inman real estate connect sf 2010 - lead conversion
TRANSCRIPT
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Creating an eTeam Presented by: Aman Daro McGuire Real Estate July 13, 2010, Real Estate Connect SF
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Who We Are
San Francisco Bay Area 250 agents, 8 offices
Focus on the luxury market www.mcguire.com
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Challenge How do we provide value to jaded agents?
Not enough quantity! Not enough quality! Not scrubbed enough! Too scrubbed! Too much handholding! Not enough handholding! Referral fee is unfair!
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Research • Demand accountability
– Matthew Ferrara & Company www.matthewferrara.com/seminars/fivemyths/
• Focus on speed and persistence – MIT Lead Response Study
www.leadresponsemanagement.org • Learn from others: vendors and their clients
– LeadTrax www.leadtrax.com
• Baseline conversion expectations – 3% unscrubbed – 15% scrubbed
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Solution
Create a committed relationship
– We give you leads and training
– You give us a commitment to grow and share
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Results • Launched 11/09 • 80 agents joined team
– 33% buy-in • Most web traffic among Bay Area brokerages*
– Web traffic up 130%**; Google traffic up 200%** • 400% increase in converted leads*** • An ongoing process
– Brokerage: Listen, adjust and optimize – Agents: Learn and perform – or else…
* Source: Compete.com, 5/10. Combines mcguire.com, ubayp.com and loftsunlimited.com. ** Source: Google Analytics. mcguire.com traffic ; 6/10 vs.12/09. *** Year to date vs. 2009
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Thank You
Aman Daro VP, Integrated Marketing
[email protected] @Aman_Daro
Let’s keep the dialogue going…