innovetion(business solution)

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  • 1. Business solution beta By Godavari Adal

2. Table of contents Product description Market and competitors analysis Target positioning and main differential attribute Price strategy Distribution strategy Main media plan Specific action 3. Product description It gives a complete business solution to anorganization It is a software to work on a every project It scan paper and type automatically It has a hi-tech scanner which can also read anykind of barcode If once scan program will also notify u when it isactually sold from retail shop 4. Product description We just have to register a particular mail id inwork category after this if u got a mail from sameid program will read automatically and save thatparticular work and notify when it should doneand it also notify about the deadline if u got a call from particular no and u dont wantattend so you just have to categorized this invarious category like call back . Not IMP etcthen system will notify after some time u have thiscall. 5. Market and competitors analysis This is a unique product and very useful also foran every organization Because it reduces human effect, timeconsumption ,less possibility to miss a single callor task. So in market monopoly is there but not exactlybecause there are some software like SAP thisare doing the same but there is more differencebetween both of it. 6. So if I am new to market first I will observe whatkind of marketing they were doing After it I will create my own marketing strategyaccording to my product I will design a add for it for corporate worldaccording to there mentality 7. Target positioning and maindifferential attribute First target to MNCs and reputed organization After it multi branch organization And corporate park IT parks Warehousing org. logistics 8. So the difference between the others and ours How it works What type of profit org. have after having this Create a need What is a need to buy this 9. Price strategy To enter in market companies are selling at lowcost But because it is unique concept and it will savelots of manpower effort So companies will buy this @ any cost But now a days after launching any product ITcompnies are redy to copy so thats why I cantSo expencive 10. Then also original is original so I can keep myprice higher So after having discussion with the finance teamand production team I will decide the price for it 11. Distribution strategy Office should be near to industrial state Hard copy of software will be to consumer as CDDisk Software engineer will go to the org. and installthe same as he will be well trained for it Directly from manufacturer to consumer nomiddle channels. 12. Main media plan To advertise it companies meeting Conference Exhibitions Door to door Tele calling Mail Internet Director meet 13. Specific action Steps taken to promote it well Banners and standees in IT park reception Banners and standees in corporate parkreception a consumer who already purchased our systemwe can book a movie hall for all his employees. Booklets and handbills on table