innovation and microinformation
DESCRIPTION
My presentation at Microlearning 2008 conference on Innovation and Microinformation. The title doesn't do justice to the wide reaching synthesis of past, current and future of ideas in the realm of media studies.TRANSCRIPT
June 2008
Teemu ArinaCEO, Dicole Ltd.
tarina.blogging.fi
Innovation and Microinformation
Once upon a time...
CHAPTER1
PRE-GUTENBERG ERA
PALIMPSESTS“Scraped again”
MANUSCRIPTSManuscripts as visual communication
3D INTERFACESChurch as a medium for visual communication
LOOK, DON’T READ
when learning == reading
CHAPTER2
MOVABLE TYPEJohannes Gutenberg, 1439
“Only a fraction of the history of literacy has been typographic.”
Marshall McLuhan (1962)
PRE-HELVETICA
READ, DON’T LOOKDecorate the margins as you go
MASS-EDUCATIONCopy/paste text and speech into your brain
fragmenting reality
CHAPTER3
ENTER DIGITAL ERAInformation has become the primary
WE ARE THE MEDIAWe exist purely as information
Imag
e: A
ndre
w M
ason
MEME MACHINES“They” copy, because “they” must
MEDIA VIRUSES– Douglas Rushkoff
NETWORK OF FRAGMENTS
PARADOX OF INNOVATION
“ The activity of innovating so as to create security and stability, is that
which produces insecurity and instability.”José Fonseca (2002)
To be is to be in context
CHAPTER4
MAN-MACHINE SYMBIOSIS– J. C. R. Licklider, 1960
SOCIAL MEDIA“We are the genitals of our technology.” – McLuhan
CONTEXTUALITYNonlinearity and probing
FRAMING SOCIAL
OBJECTS
LOOK
Look Read Perceive patterns
Pre-Gutenberg Era Gutenberg Era Post-Gutenberg Era
I’m a set of barcodes
CHAPTER5
DOMESDAY BOOK1st public memory of who owns what
MEMORY AND POWER
PRIVACYSocial web – Public memory of the private
Imag
e: n
olife
befo
reco
ffee
RELATIONSHIP DATAHow things are connected is of primary interest
“ There's no going back, and there's no hiding the information.
So let everyone have it.”Andrew Kantor
Photo: TheAlieness GiselaGiardino²³
META EXPERIENCESMedias are identity devices
PRAGMATIC WEBOur tools know who we are
History of the Future
CHAPTER6
INTERNET OF THINGS“Things that think want to link.” – Nicholas Negroponte
LINKING THINGSIf you die, you can still hang-around as a thinglink
Artifacts Machines Products Gizmos Spimes Biots
Ph
ysi
cal
ton
nage
of
ob
ject
s
2milj. BC 1508 1919 1989 2004 2060Ref: Bruce Sterling, Shaping things
Hunters &Gatherers
Customers
Consumers
End-users
Wranglers
What do you call a handheld interface for real, actual objects?
"A wand."Bruce Sterling
PHONES AS WANDS
500100501510
RadioCinemaRecordings
Television
Internet
Mobile
Years old
7th MASSMEDIA
Ref: Tomi T. Ahonen
UPCYCLING CULTUREWe have to emulate the way nature recycles waste
HOMO CONTEXTUS“A person starts to live when he can live outside himself.”
– Albert Einstein
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Teemu ArinaCEO, Dicole Ltd.
“Imagination is more important than knowledge”– Albert Einstein