innovation design process - lifelong faith · 2019. 9. 14. · empathy is the founda on of a...
TRANSCRIPT
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ì Designing a Faith Forma�on Network
Innovation Design Process Stanford School of Design
Empathize Define Ideate Prototype Test
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Design Process – First Steps
ì Form a Network Task Force for your targeted audience.
ì Develop an inventory of your church’s current faith forma�on programs, ac�vi�es, and resources for your targeted audiences. Use the 4 Scenarios to analyze current offerings.
Four-‐Scenario Faith Formation
Scenario 4 Uncommi�ed
& Par�cipa�ng
Scenario 1 Vibrant Faith & Ac�ve Engagement
Scenario 3 Unaffiliated & Uninterested
Scenario 2 Spiritual but Not Religious
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Develop an Inventory
Scenario #4
Scenario #1
Scenario #3
Scenario #2
RESEARCH -‐ Target Audiences
ì Who are your target audiences?
ì What are their priority life tasks and concerns, interests, and spiritual and religious needs?
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RESEARCH -‐ Ages & Generations
Ø Families through Life Ø Children Ø Adolescents Ø Emerging Adults: 20s Ø Young Adults: 30s-‐40s Ø Mid-‐Life Adults: 40s-‐50s Ø Mature Adults: 60s-‐70s (Baby Boomers)
Ø Older Adults: 80+
1. Life Tasks 2. Life Issues 3. Milestones and
Life Transi�ons 4. Spiritual &
Religious Needs 5. Ethnic-‐Cultural
Needs
RESEARCH -‐ Empathize
Empathy is the founda�on of a human-‐centered design process. To empathize, we:
ì Observe. View users and their behavior in the context of their lives.
ì Engage. Interact with and interview users through both scheduled and short ‘intercept’ encounters.
ì Immerse. Experience what your user experiences.
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RESEARCH -‐ Focus Groups
6-‐12 people in your target group reflec�ng a diversity of people
1. How would you describe your age group in key words or phrases?
2. What are some of the key life tasks that your age group is experiencing?
3. What are some of the important life issues that your age group is experiencing today?
4. What are the most meaningful experiences you have in life? What makes these experiences meaningful to you?
5. How important is your rela�onship with God? Why?
RESEARCH -‐ Focus Groups
6. Where do you experience God most? 7. What are the significant spiritual issues that your age group
is experiencing today? 8. What is most important to you about being a Chris�an (or a
member of a par�cular denomina�on or faith tradi�on) today?
9. How do you live your Chris�an faith? Name some of the ways you put your faith into prac�ce.
10. How can the church help you to con�nue growing as a Chris�an? Be specific. Name some of the things you would like to see your church offer for your age group?
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RESEARCH -‐ Empathy Map
SAY What do you hear your target group saying?
DO What ac�ons and
behaviors do you no�ce in your target group?
THINK What might your target group be thinking? What does this tell you about their beliefs/convic�ons?
FEEL What emo�ons might your target group be feeling?
RESEARCH -‐Empathy Map
1. Define Needs (verbs not nouns)
2. Iden�fy Insights – to be�er respond to a design challenge
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DEFINE – Point of View (POV)
ì The define mode is when you unpack and synthesize your empathy findings into compelling needs and insights, and scope a specific and meaningful challenge. It is a mode of “focus” rather than “flaring.”
ì Two goals of the define mode are to develop a deep understanding of your users and the design space and, based on that understanding, to come up with an ac�onable problem statement: your point of view.
DEFINE -‐ POV ì Your point of view should be a guiding statement
that focuses on specific users, and insights and needs that you uncovered during the empathize mode.
ì More than simply defining the problem to work on, your point of view is your unique design vision that you cra�ed based on your discoveries during your empathy work. Understanding the meaningful challenge to address and the insights that you can leverage in your design work is fundamental to crea�ng a successful solu�on.
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DEFINE -‐ POV In order to be truly genera�ve, you must first cra� a specific and compelling problem statement to use as a solu�on-‐genera�on springboard. As a test, a good point of view (POV) is one that:
1. Provides focus and frames the problem 2. Inspires your team 3. Provides a reference for evalua�ng compe�ng ideas 4. Fuels brainstorms by sugges�ng “how might we” statements 5. Captures the hearts and minds of people you meet 6. Saves you from the impossible task of developing concepts
that are all things to all people 7. Is something you revisit and reformulate as you learn by doing 8. Guides your innova�on efforts
DEFINE – POV
ì A point of view (POV) is your reframing of a design challenge into an ac�onable problem statement that will launch you into a genera�ve idea�on.
ì A good POV will allow you to ideate in a directed manner, by crea�ng How We Might (HWM) ques�ons based on your POV.
ì Most of all your POV captures your design vision.
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DEFINE -‐ POV Madlib
A POV MADLIB
[USER] needs to [USER’S NEED] because
[SURPRISING INSIGHT]
DEFINE -‐ POV Want Ad
A point-‐of-‐view (POV) is your reframing of a design challenge into an ac�onable problem statement that will launch you into genera�ve idea�on. A POV Want Ad can be a good way to express your dis�lled findings in an intriguing format. The want ad format tends to accentuate a specific user, and her important character traits. Embed your user, his or her need, and your insights within the format of a want ad.
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DEFINE -‐ POV Want Ad Format: ì Descrip�ve characteriza�on of a user ì followed by “seeks” an ambiguous method to meet
an implied need ì plus addi�onal flavor to capture your findings.
For example: High-‐energy teenager seeks awesome social network. Interests should include issues of societal importance (e.g. how much parents suck and also why being a vegetarian might be cool). Willingness to “text” constantly during the school year is a MUST!
DEFINE -‐ POV Want Ad
Example: Time crunched, stressed and pressured families seek connec�ons, support and guidance to develop a strong, healthy, value-‐centered
family life where faith can be applied to daily needs. Must deal with contradic�on that we want to feel welcome and involved, but don't
bug me or take my �me.
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DEFINE -‐ POV Want Ad
Examples: A single energe�c young adult seeks a social network. Desires a connec�on with others to get together and
serve our community, hang out & have fun. Passionate about making a difference and doesn't
want to be le� on the sidelines. -‐-‐-‐-‐-‐-‐-‐-‐
Highly mo�vated single young adults seek engaging faith-‐based social network that will help them navigate fast paced living in a hook-‐up town.
GENERATE IDEAS – Identify Content
ì Iden�fy priority needs and interests for your target audience that you want to address through your faith forma�on network 1. Life Tasks 2. Life Issues 3. Milestones and Life Transi�ons 4. Spiritual & Religious Needs 5. Ethnic-‐Cultural Needs
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Four-‐Scenario Faith Formation
Scenario 4 Uncommi�ed
& Par�cipa�ng
Scenario 1 Vibrant Faith & Ac�ve Engagement
Scenario 3 Unaffiliated & Uninterested
Scenario 2 Spiritual but Not Religious
GENERATE IDEAS – Content Areas
Theology Life Issues
Spirituality Service
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• •
• •
Take each content area and generate ideas for resources and methods to address the need.
GENERATE IDEAS – Resources & Methods
Faith Formation Network
Church Programs Small
Groups & Support Groups
Mentors
Community Programs
Online Courses
& Activities Online
Resources: Print, Audio, Video
Video Conference
Apps
Blogs
Social Media for
Connection
User-‐Generated
Content
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Faith Formation Models
Face-‐to-‐Face & Virtual
On Your Own
Mentored
@Home
Small Group
Large Group
Church Community
Community & World
Bap�sm
Mentors
Faith Prac�ces @ Home
Prayer, Rituals, Bible, Family Conversa�on,
Service
Parent Faith Forma�on & Paren�ng Skills
Workshops Courses Online Resources Support Groups
Milestones Bap�sm Anniversary, First Prayers, Start of
School
Family Learning Programs
Church Gatherings Small Groups Workshops
Family Life Tasks & Issues & Skills
Online Resource Center
Workshops
Families in the First Decade of Life
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Baby Boomers
Theology
Courses
Speaker Series
Online Courses & Resources
Spiritual Life Retreats
Prayer Group
Spiritual Practices Course Bible Study
Trip to the Holy Land
Small Group Bible Study Awakening Faith
Small Group Experience
Service/Mission Local Projects
Global Mission Trips
Life Issues
Grandparenting, Finances, Health
Baby Boomers
Generating Ideas: Mindmapping
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PROTOTYPE ì Prototyping is ge�ng ideas and explora�ons out of your head
and into the physical world. ì A prototype can be anything that takes a physical form – be it a
wall of post-‐it notes, a role-‐playing ac�vity, a space, an object, an interface, or even a storyboard. The resolu�on of your prototype should be commensurate with your progress in your project.
ì In early explora�ons keep your prototypes rough and rapid to allow yourself to learn quickly and inves�gate a lot of different possibili�es.
ì Prototypes are most successful when people (the design team, the user, and others) can experience and interact with them. What you learn from those interac�ons can help drive deeper empathy, as well as shape successful solu�ons.
PROTOTYPE
Tradi�onally prototyping is thought of as a way to test func�onality. But prototyping is used for many reasons, including these:
ì Empathy gaining: Prototyping is a tool to deepen your understanding of the design space and your user, even at a pre-‐solu�on phase of your project.
ì Explora�on: Build to think. Develop mul�ple solu�on op�ons.
ì Tes�ng: Create prototypes (and develop the context) to test and refine solu�ons with users.
ì Inspira�on: Inspire others (teammates, clients, customers, investors) by showing your vision.
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PROTOTYPE We prototype to:
ì Learn. If a picture is worth a thousand words, a prototype is worth a thousand pictures.
ì Solve disagreements. Prototyping is a powerful tool that can eliminate ambiguity, assist in idea�on, and reduce miscommunica�on.
ì Start a conversa�on. A prototype can be a great way to have a different kind of conversa�on with users.
ì Fail quickly and cheaply. Crea�ng quick and dirty prototypes allows you to test a number of ideas without inves�ng a lot of �me and money up front.
ì Manage the solu�on-‐building process. Iden�fying a variable to explore encourages you to break a large problem down into smaller, testable chunks.
TEST
Tes�ng is the chance to refine our solu�ons and make them be�er. Prototype as if you know you’re right, but test as if you know you’re wrong.
ì To refine our prototypes and solu�ons. Tes�ng informs the next itera�ons of prototypes. Some�mes this means going back to the drawing board.
ì To learn more about our user. Tes�ng is another opportunity to build empathy through observa�on and engagement—it o�en yields unexpected insights.
ì To test and refine our POV. Some�mes tes�ng reveals that not only did we not get the solu�on right, but also that we have failed to frame the problem correctly.
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Innovation Design Process Stanford School of Design
Empathize Define Ideate Prototype Test
Select a Target Group (or need)
Research -‐ Empathize
Iden�fy Priority Life Tasks/Issues,
Spiritual & Religious Needs, Interests
Define – Point of View
Generate Ideas
Create Prototypes to Pilot
Test the Prototypes
Evaluate, Improve, & Expand the Innova�on
Design Process
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Implementation Checklist
1. What are the dates and �mes? 2. What is the loca�on: physical/facility and/or online/website?
3. What are the implementa�on steps and target dates (�meline) for comple�ng each step.
4. What resources will you need to implement the ini�a�ve.
5. How much will the ini�a�ve cost? 6. How many leaders will you need to implement the ini�a�ve, how you will find them, and how you will prepare them?
Promoting: Compelling Message
Create a compelling message. You may need to develop several “messages” for each target audience. Be sure to pay careful a�en�on to the �tles so that they capture people’s interests. Develop descrip�ons that are posi�ve in tone, indicate clearly the content or focus. ì What’s interes�ng in your project? How does it respond
to something within the lives of people? ì What are the major benefits in par�cipa�ng? Why should
people respond? ì How will you get people’s a�en�on and interest? ì How will you explain to people how to use the Network
and what they need to do.
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Promoting: Connect to Real Life
ì Highlight the rela�onship between the content and the par�cular spiritual or religious needs, interests, passions, concerns, or life issues of people.
ì Describe the 2-‐3 benefits of par�cipa�ng or engaging in faith forma�on.
ì Explain how people can access the resources.
Connecting Strategies ì Connect to a gathered event, program, ministry. ì Publish the “projects” or reflec�ons of the content and
experiences: videos, reports, photos, etc. ì Personalized invita�ons. ì Establish a Facebook page for your project and include a
calendar of events with descrip�ons, loca�ons, �mes, a link to your church’s website, current news, stories from people who are par�cipa�ng, etc.
ì Use Twi�er to announce updates, events, and reac�ons. ì Send email or regular e-‐newsle�ers to targeted groups
(using Constant Contact or Mail Chimp services). ì Provide ways to share experiences -‐ blogs, Twi�er,
Facebook.
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GATHERED EVENT
Small Groups
Online Courses & Ac�vi�es
Online Resources Print, Audio Video
@ Home Ac�vi�es
Blogs & Social Media
User-‐Generated Content
Extending a Gathered Program
Extending a Gathered Program
Event or Program
Talk About It: Conversa�on Ques�ons
Learn More: Watch a Video, Listen to a Talk, Read an Ar�cle
Live: Ac�on Project for the Month
Pray Devo�ons, Bible Reading, Table
Prayer
Family & Parents Center:
How-‐to helps (video, audio, print) Family Faith Prac�ces
Share What Your Learning: Write a Blog Entry, Create & Share a Video or Project
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Connect to Social Networks
Our social network is made up of all the people we’re connected to, all the people they are connected to, all the people they are connected to, and so on.
You
Your Friends
Your Friends’ Friends
Your Friends’ Friend’s Friends
Your Friends
You 5 15 50 150
Form groups around life stages, shared needs/hungers and shared experiences.