innovate like famous explorers
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Dia 1
INNOVATE
explorersLIKEfamous
MEN WANTED for hazardous journey
INNOVATION IS A VOYAGE OF DISCOVERYAdvertisement in a London newspaper in 1913 for an Antarctic exploration led by Sir Ernest Shackleton.
1. A PROMISED LANDMost people searched for the adventure only when it was really necessary and when they had nothing to lose. This is so familiar in our organisations today.
2. BEING 1stEntrepreneurs have the same ambition: developing new-to-the-world innovations to outsmart competition.
3. A GROUP EFFORTIn organizations you cannot innovate alone. You need people from every discipline to develop it, produce it, market it, sell it, bill it and service it.
4. A LONG JOURNEYThe average time for the development process of a new product takes 18 months from idea to introduction.
5. HIGH RISK OF NO RETURNFrom the seven new developed product ideas only one product enters the market successfully.
6. SERENDIPITY LEADS TO BIGGER DISCOVERIESSMS-services were originally developed for the business market. After young people caught on to the idea it became a worldwide market with three billion users.
INNOVATE LIKE FAMOUS EXPLORERS:Keep the pace goingInnovate in a teamUse a mapStart with a big challengeCreate momentum
WATCH OUT FOR THE PITFALLS!
ADD FIVE STRUCTURED STEPS
DO 20 ACTIVITIES IN 20 WEEKS
GET 3-5 MINI NEW BUSINESS CASES AS RESULT
Go to the FORTH website to download the innovation map
FORTH innovation method
FORTH innovation method
Gijs van WulfenFounder FORTH Innovation methodThe [email protected]+31-651483575