innovate from the heart
DESCRIPTION
Business is tunnel visioned into equating Innovation with Technology. The secret to Innovation is another kind of E-business or Empathy-led business. We encourage business to dig deeper into the human dimension, to break down the walls between themselves and customers and Innovate from the Heart. This presentation was first delivered in Singapore by Angela Koch at the THINK BIG Entrepreneurs Convention in Oct 2014.TRANSCRIPT
Are we all able to Listen to our
HeartS ?
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Empathy edge?
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BBC#documentary#on#the#human#mind#–#looking#at#the#differences#between#male#and#female#brains.#
The Mind in the Eyes Test
How empathetic are you?#
Professor Simon Baron-Cohen!
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Irritated
Thoughtful
Encouraging
Sympathetic
a
b
c
d
Thoughtful
uneasy
friendly
apologetic
dispirited
a
b
c
d
uneasy
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decisive
flirty
aghast
bored
a
b
c
d
decisive
convinced
flustered
desire
joking
a
b
c
d
desire
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“to see what everybody else has seen, and to think
what nobody else has thought.” Albert Szent-Gyorgyi
Become students of human behaviour#www.InvitroInnovation.com!
Become students of human behaviour#www.InvitroInnovation.com!
Observe don’t ask www.InvitroInnovation.com!
Empathy Map Customer Experience Map
Tools to be more HEART-centred www.InvitroInnovation.com!
Empathy map (developed by Scott Matthews of XPLANE)!
Customer experience map www.InvitroInnovation.com!
“Ge$ng'it'delivered'is'a'hassle.”'
2. ColoUr Exploration 3. Narrow brand
and choose colour
4. Purchase product and get advice
5. Paint preparation
7. CLEAN UP
6. Painting
The Painting Process
1. Need trigger
Taking a customer journey view rather than product view !open us up to new opportunities
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2 Key Pain Points
“Ge$ng'it'delivered'is'a'hassle.”'
2. ColoUr Exploration 3. Narrow brand
and choose colour
4. Purchase product and get advice
5. Paint preparation
7. CLEAN UP
6. Painting
The Painting Process
There is so much choice, Which colour is right for me?
I am not experienced in painting How can I learn quickly?
1. Need trigger
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“Ge$ng'it'delivered'is'a'hassle.”'
2. ColoUr Exploration 3. Narrow brand
and choose colour
4. Purchase product and get advice
5. Paint preparation
7. CLEAN UP
6. Painting
The Painting Process
There is so much choice, Which colour is right for me?
I am not experienced in painting How can I learn quickly and easily
1. Need trigger
Help consumers make more confident colour choices
Help WITH THE “HOW TO” OF PAINTING
2 Key Pain POINTS – 2 OPPORTUNITIES
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Brands are
product focused, putting innovation energy
in technical product improvements.!
The current retail space does not serve
the PAINTERS Colour choice or
“How to paint” needs.
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�1) Help consumers make more confident colour choices
2) Practical help in making painting easier
2 INNOVATION OPPORTUNITIES FROM THE HEART www.InvitroInnovation.com!
Worksheets Consumer Experience Mapping:
Step 1: Walk through the typical!consumer experience !Step 2: Identify Pain Points
1. NEED TRIGGER ___________________________________________________
2. EXPLORE/ RESEARCH ___________________________________________________
3. DECIDING / SHOPPING ___________________________________________________
4. PREPARING FOR CONSUMPTION ______________________________________________________
5. CONSUMPTION ______________________________________________________
6. CLEAN UP / POST CONSUMPTION ______________________________________________________
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Worksheets Consumer Experience Mapping:
Step 3: IDENTIFY INNOVATION !OPPORTUNITIES !
1. OPPORTUNITY ONE IDENTIFIED _____________________________________________________________________
IDEAS FOR OPPORTUNITY ONE 1. 2. 3.
2. OPPORTUNITY TWO IDENTIFIED _____________________________________________________________________
IDEAS FOR OPPORTUNITY TWO 1. 2. 3.
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Innovation is easier when we have A CHANGE OF
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