innovative package design final
DESCRIPTION
packaging designTRANSCRIPT
![Page 1: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/1.jpg)
Innovative package design for
a family pack of ice cream
![Page 2: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/2.jpg)
Project members
Sushanth Shetty Rakshit Shetty Akhil Sasikumar Vinod Balasubramanian
![Page 3: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/3.jpg)
Introduction
![Page 4: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/4.jpg)
Need of the projector
Objective of the project
![Page 5: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/5.jpg)
Ice cream What is an ice cream? Product characteristics Type Contents Sensitivity factor Spoilage factor Preservation Shelf life
![Page 6: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/6.jpg)
Manufacturing process ofice cream blending of the mix ingredients pasteurization homogenization aging the mix freezing packaging hardening
![Page 7: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/7.jpg)
![Page 8: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/8.jpg)
INDIAN MARKET
Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons
The ice cream industry has traditionally grown at a healthy rate of 12% year-on-year.
consumers also have the choice of trying out varied product offerings from different brands to keep them excited
![Page 9: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/9.jpg)
Leading Manufacturers
![Page 10: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/10.jpg)
Market Share
![Page 11: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/11.jpg)
Packaging Materials used for Family Pack of Ice Cream
Wax or PE coated Carton
Polypropylene (PP)
![Page 12: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/12.jpg)
Package designs
Design 1
![Page 13: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/13.jpg)
Design 2
![Page 14: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/14.jpg)
Design 3
![Page 15: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/15.jpg)
Package Study
Compatibility
Machinability
Feasibility
![Page 16: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/16.jpg)
Comparison of Designs
Design 1
Design 2
Design 3
![Page 17: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/17.jpg)
SURVEY
Survey was carried out to know the consumer opinion about the package designs of family pack
for ice-cream
Opinions about the existing pack and the three designs developed were asked
Questionnaire uploaded in the survey section of our project website www.icecreamproject.co.nr
![Page 18: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/18.jpg)
Project Website
![Page 19: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/19.jpg)
Survey /Feedback Report
![Page 20: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/20.jpg)
![Page 21: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/21.jpg)
Costing of ice cream
![Page 22: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/22.jpg)
![Page 23: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/23.jpg)
![Page 24: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/24.jpg)
Conclusion
![Page 25: Innovative package design final](https://reader033.vdocuments.mx/reader033/viewer/2022052820/5485ebdfb4af9faf0d8b4f49/html5/thumbnails/25.jpg)
Thank you