad

Mumbai

DelhiBangalore

Kolkata

Fri/Mon

TueTue Sun

Daywise footfall trends

Timewise Footfall Trends

Audience Preferred Travel Time

Audience-wise Time Trends

Audience & Day wise engagement trends

Traveller presence with time across Airports

      2      9      %

      2      6      %   2

      9      %

      2      7      %

      2      7      %

      2      9      %

      2      7      %

      2      6      %

      2      6      %

      2      6      %

      2      6      %

      2      5      %

      1      9      %

      1      9      %   2

      2      %

      2      1      %

      1      7      %   2

      0      %

      1      7      %

      1      4      %   1

      7      %

      1      8      %

      1      5      %   1

      9      %

      8      %

      1      5      %

      6      %

  9      %

      1      5      %

      8      %

Thursday saw highest engagement across all segments

Evening flights were popular for

travellers across airports.

Morning flights were still considered by Bangalore & Hyderabad travellers,

whereas travellers at other airports saw major skew towards flight post 6 am

Affluent & Professionals preferred

travel time is 7pm to 12 Midnight.

Home Makers & Students, still end up taking early morning flights, with most preferred

time as 3PM to 7PM. This could be due to cheaper air fares and less constraint on travel timing.

Professionals spend most times on their phones out of the segments across days,

with the requests spread across 2+ hrs

The general engagement trend was:Thursday > Wednesday > Friday / Saturday / Sunday > Monday > Tuesday

Mobile Tracked Users

Time trends for audiences across airports

12am - 6am 6am - 11am 11am - 3pm 3pm - 7pm 7pm - 12am

7pm - 12am 3pm - 7pm 11am - 3pm 6am - 11am 12am - 6am

Students

Affluent & Professionals

Home Makers

12am - 6am

20%7%

7%

7%

19%

20%

23%

23%

22%

27%

19%

26%

23 %

32 %

25%

6am - 11am 11am - 3pm 3pm - 7pm 7pm - 12am

Better % seen

at Mumbai &

Chennai

Most % seen

at Mumbai

Least % seen

at Mumbai

High % seen

across all airports

Highest % seen

at Kolkata

High % seen

at Hyderabad

& Bangalore

Very high % seen

at Chennai

Least % seen

at Bangalore

Good % seen

across all airports

Most traction seen

at Kolkata &

Mumbai

High % seen

at Hyderabad

Low % seen

at Hyderabad

Low % seen

at Bangalore &Hyderabad

Very good % seen

at most airports,Delhi leads

Highest % seen

at Hyderabad

High % seen

at Chennai

Good or bad % in a location is to be read as compared to other airports for the same audience.

For example, between 12 am to 6am, % of Homemakers travelling at Hyderabad airport is higher

compared to % of Homemakers travelling at other airports

Good % seen

across all airports

Good % seen

at Delhi &

Hyderabad

Good % seen

across all airports

Good % seen

at Kolkata &

Chennai

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Audiences per month

6 airports

Home Makers4.20% Affluent &Professionals

4.60%

Students3.40%

across the