Innovation in printThe power of ‘touch & feel’ in a world of ‘swipe & scroll’

Christian KallenbergConsultant, We Like Mags,Germany

touch’n’feel vs swipe’n’scrollthe power of print in a multi-platform strategy

a few friendly reminders

before we start

like the website, the app, tv, events, podcasts, social presence, marketing, data analysis, yada-yada-yada

print is just one of a complex, interlocking network of instruments to communicate your 360 media brand.

.

Medical reasons to use a print product :

“onscreen media make you fat andinattentive. They lower your learning

performance at school and lead to more violence in real life.“

Manfred Spitzer, MD, PhD, Professor and ChairmanUniversity of Ulm, Department of Psychiatry

Why do customers buy a print magazine?

(best case: even those under 35)

1. subjective value

2. sensual experience

3. cover mount

subjective valuecompletion

“It‘s cool to flip back and forth through the pages. If you finish the magazine you get the feeling you are done.“

my 11-year-old daughter and her classmates

subjective valuecredibility

subjective valuedurability

sensual experience

your turn!

powered by

sensual experienceartifical turf

sensual experience3D effects

cover mount

cover mountproduct sample

cover mountvinyl

cover mountpaper extra

cover mountpaper extra

cover mountsweets

cover mounteditorial gimmick

summary

your 360°brand

app

websitetv

data analysis

social presence

podcast

marketing

events

print

subjective value

sensual experience

cover mount

thank you