INTERNAL ANALYSIS OF ‘IN-MOBI’

STRATEGIC MANAGEMENT

DEVENJAI SINGH: 15A1HP014PRAGYA KUMARI: 15A1HP021RUPAM KUMARI: 15A1HP025SHIVAM SINGH: 15A1HP003

SRINIVAS KARWA: 15A1HP006YATHARTHA KULSHRESHTHA: 15A1HP015

INMOBI Founders: Naveen tewari,Abhay singhal,Mohit saxena,and Amit

gupta. Date of incorporation:2007. Mission statement: To be one of the largest independent

mobile ad networks in the world Head count:900+ (2014) Geographical presence: India,Chine,U.S,U.K,and many other. It is second only to Facebook in terms of global consumer reach. Recognized by MIT Technology Review as one of the 50 Most

Disruptive Companies in the world. its mobile ad network currently reaches 340 million consumers,

in over 165 countries, through more than 47 billion monthly mobile ad impressions.

VALUE CHANI ANALYSIS

SWOT-ANAYSIS

Strength

1.40 offices in 20 countries with 900+employees.2. Strong distribution all over the world3. High reputation for quality work to corporates4. Made number of mergers and acquisitions for expansion5. To be considered has biggest names in the world of advertising.

Weakness1. Market share is limited due to many competitors2. Geographic penetration is also limited

Opportunity

1.Mobile users penetration is growing rapidly.2.Adapting new strategies for market research brings in more revenues3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads2.Recession may hit the industry as cut is primarily on marketing budget of corporates3.Cut-throat competition offered by other players in the industry

Core competencies.

Content sourcing competence.Content creation competence.Product development competence.Promotion competence.Technology competence.