innovation in non-alcoholic beverages 2016

36
www.fruit-processing.com Filling & Dosing Market Price Report New Product Launches Packaging Preventive Maintenance Supplying Market JULY/AUGUST 4/2016 INTERNATIONAL JOURNAL FOR THE FRUIT PROCESSING, JUICE AND SOFT DRINKS PRODUCING INDUSTRY Join us for the 5th edition of Innovation in Non-Alcoholic Beverages, which will be taking place on the 20th and 21st September 2016 in London, UK. The must attend conference will bring together senior level professionals to learn and do business for 2 whole days. The 2016 agenda will cover a broad range of topics, with a large focus on how the concerning Sugar Tax will impact the industry. This is also a priceless opportunity to get exclusive information on the latest innovations to stay ahead of your game - we will explore new products and trends, reformulations and all that’s new for 2016. For more information visit: www.arena-international.com/innovation-in-non-alcoholic-beverages Register quoting code MK-OAAD KEY TOPICS INCLUDE Formulating zero sugar brand alternatives whilst preserving a full flavour Determining what retailers are choosing to stock on their shelves across beverage categories to identify category favourites Delving into the new trends for adding healthy ingredients to beverages Utilising scientific studies to support the true nutritional value of your drink Spotlighting the success of fruit juice drinks mixes to showcase new product innovations which are proving popular amongst consumer KEY SPEAKERS INCLUDE Adrian Hodgson, Senior Sport Scientist, Lucozade Ribena Suntory Thalia Constantinidou, Scientific and Regulatory Affairs Director, Western Europe, The Coca-Cola Company Lisa-Jayne Hanson, Trading Controller - Grocery & Impulse, My Local Andrew Gibb, Managing Director, Coldpress Christine Irvine, Head of Innovation, Sunniva Drikker Tine SA Charlie Hoare, Co-Founder, Tapped Birch Water Innovation in Non-Alcoholic Beverages 2016 20-21 September 2016, London, UK

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Page 1: Innovation in Non-Alcoholic Beverages 2016

www.fruit-processing.com

Filling & Dosing

Market Price Report

New Product Launches

Packaging

Preventive Maintenance

Supplying Market

JULY

/AU

GU

ST

4/2

016

INTERNATIONAL JOURNAL FOR THE FRUIT PROCESSING, JUICE AND SOFT DRINKS PRODUCING INDUSTRY

Join us for the 5th edition of Innovation in Non-Alcoholic Beverages, which will be taking

place on the 20th and 21st September 2016 in London, UK. The must attend conference

will bring together senior level professionals to learn and do business for 2 whole days. The

2016 agenda will cover a broad range of topics, with a large focus on how the concerning

Sugar Tax will impact the industry. This is also a priceless opportunity to get exclusive

information on the latest innovations to stay ahead of your game - we will explore new

products and trends, reformulations and all that’s new for 2016.

For more information visit:

www.arena-international.com/innovation-in-non-alcoholic-beverages

Register quoting code MK-OAAD

KEY TOPICS INCLUDE

Formulating zero sugar brand alternatives

whilst preserving a full fl avour

Determining what retailers are choosing to stock

on their shelves across beverage categories to

identify category favourites

Delving into the new trends for adding healthy

ingredients to beverages

Utilising scientifi c studies to support the true

nutritional value of your drink

Spotlighting the success of fruit juice drinks

mixes to showcase new product innovations

which are proving popular amongst consumer

KEY SPEAKERS INCLUDE

Adrian Hodgson, Senior Sport Scientist,

Lucozade Ribena Suntory

Thalia Constantinidou, Scientifi c and Regulatory

Affairs Director, Western Europe,

The Coca-Cola Company

Lisa-Jayne Hanson, Trading Controller -

Grocery & Impulse, My Local

Andrew Gibb, Managing Director, Coldpress

Christine Irvine, Head of Innovation,

Sunniva Drikker Tine SA

Charlie Hoare, Co-Founder, Tapped Birch Water

Innovation inNon-Alcoholic Beverages 2016

20-21 September 2016, London, UK

Page 2: Innovation in Non-Alcoholic Beverages 2016

AN EYE-CATCHER

FOR YOUR CUSTOMERS

Cornelia Hebbe, phone: +49 (0) 2634 9235-16

[email protected]

Please get in touch with your contact person. We are happy

to send you a quotation for your specific requirements.

MAKE USE OF OUR COMBI OFFER FOR YOUR PRINT AND DIGITAL ADS

Page 3: Innovation in Non-Alcoholic Beverages 2016

135July / August 2016

Dear Readers,

In the January/February issue of FRUIT PROCESSING we introduced a new method of

citrus forecast in Brazil which presents the methodology and results of the first study

of the citrus tree inventory and the orange crop forecast. The PES (Production

Forecast Research) puts an end to a decades-long history of publication of conflict-

ing data about the number of productive trees in the citrus belt and the estimated

total orange production and forecast. “What to expect from the Brazilian orange

production for the 2016-2017 season” – please find the latest results out of the

second study on page 138.

A preventive maintenance strategy makes maintenance easier to plan; service lives

and thus production times can be lengthened and the number of unplanned down-

times is reduced. This in turn boosts the availability of the line which is reflected in

the Overall Equipment Effectiveness (OEE). A cut in costs for maintenance can also

be achieved. Bavaria N.V. has already been able to increase its OEE by 27 % and at

the same time reduce its maintenance costs by EUR 16,000 per machine and year.

Please read more about choosing the right maintenance strategy on page 142.

A new Hygienic Dispenser allows for easy and gentle filling of fruit pastes and

purees, and even smoothies, into a variety of packaging sizes. The valuable

ingredients remain in the fruit pastes, vitamins and fruit pieces, and are neither

“squashed“ nor destroyed under high pressures. Even large fruit and vegetable

chunks can be easily filled. Please learn more about transferring the proven endless

piston principle of large pumping systems into modern and innovative dispensing

systems on page 147.

Augmented reality (AR) opens up a new dimension of on-pack marketing. The

technology provides a bridge between physical objects and the digital world in

real-time and offers scope for a whole range of creative marketing ideas and

campaigns that will engage and delight consumers. Carton packs become an

interactive experience. Enjoy reading as of page 151!

Yours,

EDITORIAL

Page 4: Innovation in Non-Alcoholic Beverages 2016

136 July / August 2016

CONTENT

SUPPLYING MARKET

Marcos Fava Neves, Vinícius Gustavo Trombin, Lourival Carmo Mônaco, Antonio Juliano Ayres, José Carlos BarbosaWhat to expect from the Brazilian orange production for the 2016-2017 season . . . . . . . . . . . . . . . . 138

As described in the January/February issue of Fruit Processing

(Neves et al, 2016), the PES (Production Forecast Research) is a

nice example that the Brazilian orange juice supply chain gives

to the country and to the world. This project puts an end to a

decades-long history of publication of conflicting data about

the number of productive trees in the citrus belt and the esti-

mated total orange production and forecast...

PREVENTIVE MAINTENANCE

Dr-Ing. Andreas Lindner, Hans van VijfeijkenKHS Product Division Packaging is continuously expanding its service portfolio and offers preventive maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142

Industry 4.0, the smart factory, the Internet of Things and cyber-physical systems are watchwords which – among

other things – describe a constant rise in the level of digitization in the production process. However, in many

cases it is not necessary to further fit machines with sensors and actuators as the machine is already capable of

supplying data. All that is often lacking is a suitable connection and knowledge of how to usefully analyze and

understand the available data...

No 4/2016 – July/August – Volume 26

Publisher Evi BRENNICH

Editorial Office Editor-in-Chief: Evi BRENNICH

[email protected]

Editor: Marco BRENNICH

[email protected]

Advertising Cornelia HEBBE

[email protected]

Advertisement Rates:

Current price list 2015 on request and at

www.fruit-processing.com

Readers’ Service Christian FRIEDEL

[email protected]

Subscription Rate (print) Europe: EUR 115 incl. mailing cost

Overseas: EUR 124 incl. mailing cost

Cancellation: Written notice one month prior

to the end of the subscription period.

Layout confructa medien GmbH

D-56587 Oberhonnefeld, Germany

Address for all Communications: confructa medien GmbH

FRUIT PROCESSING

Westerwaldstrasse 2a

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phone: +49 (0)2634 9235-0

fax: +49 (0)2634 9235-35

[email protected]

www.fruit-processing.com

Inhaberverhältnisse gem. Pressegesetz Rheinland-Pfalz

Evi Brennich 51 %, Guido Hoffmann 26 %, Lothar Hoffmann 14 %,

Hubert Brennich 9 %;

Geschäftsführende Gesellschafterin: Evi Brennich

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Printed by: mohr medien GmbH, Metastraße 3,

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Note: The views and opinions expressed by the

authors do not necessarily reflect those of the

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Original science and research papers will be presented for scrutiny to a member of the Peer Review Board. All manuscripts must be written in English. If English is not the author’s primary language, the author should obtain assistance.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without the written permissi-on of the publisher.

is read in over 115 countries by more than 30,000 readers per issue.

Publication frequency: Bimonthly, published in January, March, May, July, September and November.

© Copyright 2016 confructa medien GmbH, Westerwaldstrasse 2a, D-56587 Oberhonnefeld, Germany

ISSN 0939-4435, Printed in Germany

IMPRINT

Page 5: Innovation in Non-Alcoholic Beverages 2016

CONTENT

137July / August 2016

FILLING & DOSING

Wolfgang MerkleinHygienic Dispenser for fruit and vegetable pastes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .147

Liquid or paste products of a highly viscous nature with particles and

bits in are still very sensitive when processed and filled. New, unprece-

dented product lines in the food industry show limits in existing pro-

duction structures. For example: “individual food” - one of the major

trends in the industry. This includes foods and beverages which are not

available off the shelf and produced in large batches, but tailored to

the consumers’ needs and produced on demand. “Personal food” con-

tains favourite flavours and specific ingredients. Even “functional

food” and “super foods” are on the market - these include custom

smoothies with health-promoting properties or fitness bars tailored to

each type of sport. For allergy sufferers, special food, which does not

contain allergens, can be produced as if “home-made”. For each of these trends, new unconventional production

methods are demanded, with the same level of standard of hygiene to be met. This is a real challenge for existing

production lines...

PACKAGING

Heike ThevisZappar magic: SIG Combibloc carton packs become an interactive experience. . . . . . . . . . . . . . . . . . . . 151

Welcome to a new world! Augmented reality (AR) opens up a new

dimension of on-pack marketing. Partnering with Zappar, one of the

world’s leading developers and providers of AR, SIG Combibloc is

turning carton packs into interactive and engaging experiences. The

technology provides a bridge between physical objects and the digi-

tal world in real-time. All you need is a smartphone or tablet, the

Zappar App and off you go: content is bought to life. The first SIG

Combibloc carton packs with Zappar’s “zapcodes” are already on

sale. The technology offers scope for a whole range of creative mar-

keting ideas and campaigns – infotainment – that will engage and

delight consumers...

REGULAR SECTIONS

Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .135Imprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .136New Product Launches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154Business News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .156Business Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161Market Price Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162World of Fruit Processing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .167

© fotolia

Page 6: Innovation in Non-Alcoholic Beverages 2016

SUPPLYING MARKET

138 July / August 2016

1 Introduction

As described in the January/February issue of FRUIT

PROCESSING (Neves et al, 2016), the PES (Production

Forecast Research) is a nice example that the Brazilian or-

ange juice supply chain gives to the country and to the

world. This project puts an end to a decades-long history

of publication of conflicting data about the number of pro-

ductive trees in the citrus belt and the estimated total or-

ange production and forecast.

It is in the second year, where we could dramatically

improve in the learning curve, with fewer conflicts and

negotiation situations that wore us down in the first year,

the confidence among agents has grown (citrus growers

more easily allowed the agents to enter to the groves),

Fundecitrus was empowered, which should be our main

organization in the citrus industry and involved two of the

most important universities in Brazil (USP and UNESP).

Besides, PES is an example to the world of orange and

fruit juice producers, being presented (the project and its

method) at the Juice Summit (Antwerp, 2015) which gathers

all the world’s industry from the fruit processors to the

packers of the consumer drinks (over 400 people) and was

also presented to the USA’s orange supply chain in Lake

Alfred (Florida) in January this year, where scientists of the

University of Florida and the USDA saw what is being

done. The method was published in the International Agri-

business Congress (meeting in Minneapolis, 2015 and ap-

proved to be presented in June, 2016 in Aarhus - Denmark).

2 Objectives and Method

The objectives of this article are to show the major results

of PES project to the Fruit Processing community.

The method was described by Neves et. al. (2016), where

readers can get more information. This year we had our

first crop forecast announcement for 2016-2017 at

Fundecitrus (Araraquara, SP, Brazil) on May 10th. The

following updates will be on 09/12/2016, 12/12/2016,

02/10/2017 and the final estimate of the season on

04/10/2017.

The project involved 127 researchers, covering over

476,000 km, a work that gathers not just Fundecitrus, but

also Markestrat, FEA-RP/USP and UNESP. The next

session explores the results.

3 Results: Orange Production Forecast for the 2016-2017 Season of the Brazilian Citrus Belt

The area of orange groves, including all varieties, is

416,843 hectares, 6.2 % smaller than compared to the

2015 inventory. The orange groves implemented in 2015,

which added 9,583 hectares, were included in this year’s

inventory. The ones that were removed or abandoned

totalled 37,465 hectares. We had a considerable reduction

of 27,882 productive hectares between 2015 and 2016.

This area probably migrated to sugar cane and other

crops.

The abandoned groves of the most common varieties,

which account for 97 % of the orange area, total 6,511 ha,

contributing negatively to the health of the citrus belt.

There are 175.55 million of bearing trees and 16.46 million

non-bearing (considering 11.26 million of young groves

and 5.2 million of resets trees). In total we have 192.01

million trees in the belt. Of those, 66.0 million (34.4 %) are

over 10 years old, 73.8 million (38.4 %) are between 6 and

10 years old, 35.7 million (18.6 %) are between 3 and 5

years old and 16.46 million (8.6 %) are between 1 and 2

years old. Compared to last year, the bearing trees

increased by 0.8 % and it caught our attention that the

non-bearing ones (1 to 2 years old) fell by 30.6 %, which

shows minor renovation in citrus industry.

Over 90 % of the citrus belt consists of four groups of

varieties. Pera Rio with 34 % of the total orange trees,

Valencia (including Folha Murcha) with 32.85 %, Hamlin

(including Rubi and Westin) with 15.36 % and Natal with

10.73 %. The distribution by maturity stage of varieties

shows that 39.06 million trees are early season varieties

What to expect from the Brazilian orange production for the

2016-2017 season

| Citrus Tree Inventory | Orange Crop | Orange Production Forecast |

Page 7: Innovation in Non-Alcoholic Beverages 2016

(harvested between May and August), 66.62 million are

mid-season (harvested between July and October) and

86.33 million are late season (harvested between October

and January). The average density of young groves is 654

trees/hectare, maintaining the level of 600 trees/hectare

reached since 2013. The average density of mature groves,

in other words, the ones implemented before 2014, is 467

trees/hectare, an increase by 4.24 % compared to the pre-

vious inventory. The older groves have lower average

density (groves more than 10 years old have an average of

392 trees/hectare).

The average age of mature groves is 9.8 years old, which

shows a relatively young park. However, 35,566 hectares

or 9 % of bearing trees are 20 years old or more. The

average density of this portion of groves is 336 trees/

hectare. The young groves reached 781 trees/hectare (in

Altinópolis region).

From the total of 7,558 orange groves, 5,542 groves or

71.72 % have less than 10 thousand trees, and it goes up

to 82.93 % if you consider the groves which have up to 20

thousand trees. This 82.93 % of groves answer for 16.17 %

of the total of trees in the park. Therefore, the remaining

1,295 groves, which have more than 20 thousand trees

each one, are 17.07 % of the total of groves, but gather

83.83 % of trees. Around 314 groves own 60 % of the trees

in the belt. The use of irrigation technology is present in

almost 100 thousand hectares, around 25 % of the area.

The orange production forecast is 245.74 million boxes

(90 pounds or 40.8 kg), as presented in the Table 1. The

total includes 45.86 million boxes of Hamlin, Westin and

Rubi varieties; 13.48 million of Valencia Americana,

Valencia Argentina, Seleta and Pineapple; 70.38 million of

Pera Rio variety; 84.48 million of Valencia and Valencia

Folha Murcha varieties and 31.54 million of Natal variety.

The average productivity per tree was reduced by 19.1 %,

to 1.40 boxes/tree, against 1.73 trees in the last crop. The

productivity per area also dropped by 14.8 % (from 745

boxes/ha to 635 boxes/ha). We might have 22 more fruits

per box (from 226 to 248) with an estimated rate of drop-

page slightly lower (17.49 % to 15 %), see table 1.

The 2016-2017 orange production forecast is 18.26 %

lower than the last crop (300.65) and the lowest of the last

28 years, as shown in the graph 1.

The hot and rainy climate is responsible for the differences

because after the period, in which the growing fruits drop-

page, there was frequent and above the historical average

rain throughout the citrus belt, there weren’t the neces-

sary conditions for induction of significant new blooms.

While in the previous crop 60 % of the fruits were from the

July / August 2016

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Page 8: Innovation in Non-Alcoholic Beverages 2016

SUPPLYING MARKET

140 July / August 2016

second bloom, this droppage leads us to estimate being

almost 80 % of the first bloom.

Another fact is since the climate impacted the regions in

different ways, the variation among regions increased

because of the droppage, per example, the southwest

region had 600 fruits per tree and in the northwest region,

268. Therefore, there are regions doing well and others

doing bad.

4 Final Comments

When looking at global OJ markets, we must realize that

besides the numbers seen in Brazil and described at

session three of our paper, some analysis should be done

in Florida’s situation. The USDA increased to 81.1 million

boxes this season’s Florida crops (2015-2016). It’s a fact

that the industry there will stop earlier, still in May, which

generates even more inefficiency because it will increase

industrial idleness as well as in other parts of the

production chain. According to Browning (2015), most

growers stopped removing plants afflicted with

Huanglongbing (HLB, also known as citrus green-

ing). In 2015, it is estimated that 100 % of groves

and at least 70 % of trees are infected. The pros-

pects for the coming years are not good if there’s no

innovation in production.

The bets are on stocks below 300,000 t in Brazil, in

the middle of the year. The tight supply might

anticipate the contracts of European retailers and

raise prices to a minimum floor of US$ 2,100/t FCOJ

in the next crop year. We might see even higher

prices during the season.

As a conclusion on this May forecast for the

orange production of the Brazilian Citrus Belt, we have

millions less of seedlings being planted, reduced areas

and lower renovation. Fruits per tree and their quality are

a cyclical issue of productivity and, therefore, of produc-

tion. Now, smaller area, fewer plants and less irrigation is

a structural factor that undermines the future supply po-

tential, turning into a lower potential. In other words, in a

year where the scenario is good (climate and others) the

production potential (because of structural damage) will

be lower, which leads to believe that when we have

super-crops, it will hardly reach 340 million boxes.

Finally, with a smaller crop in Brazil, smaller crop in

Florida, even with the drop in demand (in April, there was

a 5.8 % fall in consumption of juice once again in the USA

compared to the same month last year, a monumental fall,

considering the volume they consume) we will have a

period where the supply will be lower than the demand,

resulting in lower inventories and higher international

prices of FCOJ and NFC, translated in higher prices of fruit

boxes.

The citrus grower who has

fruits will have reasonable

prices, which will help pay

debts of previous periods

of great sufferings. Like

everything in life, it’s not

just the positive side, the

problem is to know what

will be the interference of

these higher prices in an

already weaken demand

for orange juice. If bottlers

will be able to pass this

cost increase to the retail-

ers is a trigging point, and

if retailers will be able to

reduce margins to keep

Graph 1: Final orange production of the crop years 1988-1989 through 2015-2016 and Forecast for the 2016-2017 season

Overview of orange production for the 2015-2016 and 2016-2017 seasons

Mature groves Components of forecast Orange production forecast

Area Average density

planting1

Bearing trees

Fruits per tree at

stripping

Fruits forecasted

by box2

Fruit loss from

droppage forecast

By tree

By hectare

Total

(hectares) (trees/ hectare)

(1,000,000 trees)

(number) (number) (percent) (boxes/

tree) (boxes/ hectare

(1,000,000 boxes)

2015-106 season: final orange production estimate (February forecast) All varieties 403,492 448 174,126 498 226 17.49 1.73 745 300.65 2016-107 season: orange production forecast by variety (May forecat) Hamlin, Westin and Rubi......... 64,943 452 28,304 523 275 10 1.62 706 45.86 Other early season……....... 18,317 464 8,256 475 245 11 1.63 736 13.48 Pera Rio.......... 124,379 493 59,668 378 255 16 1.18 566 70.38 Valencia and Folha Murcha.. 134,350 463 60,432 409 230 17 1.40 629 84.48 Natal............... 44,710 435 18,888 500 235 17 1.67 705 31.54 Total/average 386,699 467 175,548 430 248 15 1.40 635 245.74 Change between seasons Change........... -4,2% -4,2% +0.8% -13.7% +22 -2.49% -19.1% -14.8% -18.3% (X) Not applicable. 1 Considers the total number of trees of the block, that is, bearing and non-bearing trees (2014 or 2015 resets). 2 Weighted average per stratum area.

Table 1: Orange production estimate for the 2015-2016 and 2016-2017 seasons

Page 9: Innovation in Non-Alcoholic Beverages 2016

sales of orange juice is another intriguing point. The sce-

nario changed dramatically.

5 References

• Browning, Harold. Citrus Disease Solutions Status of HLB in Florida

from Citrus Research and Development Foundation. In: Fundecitrus,

Araraquara (São Paulo, Brazil), August 20, 2015.

• Citrus tree inventory of the São Paulo and West-Southwest of Minas

Gerais Citrus Belt: snapshot of groves in March/2015 / Fundo de Def-

esa da Citricultura... [et al.]. – Araraquara,SP : Fundecitrus, 2015. 68 p.

• Citrus tree inventory of the São Paulo and West-Southwest of Minas

Gerais Citrus Belt: snapshot of groves in March/2016 / Fundo de Def-

esa da Citricultura... [et al.]. – Araraquara,SP : Fundecitrus, 2016. 77 p.

• Final orange production estimate for the 2015-2016 season of the São

Paulo and West-Southwest Minas Gerais: April forecast / Fundo de

Defesa da Citricultura... [et al.]. – Araraquara,SP : Fundecitrus, 2016. 2 p.

• Netto, Ibiapaba. With our feet on the ground. CitrusBR, São Paulo,

October, n.6, p. 36-54, 2015.

• NEVES, Marcos Fava; TROMBIN, Vinicius Gustavo; BARBOSA, José

Carlos; AYRES, Antonio Juliano. The new method of citrus forecast in

Brazil. FRUIT PROCESSING, v.26, n.1, p. 6-10, 2016.

• Orange production forecast for the 2016-2017 season of the São Pau-

lo and West-Southwest Minas Gerais: may forecast / Fundo de Defesa

da Citricultura... [et al.]. – Araraquara,SP : Fundecitrus, 2016. 25 p.

• USDA, National Agricultural Statistics Service. Citrus production fore-

cast for the 2015-2016 season of Florida: may forecast. Maitland, FL:

USDA, 2016. 3 p. Avaliable at https://www.nass.usda.gov. Accessed

May 10, 2016.

Authors:

Marcos Fava Neves University of São Paulo,

Brazil

Vinícius Gustavo Trombin Markestrat Research

Center, Brazil

Lourival Carmo Mônaco Fundecitrus, Brazil

Antonio Juliano Ayres Fundecitrus, Brazil

José Carlos Barbosa UNESP, Brazil

Marcos Fava Neves

July / August 2016

Lourival C. Mônaco

Page 10: Innovation in Non-Alcoholic Beverages 2016

PREVENTIVE MAINTENANCE

142 July / August 2016

Summary

Industry 4.0, the smart factory, the Internet of Things and

cyber-physical systems are watchwords which – among

other things – describe a constant rise in the level of digi-

tization in the production process. However, in many cas-

es it is not necessary to further fit machines with sensors

and actuators as the machine is already capable of sup-

plying data. All that is often lacking is a suitable connec-

tion and knowledge of how to usefully analyze and under-

stand the available data. Together with its customer and

partner Bavaria N.V. KHS GmbH has collected data from its

machines and gained knowledge on maintenance in order

that other customers can now also be assisted when opti-

mizing their servicing procedures – right down to the pro-

vision of preventive maintenance.

Introduction

On March 3 and 4, 2016, KHS GmbH held an in-house exhi-

bition at its packaging machine production site in Kleve,

Germany, under the motto of Innovation for U. Among the

talks given by customers and partners the presentation

held by Hans van Vijfeijken (global engineering and main-

tenance manager at Bavaria N.V.), entitled Packaging line

of the future – preventive maintenance, awakened great

interest. KHS GmbH has given Bavaria N.V. intensive sup-

port in the optimization of its maintenance processes for

many years now. The results achieved thus far were out-

lined in the talk and the vision and objectives of the joint

project explained.

The aim of the communal project is to replace the current

time-based maintenance schedule with a program of pre-

ventive maintenance. Replacing a part at a fixed interval is

then superseded by planned replacement close to the end

of the part’s life. To this end the part’s condition must be

monitored in order that its failure can be accurately pre-

dicted. All told, a preventive maintenance strategy makes

maintenance easier to plan; service lives and thus produc-

tion times can be lengthened and the number of un-

planned downtimes is reduced. This in turn boosts the

availability of the line which is reflected in the Overall

Equipment Effectiveness (OEE). A cut in costs for mainte-

nance can also be achieved. Bavaria N.V. has already been

able to increase its OEE by 27 % and at the same time re-

duce its maintenance costs by € 16,000 per machine and

year.

Preventive maintenance

Choosing the right maintenance strategy has a major im-

pact on the later cost of maintenance. KHS GmbH is al-

ready helping its customers with their maintenance pro-

grams by recommending a replacement interval for each

spare and wear part. These replacement intervals have

been empirically determined in countless field studies, al-

ready enabling customers to order the spare parts they

require in good time. These spare and wear parts are

stored at a central KHS warehouse so that here, too, cli-

ents can keep their own stocks to a minimum. However,

even stipulating replacement intervals cannot ensure that

a part is optimally exploited until the time comes for its

exchange.

KHS Product Division Packaging is continuously expanding its service portfolio and offers

preventive maintenance| Digital Enterprise | Industry 4.0 | Manufacturing | Preventive Maintenance | Virtual |

Fig. 1: Concept of preventive maintenance © all KHS

Page 11: Innovation in Non-Alcoholic Beverages 2016

PREVENTIVE MAINTENANCE

143July / August 2016

The preventive maintenance project by KHS and Bavaria N.V.

The preventive maintenance project has taken an impor-

tant step towards monitoring the condition of the machine

and predicting faults. KHS GmbH and Bavaria N.V. imple-

mented the joint project in several different stages (cf. Fig-

ure 2). An analysis was first made to identify critical parts

and components. These parts and components were then

assessed to determine an order in which solutions were to

be found. These solutions were tested at the Kleve plant

on a KHS Innopack Kisters machine and, once these had

proved successful, directly installed at Bavaria N.V. Algo-

rithms are currently being developed to evaluate data

more efficiently than has been the case to date (fig. 2).

The production process is very well documented at Bavar-

ia N.V., meaning a wide range of data was already availa-

ble at the start of the project. For instance, each down-

time, maintenance measure and – if known – the reason

thereof are recorded. Even supposedly minor downtimes,

caused by a downed product, for example, are noted. The

machines supplied by KHS GmbH are of course already

providing assistance here, as each fault detected by the

machine is stored in the Human Machine Interface (HMI)

where it can be clearly identified by its error code and read

out. The data this generates was evaluated and a histori-

cal profile of the examined packaging machines drawn up.

This profile provided information on recurring errors and

the remedial action taken. It was thus possible to see ex-

actly which faults had occurred when and how often, what

impact these had had and which actions had helped to

remedy the fault.

The faults which either occurred particularly often or led

to long, unplanned downtimes were first selected using a

method based on Failure Mode and Effects Analysis

(FMEA) in order to work out suitable solution concepts.

Part of this solution concept was always to detect the fault

as early as possible. It transpired that many problems

could already be determined from the data generated in

the machine. Sensors only had to be retrofitted to cover a

few points.

The ensuing steps taken to develop a suitable solution

concept and ultimately a finished solution shall now be

elucidated in the following two select examples. The first

Preventive maintenance describes a strategy which ena-

bles a part to be used for as long as possible – while fac-

toring in economic aspects and continuously monitoring

the state of the part – before it is replaced shortly before

the end of its life. Maintenance activities are planned so as

to enable as many measures as possible to be combined

to prevent long downtimes. In this process the wear-and-

tear contingency must be known and information must be

available on the replacement of the part (fig. 1).

An increasing level of digitization, also in production,

means that it is becoming much easier to access data gen-

erated during the production process and required for

monitoring the condition of parts and components. Pack-

aging machines in particular yield a multitude of machine

data which at the moment is primarily recorded for report-

ing purposes only. However, providing the right methods

of evaluation are applied, there is considerably more data

available which sometimes contains a lot of information,

such as on the degree of wear of a part.

Collecting this data is merely the first step in the process

(cf. Figure 1). It is the analysis thereof which turns this data

into information which can be used during maintenance,

such as information on a pending failure of components.

At the same time, however, the analysis process must also

monitor the product in real time – where possible – and

indicate a pending failure using mechanisms which are

easy for everyone to understand (a traffic light system, for

example).

By using suitable methods of evaluation a failure can be

predicted well in advance, allowing maintenance events to

be scheduled and planned in good time. Parts can also be

procured and personnel planned in a timely manner, per-

mitting vacation periods to be accounted for, for example.

Each worker is specifically provided with the spare parts

and tools needed for each maintenance event, eliminating

long searches for parts or equipment. The worker can

therefore perform maintenance measures faster than in

the past and afterwards precisely document which work

has been carried out.

Fig. 2: implementation of the project

Page 12: Innovation in Non-Alcoholic Beverages 2016

PREVENTIVE MAINTENANCE

144 July / August 2016

example clearly demonstrates how existing data can be

used for evaluation during preventive, condition-based

maintenance. The second example illustrates how the use

of just one sensor can give customers a number of bene-

fits.

Example 1: monitoring servomotors and connected components

The packaging machines from KHS GmbH can be optimally

adapted to suit the individual requirements of the custom-

er. To this end the modular machines are individually as-

sembled for each and every customer. Controlled servo-

motors are used in the machines at several points in the

process.

These servomotors are controlled by means of a program-

mable logic controller (PLC). Commands are sent to the

servomotors at millisecond intervals and at the same time

the current position is recorded. The controller thus

‘knows’ at all times which position a motor currently has

and how to proceed so as to achieve the set profile. Data

needed for control or computed from the controller, such

as flows, torques, positions and temperatures, etc., is al-

ready available but used exclusively for control purposes.

It is possible to read out the aforementioned data. This,

however, is on the condition that 1) there is sufficient com-

puting power available so that the production process is

not disrupted and 2) there is enough storage capacity to

save the amount of data generated. Cloud systems and

big data provide possible solutions here; these can be tai-

lored for each individual client. Fast data access – neces-

sary for evaluation – can thus be ensured, also after a

readout.

The data is evaluated immediately with a number of objec-

tives. Firstly, the amount of wear in the drives and their

load is detected. Applying descriptive statistics methods

the system can then ascertain whether or when a drive has

to be replaced. The same applies to the monitoring of any

installed couplings or gears. Their state is recorded by

monitoring ‘jumps’ and ‘knocks’ in the torque graph (fig. 3).

Monitoring the torque also provides information on the

masses transported which in turn is used to detect the

wear on conveyor belts, for example. Using artificial intel-

ligence processes this information is compared to the

messages contained in the HMI. In this way operators can

predict when belts have to be replaced.

Monitoring just a few signals therefore allows several

components to be monitored. Servomotors, couplings,

gears and belts are just a few of the components which

can be continuously monitored by evaluating control data.

Example 2: detecting wear-related changes in length of roller chains

By the nature of their design the roller chains often used

on packaging machines – and also in other fields of indus-

try – are subject to wear. This wear is manifested in a

change in the chain length. This effect is a well-known fact

and can lead to problems in many areas. When the length

of a chain alters, synchronization is no longer ensured at

the transition points and products can no longer be trans-

ferred, resulting in disruptions in production.

To compensate for changes in chain length the timing for

transition can already be exactly configured in the HMI. By

tracking the new configuration an overall change in length

could be determined which would, however, be very inac-

curate. It is nevertheless necessary to discern the overall

change in chain length as this is a measure of the amount

of wear. If the change in length exceeds a value of 3 % as a

general rule (values which deviate slightly from this are

mentioned in specialist literature and by manufacturers),

it is also assumed that the actuating gear wheels are worn.

Particularly worn chains also tend to skip a cog on the

gear wheel. If this happens, synchronization is no longer

ensured and there are also problems in production. Other

effects, such as soiling, can also cause chains to jump. The

consequences of this are usually serious, as the chain first

has to be put back into its correct position – yet the correct

position is not known.

A system has been developed which precisely detects the

position and length of the chain. Jumps can now be directly

recognized and stopped before the process is disrupted.

Resetting the chain is only necessary with paired chains.

Otherwise, the zero point can be reconfigured and produc-

tion immediately resumed. Synchronization is also en-

sured by a correction value being directly entered into the

HMI. The operator can immediately adopt this (fig. 4).

Fig. 3: left: torque graph of a new, controlled servomotor; right: torque jumps caused by coupling wear

Page 13: Innovation in Non-Alcoholic Beverages 2016

My product deserves the best technology!Fresh ideas for processing, fi lling and marketing

www.ivifho.de

Christof Heil

Kelterei Heil OHG,Laubus-Eschbach,Germany

July / August 2016

Another positive effect is that replacement of the chain can

be precisely calculated. Using learning algorithms the be-

havior of the chain is extremely accurately predicted, ena-

bling chain replacement to be planned in the long term.

Conclusion

The way to preventive maintenance lies in the evaluation

of available data. Recording and storing this data no

longer poses a great problem in our day and age. Thanks

to cloud computing, big data and the many endeavors be-

ing undertaken in the name of Industry 4.0 the general

conditions are a given.

The difficulty instead lies in the evaluation of the collected

data. Years of company experience are called for here.

Through the strategic partnership of KHS GmbH and Ba-

varia N.V. as the operator of several systems, KHS GmbH

has the necessary application expertise to be able to use-

fully analyze machine data.

The specialists from KHS GmbH apply various methods

taken from the field of descriptive statistics and artificial

intelligence to permit appropriate early detection for all

potential faults. Only when several methods are combined

can the failure of a component also be predicted with any

accuracy. This gives the customer a number of benefits.

Spare parts can be ordered just in time, thus preventing

large stocks of spares. Maintenance can be planned effi-

ciently and in the long term. Unplanned downtimes are

avoided through continuous, automated monitoring pro-

cesses. System availability is ultimately increased and at

the same time costs for maintenance are reduced.

Fig. 4: Sensor for detecting changes in length of roller chains

Authors:

Dr.-Ing. Andreas Lindner,

KHS Innopack Kisters D-47533 Kleve, www.khs.com

Hans van Vijfeijken, Bavaria N.V.

NL-5737 RV Lieshout, www.bavaria.com

Contact: Karl-Heinz Klumpe, KHS Innopack Kisters

D-47533 Kleve, www.khs.com

Page 14: Innovation in Non-Alcoholic Beverages 2016

+49 (0) 2634 - 9235-15christian.friedel@fruit-processing.comwww.fruit-processing.com

THE EXPERT JOURNAL FOR THE BEVERAGE INDUSTRY!

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Page 15: Innovation in Non-Alcoholic Beverages 2016

FILLING & DOSING

147July / August 2016

Food – a supplier of energy to the human body. If not here,

then where else should the requirements for the highest

degree of quality and processing be delivered? In produc-

tion processes particularly it is the expectation that the

highest standards of hygiene are met and at the same the

materials to be processed are handled gently. Food stand-

ards, just as in the pharmaceuticals industry, are common-

place and aseptic filling is state of the art.

Liquid or paste products of a highly viscous nature with

particles and bits in are still very sensitive when processed

and filled. New, unprecedented product lines in the food

industry show limits in existing production structures. For

example: “individual food” - one of the major trends in the

industry. This includes foods and beverages which are not

available off the shelf and produced in large batches, but

tailored to the consumers’ needs and produced on de-

mand. “Personal food” contains favourite flavours and

specific ingredients. Even “functional food” and “super

foods” are on the market - these include custom smooth-

ies with health-promoting properties or fitness bars tai-

lored to each type of sport. For allergy sufferers, special

food, which does not contain allergens, can be produced

as if “home-made”. For each of these trends, new uncon-

ventional production methods are demanded, with the

same level of standard of hygiene to be met. This is a real

challenge for existing production lines.

Where there is a vision, there is a way. The focus will be in

new capabilities in the production process. But how can

this be incorporated in practice? How can a small number

of products be produced, as individually as possible? How

can a range of products be produced which are completely

different to the rest of the product range? And how can the

same conditions be maintained when a large output of

products are to be produced? Is it possible that only the

basis is created through restructuring the process? Or is

there a multifunctional way of varying the formulations for

producing, filling and dosing? Yes, there is! And with it,

even individual products, as well as large batches, can be

produced. The result? Flexibility in the era of Industry 4.0.

Precisely for this purpose, ViscoTec is offering a new prod-

uct: the hygienic dispenser (fig. 1). Thus both challenges

in production can be overcome. With the highest stand-

ards of hygiene, the dispenser allows highly viscose and

sensitive liquids to be filled to perfection. Through small

and very precise filling volumes, not only can raw materi-

als be spared and small batches produced and filled, but

also individual products can be produced. The dispenser

can be integrated into fully automatic filling lines. The

compact design of the VHDs makes it possible to combine

different fillings with one another, so as to find the best

possible arrangement for multiple fillings.

Hygienic Dispenser for fruit and vegetable pastes

ViscoTec’s endless piston principle is committed to filling and dosing applications to the highest standard of hygiene

| Aseptic Filling | Fruit Pastes | Hygienic Dispenser | Piston Principle |

Fig. 2: The ViscoTec endless piston principleFig. 1: The ViscoTec Hygienic Dispenser (VHD) © all Viscotec

Page 16: Innovation in Non-Alcoholic Beverages 2016

FILLING & DOSING

148 July / August 2016

The VHD, through its easy handling and controlling, can be

integrated into semi-automatic, as well as individualized,

product processes and effortlessly integrated into estab-

lished filling lines and production concepts with existing

SPS.

The principle of eccentric screw technology has been con-

stantly developed and optimized by ViscoTec. The benefits

of this technology can be best applied in the function of

filling pumps or dispensers. The development of the core

components – rotor and stator – is always at the forefront,

especially in terms of increasing requirements in the food

industry.. For difficult materials, such as highly concentrat-

ed flavorings, suitable stator materials can be selected to

dose the flavoring perfectly, without causing wear.

ViscoTec systems: from emptying the barrels to filling

Together with the dispensers and filling pumps, ViscoTec

GmbH can implement a complete dosing or filling system

including feed lines. Dispensers are also employed in the

emptying of different types of barrels. Here, the advantage

of these systems is that the barrels are gently and almost

completely (with a residual amount of �1 %) emptied.

Through a combination of filling pumps or dispensers, a

complete feeding and filling system can be created, which

acts independently and is controlled by a pressure sensor.

The complete process from barrel emptying up to the fill-

ing pump operates independently. Barrel emptying is con-

trolled by pressure sensors at the entry point of the filling

pump and generates new material as needed. Emptying of

the barrel itself is controlled by sensors and a signal warns

the operator in plenty of time that the drum is empty and

needs to be replaced. Such systems from ViscoTec GmbH

are often found in the use of emptying fruit or vegetable

paste of various concentrations, such as tomato puree.

Effortless dosing and filling of thick pastes

One of the largest benefits of

this technology and the small

dispenser is that highly vis-

cous pastes and liquids can

be easily pumped and filled.

With a viscosity range from

several million mPas, the

pump can still operate with

the same values of accuracy

as low-viscose media. In the

past, it was only possible to

minimise the viscosity of high-

ly viscose pastes through

tedious heating and temper-

ing. This thermal processing

The ViscoTec Hygienic Dispenser is available in different

sizes and, in addition to FDA-compliant components, has

an automatic cleaning function. It can be easily integrated

into established filling lines and processes. The smallest

of dosage volumes can be effortlessly dosed with a devia-

tion of only +/- 1%. The precision and repeatability of the

filling has been proven in a numerous series of tests and

trials, irrespective of the tested medium.

Endless piston principle technology

The Hygienic Dispenser from ViscoTec uses the proven

endless piston technology, which has been adapted for

the specific requirements of the food industry. The endless

piston principle belongs to the group of rotary positive

displacement pumps and is based upon volumetric pump

technology. Its operation is similar to a continuous piston,

which transports the product from the suction side to the

pressure side and therefore a difference in pressure is

built up. The interaction of an eccentrically moving rotor

and stator results in a conveying and filling characteristic

which is comparable to that of an endlessly moving piston.

Thanks to the dosing geometry, a constant volume, pro-

portional to the rotary angle is always generated per revo-

lution. The flow direction is reversed by changing the di-

rection of rotation. The volume is thus clearly defined by

the angular degree. This technique comprises of pres-

sure-resistant, linear pump characteristics which make a

clear statement about the relationship between revolu-

tion, time and delivery. This in turn leads to a guaranteed

dosing accuracy of around 1% (depending upon the medi-

um) at the pump outlet, which is often well below this in

practice. A further benefit of this technology lies in the re-

sulting conveying chamber, the volume of which remains

absolutely constant when in motion. This makes it possi-

ble to promote and fill solids-laden media and even lumpy

products. Another advantage over other pump mecha-

nisms: in over 95% of applications, filling and dosing

valves can be eliminated, since a reverse flow at the end of

dosing allows for a controlled breakage of the product

thread and therefore prevents any dripping. Thus, even

the most difficult, highly viscous liquids can be reliably

dosed or filled, without causing pulsation, incorrect dos-

ages or an excessive stress on the material.

In contrast to conventional filling technologies, such as

piston fillers, the dispensing volume can be adapted di-

rectly during the filling process. The volume expelled is

accurately defined by the number of revolutions of the

pump, thanks to the volumetric filling principle. Modifying

this rotational speed alters the dosage variable without

mechanically adjusting the pump or stopping the process

for any period of time.

Fig. 3: Fruit puree dispensed onto yoghurt

Page 17: Innovation in Non-Alcoholic Beverages 2016

affects not only the product itself, but

brings with it high running costs and

increased production time. Filling with

conventional technologies was only

possible until this treatment had first

been carried out. In contrast, the end-

less piston technology enables a di-

rect, effortless filling of high viscose

and thick pastes without tempering.

Thanks to this technology, not only are

the energy costs reduced, but the com-

plete thermal treatment stage in the

production can be eliminated. By re-

moving this obstacle users are offered

new possibilities for process planning.

Nothing stands in the way of products

which until now could not be imple-

mented due to lack of production facil-

ities or could only be produced with

difficulty.

Smoothies, fruit pastes and purees… perfectly posed

The new Hygienic Dispenser from Vis-

coTec allows for easy and very gentle

filling of fruit pastes and purees, and

even smoothies, into a variety of pack-

aging sizes. The valuable ingredients

remain in the fruit pastes, vitamins and

fruit pieces, and are neither “squashed“

nor destroyed under high pressures.

Even large fruit and vegetable chunks

can be easily filled. The pieces are gen-

tly eased into the filling pump and not

sheared or destroyed, but maintain

their form and consistency.

Fig. 3: Smoothies can be filled by VHD

July / August 2016

Guards against all types of intrusion

Minimum use of H2O2 media

Learn more at www.khs.comor scan the QR code.

This is important for the filling of jams, soups or even

dressings and sauces for example. The dispenser can be

used for a wide variety of formats. A major area for filling

systems is the filling of tubular bags to produce sachets.

The VHD is also used in other configurations. Filling is not

only possible in all standard types of packaging, but also

in small packaging and sample-sized packaging requiring

very small dosages. The compact construction of the

Hygienic Dispenser enables its positioning directly above

the filling line, without the need for long pipes or hoses

with valves. A further advantage of the new dispenser is a

completely clean filling thanks to the flexible suck back.

There is no dripping and no unpleasant adhesion to the

filling device.

FILLING & DOSING

Page 18: Innovation in Non-Alcoholic Beverages 2016

FILLING & DOSING

150 July / August 2016

Hygienic process

The design of the dispenser allows it to be automatically

rinsed and cleaned, as well as manually (following disas-

sembly). In fully-automated filling lines, a standard CIP or

SIP system can be used. Within a few minutes and just a

few operations, the dispenser can be disassembled manu-

ally and the individual components cleaned. The dispens-

er has been optimized to avoid dead volume and designed

in accordance with the general guidelines for hygienic de-

sign to prevent contamination through micro-organisms.

With this new generation of dispenser, the VHD, ViscoTec

has succeeded in transferring the proven endless piston

principle of large pumping systems into modern and inno-

vative dispensing systems, and has developed it further to

take into account hygienic requirements. Likewise, the

VHD can be easily integrated into fully automated produc-

tion systems, facilitated by its low weight. The range of

applications is huge: where existing filling technologies

reach their limits, the ViscoTec principle achieves a quan-

tum leap in the filling process.

Author:Wolfgang Merklein, Head of Food & Cosmetics, ViscoTec Pumpen- u. Dosiertechnik GmbH

www.viscotec.de

ViscoTec in brief

ViscoTec primarily deals in systems required for con-

veying, dosing, applying, filling and emptying medi-

um to high-viscosity media. The headquarters of the

technological market leader is in Töging (Upper Ba-

varia, in the district of Altötting). In addition, ViscoTec

has subsidiaries in the USA, in China and in Singapore

and employs about 120 people worldwide. Many trad-

ers around the world extend this international distri-

bution network. In addition to sophisticated solutions

even in the most complicated tasks, ViscoTec offers

all components for a complete application from one

source: from procurement, through to product prepa-

ration to dosage. This guarantees a successful inter-

action of all components. All fluids with a viscosity of

up to 7.000.000 mPas can be conveyed and dosed al-

most pulsation-free and with extremely low pressure.

For each application there is comprehensive consulta-

tion - and where necessary in collaboration with the

customer - extensive tests are carried out. ViscoTec

dosing pumps and dosing systems are optimally ad-

justed to the respective application: in food applica-

tions, in the automotive, aerospace, medical, pharma-

ceutical and in many other industries.

FRUIT PROCESSINGINTERNATIONAL JOURNAL FOR THE FRUIT PROCESSING, JUICE AND SOFT DRINKS INDUSTRY

www.fruit-processing.com

Page 19: Innovation in Non-Alcoholic Beverages 2016

PACKAGING

151July / August 2016

Welcome to a new world! Augmented reality (AR) opens up

a new dimension of on-pack marketing. Partnering with Zap-

par, one of the world’s leading developers and providers of

AR, SIG Combibloc is turning carton packs into interactive

and engaging experiences. The technology provides a

bridge between physical objects and the digital world in

real-time. All you need is a smartphone or tablet, the

Zappar App and off you go: content is bought to life. The

first SIG Combibloc carton packs with Zappar’s “zapcodes”

are already on sale. The technology offers scope for a

whole range of creative marketing ideas and campaigns –

infotainment – that will engage and delight consumers.

Ace Fung, Global Product Manager at SIG Combibloc: “Our

aim is to offer our customers a solution to get closer to

their end-consumer and engage with them through the

brand’s packaging design. This “smart packaging” con-

nects a product with the digital content and rewards con-

sumers with relevant targeted content for taking the time

to engage with a brand. Letting the consumer explore hid-

den content provides brands an excellent opportunity to

improve brand awareness and strengthen brand loyalty.

Linking AR to our customers’ digital brand strategy allows

further insight into end-consumers. That is why we have

partnered with Zappar following a full review of the aug-

mented reality offerings on the market. We feel their plat-

form gives us the best and most scalable solution to

deliver engaging digital experiences on mobile through

AR. We believe this strategic partnership between SIG and

Zappar supports us in providing our customers a

value-added solution in a more and more digitised world”.

In simple terms, ‘augmented reality’ (AR) means the

computer-assisted extension of the perception of reality.

The “real view” is supplemented in real-time by additional

information that is layered onto a mobile device’s screen.

Very early examples of this are digitally superimposed off-

side lines or the distance to a goal of a free-kick in a foot-

ball TV coverage. With the development of smartphones

and tablets, augmented reality has made the leap to

mobile applications. For the industry, this opens up oppor-

tunities to present brand information and product value to

consumers in a different way – the emphasis is on providing

an engaged experience.

Ace Fung: “Digital content now leaps ahead through

augmented reality, the supplementary information is pro-

vided in real-time – for example in 3D, as a game, video,

text or animation. The advantage is that the information is

made available right there and then, when it’s needed.

Augmented reality opens up a whole new dimension of

interaction between product and customer. Information is

Zappar magic: SIG Combibloc carton packs

become an interactive experience

| Augmented Reality | Carton Pack | Interactive Experience | Packaging | Zappar |

Fig. 2: Augmented reality (AR) opens up a new dimension of on-pack marketing. Partnering with Zappar, one of the world’s leading develop-ers and providers of AR, SIG Combibloc is turning carton packs into inter-active and engaging experiences. Most AR applications work with what is known as visual-based augmented reality. With this technology the device’s camera searches, on the basis of a comprehensive computer algorithm, for certain images which act as triggers and bring the ‘hidden’ content to life. These apps are very complex and can capture and analyse at least 30 images per second, allowing the user to enjoy a captivating 3D experience. © all photos SIG Combibloc

Fig. 1: Ace Fung, Global Product Manager at SIG Combibloc: “We believe this strategic partnership between SIG and Zappar sup-ports us in providing our customers a value-added solution in a more and more digitised world”.

Page 20: Innovation in Non-Alcoholic Beverages 2016

PACKAGING

152 July / August 2016

with zapcodes are already on sale. Marajoara Alimentos

and Sabe are leading the way with engaging infotainment

supported by Zappar’s technology.

Expansion already planned

Marajoara has used zapcodes on carton packs since the

beginning of 2016. With the company’s sweetened

condensed milk, AR content delivers a video which en-

courages the user to prepare a dessert using the product.

The company’s chocolate milk carton packs also hides a

surprise, an environmental quiz which invites children and

adolescents to find out how to protect the environment in

a fun and educational way. Furthermore, consumers can

take a selfie with the company’s ‘Chokynho’ brand’s

cartoon figure, and then post it on social networks. André

Junqueira, Managing Director of Marajoara: “For us, inno-

vations like this are crucial to enable us to offer our

customers added value time and time again”.

presented as infotainment – integrated into a modern

packaging design and tailored to the relevant target audi-

ence and the relevant subject matter. Through this interac-

tion, the consumer is immersed with a product more deeply

than before, allowing simple information to become an

experience.”

Smart packaging design

A recent study by Germany’s Federal Ministry of Food and

Agriculture has shown that when buying food, 20 percent

of consumers already use their smartphones to find

further information about products right at POS. The

industry is taking a new approach to on-pack marketing

and bringing it in line with the needs of modern consumers

and new buying trends. Ace Fung: “Food and beverage

manufacturers should look at these behavioural changes

as opportunities to create engaging packaging designs

with this tech that address consumer’s needs in an inter-

active way”.

Launched in Brazil

AR on SIG Combibloc carton packs were initially launched

in Brazil, where SIG Combibloc Brazil presented for the

first time the new technology at Fispal 2015. Together with

Massfar, a Brazilian Authorised Partner of Zappar, various

concepts were developed on carton packs for the local

market (https://youtu.be/jGgbhOTH-2o).

The feedback from Fispal visitors on the new AR technolo-

gy was consistently positive. The outcome: two customers

have already signed up for Zappar, and their carton packs

Fig. 3: The use of AR on SIG Combibloc carton packs were initially launched in Brazil, where SIG Combibloc Brazil presented for the first time the new technology at Fispal 2015. Together with Massfar, the Brazilian Authorised Partner of Zappar, various concepts were developed on carton packs for the local market.

Fig. 4: Marajoara has used zapcodes on carton packs since the beginning of 2016. With the company’s sweetened condensed milk, AR content delivers a video which encourages the user to prepare a dessert using the product. The company’s chocolate milk carton packs also hides a sur-prise, an environmental quiz which invites children and adolescents to find out how to protect the environment in a fun and educational way.

Fig. 5: Zapcodes can be unique per SKU or individually generated per object. The Zappar App provides brand owners the ability to evaluate a “Zappar-powered” campaign through their data dashboard (end-con-sumer usage data). The App also has the flexibility to be integrated into a brand’s existing App.

Page 21: Innovation in Non-Alcoholic Beverages 2016

Brazilian company Sabe also sees opportunities with

Zappar. Consumers can scan the zapcode on packs of the

company’s lactose-free milk to receive information to their

mobile devices on how lactose-free milk is produced along

with recipe suggestions.

Ace Fung: “The more interactive and engaging the content

is, the more likely it will resonate positively in consumers’

minds. With the aid of AR, brand owners can expand the

experience beyond the product itself, and enable consum-

ers to interact closely with the brand. Ultimately, this has a

positive impact on brand image and sales”.

Max Dawes, Partnerships Director at Zappar added: “We

like working with thought-leading brands who are think-

ing deeply about how they can reimagine the relationship

between their physical products and the digital world. One

of the reasons we are so excited to be partnering with SIG

Combibloc is their commitment to delivering class-leading

solutions in this brave new world. Packaging is a perfect

use case for our technology. It is the ‘earned media’ in

consumers’ homes, sitting on the kitchen table, that can be

made into an interactive multi-media portal – surprising

and delighting consumers whilst providing a huge amount

of data for the brand.” Short video on SIG and Zappar:

https://youtu.be/Hkg2XcV6MMU

Zappar in brief

Zappar is the world leader in augmented reality

(“AR”) on mobile devices accessible through its

free-to-download app on iOS and Android. Zappar

specialises in AR-enabled products and entertain-

ment experiences: working closely with brands,

license partners and retailers across the world to

produce innovative, customizable market-leading

solutions as bite-sized entertainment. Partners

include Activision, Sony Pictures, Sony Music,

Warner Bros, Hasbro, Universal Pictures, Pedigree

Books, Crocs, Morphsuits, Moonpig.com, Coca-

Cola and Asda amongst others.

www.zappar.com

Autorin: Heike Thevis, SIG International Services GmbH

www.sig.biz

PACKAGING

Page 22: Innovation in Non-Alcoholic Beverages 2016

NEW PRODUCT LAUNCHES

154 July / August 2016

AUSTRALIA

Company: CampbellsCountry: AustraliaCategory: Juice & Juice DrinksEvent Date: May 2016Price: USD 2.52 EUR 2.31

Description: This V8 Fruit and Veggie Fusion is made from a blend offruit and vegetable juices including apples, sweet potatoes,pineapple, carrots, oranges, bananas, mangoes and passionfruit, giving the goodness of vegetables, but you'll taste thefruit. Comes in a brick liquid carton pack with straw.

Claims: Provides 1 serve of veggies and 1 serve of fruit per 250mlserve. No added sugar or preservatives. No artificial flavorsor colors. Provides 100 % RDI of vitamin C and 40 % RDI ofvitamin A per 250ml serve.

Ingredients: Apple 37 %, sweet potato 16 %, pineapple 15.5 %, carrot14.5 %, orange 10.5 %, banana 4 %, mango 1.5 %, passionfruit 1 %; reconstituted juice.

CANADA

Company: LoblawsCountry: CanadaCategory: Juice & Juice DrinksEvent Date: May 2016Price: USD 2.54 EUR 2.33

Description: A blend of banana puree, concentratedfruit juices from pineapple, apples andlemons, coconut cream, oat sproutpowder and other ingredients. Comes ina plastic bottle.

Claims: High fiber. No artificial flavors or artificial colors. Pasteurized. Contains 4g of fiber per 250ml serving. Recyclable packaging.

Ingredients: Water, banana puree, concentrated fruit juice, (pineapple,apple, lemon), coconut cream, oat sprout powder, gum ara-bic, ascorbic acid, (vitamin C), citric acid.

Company: James White DrinksCountry: DenmarkCategory: Juice & Juice DrinksEvent Date: June 2016Price: USD 2.62 EUR 2.28

Description: Organic concentrated beetroot juiceand lemon juice made from concen-trate, in a 70ml plastic bottle.

Claims: Organic. Natural juice. Contains on average 300mg natural dietary nitrate per shot.

Ingredients: Concentrated beetroot juice (98 %), lemon juice (2 %);made from concentrates.

DENMARK

BELGIUM

Company: DelhaizeCountry: BelgiumCategory: Juice & Juice DrinksEvent Date: May 2016Price: USD 2.61 EUR 2.39

Description: Flash pasteurized pineapple, apple,guava and baobab fruit juice drink, in a 750ml plastic bottle..

Claims: Recyclable packaging. Green Dot Certified.

Ingredients: 70 % pineapple juice, apple juice (17.5 %), guava puree (12 %), baobab extract (0.5 %).

Company: JuicerietCountry: NorwayCategory: Juice & Juice DrinksEvent Date: June 2016Price: USD 9.57 EUR 8.70

Description: Cold-pressed organic juice shotfrom 70 % ginger and 30 % lemon.Comes in a 250ml plastic bottle.

Claims: Organic. Raw and gluten free.Shake well. Store cool.

Ingredients: 70 % ginger and 30 % lemon ; from approved organic agriculture.

NORWAY

Company: Alain MilliatCountry: FranceCategory: Juice & Juice DrinksEvent Date: June 2016Price: USD 3.32 EUR 3.05

Description: Summer pear nectar in a 330ml glassGreen Dot Certified. Keep refrigerated upto 3 days after opening.

Ingredients: Summer pear pulp 50 %, water, sugar,acid: citric acid, antioxidant: ascorbicacid.

FRANCE

Page 23: Innovation in Non-Alcoholic Beverages 2016

NEW PRODUCT LAUNCHES

155July / August 2016

In cooperation with Innova Market Insights we are happy to pub-lish new product launches on a global scale. Innova is primarilyan online new product development tracking tool, using a networkof international field researchers to report on new food and drinkslaunches from around the world. Innova however goes beyond thisand provides in-depth analysis on new products, trends and a cus-tomized service from their researchers.

Presenting the latest product launches world-wide will help youmonitor category and sector activity, explore trends and generateideas, staying one step ahead of the competition.

For more details and more products please contact: Dominik Herwald, Innova Market Insights BV;[email protected] and visit www.innovadatabase.com

UNITED STATES

Company: Bolthouse FarmsCountry: United StatesCategory: Juice & Juice DrinksEvent Date: June 2016Price: USD 4.09 EUR 3.76

Description: Cold pressed coconut water, pineapple,mango, avocado and lemon juice in aplastic bottle.

Claims: USDA organic. Non GMO. 100 % vegetable and fruit juiceconcentrate. High pressure processed. Certified kosher. Noadded sugar. Suitable for vegans. Not heat pasteurized.Gluten free. Non-BPA packaging.

Ingredients: Organic coconut water, organic pineapple juice, organicmango puree, organic avocado puree, organic lemon juice.

UNITED KINGDOM

Company: Marks And SpencerCountry: United KingdomCategory: Juice & Juice DrinksEvent Date: May 2016Price: USD 3.00 EUR 2.76

Description: Zingy and refreshing pasteurizedwhite grape and lime juice drinkwith flavorings, in a 750ml plasticbottle. Delicious on its own or addpisco for a cool cocktail.

Claims: Spirit of summer. Suitable for vegetarians and vegans. Bestserved chilled. This product may naturally separate. Shakewell before serving. Keep refrigerated between 0 to 5 degrees Celsius. Once opened, consume within 4 days. Notsuitable for freezing.

Ingredients: Water, white grape juice (20 %), lime juice (18 %), sugar, flavorings

Company: Bevi Pi NaturaleCountry: ItalyCategory: Juice & Juice DrinksEvent Date: May 2016Price: USD 1.05 EUR 0.96

Description: Calabrian blood orange juice drinkin a glass bottle.

Claims: Authentic. No preservatives andartificial flavors. Contains 21 %juice.

Ingredients: Water, blood orange juice 21 %, sugar, black carrot juice,carbon dioxide.

ITALY

Company: FriyaCountry: SwitzerlandCategory: Juice & Juice DrinksEvent Date: May 2016Price: USD 1.77 EUR 1.63

Description: Superfood drink with rose blossom,sour cherry flavors and basil seeds, in aplastic bottle.

Claims: Suitable for vegans. No added sugars.No added preservatives. Lactose free.Contains 34 kcal per 100ml. Basil seeds are highly valuedbecause of their characteristics in ayurveda. In Friya, theyact together with the delicate aroma of rose blossom andsour cherry and free yourself from the small appetite. Curbsyour appetite. Made with the good stuffs. Green Dot Certified. Recyclable packaging. Contains naturally occurring sugars.

Ingredients: Water, apple extract, bitter cherry juice from concentrate 9 %, lemon juice from concentrate 2 %, basil seeds 1.5 %,acidity regulator: calcium lactate, trisodium citrate, naturalflavor, stabilizer: gellan gum; rose blossom extract.

SWITZERLAND

UNITED STATES

Company: Harvest SoulCountry: United StatesCategory: Juice & Juice DrinksEvent Date: June 2016Price: USD 4.50 EUR 4.14

Description: Organic probiotic juice blend madewith celery, carrot, pineapple, cucumber, orange and beet, in a 354ml plastic bottle.

Claims: Contains 100 % juice from whole fruit and vegetables. Supports digestive and immune health. Certified USDA organic. Non-GMO project verified.

Ingredients: Organic celery, organic carrot, organic pineapple juice, organic cucumber, organic orange juice, organic beets, organic kale, organic lime juice, organic lemon juice, organic spinach, organic ginger, probiotic: Bacillus coagulans GBI-30 6086.

Page 24: Innovation in Non-Alcoholic Beverages 2016

BUSINESS NEWS

156 July / August 2016

Completion of Ball and Rexam beverage ban acquisition

Ardagh is pleased to confirm that, further to its announce-

ment of 25 April, 2016, its acquisition from Ball Corpora-

tion and Rexam PLC of certain metal beverage can

manufacturing assets and support locations in Europe,

Brazil and the United States, was completed.

(© Ardagh)

Print and online edition available! Have a look at

www.fruit-processing.com

Ardagh GroupArdagh Group is a global leader in glass and metal packaging

solutions, producing packaging for most of the world’s

leading food, beverage and consumer brands. Following

completion of this acquisition it operates 110 facilities in

22 countries, employing over 23,000 people and has global

sales exceeding US$ 8.8 billion.

Nippon Paper Industries Co., Ltd. entered a license

agreement with Elopak AS Norway for the introduction of

Pure-Pak® carton shapes into the Japanese market.

The agreement covers the production of Pure-Pak®

Classic cartons with Curve® feature and Pure-Pak® Sense

cartons. These carton shapes are acknowledged for their

sophisticated design and improved functionalities.

Furthermore will closures be applied to the cartons for

consumer convenience. The new carton shapes have

already proven track records for high value-added

products such as dairy drinks, soft drinks, and functional

drinks in Europe.

Nippon Paper Industries has since 1965 produced and

sold gable-top cartons under the “NP-PAK” brand and is

Japan’s leading company for gable-top liquid packaging

cartons. The new Pure-Pak® design features and shapes,

as well as the introduction of closures will further strength-

en Nippon Paper Industries position in the market by

meeting increasing consumer demands for improved

functionality.

Elopak CEO Niels Petter Wright (left) and Yasuhito Obayashi, Associate Director Paper-Pak Division, Nippon Paper Industries signed the License Agreement at Elopak Headquarters in Norway. (© Elopak)

Nippon Paper IndustriesNippon Paper Industries Co., Ltd is a Japanese paper

manufacturing company. The company’s stock is listed on the

Tokyo Stock Exchange. As of March 2016 the company has 38

subsidiaries and 10 associate companies. It is listed as one of

the world’s top 10 pulp and paper industry companies.

Elopak and Nippon Paper Industries enter license agreement

Page 25: Innovation in Non-Alcoholic Beverages 2016

BUSINESS NEWS

157July / August 2016

Dai Nippon Printing and SIG Combibloc to collaborate in Japan

Tokyo-headquartered Dai Nippon Printing Co., Ltd. (DNP)

and SIG Combibloc have reached an agreement to collab-

orate in the food and beverage carton business for the

Japanese market.

In Japan, cartons for beverage use come in only two major

formats – a gable top type and a brick type – with resulting

limited scope for product differentiation.

Since 1978, DNP has developed and marketed cartons for

use with soft drinks and alcoholic products, along with

filling systems. Alcoholic beverage cartons and their filling

systems have captured high sales shares, and DNP’s asep-

tic filling system, such as for polyethylene terephthalate

(PET) bottles has been adopted by many food and

beverage manufacturers.

SIG Combibloc was the first manufacturer of carton packs

to introduce a beverage carton in Europe and for more

than 40 years has been a powerful player in the market for

aseptic carton packs for beverage and food products.

This SIG Combibloc variety of carton packs, and notably

the ability to fill products containing particulates such as

fruit, will offer new value to the Japanese consumer.

The partners aim to capitalise on their strengths and track

records to expand business in Japan through sales of SIG

Combibloc’s carton packaging for food and beverages,

along with the SIG Combibloc filling system. The objective

is to rejuvenate carton packaging as one of the most

eco-friendly packaging solution in the market.

Tokyo-headquartered Dai Nippon Printing Co., Ltd. (DNP) and SIG Combibloc have reached an agreement to collaborate in the food and beverage carton business for the Japanese market. In June 2016, the partners commenced preparations to target sales and business promotion activities in Japan – in the picture Kouichi Hashimoto, Senior Executive Corporate Officer at DNP (left), and Markus Boehm, Chief Market Officer at SIG Combibloc (right). (© SIG Combibloc)

ASCO expand stainless steel filter regulator range with addition of a compact offering

ASCO introduces a compact stainless steel filter regulator

as an addition to their existing range. Boasting the highest

flow rate on the market for its size, the new product is

ideally suited for the control of process actuators when a

compact solution is required without compromising on ac-

tuator opening and closing speeds. The compact Filter

regulator complements an existing range of high flow

stainless steel and aluminium filters, regulators and filter

regulators.

Suitable for harsh environment applications such as off-

shore and onshore oil & gas, chemical & petrochemical

plant and power generation applications, the new com-

pact version is available in 1/4’’ size (with the existing

range available in 1/4’” and 1/2’). The ASCO stainless

steel filter regulator boasts excellent flow rates – double

that of others of its size on the market. This is made possi-

ble thanks to an optimised flow path plus a reinforced roll-

ing internal diaphragm design, which also increases the

product’s longevity, particularly

when combined with the high

quality construction materials

of the SSFR. ATEX 2014/34/EU,

CUTR and SIL certifications

complete the offering to the

process industry.

The ASCO stainless steel filter

regulator options complements

the company’s extensive range

of direct and pilot operated so-

lenoid and pressure operated

valves and is available on ASCO

Express for reduced delivery

times. Renowned for their high

standard of engineering and

reliability, these products and wider solutions are installed

globally across many industries.

Compact SSFR with gauge (© ASCO)

Page 26: Innovation in Non-Alcoholic Beverages 2016

BUSINESS NEWS

158 July / August 2016

New EXBERRY® powders offer true natural and high-performing colours for instant beverages

The GNT Group, a leading

global provider of Colouring

Foods, expands its portfo-

lio of innovations: it is the

first to market a micronised

powder range exclusively

based on Colouring Foods

under its EXBERRY®

brand. The new product

range is ideal to give

vibrant and natural colours

to instant beverages,

sweet and savoury snacks,

pressed tablets and seasonings, as well as chocolate and

compound coatings.

For the production of GNT’s micronised powders, only

fruit, vegetables and edible plants like radishes, purple

potatoes, black carrots, safflower and spirulina are used.

As for all EXBERRY® Colouring Foods, only water and

gentle physical processing methods such as pressing,

chopping and filtering are applied. No artificial additives,

chemicals or organic solvents are included. The micronised

powders are available in yellow, red, pink, purple and

blue, and can be mixed to a wide spectrum of colour

shades.

Homogenous and stable colours for clear labelling

The micronised powders have a reduced particle size of 15

μm. This strongly enhances the adhesion properties in dry

applications, guaranteeing highly homogenous and

intense colour solutions. Good water solubility and

improved mixing stability for powder blends are additional

major benefits of the new product range.

Micronised powders, like all Colouring Foods, are ingredi-

ents and not additives, and can therefore be declared on

the ingredient list as Colouring Food (concentrate of black

carrots and radishes), for example. They offer a perfect

solution for clean label products and are suitable for

vegetarian, kosher and halal food

Micronised powders can be used on all kind of applications in a creative way. (© GNT Group)

Natural Health Group, Inc. (NHGI) launches crowdfunding campaign for protein drink

“Being an entrepreneur

can be challenging at the

best of times. When you

are a true cross border

hybrid, with US manufac-

turing and, headquarters

in Canada, it adds addi-

tional complexities,” says

CEO Alison Prentice.

Prentice seeks to address

this challenge for her

company by reaching out

not only to individuals, but also corporations in both coun-

tries to support their non-equity crowdfunding efforts to

reach production of their unique protein drink – Jenna’s

Clearly Protein. To that end they have included 3 levels of

corporate sponsorship on the crowdfunding platform

Indiegogo – Small Business, Corporate Basic, and Corpo-

rate Challenge.

Jenna’s Clearly Protein is a water-based protein drink that

refuels, refreshes, and rehydrates all in one. Low in sugar

(only 5 grams compared to 39-76 grams in other “healthy”

protein drinks) Jenna’s Clearly Protein was created with

pure whey protein isolate, virtually eliminating digestive

issues typical of most other protein drinks (gas, bloating).

It is also fat free, GMO free, lactose free, and free from

artificial ingredients. Jenna’s Clearly Protein is the perfect

snack size for adults and is ideal for the cafeteria or

vending areas (and of course, home). And it’s a product

that health practitioners can support – naturopaths,

health stores, clinics and more.

Amazingly, this protein drink tastes great,

without being smothered in sugar or artificial

ingredients.

Each level of corporate sponsorship seeks to

address the issue of health-related lost time due to

fatigue – which costs employers $134 billion annually.

NHGI is encouraging business to align theirHealth & Well-

ness Programs with healthier offerings in their cafeterias

and reduce the amount of junk food. A sponsorship is one

way small businesses and corporations can receive this

phenomenal product directly and try it out for themselves.

Each of these corporate perks not only includes product at

fair market value (FMV), but also FMV advertising on the

NHGI product website.

Jenna’s Clearly Protein is a wa-ter-based protein drink (© NHGI)

Page 27: Innovation in Non-Alcoholic Beverages 2016

BUSINESS NEWS

159July / August 2016

Putting the tea back into iced tea

It’s always been a bit of conundrum in the retail world -

why is the UK the biggest tea drinking country in Europe

and yet one of the smallest consumers of ‘iced’ tea?

This was the puzzle that drinks entrepreneur Guy Woodall

set about solving three years ago. After a successful

launch in mainland Europe, Guy believes he has found the

answer through his exciting iced tea brand, Yum Cha.

Coming from a farming background Guy is no stranger to

the beverage industry. He has grown elderflower on his

farm for nearly three decades and is now one of the coun-

try’s leading suppliers of elderflower extract to the drinks

industry, processing around 40 tonnes each summer.

Guy also set up the drinks brand, named after his farm

near Leatherhead, Thorncroft Drinks. Initially offering

elderflower cordial, the range was quickly expanded to

include other naturally flavoured cordials and fizzy drinks.

Sold throughout the UK and abroad, with particular

success in Japan, James White Drinks acquired the brand

from Guy in 2011.

Selling Thorncoft Drinks didn’t do anything to quash Guy’s

creative spirit however and, having had a passion for tea

for many years, he turned his attention to iced tea and try-

ing to solve the mystery of why it hasn’t seen the same

success here as in mainland Europe. Guy soon discovered

that a big part of the issue lay in the lack of a ‘tea’ flavour

in the commercial iced tea drinks available.

So Guy set about trying to uncover why commercial iced

tea didn’t taste of tea. He quickly found it was linked to the

way the drinks are preserved, which involves acidifying

the tea. The process not only neutralizes the tea flavour,

but also means high levels of sugar need to be added to

balance the acid taste. The result is an offering that not

only lacks a real tea taste, but whose high sugar content

somewhat negates the concept of iced tea being a low

sugar drink that quenches your thirst and can replace high

sugar sodas and juices.

Guy also discovered that most commercial iced teas are

made from instant powdered tea, which have certain

elements of tea removed from them to prevent clouding,

resulting in real tea flavours being reduced further. The

overall result is that the tea taste in the drinks is lost

almost altogether and other fruit flavours need to be add-

ed to give the drinks any substance at all.

Jenna’s Clearly Protein is a water-based protein drink (© NHGI)

Coconut Water and Matcha – the newest hybrid ready-to-drink

ITO EN, the Brooklyn (U.S.) based beverage company

launched Matcha Colada, a new hybrid ready-to-drink

under their award-winning line Matcha LOVE

The new Matcha Colada celebrates the authentic taste

and restorative powers of Japan’s famed green tea powder

– matcha, and coconut water’s hydrating benefits and

natural electrolytes of potassium, calcium and magnesi-

um. Made with 70 % coconut water from young coconuts

harvested from Southern Thailand, the new Matcha Cola-

da has no added sugar and is sweetened naturally with

coconut water. Perfectly balanced with the fresh umami

taste of 100 % pure matcha and vitality of ingesting the

entire green tea leaf, Matcha Colada is only 80 calories per

16.9 fl. oz. bottle. Packed with powerful antioxidants and

Vitamin C, matcha is known to enhance mood and be a

natural energy boost. Drinking

matcha also gives a calm alert-

ness and mental clarity, attributed

to the amino acid, L-Theanine.

“Matcha Colada was inspired

after experimenting with the top

ingredient trends of matcha and

coconut water,” says Adam Hertel,

V.P. of Grocery & Natural Sales,

“It led to a nice discovery that

they balance and complement

each other, not just in taste, but

in their functional benefits. We are taking a fun and playful

approach to a new hybrid product that hits on a current

tea innovation trend.”

Match Colada – the new hy-brid drink (© ITO EN)

Page 28: Innovation in Non-Alcoholic Beverages 2016

BUSINESS NEWS

160 July / August 2016

Makers of Clearly Kombucha release new line of botanical brews

Top Shelf Beverages, brewers of Clearly Kombucha, the

company dedicated to creating the most palatable, fun,

and authentic booch, announces the launch of C-Botani-

cals, a collection of effervescent fermented botanicals and

aromatics.

C-Botanicals is America’s first fermented, probiotic bo-

tanical beverage. Just as kombucha is brewed by ferment-

ing tea, this new line of beverages is made from ferment-

ing some of Mother Nature’s finest herbs and plants. With

the addition of probiotics, each drink is a light, hydrating

gift for your taste buds and your body. It is light but

purposeful – truly a “me” drink.

The next generation of innovative and functional beverages,

these probiotic drinks are available in five flavors:

• Ginger Root: Thought by many to be a cure-all, the

ginger kick will supercharge your system with a fragrant

jolt and a punch of flavor.

• Holy Basil: Renowned for health benefits ranging from

antioxidant to antiviral to antimicrobial, it’s a magical

herb with a bright flavor.

• Lemongrass: Highly regarded by herbalists as a

diuretic, tonic, and stimulant, lemongrass boasts a pro-

fuse and seemingly endless array of healthful, healing

qualities, with a great taste to boot.

• Strawberry Milk Thistle: A health food shop staple, Milk

Thistle is a surefire regenerative boost. With just a hint

of strawberry’s characteristic sweetness to comple-

ment the malty smoothness of the milk thistle, this

strikes the perfect balance.

• Turmeric Cardamom: Discovered in India over 5,000

years ago, Turmeric has been known to reduce inflam-

mation and ignite your metabolism. It livens up the

drink with a gentle, subtle flavor, while cardamom gives

it an exotic, complex boost.

“Clearly Kombucha has always been about providing

delicious drinks that taste as great as they make your

body feel,” says CEO and Co-founder Ali Zarrow. “Now,

with a focus on the plants that have been heralded as

natural remedies for centuries, we have an exciting new

opportunity to create a new kind of functional beverage.”

Suggested retail price: US$ 3.99 per bottle.

C-Botanicals is America’s first fermented, probiotic botanical beverage (© Clearly Kombucha)

Ongoing concerns about obesity and sugar intake have

driven interest in reduced sugar and diet drinks in recent

years. This has become even more focused with the arrival

of the so-called Sugar Tax in the UK soft drinks industry

in recent months and ongoing discussions about the

possibility of implementation in some other major

markets.

A 2015 Innova Market Insights survey found that sugar

content influences the purchasing decision of soft drinks

for 57 % of US consumers. For the UK, where a sugar tax

will come into force in 2018, the figure is 60 %. For Mexico,

where a sugar tax is already in place, 57 % of res-

pondents said that sugar content influences their

purchasing decision of soft drinks.

Over 16 % of global soft drinks launches recorded by

Innova Market Insights in the 12 months to the end of

March 2016 used either a no added sugar, low sugar or

Innova market Insights: Natural alternatives look to close the sweetness gap in soft drink

sugar free claims. This type of positioning was particularly

popular in juices and juice drinks, featuring in about one-

fifth of introductions in the sub-category, rising to over

30 % in the US.

At the same time as this interest in sugar reduction there

has also been an continuing focus on clean label formu-

lations, which has worked against some existing non-

caloric or low calorie sweeteners and caused a backlash

against some ingredients perceived to be “artificial.”

With interest turning to natural sweeteners, the spreading

regulatory approval for stevia sweeteners in markets

such as the US, Australia and then the EU over the past

five years or so started something of a revolution in

sweetener use. Soft drinks have been a key application

area, accounting for 20 % of launches featuring stevia in

the 12 months to the end of March 2016.

Page 29: Innovation in Non-Alcoholic Beverages 2016

BUSINESS CONTACTS

161July/August 2016

Bucher Unipektin AG is leading supplier of plants and components for the production of fruit juice and purees. In addition we are recognized supplier of sludge-dewatering plants and vacuum drying units. Recently we started the sup-ply of evaporators for the dairy-industries and equipment for citrus-production.

Hydraulic Filter Press, Micro- & Ultrafi ltration, Adsorbers, Evaporators

Bucher Unipektin AGMurzlenstrasse 80CH-8166 NiederweningenPhone +41 44 857 23 00Fax +41 44 857 23 [email protected]

Flottweg offers customized solutions for higher yields and best quality. Our systems are well-known for high reliability and low operating costs. Due to more than 50 years of experience we have gained considerable know-how in the production of fruit and vegetable juices.

Belt Presses, Decanters, and Disc Stack CentrifugesSolutions for the Production of Fruit and Vegetable Juices

Flottweg SEIndustriestrasse 6-884137 Vilsbiburg, GermanyPhone +49 (0) 8741-301-0Fax +49 (0) 8741-301-300mail@fl ottweg.comwww.fl ottweg.com

Present your company or products in every FRUIT PROCESSING issue (printed and online) for a whole year.

A Gateway to the Global Market

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Winkelhorst Trenntechnik GmbHKelvinstr. 850996 ColognePhone: +49-2236-393530Fax: [email protected]

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Linked skyscraper banner onwww.fruit-processing.com

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= 1,800.– EUR

Please contact Mrs Cornelia Hebbephone +49 (0) 2634 9235-16 or [email protected]

1

2

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1 2 3+ +

BUSINESS CONTACTS – the Buyer’s Guide for our readers!

+ VAT, if applicable

AN EYE-CATCHER FOR

YOUR CUSTOMERS

Please contact Cornelia Hebbe

Phone +49 (0) 2634 [email protected]

THE BUSINESS CARD OF YOUR COMPANY

GfL is one of the world wide leading laboratories in the fi eld of fruit and vegetable juice. We analyse about 15.000 samples per year on adultera-tions and authenticity. Since 1990 we are additionally active in the analysis of pesticide residues.

Residue Analyses for Fruit Juice and Food,Contract Research

GfL – Gesellschaft für Lebens-mittel-Forschung mbH Landgrafenstrasse 16D-10787 Berlin, GermanyPhone: +49 (0)30 263920-0Fax: +49 (0)30 263920-25www.gfl -berlin.com info@gfl -berlin.com

Page 30: Innovation in Non-Alcoholic Beverages 2016

MARKET PRICE REPORT

162 July / August 2016

(Price Information without Liability

Source: Survey by confructa medien GmbH, from a minimum group of 5 marketers and 5 juice purchasers for each product. Since its first publication in 1991, more than 40 industry partners – manufacturers,traders, processors, bottlers, packers, bankers – have been contributingdata.

Your price quotation data, too, is much appreciated. Please direct your contributing input directly to the editorial teamc/o [email protected]

Prices: The price range is calculated for juice or puree of different proveniences, traded in drum or bulk; $/kg = cif Rotterdam; EUR/kg = DDP

Custom Duties: The range encompasses preferential duties up to 30 %

This line represents the development of the mean values

(excepted graph 06 orange juice concentrate – future markets)1,80

1,90

2,00

2,10

2,20

2,30

2,40

2,50

2,60

2,70

2,80

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

01: Orange Juice Concentrate 01:65 °Brix, $/kg

1,10

1,20

1,30

1,40

1,50

1,60

1,70

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

02: Apple Juice Concentrate 02:70 °Brix, high acidity, EUR/kg

4

5

6

7

8

9

10

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

04: Passion Fruit Juice Concentrate 04:50 °Brix, $/kg

1,05

1,15

1,25

1,35

1,45

1,55

1,65

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

03: Apple Juice Concentrate 03:70 °Brix, low acidity, EUR/kg

2,00

2,50

3,00

3,50

4,00

4,50

5,00

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

05: Pineapple Juice Concentrate 05:65 °Brix, $/kg

Page 31: Innovation in Non-Alcoholic Beverages 2016

MARKET PRICE REPORT

163July / August 2016

0,5

0,75

1

1,25

1,5

1,75

2

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

06: Orange Juice Concentrate 06:Future Markets $/lb. = highest values = lowest values

3,25

3,75

4,25

4,75

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

07: Lemon Juice Concentrate 07:cloudy, 400g/l acid, $/kg

3,25

3,50

3,75

4,00

4,25

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

08: Grapefruit Juice Concentrate 08:58 °Brix, $/kg

1,20

1,30

1,40

1,50

1,60

1,70

1,80

1,90

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

09: Pear Juice Concentrate 09:65 °Brix, EUR/kg

3,40

3,60

3,80

4,00

4,20

4,40

4,60

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

10: Sour Cherry Concentrate 10:65 °Brix, EUR/kg

2,90

3,10

3,30

3,50

3,70

3,90

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

11: Black Currant Juice Concentrate 11:black, 65 °Brix, EUR/kg

Page 32: Innovation in Non-Alcoholic Beverages 2016

MARKET PRICE REPORT

164 July / August 2016

1,60

1,65

1,70

1,75

1,80

1,85

1,90

1,95

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

19: Mango Puree 19:15 °Brix, $/kg

0,45

0,50

0,55

0,60

0,65

0,70

0,75

0,80

0,85

0,90

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

20: Peach Puree 20:EUR/kg

2,00

2,10

2,20

2,30

2,40

2,50

2,60

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

14: Grape Juice Concentrate 14:white, 65 °Brix, EUR/kg

1,90

2,00

2,10

2,20

2,30

2,40

2,50

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

15: Grape Juice Concentrate 15:red, 65 °Brix, EUR/kg

0,55

0,60

0,65

0,70

0,75

0,80

0,85

0,90

0,95

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

16: Apricot Puree 16:EUR/kg

0,60

0,65

0,70

0,75

0,80

0,85

0,90

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

17: Banana Puree 16:22-24 °Brix, $/kg

Page 33: Innovation in Non-Alcoholic Beverages 2016

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Page 34: Innovation in Non-Alcoholic Beverages 2016

MARKET PRICE REPORT

166 July / August 2016

3,4

3,6

3,8

4

4,2

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

22: Carrot Juice Concentrate 22:65 °Brix, EUR/kg

0,36

0,38

0,40

0,42

0,44

0,46

0,48

0,50

0,52

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

23: Carrot Juice 23:EUR/l

2,80

2,90

3,00

3,10

3,20

3,30

3,40

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

01: Orange Juice Concentrate 01:organic, 65 °Brix, $/kg

1,90

1,95

2,00

2,05

2,10

2,15

2,20

2,25

2,30

2,35

2,40

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

02: Apple Juice Concentrate 02:organic, high acidity, 70 °Brix, EUR/kg

ORGANIC ORGANIC

0,50

0,52

0,54

0,56

0,58

0,60

0,62

0,64

0,66

0,68

0,70

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

03: Carrot Juice 03:organic, EUR/l

0,50

0,55

0,60

0,65

0,70

0,75

JUN 2015

JUL 2015

AUG 2015

SEP 2015

OCT 2015

NOV 2015

DEC 2015

JAN 2016

FEB 2016

MAR 2016

APR 2016

MAY 2016

JUN 2016

04: Red Beet 04:organic, EUR/l

ORGANIC ORGANIC

Page 35: Innovation in Non-Alcoholic Beverages 2016

Market Data – confructa medien GmbH

WORLD OF FRUIT PROCESSINGLemons (LE): Current Season vs Previous Season

04

/2

016

/fp

(source: Agri-Hub– 2016)

Page 36: Innovation in Non-Alcoholic Beverages 2016

Any questions?

Evi Brennich

Managing Partner

[email protected]

Marco Brennich

Editorial Office FRUIT PROCESSING

[email protected]

Christian Friedel

Web Coordinator & Circulation Manager

[email protected]

Cornelia Hebbe

Sales & Marketing

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Squeeze us dry like an orange!