Inside the IdeaInspiring students to grow their own ideas

Inside the Idea Inside the Idea is an interview series with outstanding leaders and

innovators with the mission to inform, support and inspire students to be entrepreneurial and seek opportunities to grow their own ideas

In this interview series we provide students a behind the scenes look into the ideas that were made into realities with a combination of visionary thinking, passion and hard work

Each interview consists of 5 questions providing students with actionable steps towards turning their own ideas into realities

We aim to connect innovative companies and start-ups with the Boston college market

Developing the Idea

•Heather Jean McNeil, Founder of ProxyApparel (A fair trade an ethical fashion company for women dedicated to supporting fair trade cooperatives around the world.)

•Michael Stone, President and Co-Founder of StudyAbroad101(Abroad101 provides in-depth study abroad reviews and listings of thousands of study abroad programs)

•Sierra Bender, “Worldwide Mentor" and Founder of Internationally acclaimed Boot Camp for Goddesses (Sierra leads holistic trainings, certification programs and retreats for corporations and professionals in the health, healing and fitness industries)

Resources and Market Entry

•Bettina Hein, CEO and Founder of Pixability (MIT start-up that provides video editing services, video marketing software, YouTube marketing support, and analytics)

• Bettina Doulton, Founder

and Owner of

Cellardoor Winery(Inspiring and transforming the current wine experience and industry in Maine)

•Candice Cabe, CEO and Founder of D2N Convertible Heels(High heel shoes that convert into 5 different heel heights by simply pressing a button)

Maturity and Expansion

•Windsor Hanger, President and Co-founder of Her Campus Media, LLC (Online magazine for college women that individualizes its content college-by-college)

•Ali Brown, CEO and Founder of Ali Brown Inc. (The voice for women's entrepreneurial success ranked on Inc 500’s list of fastest growing companies in the nation and featured on ABC's Secret Millionaire)

•Andrea Coville, CEO of Brodeur (Global Public Relations and Communications Agency)

2011- 2012 Participants

Transition into Entrepreneurship

•Mike Delazzer, Co-Founder of Redbox(Renting more than 1.5 billion discs to date, Redbox is America's destination for movies and video games. With more than 28,000 locations nationwide)

•Ric Hendee, SVP of Communications at Cotton Inc. (Building the market for cotton through research and promotion)

•Dan Shawbel, Owner and Managing Partner of Millennial Branding, LLC (Personal branding expert, speaker, consultant and bestselling author)

Being Innovative within a Company

•Lou Imbriano, Former CMO of the NE Patriots, CEO and Founder of Trinity One Marketing and author of Winning the Customer (Trinity One is a unique marketing agency that takes a non-traditional approach to extending the brand of a company or organization)

•Carmen Baez, President of Diversified Agency Services Latin America (DAS is the largest division of the Omnicom Group, the world’s leading marketing communications company)

•Rich Gotham, President of the Celtics (NBA team based in Boston with a 17 championship record)

Investing time, money and mentorship into innovative

Ideas

•Ben Littauer, Boston Harbor Angels (Investor and technology management consultant)

•John Hathorn , CEO and Founder of MassChallenge (Annual $1M global startup competition and accelerator program for high-growth, high-impact start- up’s)

•Forbes Riley, TV host, author, motivational speaker, life coach to celebrities and CEOs (Crowned “America’s Fitness Innovator” and well known for the revolutionary SpinGym®)

2011- 2012 Participants