innovation academy - product development academy

8/6/2019 Innovation Academy - Product Development Academy

1/11

Academy

Product Development

PRODUCT

DEVELOPMENTAcademy


2/11


3/11

Catherine Johns

Director of Innovation DevelopmentNETPark Net

Introduction

Twenty companies get selected

on the basis of their ability to benefit

from, and their commitment to the

Academy programme

3 4

How well a company innovates new products and technologies will predict its

ability to weather the economic hurdles of the present and future. But successful

innovation cant just be small incremental innovations it must be disruptive or

radical innovations that shake up the status quo - the largest gains in business

come from more daring innovations that challenge the organisation.

Paul J.H. Schoemaker, Wharton University, November 2008

There are many roadblocks to innovation,

especially as companies grow older and bigger.

Multiple layers of bureaucracy make it difficult for

companies to shift gears quickly and to abandon

old ways.

Smaller companies have the agility, the drive and thespeed to take advantage of emerging market

opportunities. However they can struggle to sustain

their innovation efforts, excite customers with their new

products, reduce risk, and to compete with larger, more

established players.

The Product Development Academy is designed to

equip successful applicants with the understanding,

skills, tools and processes and expert and peer networks

they need to boost their innovation performance.

Companies that are chosen to participate in this

programme can expect to improve their ability to:

Access new market sectors and customers

Generate revenues from new products and businessmodels

Manage the risk, time and cost of their p roduct

development programme

Develop new high value, breakthrough products

Increase the percentage of successful products


4/11

product

developmentacademy?

Regular on-line sessions, workshops

and direct assistance...

65

The Academy is an 18 month

programme of workshops, online

seminars and clinics delivering

essential knowledge directly to

regional busineses and SMEs to

improve returns on investment

related to new product and service

development opportunities.

This core programme is supported

by a global network of experts ininnovation who will help you to

apply your learning, and expand

your professional networks

The Academy is:

A professional development

programme which will

improve the innovation

capability of participating

organisations

Based on content, insights

and guidance developed

and practiced by leadingcompanies

Completely independent

and unbiased

Designed to give

participating organisations

unparalleled access to

innovation practitioners

from some of the worlds

most admired companies

Change your company

culture to encourage

creativity and innovation

Select and apply appropriate

tools and techniques to

boost your innovation

capabilities

Discover hidden

opportunities to create new

to world products and

services, to access new

customers, and to sell into

new market sectors

Identify which ideas and

technologies have the

greatest potential for

creating new customer value

Set a clear strategy that

focuses on creating products

and services that bringhigher revenues and greater

market power

Access universities and

companies that could have

the answers (or the

technological developments)

that you need sitting on

their desks right now

.

.

.

.

.

.

.

.

.

.

The Innovation Management Academy is a sponsored programme delivered by Pure Insight on behalf of NETPark Net

Participants Learn how to:


5/11

Engaging in the Programme

7 8

All small and medium sized companies inthe North East of England that developnew products and technologies are eligibleto apply to join the Product Development

Academy Programme.

After an application process, twenty companieswill be selected on the basis of their ability tobenefit from, and their commitment to theAcademy programme.

If your company is selected you will be asked toattend the Academys Diagnostic Workshop. At

this workshop your specific needs will beidentified using Pure Insights unique InnovationMaturity Capability Model, and you will be given aclear analysis of your weaker areas.

automatically be enrolled for the Academys core Innovation

Mangement module. This module is comprised of innovationcase studies, web seminars and tools that have been

developed specifically by experts in that field. Its designed to

provide a broad base of insights into current best practices inindustry.

also enroll in the two modules below:

deliver the modules over 18 months, after which participatingsuccessful aplicants will undertake the Maturity CapabilityModel again to assess their development in key Innovation

Management core competencies

On completion of the programme participants

will be invited to join their peers in Pure InsightsInnovation Leader Alumni


6/11

Why do we need to innovate

together?

AspirationsAmbition

9 10

Web Seminars (Webinars) are

live seminar sessionsdelivered directly to a

computer and telephone.

Webinars are 60 minutes

packed with how to advice

and actionable insights from

leading experts.

Innovation Briefings are held

bi-monthly. They are

summaries of best (i.e.

proven) practice, and are

delivered via a combination

of physical reports and web

summaries. Combined they

build into a comprehensive

library that can be referred to

again and again.

Participating companies will

bring their specific challengesto the Academys Innovation

Clinics. As short and focused

two hour web events each

clinic will be led by key

experts from across the world

and will focus on a specific

module from the programme.

They will provide advice, tools

and methodologies, case

studies and expert access to

help remove blockages and

move things forward.

Pure Insight maintains a

global network of over 800

thought leaders, consultants

and lead practitioners

standing by to respond to

participants questions via

email or telephone. *

Peer-to-Peer exchanges

provide insights fromcompanies that have been

there and done it before.

They provide real insights

into mistakes made, and

lessons learnt. They are

facilitated via e-mail, online,

one to one telephone c alls, or

even via teleconferences.

Participants are also be

entitled to join Pure Insights

Hot Topic Q&A sessions five

times per year. *

Pure Insight will provide five

(5) complimentary delegate

seats to its upcoming seminar

and workshop programme in

2010-11. These events are in

strong demand and sell out

on a regular basis (see

pure-insight.com/seminars)*

Programme participants will

have 24/7 online access toPure Insights library of over

700 interviews, case studies,

executive views, presentations

and articles. Easily searchable

by topic and industry these

insights are valuable when

preparing change

programmes, taking on a new

skill, introducing new staff to

key topics, and for building

internal presentations and

business cases.

(see member.pure-insight.com)

Innovation WebSeminars

Innovation Clinics

InnovationBriefings

Ask the ExpertFacility

Facilitated Peer toPeer Exchange

InnovationKnowledge Hub

Seminars andWorkshops

The programme combines traditional professional

development tools with a range of highly innovative new

supporting products.

The key elements are:

* Limitations on numbers apply

unleashing

innovation

Education Application


7/11

By training up (over a period of time) an internalimprovement champion The Product Development

Academy will help participating organisations master thedynamics of modern innovation success and improve their

ability to recognise opportunities. In short :

Helping to build real and sustainable business growth

internal

1211

insight

Those selected to engage in the programme will join

an exclusive networked community that will help

them better prepare for future challenges through the

transfer of cutting edge knowledge

Programme Timeline

CONTENT

INSIG

HTS

DELIVERY

SU

PPORT

REVIEW

DIAGNOSTIC: Innovation Maturity Capability definition

DESIGN: Individual objectives and desired outcomes

SELECTION: Eligible companies are defined and selected

Framework Set

Objectives Set

Create Structures for Participation

Engage in Programme Components

Fill Knowledge Gaps Using Knowledge Hub

Disseminate Insights to your Internal Teams

Target Insights to Real Process Improvements

Adapt your Innovation Culture

Learn how to Select and Apply Appropriate Tools

Share Learning / Experiences with external Peers

Engage in Facilitated Peer-to-Peer Q&As

Interface with Experts Aligned to Your Needs

Review Against Objectives

Embed Learning / Improvements to Processes

Roll Out Team Learnings to Your Organisation


8/11

happenLeadership and Partnership

None of us are as smart as all of us and programme

participants will benefit from aligning to aninternational network of experts as well as insights from

Europes largest process and innovation improvementresource.

Stakeholders of participating companies take an agreedreference point at the beginning of the programme.

By identifying first their own strengths and weaknesses,they will go on to achieve a higher level of innovation

management though this step-by-step programmeaimed at boosting their overall business performance.

expert faculty

advisory board

Expert faculty

global experts

Listed below are just some of the global experts, thought

leaders and academics whose insights will support the

programme

13 14

Peter Hoyland

Portfolio ManagementExpert and CEO

BUBBLE GROUPMANAGEMENTCONSULTANTS (UK)

Jeffrey Phillips

Thought leader,Intrapreneur and Innovationexpert OVO INNOVATION

Part of NETCENTRICSCORPORATION (USA)

Prof. Wim Vanhaverbeke

Open Innovation Expert,Author, Strategist andEconomist

EUROPEAN CENTRE FOROPEN INNOVATION(Belgium)

the programme is supported by a strong

faculty of global experts and senior practitioners

all recognised for exceptional achievement in

their field

Alex Kandybin

Partner. Booz Allen Hamilton

Dr Robert Cooper

Founder of Stage-Gate(r)

Process

Dr Jay Paap

Technology Scouting & NPD expert

Dr Peter Koen

Associate Professor at Stevens

Institute of Technology

Professor Satish Nambisan

Lally Business School

Professor Gina O'Connor

Rensselaer Polytechnic Institute

Dr Robert Phaal

Cambridge University

Geoff Waite

Vice President Sagentia

Robert Shelton

Director and Owner at PRTM


9/11

Aspiration and ambition matched to education and application

ProgrammeCurriculum

ASK THE EXPERT Senior practitioner / thought leader fromPure Insights network of 800+ experts and content contributors

WEB SEMINARS World class professional developmentprogramme following 10 key innovation themes*

* Themes detail available on request

The overview below highlights the three modules available in theprogramme. The modules focus on participants learning about vanguard

practice and then creating their own concepts through internal discussionand implementation.

By the end of the programme the members of the

academy will be several steps further in delivering

a strategic approach to successfully bringing newproducts and services to the market.

The programme components (see pages 9-10 for details)combine to allow organisations an un-biased forum and

process for the controlled delivery of new or improvedinnovation implementation strategies within their

company.

15 16

DIAGNOSTICWORKSHOP

CORE MODULE

ALL ACADEMYPARTICIPANTS

ENGAGE

Access to annual Web Seminar programme : 36 One hour sessions + full archive access

Ask the expertModule Specific Webinar

Facilitated Peer to Peer exchange

MODULE 3

Managing yourportfolio of productsand services

MODULE 2

Creating and dealingwith great ideas (theFuzzy Front end)

MODULE 2

INNOVATIONCLINIC

MODULE 3

INNOVATIONCLINIC

PROG

RAMMEFACULTYACCESSPOINT??

??

??

??

PROG

RAMMEFACULTYACCESSPOINT

FIRSTPROGRESSREVIEW

MATURITY

CAPABILITYDIAGNOSTICWORKS

HOP

ENDOFPROGRAMME

CORE MODULE

ALL ACADEMYPARTICIPANTS

ENGAGE

CORE MODULE

INNOVATIONCLINIC

MODULE 3

Managing yourportfolio of productsand services

MODULE 2

Creating and dealingwith great ideas (theFuzzy Front end)


10/11

Whatare your

for action?

On-line registration

now open at:

www.uknetpark.net/innovationacademy

Key dates

19th May 2010Product Development Academyapplications open

11th JuneDevelopment Academyapplications close

W/B 28th JuneSuccessful applicants notifiedof acceptance into ProductDevelopment Academy

15th SeptemberProduct Development Academyprogramme begins

Example content

Open Innovation & Technology

Scouting

Incremental versus Breakthrough

Innovation

Fuzzy Front End, Consumer Driven,

Customer Centric Insights

Innovation Processes, Systems and

Tools

Meeting Unmet Customer Needs

Delivered through the methods

outlined on pages 10 and 12

Commitment required

Must have senior management

support

Senior Programme Champion

to be defined as key point of

contact for programme delivery

Guarantee of attendance at

key planning / milestone events

(varied dates will be available)

Newfeatures

Betterproducts

Customer driveninnovation

17 18

By the end of the programme participatingorganisations will be equipped withenhanced skills to help them:

Better Identify Which Ideas todevelop (Meeting Unmet Needs)

Link Innovation and BusinessStrategies

Manage a Product Portfolio

Take Products to Market MoreEffectively

Engage and Develop Collaborative

Ventures through Open Innovation


11/11

www.uknetpark.net/innovationacademy

AcademyProduct Development

PRODUCT

DEVELOPMENTAcademy

innovation academy - product development academy

Documents