Graham Cadle

Director of customer services and communications

London Borough of Croydon

The Croydon context

40% BME background - forecast to rise to 50%(+)

by 2026

100 languages and 3 main religions

30% Community Perspectives, 22% Secure

Suburbia (MOSAIC)

43,000 of school age – London’s largest

With 70 births per 1,000 women, fertility rates in

Croydon are above average

Births have risen to more than 5,000 per year and

are likely to continue to rise

1,000+ looked after children – 2/3rds are asylum

seekers

45% of births are to mothers not born in the UK

The Initial Total Place PilotImproving children’s health and wellbeing:

conception to 7 year old

Building on a strong LSP

Understanding the underlying issues

Feeding into our total place propositions

Toolkit for use in each proposition development – 13 principles

Training workshops and support Intro to ethnography and co-design Interview skills creating a user engagement plan Integrating research with service design

Building service and corporate skills for further projects

Feeding appropriate links into other services (older people, street services)

Phase 2 – taking our web proposition forward

Critical that staff were involved too

Co-design

4 strands of co-design