innovative outreach: videos · intro: • name of presenter ... • set the recording file type to...
TRANSCRIPT
Innovative Outreach: Videos
Oct. 9, 2014Melissa Womack,
Statewide Marketing Coordinator [email protected]
About me
• B.A. Communications and Media Management
• 10+ years marketing experience
• Digital Media Specialist prior to joining UC ANR
Video and Impact
• Video is a great media for sharing home horticulture, pest management and key program initiatives.
• More than 1 billion unique users visit YouTube each month!
• "I thought that YouTube was like TV, but it isn't. I was wrong," said Robert Kyncl, YouTube's global head of content. "TV is one-way. YouTube talks back." - Associated Press
http://blogs.position2.com/google-allows-nielsen-measurement-tags-for-youtube-ads
Getting Started: • Develop an editorial calendar for video topics:
– What are hot topics for the next couple of months? – What is your most common Hot-Line question? – “Gardening Tips” – Upcoming events to promote
Editorial Calendar:
“Gardening Tip” Videos • A “Garden Tip” video should be on average 2–5
minutes long, should not exceed a maximum of 10 minutes
• Focus on one topic per “Garden Tip” video– Fall gardening tips – Gardening during drought – Young tree care – Pruning mature roses
Getting Started:
Possible Topics
Create “Script” and Shot List
Scripts• Scripts for videos should be avoided when possible
• Memorizing scripts can make the presenter seem unnatural, shoot a video like you are having a conversation
TOPIC: VISUAL
Intro: • Name of Presenter • Title: UC Master Gardener of _____
County • “Today I am going to talk to you about …”
Presenter
Getting started – Items needed: • Before we get started here are some items
you’ll need or might like to have on-hand
Close-up of items needed: • Pruners • Gardening Gloves • Protective eye-gear
Step One: • Talk about safety, things to remember to
be safe when pruning
Presenter –• Putting on safety equipment
Step Two: •
Presenter Close-up of plant Close-up of where plant was pruned
Step Three: •
Presenter -
Recap: • Recap or brief description of what they
just learned from the video Presenter -
Conclusion: • Thank you for watching … • For more information visit our website at:
camastergardeners.ucanr.edu
PresenterLogo Website URL
• Outline format for shooting and organizing format for speakers
• Organized shot-list for camera person
Example Outline
Voiceovers – Fiverr.com
• $5 - $10 for 100 words
• Look at highest rated and recommendations
• Professional sound, no background noise, quick turn-around
Order for Videos Example order for “Garden Tip” videos is:
• Intro• Title• Main (Presenter, name and position
are given in a lower third at the beginning of the main part, demonstration material)
• Outro
Filming Recommended Items for Filming:
• Video Camera • Tripod• Lavaliere Microphone • Extra Lighting (Indoors) • White Balance Adjustment
Lighting • Spend some time arranging good lighting • Use specific lighting equipment for lighting the
scene and/or camera-mounted.• Natural light can be utilized as part of your lighting
concept, as can the normal room lights. • Normal room lights are typically insufficient for
video lighting and will result in poor image quality.• Typically, good lighting is a diffused light coming
from the front.
Lighting – Outdoor • Avoid shooting during peak sun times
• Shoot in early morning or late afternoon to reduce shadows and harsh lines on subjects
• “Golden Hour” - www.golden-hour.com
• Use external lightsto fill shadows
Photo Credit: thevideoeffect.tv/
Credit: aprilpierson.blogspot.com
Background
• When you are not using a background system choose an appealing room or space
• The scene should be orderly – remove distracting objects such as cables, bags, flipcharts etc. There should be no reflecting objects or surfaces in the camera’s field of vision.
Framing Subjects • Rule of thirds
• Concept in video and film production in which the frame is divided into nine imaginary sections, creates reference points which act as guides for framing the image.
• Avoid cutting off limbs or subjects in strange places (ankles, no hands, etc.)
• Because internet video is often viewed in a small window, it is good to stay tight on your subject
Photo credit: http://slodive.com/design/3ds-max-tutorials/
Photo credit: collegiatefilms.blogspot.com/
Camera Settings • For your camera settings, choose a resolution of
1920 x 1080p
• This gives you more opportunities in post-production even if the output resolution is 1280x720p.
• Set the recording file type to MP4 (H264 Codec)
Editing • Video editing software: Adobe Premiere Pro
• Lynda.com – FREE ACCESS for volunteers! • Step by step guide to post processing video• 451 courses • 17,485
Publishing • Publish on YouTube page
• Organize with playlists • Share on statewide site
• Promote video on: • Website • Social media channels (Facebook, Twitter, etc.)• Newletters
Questions?