insights and marketing automation with sitecore 8
TRANSCRIPT
Insights and marketing automation with Sitecore 8
4 november 2014 Thomas Danniau
Marketing technology landscape (2011 ~100 companies)
Marketing technology landscape (2014 ~950 companies)
Topics for this session
360° customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics for this session
360° customer view
360° customer view - Experience Database (xDB)
360° customer view – Experience Profile
360° customer view
360° customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Topics for this session
Experience analytics
Dimensions
o + 30 included
o Easy to extend (ex. Brand, color, category, access type, …)
Segments
o Filters based on rules engine (Persona’s)
Custom reports
o Dashboards
o Ad hoc
Order
Add to wishlist
Add to basket
Visit website
Goal Value
Persona’s
Va
lue
5
100
15
10
Experience Analytics
Experience analytics
Experience analytics
360° customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Topics for this session
Experience optimization > Simple test preview
Testing as part of the authoring process
Testing integrated in content editor
Experience optimization > Advanced testing
Experience optimization > Advanced testing
Optimization in Sitecore 8
Optimize everything
Simple setup for new testers
Advanced testing capabilities
Winners and best match
Test recommendations
Predicted segments
Dashboard of all tests
360° customer view
Sitecore experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics for this session
The Path Analyzer
The Path Analyzer
The Path Analyzer
Value, visit, value/visit funnel
Path Analyzer Capabilities
Map every online experience
Plugged into xDB data
Experience funnels
Goal, asset, path-oriented maps
Segmentation by goals, conversion
Optimization recommendations (Project Skynet)
360° customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics for this session
Browsing behavior
Shopping behavior
Engagement level
Geographic data
Demographic data
Technology
(campaign) Source
Social interactions
…
Personalization of content based on …
Be Relevant!
Personalization of content
Personalization of content
Personalization of content
Personalization of content
Test & evaluate scenario’s
Movie time – Personalization and Segmentation
360° customer view
Experience analytics
Experience optimization
Path analyzer
Personalization of content
Federated Experience Manager
Q&A
Topics for this session
Manage and capture information on sites outside of your Sitecore sites
Use the Sitecore Page Editor (now called the Experience Editor) to:
Perform A/B testing
Connect with goals, events and campaigns
Add personalization
Capture ‘external’ behavior into the Sitecore Experience Database
Federated Experience Manager (FXM)
Federated Experience Manager (FXM)
Q&A#REFSitecore
@danniau