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Communicating Preparedness

• Overcome barriers to planning• Understand perception of risk• Consider presentation of message

– Hazards– Response options

• Validate personal experience

All-Hazards Planning

• Applies to a range of emergencies

• Identifies common tools & resources

• Efficient & effective• Response options

– Shelter-in-place– Evacuate

Motivators

• Actual Events– Hurricanes Katrina & Rita– Chemical spill in a neighborhood– House fire

• Public Information– National Preparedness Month– Preparedness campaigns– Media coverage

31%Percentage of Americans with a basic family emergency plan.

Source: Columbia University Annual Preparedness Survey, July 2007

Personal Experience

47%Percentage of Americans who believe they will experience major disaster in next 5 years.Source: Columbia University Annual Preparedness Survey, July 2007

Perception of Risk

43%Percentage of Americans not planning to do anything to prepare.

Source: Columbia University Annual Preparedness Survey, July 2007

Perception of Risk

92%Percentage of Americans who wouldn’t evacuate (most common reason: care of a dependent)Source: Columbia University Annual Preparedness Survey, August 2006

Vulnerable Populations

26%“I haven’t had time to do it.”

Barriers to Planning

21%“I’m not sure where to begin.”

Source: Columbia University Annual Preparedness Survey, July 2007

ActivityPersonal Preparedness as a Health Intervention

Shelter-in-Place

Evacuation & Communication

Review & Support Others

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