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02.18.2015 – 02.19.2015Beurs van BerlageAmsterdam

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InsightInnovationeXchange2015

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Welcome to Insight Innovation eXchange. We’ll let the event speak for itself, but we think you’ll agree that there’s no event like IIeX.

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WELCOME TO IIEX

JOIN US AT UPCOMING EvENTS

IIEX LATIN AMERICA 2015April 15-16, 2015 in Mexico City

IIEX HEALTH 2015April 29, 2015 in Philadelphia

IIEX NORTH AMERICA 2015June 15-17, 2015 in Atlanta

WELCOME TO THE NEW REALITYGROUND TRACKCHAIRED BY Tom DE RuYCk

8:45AMOpening RemarksRay Poynter (Vision Critical University) & Gregg Archibald (Gen2 Advisors)

9:00AMBehaviour Change: Five Things That WorkPeter Harrison (BrainJuicer Behaviour Change Unit)

9:20AMThe Trophy Spouse: Partnering With a StartupAnouar El Haji (Veylinx) & Jasmeet Sethi (Ericsson ConsumerLab)

9:40AMHarnessing Pragmatic Brain Science for InsightJeff Reynolds (LRW)

10:00AMBrand Health Tracking in 100+ MarketsHan Meijer (Scanmar) & Sjoerd Koornstra (Heineken International)

10:20AMOur Synthesized Data FutureMelanie Courtright (Research Now)

10:40AMNetworking Break & Innovation Showcase

WELCOME & REGISTRATIONFOYER

7:45AMRegistration & Welcome Coffee

MODULE 1: WELCOME TO THE NEW REALITY

DAY ONE: FEBRUARY 18

WORKSHOPSUPPER V TRACK

9:10AMWorkshop by Kristin Luck: Growth Hacking - Tips and Tricks to Grow Your BusinessKristin Luck


NEW BUSINESS & HUMAN CAPITAL MODELSGROUND TRACKCHAIRED BY DAn FoREmAn

11:00PMIncreasing Synergy in the Marketing Technology Space Snorri Gudmundsson & Mira Hijova (Gage-Cannon Venture Consulting)

11:20AMPanel: Creating a Successful BusinessModerated by Dan Foreman (Hatted), with panelists Steve August (FocusVision), Liz Musch, François Pétavy (eYeka), Stephan Thun (MaritzCX), and Jolique Weelink (MetrixLab)

12:00PMWarm Embrace or About Face — How Social Should You Be?Terry Lawlor (Confirmit)

12:20PMUsing Uncommon Partnerships to Drive InnovationThomas Ramsøy (Lowe’s Innovation Lab/Neurons Inc)

12:40PMWe’ve Got Five YearsEric Salama (Kantar)

1:00PMLunch & Innovation Showcase

DAY ONE: FEBRUARY 18MODULE 1: WELCOME TO THE NEW REALITY (CONTINUED)

DEvICES, WEARABLES & THE INTERNET OF THINGSUPPER A TRACKCHAIRED BY BETTY ADAmou

11:00AMNeuroscience Meets WearablesJavier Minguez, Ph.D.(BitBrain Technologies)

11:20AMThe New Sight, Sound and Motion: The Importance of Understanding Video as Its Own MediumAlexandra Cohn (Google Consumer Surveys)

11:40AMMarket Research and Big Data: A Difficult RelationshipIstvan Hajnal, Ph.D. (Hajnalytics)

12:00PMWho in the World Are We Talking To? Highlights from the 2014 GRIT Consumer Participation in Research ReportEric Meerkamper (RIWI Corp.)

12:20PMCan the Mobile Research Industry Remain Agnostic?Daniel Cunill (Lumi)

12:40PMTwo Problems We Need to SolveReg Baker (MRII/University of Georgia)


WORKSHOPS

UPPER V TRACK

11:00AMNonconscious Measurement Workshop: Automated Implicit Association TestingAaron Reid (Sentient Decision Science)

12:00PMWorkshop by Mark Earls: “Copy Copy Copy”Mark Earls (HERD)


DAY ONE: FEBRUARY 18IN THE MOMENT AND ON THE STREETGROUND TRACKCHAIRED BY DIRk HuIsmAn

2:00PMWho’s Up NXT? Observing Trends With the Z Generation Joeri Van den Bergh (InSites Consulting)

2:20PMWhiskyology: Content MarketingCorneliu Vilsan (Pernod Ricard EMEA)

2:40PMLaunching On a Global Scale Requires More Than Just Your GutMatt Warta (GutCheck)

3:00PMNetworking Break & Innovation Showcase

DAY ONE: FEBRUARY 18MODULE 2: THE NEW RESEARCH PARADIGM

INSIGHT INNOvATION COMPETITIONUPPER A TRACKCHAIRED BY GREGG ARCHIBAlD

2:00PMSmartsight: The Smarter Way to Engage Consumer Segments Across Multiple Devices & PlatformsDushyant Gupta & Vekas Karwal(Borderless Access)

2:10PMBakamo.SocialDaniel Fazekas (Bakamo.Social)

2:20PMiSee RealityIsaac Rojas (iSee Reality)

2:30PMLivingLens: Change the Way You Work with VideoCarl Wong (LivingLens)

2:40PMDalia ResearchNico Jaspers (Dalia Research)

2:50PMMeta4 InsightAnders Bengtsson (Protobrand)


WORKSHOPS

UPPER V TRACK

2:00PMWorkshop by Hans Pietersen and Mark Hallums of Toluna: Real-Time Marketing – Meet Real-Time ResearchHans Pietersen & Mark Hallums (Toluna)


IN THE MOMENT AND ON THE STREETGROUND TRACKCHAIRED BY DIRk HuIsmAn

3:20PMThe Future of Tracking Rosie Hawkins (TNS)

3:40PMValues: How Brands Bend You to Their WillJack Holt (Mattr)

4:00PMPanel: The Benefits of Getting Clos-er to CustomersModerated by Denyse Drum-mond-Dunn (C3Centricity), with panelists Ramon Campos (P&G)

4:40PMThe DIVA AwardsModerated by Patricio Pagani (Info-tools) with Tony Costella (MasterCard Worldwide), Gerard Loosschilder, and Ron Stroeven (Infotools)

5:10PMGinny Valentine: Is the Need for Bravery Changing?Fiona Blades (MESH, The Experience Agency), John Griffiths (Planning Above and Beyond), Corneliu Vilsan (Pernod Ricard EMEA)

6:30PMSocial Networking Event: Hosted by The Research Club at the Hilton DoubleTree Sky Lounge

DAY ONE: FEBRUARY 18MODULE 2: THE NEW RESEARCH PARADIGM (CONTINUED)

BIG DATA & ADvANCED ANALYTICSUPPER A TRACKCHAIRED BY JD DEITCH

3:20PMScottish TremorsPreriit Souda (TNS UK)

3:40PMMeasuring Not Counting – Evaluating Social Media Marketing CampaignsFran Cassidy (Cassidy Media Partnership)

4:00PMThumbs Up for Voice to TextFrank Kelly (Lightspeed GMI)

4:20PMNext Generation Ways to Visualize Data in PowerPointTorben Lausten (OfficeReports)

4:40PMThe Trouble With Trends: Five Key Lessons In Data, Answers, And InsightMary Meehan (Panoramix Global/Iconoculture)


WORKSHOPS

UPPER V TRACK

4:00Brand Reality: How Storytelling Will Lead to Brand GrowthLucas Hulsebos (DVJ Insights)


THE CUTTING EDGE OF QUAL: HACKATHONUPPER V TRACK

9:00AMEnvisioning the FutureNick Gadsby (Gadsby Semiotics), John Griffiths (Planning Above and Beyond), Nikki Lavoie (MindSpark Research International), Rachel Lawes (Gadsby Semiotics), Clara Origlia, Siamack Salari (Journey HQ), Christoph Welter (Point Blank International), Anouk Willems (InSites Consulting)


THE ROLE OF RESEARCH IN A DATA RICH WORLDGROUND TRACKCHAIRED BY kRIsTIn luCk

8:45AMOpening RemarksRay Poynter (Vision Critical University) & Gregg Archibald (Gen2 Advisors)

9:00AMThe Shock of the New? — Some Trends for 2020Ben Page (Ipsos)

9:20AMThe Similarities Between Co-Creation and FootballHans Zijlstra (KLM)

9:40AMThe Unfulfilled Promise of Big Data: Finding the Right Customer Signal Within the NoiseScott Miller (Vision Critical)

10:00AMThe Yoda Contradiction: Why Future Ideas Demand New Idea Expression and Testing ApproachesKristin Hickey (Ruby Cha Cha)

10:20AMBlockbuster MR vs. BiosimMR: Research Industry Insights From and For PharmaDan Foreman (ESOMAR) & Tim Robinson (Baxter International)


DAY TWO: FEBRUARY 19WELCOME & REGISTRATIONFOYER

7:45AMRegistration & Welcome Coffee

MODULE 3: THE ROLE OF RESEARCH IN A DATA RICH WORLD

DAY TWO: FEBRUARY 19NEW WINE IN NEW BOTTLESGROUND TRACKCHAIRED BY GAEllE noRmAnD

11:00AMWalk the Talk Stan Knoops (International Flavors & Fragrances) & Hans Lingeman (Winkle)

11:20AMUntangling Data Threads: The Multi-Method Approach to Predict BehaviorReineke Reitsma (Forrester Research)

11:40AMBeing Right About the FutureJan Hofmeyr, Ph.D. (TNS) & Robert Wieland (TNS Global)

12:00PMWhat If Good Enough Was Better?Stephen Phillips (Zappistore)

12:20PMBig and Open Data for Social GoodRatko Mutavdžić (PROJEKTURA)

12:40PMLearning From the Best – What Can Corporates Take From the Start-Ups Disrupting the Business landscape?Chris Thompson (FreshMinds)


INSIGHTS TO ENGAGE AND UNDERSTANDUPPER A TRACKCHAIRED BY mICHAlIs mICHAEl

11:00AMSuccess is Not a GivenAmor de Castro & Maria Huab (Civicom)

11:20AMStop Eating the Menu! How Mind-fulness, Art, and Positive Psycholo-gy Can Make Insights More Human and Innovation EngagingVivek Banerji (Insight Dojo)

11:40AMOperationalize Your Data and Turn Insights Into ActionsFredrik Österberg (Dapresy)

12:00PMThe Anatomy of a Survey QuestionLeigh Caldwell (The Irrational Agency)

12:20PMBuilding an Opinion GraphFelix Winckler (Voice Polls)

12:40PMThe Truth About Big DataColin Strong (GfK)


THE CUTTING EDGE OF QUAL: HACKATONUPPER V TRACK

11:00AMExperiential Participation


MODULE 3: THE ROLE OF RESEARCH IN A DATA RICH WORLD (CONT)

NONCONSCIOUS MEASUREMENTGROUND TRACKCHAIRED BY AARon REID

2:00PMSystem 1 Good; System 2 Bad. Baah! Baah! David Penn (Conquest)

2:20PMCrowdsight: Uncovering Insight from CrowdfundingCliff Fawcett & Tom Ellis (Brand Genetics)

2:40PMEmotion, Brain, Feelings, Insights: How We See You?Joana Coutinho de Sousa & Jorge Gaspar (Unlimited-Hashtag)

3:00PMIdentity Overlap: The Ideal Brand RelationshipJeremy Sack, Ph.D. (LRW)

3:20PMBuilding Brands for the Subcon-scious: 12 Takeaways for Corporate Communications: Human Insights into ActionCristina de Balanzo, Ph.D. (Walnut Unlimited)


MOA / EFAMRO

UPPER A TRACKCHAIRED BY AnDREw CAnnon

2:00PMTrust and Personal Data: A Threat or Opportunity for Our Industry?Melanie Courtright (Research Now)

2:20PMAn Interactive Session: Building Public Trust - Carpe Diem!Andrew Cannon (GRBN)

2:50PMThe Future of Research: Clients, Growth, and AssociationsBart Nauta (TNS Netherlands), Debrah Harding (MRS), Jan Zwang (Vodafone)

3:20PMPanel Discussion: The Future of Research and the Role of National AssociationsAndrew Cannon (GRBN), Debrah Harding (MRS), Bart Nauta (TNS Netherlands), Jan Zwang (Vodafone)



2:00PMInsighting


DAY TWO: FEBRUARY 19MODULE 4: RESEARCH IN 2020

DAY TWO: FEBRUARY 19RESEARCH IN 2020 REvEALEDGROUND TRACKCHAIRED BY ADInA nICA

4:00PMInsight Innovation Competition Results Gregg Archibald (Gen2 Advisors)

4:10PMWhy Your Current Methodology is Already Obsolete Ben Leet (uSamp)

4:30PMMicrosoft and Infotools Turn Insights Farmers into Miners: How Collaboration Can Enrich Behavioral Big Data Sets With Perception SurveysPatricio Pagani (Infotools)

4:50PMClosing RemarksRay Poynter (Vision Critical)

THE CUTTING EDGE

UPPER A TRACKCHAIRED BY mARIkA DE BRuIJnE

4:00PMAnalyzing Visitor Travel Patterns Across EuropeSnorri Gudmundsson (Gage-Cannon Venture Consulting)

4:20PMUnlocking the Power of Data VisualizationsAlex Salkeve (Silk)

4:40PMScannersRichard Ramchurn (AlbinoMosquito)

5:00PMClose of Session


4:00PMBringing It All Together

5:00PMClose of Session

MODULE 5: RESEARCH IN 2020 REvEALED

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