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Innovation and Wealth Creation: the British Library perspective Isabel Oswell Head of Business Marketing, The British Library [email protected] Bridging Worlds Conference, Singapore 17 October 2008

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Bridging Worlds Conference 2008, SingaporeDay One Track Two Speaker 6

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  • 1. Innovation and Wealth Creation: the British Library perspective Isabel Oswell Head of Business Marketing, The British Library [email_address] Bridging Worlds Conference, Singapore 17 October 2008
  • 2. Background to the British Library
      • 3 main funding streams:
      • DCMS grant-in-aid (89m)
      • Annual trading income (25m)
      • Donations (4m)
      • Generates value to the UK economy each year of 4.4 times public funding
    Helping people advance knowledge to enrich lives National library of the UK. Serves researchers, business, libraries, education & the general public Collection includes over 2m sound recordings, 5m reports, theses and conference papers, 50m+ patents The largest document supply service in the world. Digitisation enables desktop delivery within 2 hours Over 250 years of collecting. Beneficiary of legal deposit, and 16m annual acquisitions budget 3 main sites in London and Yorkshire. 2,250 staff Collection, 600km of shelving, grows at 11km per year 1.25 Tb of digital material through voluntary deposit
  • 3. We support entrepreneurs and SMEs from that first spark of inspiration to successfully launching or developing a business. Business & IP Centre
  • 4. The Transition Academic Reading Rooms with separate business and IP collections. Strict admissions policy Skilled at helping independent, self-directed researchers Loose affiliations Limited awareness No monitoring or intelligence about users Guidance and workshops for entrepreneurs, inventors and business start ups i.e. non-researchers Integrated business and IP collections and expertise. Inspiring space designed to meet the needs of our users. Systematic measurement and monitoring. Regular market research Building awareness through sustained marketing and outreach programme aimed at SMEs and entrepreneurs Active engagement with over 75 partners and marketing associates Where we were in 2005 Where we were in 2004 Where we are now
  • 5. Focus groups among entrepreneurs
      • Lonely
      • Lacked skills
      • British Library very intimidating
  • 6. Building a new kind of Library
  • 7. Building a new kind of Library
  • 8. Building a new kind of Library
  • 9. Conducting staff training and development
    • Identified new skills and knowledge required for new set of users
    • Moved from readers to users and delegates (different approach required)
    • Inspired confidence, independent thought and calculated risk taking
    • Training in
      • Public speaking
      • Customer Service
      • Difficult enquiries
      • Business advice
  • 10. Introducing new services for our users
    • Workshops & events
      • Inspiring Entrepreneurs events
      • Business & IP Clinics
      • Workshops (BL, Partners and database providers)
      • Ask An Expert sessions
      • Open evenings
    • Exhibitions
      • Case studies
      • Weird & Wonderful Display
    • Information resources
      • New online databases
      • Downloading via memory sticks
      • Guides and leaflets
      • Free research service
      • E-courses
  • 11. Developing a partner programme
    • Service Delivery Partners
      • ACBBA (Association of Community Based Business Advisors)
      • Business Link London
      • Business Plan Services
      • CENTA
      • Create KX
      • Dynamic Asian Womens Network (DAWN)
      • GK Partners
      • Halebury Legal Consultants
      • Ideas21
      • Invention Intelligence (Ideas into Action)
      • Integra Communications Limited
      • Kings Cross Business Forum (KXBF)
      • Leonard Cheshire Disability
      • London Business Support Service
      • London Remade
      • Rasheed Ogunlaru
      • Red Ochre
      • The UK Intellectual Property Office (UK IPO)
      • Striding Out
      • Wandsworth Youth Enterprise
    • Ask an Expert
      • Mark Sheahan
      • Inventor in Residence
      • Kresse Wesling
      • Social/Eco-entrepreneur
      • Sam Gyimah
      • Demystifying Finance
      • Rachael Elnaugh
      • Ex-Dragon
  • 12. Whats on this week
  • 13. Supporting innovation and wealth creation Inspire ideas through collections and Inspiring Entrepreneurs events. Business & IP Information Clinics. Introduction to IP workshops. IP Guides and Blog. How to Search workshops on patents, trade marks and registered designs. Case studies. Facilitated networking and collaboration, including Open Evenings. How to find workshops on using business information to assess markets, produce plans and run mailing lists. Ask an Expert with successful entrepreneurs. Coaching and Ideas into Action workshops. International and UK IP awareness conferences and seminars Inspire ideas through collections and Inspiring Entrepreneurs events. Business & IP Clinics. Inspire ideas through collections and Inspiring Entrepreneurs events. Business & IP Clinics. Inspire ideas through collections and Inspiring Entrepreneurs events. Business & IP Clinics.
  • 14. Raising awareness Get inspiration Protect your ideas Develop your business
  • 15. Key facts and figures
      • Welcomed over 75,000 people though the doors
      • Delivered over 1,000 workshops and 1:1 advice sessions
      • Exceeded all our LDA targets for delivering business advice and skills development, including those for supporting minority groups (apart from the disabledtarget) i.e. 51% women (vs 33%), 42% BAME (vs 33%) and 4.5% disabled(vs 5%)
      • An independent e-survey of230 users conducted in 2007 showed that we had helped to create 47 new businesses (which were trading) and 115 new jobs; in addition wehad taken 64 people to start-up phase
      • In 07-08we leveraged 2.3 million in 'in kind' revenues and sponsorship, which is almost four times the LDA's annual investment.
  • 16. Timelines Awarded London Development Agency funding for Phase 2 i.e. 2.4 million over 4 years April 07 Completed Evaluation of Phase 1 February 07 Opened Business & IP Centre March 06 Awarded 1 million funding from London Development Agency. Developed Centre and services April 05 Development of Business Plan & Proposal. Further consultation. Jan 04 March 05 Pilot study, including focus groups. Steering Group/Project Board established. Jan Dec 2004 Developed proposition and consulted key stakeholders and potential funders. Appointed Project Manager (July 03) Jan Dec 2003 Inspired by NYPLs Science, Industry & Business Library; Mellon Foundation funding for collaboration (Dec 02) June Dec 02
  • 17. Independent Survey of Business & IP Centre Users
      • 220 face-to-face interviews in March 2008
      • Conducted by IFF Research
      • Selected highlights
  • 18. Business & IP Centre User Profile Business Status Overall % of total % White British % Ethnic Minority Base: All respondents (220) Source: IFF Research March 2008 19% 8% 12% 14% 19% 19% 12% 11% 18% 16% 18% 17% 26% 8% 8% 10% 18% 15%
  • 19. Business & IP Centre User Profile - Ethnicity Source: IFF Research March 2008
  • 20. Business & IP Centre User Profile - Industry Sector
    • Creative / Media / Publishing:
    • Design/Fashion 21%
    • Design: 15%
    • Film and Video: 12%
    • Publishing: 12%
    • TV and Radio: 9%
    • Advertising: 6%
    • Designer Fashion: 6%
    Base: Those who are running or starting a business or inventor in London/M25 area (155) Source: IFF Research March 2008
  • 21. Reasons for using the Business & IP Centre Reading Room Base: All setting up/running business and living/working/setting up business in London (155) Source: IFF Research March 2008
  • 22. Information resources used Base: All setting up/running business and living/working/setting up business in London (155) Source: IFF Research March 2008
  • 23. Usage of other services Base: All setting up/running business and living/working/setting up business in London (155) Source: IFF Research March 2008
  • 24. Top 10 things about Business & IP Centre 1 Wealth of information available 2 Readily available information / resources 3 Quality of staff (helpfulness/expertise) 4 Well laid out / good space to work 5 Quality of resources / facilities 6 Quiet 7 Friendly environment with networking opportunities 8 Accessible / simple to use =9 Information and resources in one place =9 Its free Base: All setting up/running business and living/working/setting up business in London (155) Source: IFF Research March 2008 48% 35% 24% 23% 21% 19% 17% 15% 14% 7% 7%
  • 25. The challenges ahead
      • Phase 2 Evaluation measuring our total contribution to innovation and wealth creation
      • Long-term sustainability
      • Supporting high growth businesses
      • Broadening our reach
      • Harnessing Web 2.0
      • Supporting Generation Y
  • 26. 10 Lessons Learned
      • Always keep in touch with your users
      • Build in time to train/retrain your staff (identify champions)
      • Share your plans with key stakeholders
      • Dont do it all yourself work with partners (but ensure you have a win win relationship)
      • Ensure that you have the support the s upport of senior management
      • Build in as much flexibility as you can
      • Dont underestimate the amount of account management time required
      • Be prepared to innovate and experiment, but dont lose sight of your objectives
      • Measure and report on everything you do!
      • Develop a portfolio of case studies to illustrate your successes
  • 27. Business & IP Centre Video
  • 28. Innovation and Wealth Creation: the British Library perspective Isabel Oswell Head of Business Marketing, The British Library [email_address] Bridging Worlds Conference, Singapore 17 October 2008