Innovasi Usahawan Kecil

Mohd. Murray Hunter University Malaysia Perlis (UniMAP)

Seminar Peluang dan Potensi Industri Biotechnologi dan Produk Berasakan Herba August 1st 2010

Innovation is a key word in management today……..

BUT RARELY ARE WE SHOWED HOW TO APPLY THIS IN AGRICULTURE

Innovation

The introduction of new things, ideas or ways of

doing things Oxford Dictionary

Inputs

Channels

Methods Diversity

Mono Multi

See both in National & Farm Scale

Tools of Agro-innovation

The Spectrum of marketing

channels

Traditional Alternative

Inefficient

Non-sustainable

efficient

sustainable

Compatible?

Marketable/Regulated?

Traditional

High Input

Organic

Biodynamic

LowPesticide

Conventional

Commodity Specialised

Innovation is closely linked with opportunity

Opportunity is a Construct

Ability to make linkagesAnchoring a source

of innovation

Having the right Skills

Networks

Resources

Product/MarketStrategy

VisionPlatform

Dream, ego, aspiration, greed, survival, education

ExperienceReference & Benchmark

Cognitive, hemispherial & field Perception

Source Explanation Examples

The unexpected success, failure or

external occurrence

Success of a revolutionary product or the application of technology from one industry to another, sudden or unnoticed demographic changes caused by wars, insurgencies, migration, etc.

Apple computerRapid decline of Proton’s market share

An incongruity between reality as it actually is and

what it ought to be

A change that is already occurring or can be made to occur within an industry. It may be visible to those inside the industry, often overlooked or taken for granted.

Sugar free products and sugar replacements due to concern for healthIncreasing demand for travel and holidays due to increasing incomes and leisure time

Inadequacy of an existing

technology or business process

An improvement in process that makes consumers more satisfied based on an improvement or change in technology.

Caffeine free productsMicrowave ovensMobile phones

Changes in industry or market

structure

New ways and means of undertaking business based on identified opportunities or gradual shifting of the nature of the industry.

Health care industryEducation industry – private education

Perceptual changes

Changes in peoples awareness founded on new knowledge and/or values or growing affluence leading to new fashions and tastes

Leisure and exercise industry aerobics & gyms

Demographic changes

Gradual shift of demographics in population by age, income groups or ethnic groups, etc

Establishment of more retirement homes

New knowledge New knowledge or application of existing theoretical knowledge into an existing industry that can create new products not previously in existence

Video and VCD industryRoboticsBiotechnology

Where does Malaysia Rank?

Diversity

Inputs

ChannelsMethods

Productivity (short & Long Term)

Profitability (social & economic)

Sustainability (spectrum)

Consumer DrivenSupply Chain Management

Is a key

Personal Goals &

Ambitions

The Major Blocks to Development

• The current “psych” of farmers

• Growing rural unemployment

• Unbalanced affluence (town-rural)

The Probable Causes

Lack of Ideas

Lack of education and skills

Narrow mindset

Feeling of powerlessness – lack of access to markets

Lack of resources

Lack of will

Ava

ilab

ility

Incr

ease

s

Usefulness Increases

Media Reports

Ideas

Data

Information

Knowledge

Wisdom

The Continuum from media reports to wisdom in relation to availability and usefulness

The Unexpected Success or Failure, or External

Occurrence

Success of a revolutionary product or the application of technology from one industry to another,

sudden or unnoticed demographic changes caused by wars, insurgencies, migration, etc.

Tissue Culture

Outlet Type Malaysia Thailand Hong Kong Australia Hyper & Supermarkets (Chain Owned)

20% 68% 91% 85%

Independent Hyper & Supermarkets

20% 2% 2% 10%

Wholesale Trade – Sundry & convenience Stores

57% 10% 2% 3%

Other 3% 20% Convenience

Chains

5% 2%

Retail Concentration

An incongruity between reality as it actually is and what it ought to be

A change that is already occurring or can be made to occur within an industry.

It may be visible to those inside the industry, often overlooked or taken for granted.

Toyyibaan & Halal

• This day are (all) things good and pure made lawful unto you. The food of the people of the Book is lawful unto you and yours is lawful unto them. … If anyone rejects Faith, fruitless is his work, and in the Hereafter he will be in the ranks of those who have lost (all spiritual good).

Al-Ma’idah5:5

• O you people! Eat of what is on earth, lawful and good; and do not follow the footsteps of the evil one, for he is to you an avowed enemy.

Al-Baqarah 2:168

• From the land that is clean and good, by the Will of its Cherisher, springs up produce, (rich) after its kind; but from the land that is bad, springs up nothing but that which is niggardly: thus do we explain the Signs by various (symbols) to those who are grateful.

Al-A’raf 7:58

• O ye who believe! Eat of the good things that We have provided for you, and be grateful to God, if it is Him ye worship.

Al-Baqarah 2:172

“He hath subjected to you all that there is in the heavens and all that there is in the

earth: All is from Him. Verily, herein are signs for those

who reflect.”

Al-Jathiyah 45:12

The Muslim living as a minority in a non-Islamic society will have a

number of problems identifying what items are halal and haram

(forbidden in Islam), without product certification. For example,

gelatine, lard and tallow can be either in a halal or non-halal,

depending upon their source and method of processing. Cross

contamination is a major problem in stores and particularly

restaurants, where pork is also served.

Halal, but is it Toyyibaan?

Haram (Those things prohibited by

Allah in the Al Qu’ran)

HACCP

GMP

Sustainable environment, community

& business

Community Benefit

Toyyibaan

Clean Healthy

Non-exploitive

Traceable

Supply Chain

Ethical

Toyyibaan would also mean that agriculture must be undertaken

within sustainable practices, and in business, where things

should be done with good intentions.

Overseas Halal Food Product

rank Country GDP pop GDP1 US 12,360 1.0 123.62 China 8,859 1.5 132.93 Japan 4,018 0.0 1.64 India 3,611 13.4 483.95 Germany 2,504 3.7 92.66 UK 1,830 2.7 49.47 France 1,816 7.5 136.28 Italy 1,698 1.5 25.59 Russia 1,589 12.5 198.6

10 Brazil 1,556 0.1 1.611 Canada 1,114 1.9 21.212 Mexico 1,067 0.1 1.113 Spain 1,029 1.5 15.414 Korea, South 965 0.2 1.915 Indonesia 866 88.0 761.716 Australia 640 1.5 9.6

Muslim %

Muslim share of population and GDP in major economies

GDP % share of GDPrank country country pop % GDP World Islam

1 Indonesia 866 88.0 761.7 1.3 13.92 Turkey 572 99.8 570.9 0.9 10.43 Iran 562 98.0 550.4 0.9 10.14 India 3,611 13.4 483.9 0.8 8.95 Pakistan 393 97.0 381.6 0.6 7.06 Saudi Arabia 338 100.0 338.0 0.6 6.27 Egypt 304 90.0 273.2 0.4 5.08 Bangladesh 304 83.0 252.6 0.4 4.69 Algeria 233 99.0 230.9 0.4 4.2

10 Russia 1,589 12.5 198.6 0.3 3.611 Malaysia 290 55.0 159.6 0.3 2.912 Morocco 138 98.7 136.5 0.2 2.513 France 1,816 7.5 136.2 0.2 2.514 China 8,859 1.5 132.9 0.2 2.415 US 12,360 1.0 123.6 0.2 2.316 UAE 111 96.0 106.8 0.2 2.0

Muslim

The top Islamic economies

Branding

Diversified Halal Farms

Farmers’ markets

COOP Market

Home Delivery

Gerai Delivery

Restaurant & Hotel Delivery

Many small suppliers that are customer

orientated

Organic Farming

Production Processes

Farm size & layout

Organisation & methods

Propagation

Cultivation

Processing

Marketing

Climate

Weather Rainfall Wind

Sunshine UV radiation Temperature

Humidity

Conducive weather Or

Floods, droughts, etc

Physical Environment

Soil Topography Atmosphere

Natural flora & fauna habitat Urbanisation

Suitability of conditions Pollution (air, land & water)

Labour sources Water resources

(create hinterland where farm part of)

Human Habitisation

Knowledge Suppliers & contractors

Pollution Attitudes and concerns

Resource inputs, fertilizers, herbicides, insecticides, machinery, research capabilities

Positive Inputs Water

Sunshine Nitrogen

Agricultural inputs Fertilizers etc Knowledge

Labour

Negative Inputs

Adverse physical conditions

Pests & diseases Pollution

Heavy metals

Business Environment

Markets Finance

Trade environment

Customers Financing &

various kinds of capital

Competition Low prices

Changing demand patterns

Government Infrastructure Regulation Taxes & subsidies

Trade environment

Research

Negative Outputs

Runoffs, wastes, carbon

Some recycling back to system

Positive Outputs

Products

Revenue flow back to system

An Agricultural Enterprise as a System

Green/Biological/Natural Minimum interventionalist

Linear/Industrial/Chemical Wild Harvest

Biodynamic Farming

Organic Farming

Chemical Free

Reduced Pesticide

Low Input

Sustainable Minimum Till

Conventional

High Input Chemical Intensive

Natural Farming

Traditional Farming

Biological Farming

THE OPERATION OF ORGANIC PHILOSOPHY (Fundamental Principals and Practices)

Objectives Soil Health & Fertility

Pest & Disease Management

Weed Management

Eco-system Biodiversity

Sustainability

Crop Rotation

Green Manure

Animal Manure

Cover Crops

Intercropping

Farmscape

Composting

Mulching

Buffers

Crop Rotation

Green Manure

Animal Manure

Cover Crops

Intercropping

Bio-control

Farmscape

Buffers

Crop Rotation

Green Manure

Animal Manure

Cover Crops

Mineral

supplements

Natural Fertilizers

Mulching

Composting

Tillage

Intercropping

Bio-control

Farmscape

Buffers

Crop Rotation

Green Manure

Cover Crops

Composting

Intercropping

Crop Diversity

Bio-control

Natural Pesticides

Sanitation

Tillage

Farmscape

Fire

Buffers

Crop Rotation

Cover Crops

Intercropping

Mulching

Flame Control

Natural Herbicide

Integrity

Buffers

Records

Certification

Improvement

Practices

Foundations

Site Selection

Conversion

Habitat Creation

Planning

Approximate Size of the World Organic Market 2008 (USD Billion) Fruit &

Vegetables, 12.9, 35%

Meat and Poultry, 1.5,

4%Dairy, 3.6, 10%

Bread & Grains, 4.5,

12%

Beverages, 3.6, 10%

Cosmetics, 6.5, 18%

Processed Foods, 3.9,

11%

Existing Thai Organic Products

Pest & Diseases

Essential Oil Based Fungicides/Insecticides

Control

Timorex 0.5 %

Nimgard + Kocide

Timorex 1 %

New Foreign Products

Organic Herbicides

Product Reported Results*

Control O

Round Up Pro[i]

10

All-Down Organic[ii]

Range 0.5 – 3.8

[i] Registered Trademark of Monsanto.[ii] http://alldownherbicide.com/

Before

After

Inadequacy of an existing technology or business process

An improvement in process that makes consumers more satisfied based on an improvement or change in technology.

PerlisMalaysia

A Rapid Growth Industry

Rural Birdhouses

A relatively new “birdtown”

Big capital investment

Bird Cities

Basic P

atta

ni B

ird H

ouse

Layo

ut

10 Feet

18 Feet

36 Feet

12 Feet

8 Feet Top V

iew

Swiftlet Farming

3 Ft 3 Ft

6 Feet

5 Feet

9 Feet

23 Feet

End View

14 Feet

8 Feet 1 Ft

9 Feet

23 Feet

Side View

Top V

iew (R

einfo

rcemen

ts)

By developing novel applications of technology

Essential Oil

A volatile oil obtained from a

wide variety of plant, scrub,

and tree species and from

various parts of the plant

anatomy, such as the roots,

rhizomes, wood bark, leaves,

stems, fruit, flowers and seeds.

Usually extracted by hydro or

steam distillation, expression

or effleurage - Hunter 1996

Wild Collection & Distillation

Tea TreeAustralia

Small Holder (Patchouli Indonesia)

Cambodia (Lemongrass, Cajuput)

Medium Size Plantation

Bridgestow Tasmania

Large Scale Production

Large Scale Plantation Tea Tree

Processed Food

Beverages

Fine Fragrance

Aromatherapy

Cosmetics & Personal Care

Household Products

Solvents

Pharmaceuticals

Herbs & Spices

Organic Agro-Chemicals

Ginger Oil (Zingiber officinale)

citral, beta-sesquiphellandrene, zingeberene, and gingerols/shogaols

The fresh ginger rhizome is a versatile ingredient of thefar eastern cuisine, and is now commonly used in most of the world. Its flavour is lemony-balsamic and its taste is medium hot.The lemony character of fresh ginger is due to citral. Major components of the essential oil are the sesquiterpenes beta-sesquiphellandrene and zingiberene. The 'sharp' constituents, causing the burning sensation on the mucous membranes, are substituted phenols (gingerols/shogaols)

Extraction Method: Steam DistillationOrigin: Indonesia, India, Sri Lanka, China

Massoia Bark Oil (Cryptocarya massoy)

Origin: New Guinea and Irian Jaya Highlands

Massoia bark has a sweet, coconut-like aroma and issteam distilled to yield massoia bark oil. The bark is obtained by cutting the tree at the base, making circular incisions at one meter intervals, lifting the bark off and allowing it to dry. Each tree yields on average 65 kg of air dried bark.

C-10 massoia lactone C-12 massoia lactone

Extraction: hydro-distillation of the bark, heartwoodand fruits of the massoia tree afford pale yellow-coloured oils in 0.7, 1.2 and 1.0 % yields, respectively

Constituents: C-10 massoia lactone, or 5,6-dihydro-6-pentyl-2H-pyran-2-one, (65-68 %), and the C-12 massoia lactone, or 5,6-dihydro-6-heptyl-2H-pyran-2-one, (17-28 %), while the major fruit oil constituent is benzyl benzoate (68%)

Patchouli Oil (Pogostemon cablin)

(-)-patchoulol andnorpatchoulenol

Obtained by steam distillation under pressure or CO2-extraction of the dried leaves

Patchouli is mostly grown in Indonesia

There are no synthetic equivalents of the patchouli scent.

Main Constituents: (-)-patchoulol (30-40 %). However, it is maintained that norpatchoulenol, present in only 0.3-0.4 %, is playing a principal part in the overall odour picture.

Pepper Oil (Piper nigrum)

(+)-3-carene piperine

Main producer: Sarawak, Malaysia

Main Constituents: The pepper seeds contain avolatile oil and the non-volatile compound piperine, the latter being responsible for the burning effect on the mucous membranes.Also, cyclic monoterpenes with 3-carene as the major component (around 35 %). Moreover, a number of hitherto unidentifiedsesquiterpenes probably contribute to its character.

Extraction: Steam Distillation of the crushed seeds

Backhousia citriodora (Lemon Myrtle)

High Investment to Expand Industry in Australia

Strong Demand as an Ingredient for tea

Good Crop to Grow in Most Parts of Thailand

CHO

CHO

Citral (geranial 51.43 % and neral 42.12 % )

Eucalyptus citriodoraGood Monsoon Crop

Easy to Cultivate

Oil is a bi-product

Excellent & High Valued Hard Wood

One year for oil

10 years for timber

Percentage of oil yields is 0.9 %.

citronellal (88.62%), β-pinena (0.16%), 1, 8-cineol (0.32%), 5-hepten (0.14%),linalool (0.12%), citronellol (0.52%), isopulegol (0.33%), 3- cyclohexanol (3.66%)and β-citronellol (0.52%).

CHO

Lengkuas (Alpinia galanga)

UV Properties

Flavour Ingredient

Easy to cultivateNiche Oil –specialised market

kampheride, alpinin, galangin, methyl cinnamate , cincole,1’-acetoxychavicol acetate, 1’-hydroxychavicol acetate, galantin-3-methyl ether, a-terpineol, 4-hydroxybenzaldehyde, trans-coniferyl diacetate,trans-p-courmaryl diacetate, a-bergamotene, b-bisabolene, borneol, borneol acetate, butanol acetate, campene, carveol I, carveol II, chavicol acetate, citronellol acetate, a-copaene, curcumene, p-cymene, p-cymenol, eugenol methyl ether, 1’-acetoxyeugenol acetate, trans-b-farnescene, geraniol acetate, a-humulene, limonene, myrcene, nerol acetate, pentadecane, linalool, propanol acetate, 2-methyl sabinene, santalene, b-sesquiphellandrene (Malaysian Herbal Monograph) , g-terpinene, terpinolene, tridecane, caryophyllene oxide, 1’hydroxycineol acetate, p-hydroxycinnamaldehyde, di-(p-hydroxy-cis-styryl)-methane, a-pinene, b-pinene, quercetin, kaempferol, quercetin-3-methyl ether, isorhamnetin and derivative of 4-allylphenol

Geranium (pelargonium species)

Potential High Value Boutique CropGood for Hilly Terrain

Citronellol, andgeraniol, which occur in different proportions according to the origin of the oil. BothBourbon and North African-types contain unusual high quantities of (-)-citronellol, isomenthone and monoterpene formates. However they can be distinguished by the presence of different constituents such as guaia-6,9-diene in Bourbon oil and 10-epi-[gamma]-eudesmol in the African-type. The Chinese oil is similar to Bourbon-type, having higher content of citronellol (+40%) and lower content of Iinalool and geraniol (1,3).

Distillation or solvent

extraction of the dried leaves

Plai oil (Zingiber cassumunar)

Major Constituents: terpinen-4-ol, a-terpinene, sabinene, g-terpinene, cis-3-(2',4',5'-trimethoxyphenyl-4-[(E)-2''',4''',5'''-trimethoxy-styryl]cyclohex-1-ene, cis-3-(3',4'-dimethoxyphenyl)-4-[(E)-3''',4'''-dimethoxystyryl]cyclohex-1-ene, cis-3-(3',4'-dimethoxyphenyl)-4-[(E)-2''',4''',5'''- trimethoxystyryl]cyclohex-1-ene (3),(E)-4-(3',4'-dimethoxypheny1)but-3-en-1-ol, E)-4-(3',4'-dimethoxypheny1)but-3-en-1-yl acetate, 8-(3',4'-dimethoxyphenyl)-2-methoxynaphtho-1,4- quinone

Sabinene and terpinen-4-ol

a-terpinene

g-terpinene

Extraction Method: Steam

distillation of the rhizomes

Cajuput (Gelam) Melaleuca cajuputi

Local Tree

Number potential Markets

Can Basically Set Price

Easy to Cultivate

Persicaria odoratum (Kesum)New Material

Good Highland Crop

Small Scale High Value

Pests Easily Controlled

Doesn’t need Registration as an Aromatic Chemical

Changes in industry or market structure

New ways and means of undertaking business based on identified opportunities or gradual shifting of the nature of the industry.

Farming in Fiji

Farming is primarily subsistence agriculture

Taro Yam Cassava Ginger

Chillis

Sunday

Monday Morning

Monday Afternoon at the Melbourne Wholesale Market

Integrated Agriculture with Tourism

Perceptual changes

Changes in peoples awareness founded on new knowledge and/or values or growing affluence leading to new fashions and tastes

OTOP Thailand

Business CarbonFootprint

Aveda The Body Shop Thursday Plantation

Sureco Hain CelestialGroup

Est. Sales USD120million (1996)[i] USD619mil

(2006)

USD1.5Billion (2006)[ii]

USD85Million (2006)[iii]

USD40Mil[iv] USD738Mil[v] (2006)

Location USA UK Australia Malaysia USA

Established 1978 1976 1976 1999 1926

Products Personal Care Personal Care Personal Care Herbs Organic food and cosmetics

Basic Philosophy To sustain the environment and

give back to communities

Social humanitarianism activism on many

issues

Natural tea tree

products/natural medicines

Halal & Toyyibaan

Free of artificial ingredients,

Kosher foods

Ethics Yes

Green Yes Yes Yes

Natural Yes Yes Yes Yes

Organic Yes Yes Yes

Community Yes Yes Yes

Cultural

Religious/Spiritual Yes Yes

Mode of Distribution Direct Marketing/Salon

Retail and e-Commerce

Direct and through

distributors

Direct Marketing

General distribution

Owner Estée Lauder Companies Inc.

Loreal Chris Dean & Family

Private Ownership

Listed company

Actualisation

(The Artist) Self-fulfillment

Rice

Soap Fresh

Vegetables

Most Household Cleaning Products

Water Purifiers

Fashion Clothes (e.g. Jeans)

Chewing Gum

Car Air Fresheners

Travel & Vacations Fine Fragrances

Aromatherapy products Luxury cars

Nutraceuticals & herbs

Books Fine Dining & Processed Foods

Study after retirement Fresh vegetables (Organic)

Esteem (The Executive)

Achievement, prestige,fulfillment

Social (Worker) Family, relationships,

workgroups

Safety (The Farmer) Home, Security and stability

Physiological (The Hunter) Basic Biological Needs – Food, water, air

Staples: based on survival (fear)

Necessities: based on what is good (existence)

Community: (acceptance)

Responsibility: (hope)

Fulfillment: (dreams)

Demographic changes

Gradual shift of demographics in population by age, income groups or ethnic groups, etc

Coronary artery obstruction.Nearly 90%.

Caused by fat     Accumulate on artery walls.

     Until the tube constricted

blood.      Hard and

narrow.

New knowledge

New knowledge or application of existing theoretical knowledge into an existing industry that can create new products not previously in existence

Introduction

Surfactant Evolution

Natural Enzyme Based Products

Natural Based Enzyme Products

To Achieve Excellence in Passive Immunity Transfer: By providing an all natural premier milk extract

with a guaranteed minimum level of 40% Immunoglobulin and antibody level derived from bovine

& goat milk.

Colostrum

Colostrum or Mother’s Milk is the original and ultimate nutritional

supplement. It is a unique natural secretion produced at the beginning of lactation

designed by Nature to promote strength and good health.

Colostrum has been called life’s first food. Each drop of Colostrum contains the promise

of life: immunoglobulins, antibodies, growth factors, vitamins, minerals, enzymes, amino acids, and other substances designed

to ‘prime’ the body to face a lifetime of invasion by various microorganisms and

environmental toxins. (Colostrum is considered to be nature’s most perfect disease fighter).

Shape of Antibody

Inside the intestinal tract the antibodies from Premier Milk prevent the toxins from attaching to

the intestinal wall and multiplying. In effect shielding the body from toxins.

Premier Milk Extract – Photographic Evidence

Ordinarily With Premier Milk

The ‘control’ cells. The hundreds of little black dots are E. coli bacteria

attaching to the cell walls.ETEC strain H10407 adhering to differentiated Caco-2

cell line (colon carcinoma).

(Photos from approx. 40x magnification, Phase-contrast, Giemsa stain)

At normal Premier Milk doses there are practically no E. coli

attaching to the cell walls.Inhibition of adherence of H10407 to Caco-2 cell line

in the presence of 500μg/ml hyperimmune colostrum.

PROCESS OF PRODUCTION

Cold Sublimation Process during processing.

This helps to maintain the shape and the bio-activity of

the antibodies (IgG).

Conclusions about innovation in agriculture

Farming is less about cost advantage as it is about product

What is the Halal hub about? What is the organic market about?

What is the herb market about?

Paradigm adoption is more powerful than subsidy adoption

Making the wrong decisions can bring potential market isolation

New Business Models

Southern Thailand

Malaysia

Brunei

Indonesia

Competitive Advantage Through Differentiation

Maximises Benefit from Location as a marketing advantage

Relatively low competitive market segment

Maximises benefits of large local biodiversity

Local culture is utilised as branding

Location Perak Malaysia, Sales RM100 Million Plus

Location Perlis Malaysia and Indonesia

Sales RM 170 million P.A. Plus

New Product Development Approach

Ideas Opportunities Solutions Realisation Performance

Spots Evaluates Selects Targets

Creativity Innovation Strategic Thinking

Management Capability

Capabilities Governing Competitive Scope

Competitive Advantage

Costs: to customers Knowledge: Industry/market/technical/p rocess Relationships: Customers/suppliers/distri butors/relative power Structure: Ability

Differentiation

Competencies Entrepreneurial, Opportunity

Identification, Network, Conceptual, Organisational, Strategic, Commitment,

Resources

$ Cost

$ Return

Deg

ree o

f P

rocessin

g

Final Product Form

Selection of Crop

Trials

Propagation

Land Preparation

Planting, Maintenance &

Irrigation

Harvesting & Extraction

Product Development

Final Product

Crop & Project Failure

No Return

Co

mp

os

t & M

ulc

h

Bio

fuel

An

ima

l Fe

ed

Cru

de

Es

se

ntia

l Oil

Org

an

ic A

gro

-

pro

du

ct

Co

sm

etic

&

Aro

ma

the

rap

y

Nu

trice

utic

al

Ph

arm

ac

eu

tical

Conceptual Value Added Processing Options with Revenue and Cost

Implications

Technology

Input

Eucalyptus citriodora

10 years

1 year

Certification and Value

Organic Products have 3 times the value as conventional crops

A Roadmap from today

Create Ideas

Decide on what product each group would want to be involved in and

match this with an expert person and some students.

Screen the Idea for opportunity

Determine whether there is a market and how much competition there is.

Determine if the product can be made.

Look for ResourcesSkills (how to make), place to

make, finance

K-OTOP Model Network

Umbrella Brand (Direct Marketing Company)

Health Beverages

Herbs & Cosmetics

Nutraceuticals

Others

Funding Through

Prospectus

Integrated Farming

Organic Farming

R&D Cluster

Entrepre-neurship

Govt. Support

Graduates Under University Supervision

• Drive Marketing

• Product Development

• Business Operations

University Training

• Students

• Farmers

Application of University R&D

Initial Grant• UNDP

• Prospectus• Zakat• VC