inote: marketing plan
TRANSCRIPT
iNote -Marketing Plan
Marketing Plan
• Executive Summary
• Situation Analysis
• Goal
• Strategy
• Tactics
• Implementation
Executive Summary
• With such a hectic schedule in today’s life, it
is very important to keep a note about things
happening around us.
• iNote is created to be used by the people for
the people.
What is iNote
• iNote is an freemium app that can be used
to take notes, set reminders ,set daily tasks
,goals ,appointments.
• It offers latest features yet is very simple to
use.
Notes
Take notes and set reminders
Set daily tasks and goals
Never miss your appointment
Situation Analysis
• Overview of company
• Target customers
Company Overview
• The company aims to provide a personalized
digital assistant and improve the lifestyle of
people through the introduction of app that
lets people manage their schedule easily.
Target Customers
• College students
• Business people
• Office workers
• Salespersons
• Teachers
• Executives
Market Overview
SWOT analysis
Lack of Experience Lack of staff Lack of collaboration with tech giants.
Weakness
Less price than Evernote More Features then the competitors Simple and Easy
Strength
Huge potential as the most downloaded app in notepad category
Opportunity Competition from OneNote and Evernote
Threat
Competitors
• Microsoft OneNote
• Evernote
Points of parity
• 1)take basic notes with pictures
• 2)cloud storage
• 3)multi device support
• 3)sync capability
• 4)clipping information
Points of Difference
• 1)Easy interface
• 2)Social media integration i.e chat feature
enabled
• 3)Browsing capability
• 4)Moving of completed task to a list of
completed task automatically
• 5) Daily, Weekly, Monthly stats about
progress,% accomplishment.
Goal
• App launch:March 2017
• Target
• No. of downloads by
April:1000
June :5000
October :20000
December :50000+
• Conversion Rate of atleast 30 % i.e 15000+
Premium on board by the end of first fiscal
year.
• Good word of mouth publicity and brand
image on blogs and social media sites.
Strategy
• Target market
• Value proposition
Target market
• What needs it will fulfill?
• iNote will organize people’s lifestyle
• Sync their notes with other devices
• Create agendas, write memos and craft
presentations for a company executives.
Collaborators
• Developer
• Designer
• Advertising agency
Company
Key stakeholders
• Entrepreneurs
• Executives
• Investors
Unique Value Proposition
Customer value
Collaborators Value
Potential
As it has an easy interface it will help people to get organized easily.
High Revenue Advertising in free App.
The app has potential to become one of the most downloaded app on Play store as the need for the app is universal.
Tactics
• Product
• Service
• Brand
• Price
• Incentive
• Communication
• Distribution
Free Features
• 100 mb cloud storage
• 2 device support
• 10 notes/tasks a day
• will show ads
• send emails
• chat enabled
Premium features
• 15 GB cloud storage
• Unlimited number of devices
• Access your notes and notebooks offline
• Send emails to people and share files with
them
• Ad free
• Browse internet
Services
• Update , Maintenance in every 3 months
• Customer service 24*7
Brand
• Positioning of the app as a personalized
assistant . The ’i’ in iNote is to bring a
emotional feeling of my app.
Price
• App is free to download
• Charge to access premium feature
1 Month Package 4$
6 Month Package 19.99$
12 Month Package 29.99$
Incentives
• First 30 days free trial to all features
• Extra 5 day trial for referring to other
• Watch ads to try new features
Communication
• Tech Blogs
• Emails
• Quora
• Tech Events like TechCrunch etc.
• Discussion on Reddit
• Social media like Facebook, Twitter etc.
Distribution
• Google play Store
• Apple App Store
Implementation
Organisation
Schedule
• Phase 1:Development of app
• Phase 2:Beta release and final debugging
• Phase 3:Promotion on Tech Blogs, Tech
Events
• Phase 4:Full App launch
Thank You
Disclaimer
Created by Vishal Gupta,IIT-BHU
under a marketing Internship by Prof
Sameer Mathur IIM Lucknow.