innovation management primer

7/29/2019 Innovation Management Primer

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Collaborative Idea Management

* Primer *


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Creativity versus Innovation Creativity: the Phenomena whereby a person becomes

aware of an idea or concept for something new (aproduct, a solution or a work of art) that potentially has

some kind of value

Innovation: the process of acting upon or putting to usea new concept or combination of concepts that createsnew value and or captures values in new ways

Creativity Spending Money to Generate Ideas

Innovation Spending Ideas to Generate Money


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Invention Innovation

Creativity is seeing whateveryone sees and thinkingwhat no one else hasthought before; Invention is

transforming these newthoughts into tangible ideas

For an invention, the focusis on novelty and this is akey criterion for patenting.

In other words, it must benew to its field all over theworld

Innovation is introducing theseideas to the end-user

Innovation is channellingcreativity so as to produceideas/products that people

can and wish to use(marketable)

Innovation on the other handdoes not have to be newexcept in a specific situation.Thus, as long as a firm (for

instance) is having somethingfor the first time, it is innovativein their context irrespective ofwhether it is new to theirindustry, country or the world


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Gandhis Dandi Salt March, 1930 In January 1930, Gandhi felt the country was ripe for a

mass movement. He suggested the inauguration of themovement with the breach of Salt Laws. The salt tax,though relatively light in incidence, hit the poorest in theland. But salt did not quite seem to fit into the plan of anational struggle for liberation. And when Gandhiannounced that he would walk the 241 miles from his

ashram in Ahmedabad to Dandi on the Arabian Sea, thefirst impulse of the Government, was to ridicule the"kindergarten stage of political revolution", and to laughaway the idea that the King-Emperor could be unseatedby boiling sea-water in a kettle.

Events were to show that those who had scoffed at SaltSatyagraha and failed to see any connection between

salt and swaraj (independence) had underrated Gandhisknack for organizing the Indian masses for corporateaction

The Salt March gave the world the idea of massnonviolence in politics


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IM versus QMQuality Management seeks Best

Practices

Innovation Management seeks NextPractices


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IM versus R&D

Whereas breakthrough innovations, Researchand Development or related activities willcontinue to play a key role in defining newproducts and services this gets limited to selectfew people or group in an organisation.

But if the corporate leadership begins to utilize

the talents of all employees rather than a selectfew, the organisation moves into an integratedor bottom up innovation and can achieve itsgoals much better and faster.


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Innovation Management

Concepts Definition of Innovation Management:

1. The discipline of managing the process of

Innovation

2. Innovation Management is focused on thesystemic processes that organizations use todevelop new and improved products, services andbusiness processes. It involves harnessing creativeideas from any source and utilizing them to bring asteady pipeline of profitable new innovations to themarketplace, quickly and efficiently

1. Wikipedia

2. innovationtools.com


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IM is a Business Discipline

Innovation is NOT a one-time event

Innovation is an integral management discipline onpar with other organizational business functions suchas Marketing, Sales, Finance, HR and IT

Innovation Management leverages processes, tools,techniques and approaches to bring reliability,repeatability and consistency to the creation ofinnovative new products and /or services

Collaborative Idea Management is the key toharnessing the Wisdom of the Crowds leading to

Innovation


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Wisdom of the Crowd Popular Television Game shows:

Who Wants to Be a Millionaire?UK

Kaun Banega Crorepati ( )popularly known as KBCIndia

Adopted in so many countries worldwidewith different names

All the formats of game shows used apopular Lifeline called Ask the

audience or Audience Poll Statistics prove that the results of the

Audience polls were more than 95 %correct in all the Game shows.


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Mind to Market Stories It is a long and tedious

process but now wehave a proven model ofbottoms - up

approach. We scout forinnovations in informalsector, from commonpeople, farmers, tribals,students and so on andthen take them all theway up to the market

- Anil GuptaFounder

National Innovation Fund, Ahmedabad

Source: Mail Today, New Delhi 15th March 2012


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Traditional IM process

Discover Define Develop Deliver


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Idea Stage

Design &Development Stage

ImplementationStage

Evaluation Stage

Problem Definition / Idea Pitch

Brainstorming

Analysis Phase / Business Planning

Research

Needs Identification

Discovery Phase

Alternative Idea Exploration

Design and preparation

Blue Print

Feasibility Studies

Idea Enhancement

Concept Development

Prototype

Applied R & D, Market Research

Action Planning Project Management

Implementation

Contingency Planning

Testing

Pilot Production

Full Production

Evaluation

Testing

Metrics / Validation

Adjustment / Warranty Period Post Implementation Review

Post Market Research

Continuous Improvement

Modern IM Process Map

Reproduced from American Institute of Innovation Management


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Key Success factors for IM

Committed and Engaged executive Leadership

Effective and Efficient Processes and Tools

Appropriate amount of Resources

Human

Financial

Time

Infrastructure

Disciplined Approach

Business / Management Attention

Execution


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Challenges faced by the Industry Whereas the enterprises realize the need of Idea

management and the value it can create totheir businesses, however face the followingchallenges:

Lack of organizational processes to manageinnovation efforts

Lack of continuous source of ideas and or /emptyinnovation pipeline

Lack of resources dedicated to InnovationManagement

Lack of tools, techniques and approaches formaking innovation management successful


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Final Thoughts Innovation Management is a distinct business

discipline designed to have a direct influence ongrowth

Innovation Management is NOT easy

Innovation Management is primarily process driven Innovation Management needs four key factors to

ensure success: committed leadership; effective /efficient processes; sufficient resources; disciplinedapproach

Innovation Management is a repetitive cycle ofdivergent and convergent thinking and action

Collaborative Idea Management can lead to betterInnovations


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Salil Sud E.Mail [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

innovation management primer

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