Creating an eTeam Presented by: Aman Daro McGuire Real Estate July 13, 2010, Real Estate Connect SF

Who We Are

San Francisco Bay Area 250 agents, 8 offices

Focus on the luxury market www.mcguire.com

Challenge How do we provide value to jaded agents?

Not enough quantity! Not enough quality! Not scrubbed enough! Too scrubbed! Too much handholding! Not enough handholding! Referral fee is unfair!

Research • Demand accountability

– Matthew Ferrara & Company www.matthewferrara.com/seminars/fivemyths/

• Focus on speed and persistence – MIT Lead Response Study

www.leadresponsemanagement.org • Learn from others: vendors and their clients

– LeadTrax www.leadtrax.com

• Baseline conversion expectations – 3% unscrubbed – 15% scrubbed

Solution

Create a committed relationship

– We give you leads and training

– You give us a commitment to grow and share

Results • Launched 11/09 • 80 agents joined team

– 33% buy-in • Most web traffic among Bay Area brokerages*

– Web traffic up 130%**; Google traffic up 200%** • 400% increase in converted leads*** • An ongoing process

– Brokerage: Listen, adjust and optimize – Agents: Learn and perform – or else…

* Source: Compete.com, 5/10. Combines mcguire.com, ubayp.com and loftsunlimited.com. ** Source: Google Analytics. mcguire.com traffic ; 6/10 vs.12/09. *** Year to date vs. 2009

Thank You

Aman Daro VP, Integrated Marketing

adaro@mcguire.com @Aman_Daro

Let’s keep the dialogue going…