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Inland Living magazine came out and put together a stellar write-up on Humanity. We were so stoked to have them, and greatly appreciate all the time and energy they put in.

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Page 1: Inland Living

INLAND LIVING MAGAZINE VOLUME 3 ISSUE 3

contents 18 ENTREPRENEURS middot Rialto snowboard

21

company practices Humanity

TASTE middot Elegance and comfort food

24

are served at Cafe Montclair

WINE middot Expressive affordable

28 selections for spring

HEALTH As technology evolves

32

medical imaging gets more precise

RETIREMENT bull Moving doesnt mean

34

its time to say goodbye

CAREERS bull Make a successful leap into a new line of work

also Cant Miss and Arts amp Culture 8 Dining 38 Seen 45 Nonprofit calendar 48

On the cover Snowboarder Davis Poul at Mountain High in Wrightwood

PHOTO BY PRISCILLA IEZZI CHE STUDIOS MAKEUP BY CHRISTINA M GAUDY CMG COSMETICS

By CARLA SANDERS

AV]S PAU L ce rtain ly

knows how to land on hi s

feet And the multi-span

at hlete has done jus t that

in the past few yea rs as a standout

college soccer player and on snowy

terrain where he s leaving hi s mark

in the world of snowboarding

His laid-back conversational style

gives little hin t to the dri ve n young

man who has carved out a niche ror

himse li both on and o fr the playing

field He auribmes hi s success to

ti ming great parents and a willingness

to be open about the ru ture

] have so many different interests

he says from Mammoth Lakes wheres

hes on a trip to help create a

snowboarding video ] want to see

w here life takes me

In his 21 years its alread y taken

him from the sea to the snow and

hack Born in San Diego he moved to

La Verne as a child During his eight h

g rade yea r at EI Roble Intermedi ate

School in Claremont he joined I he

snowboa rd cl ub and bought a season

pass to Mountain High

My first year 1 had a lot of fun

I had a lot of friends who were good

a nd 1 wa nted to be as good as them

I lea rned a 10 l of tricks Pau l reca ll s

The second season I got into th e

video s ide of things [love filmin g

friends

Humanity snowboarder Davis Paul of Upland and UC Berkeley catches some air at Mountain High

PHOTO BY LAfONZO SNOWDOGG CARTER

----------- ~ - -~- ~---~---~--- -~----~- - ~ -----

I love extreme sports and at 21 Ive been able to work on the administrative side as well I get to work the cameras and help set them up

That filming led to offers from

companies for product placement

which in turn have aided Paul

financially Since my second year

of snowboarding I havent had to

pay for any of the gear he says

enthusiastically

When he was a junior at Damien

High School1n La Verne his parents

Doug and Donna Paul moved the

family to Upland By then hed also

become a stellar soccer player At

Damien Paul led the team to backshy

to-back Division 1 e lF titles as both

the goal and points leader In 2006

he was an NSCAAadidas boys youth

All-American and selected to the

prestigious adidas Elite Soccer

Program (ESP) He was one of 35

players chosen to play in the ESP

All-Star Game that year

After graduation in 2007 he

headed north to ue Berkeley on an

athletic scholarship In 2008 he

started 19 of 21 games for the

Golden Bears earning All-Pac 10

honorable mention honors That year

he also was a Pac 10 all-academic

honorable-mention selection Now a

junior he plays forward on the team

He expects to graduate after the

fall term this year and is majoring

in marketing advertiSing and

American culture a program he was

allowed to devise himself to suit his

particular interests which circle

right back to snowboard ing While

he enJoys riding hes becoming more

interested in the video production

side of things~

I love the marketing and

advertising areas he explains

Humanity rider Ryan Pluche 18 of Camarillo slides along a rail a t Mountain High

When hes not on the soccer field at Calor working on a video Damien High School grad Davis Paul likes to escape to the slopes

More (team) Humanity Ryan Pluche

It may middotbe a bit early to call him the other redhead comparing him to Olympian and X Games friendShqun White but 18-year-old Ryan Pluche of Camarillo is making his way as a Humanity Snowboards rider and a qualifier for the Volcom PBampRj fi nals at Mammothmiddot Mountain in April

(PBampRJ shy Thats the Peariut Butter amp Rail Jam Volcoms amateur snowboord contest middotseries during which tricks not falls are judged The national tour features 17 regional events leading up to a championship event at Mamrnoth Peanut butte r a nd jelly sandwiches are served of course)

Ryan has a friendly la id-back demeanor and says he got into the sport following hisfathei who was a Rossignol representdtive in Vermont

When hes not on the slopes Pluche likes to cook shy and hopes to go to culinary schooL

Videos arid more ciboul B uche may be found middot online at myspacecotnnotryanpluche wwwhumanitysnowcom a nd wwwvimeccorril7861443

PHOTO BY PRISCILLA IEZZI

I love extreme sports and at 21 Ive

been able to work on the ad ministrative

bull Spring Garden Tours Weekends March 20-May 16 bull Annual Wildflower Show Saturday and Sunday April 3 and 4 bull Garden w ith a View Sunday I May 2 Claremonts Premier Garden Party bull National Publ ic Gardens Day Friday May 7 bull Mothers Day Brunch and Lunch I Sunday I May 9 I Two Seat ings bull Native Plant Clinics Grow Native Nursery Garden Shop and more

RSABGorg

150() North College Avenue bull Claremont CA 91711 middot 9096258767

side as well I get to work the cameras and

help set them up Im young and balanCing

all these aspects has been great

Since Division I soccer is super timeshy

consuming with all the travel Paul says

hes only able to hit the slopes about

14-15 days a year So the days I do go

have to be productive I have to progress

at a quicker rate

These days hes helped by Humanity

Boards of Rialto which sponsors him

Financially Paul receives free boards and often assistance with tickets for local

mountains He also helps the company

with his inSight into new boards

For Paul though there are other

bonuses There are a lot of intangible

benefits that are equa lly valuable to me

Right now its about making contacts

He also va lues Humanity the company

Humanity is a very family oriented team

he says Theyre more about helping the

community and being bigger than what

snoKboarding is

16 Iinlandlivingmagazinecom Ifebruary-march 2010

entrepreneurs I sport

I 11

III I I

I I

By AMY BENTLEY 1

II

~ I

middot UMANlTY SNOWBOARDS is more than

I juSt another business out to make a buck

Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts

nationwide who help promote the sport to

underprivileged kids do charity work and encourage

il

middot1 other boarders to support each other too

The owners celebrate the sport their business and

I

18 1 inlandlivingmagazinecom 1 february-march 2010

Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER

FINDING

Rialto snowboard company takes a different course

everything their colleagues called Humanitarians

do to help others and advance the snowboarding life

We wanted to implement our vision and our vision

was do what everybody ciaims to do or wants to do

said co-owner Ryan Monson of Rancho Cucamonga But

we wanted to do it not just say were doing it

Monson is a snowboard deSigner and engineer who

founded the company in 2008 with former Olympic

snowboarder Tommy Czeschin and snowboard artist

Greg Huntoon a childhood friend

I

Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive

The fact that the companys owners each

have other businesses and Jobs gives them

the freedom to be socially conscious with

Humanity Snowboards Monson says

Czeschin also owns a laundry facility

and a firewood business in the Mammoth

area where he lives while Huntoon of

Los Angeles also works full-time as the

social media director for Break Media

a Los Angeles-based Internet company

Monson owns a snowboard

manufacturing facility in Rialto where

Humanitys snowboards and boards

of other brands are made

Were doing what we want to do Its not

necessarily about the money said Monson

34 who has enjoyed snowboard ing since

he was a teen We want people to come

and be a pan of it with us Anyone is

welcome to call us were accessible were

real people Were about being part of

the community

Humanity Snowboards Web site

careers and provide them with a product

at cost so they do get it at a substantial

discount And they have the opportunity

through word of mouth to earn money

based on products that are sold based

on their influence Everything is tracked

Online orders are taken with a specific

code Monson explained

There are about 10 Humanitarians

on board so far and the company plans

to grow the program this spring

Humanitarians must be involved

with a charity or give back by doing a

humanitarian deed in their community

or by helping the snowboard ing

community Monson says

One volunteers a few times a month

to serve meals at a shelter while another

in New York Brian Deka Paupaw creates

small snowboarding experiences for

inner-city kids at local parks after it snows

to teach them the sport

Paupaw a Brooklyn resident who hooked

up with Humanity Snowboards inJuly

also started a nonprofit organization The

Hoods to vVoods Foundation to introduce

inner-city kids to snowboarding

Snowboarder Geoff lsringhausen of

Riverside helps promote the sport by

making snowboarding videos that are

posted online

Another Humanitarian is longtime

snowboarder Gary Anderson 37 president

of Action Spons Ministries in Alexandria

Minn Anderson hits the slopes a couple

of times a week near his home with his

Humanity board and sings its praises

Theyve got the guys who really know

what a board is supposed to ride like Im

in love with it said Anderson who also

coaches for snowboarding clubs and camps

in his area

Anderson found Humanity through

Tommy Czeschin a friend-of-a-friend

and t~ey met last year in Mammoth when

Anderson vis ited California

One thing led to another he said

Action Spons Ministries is a Christian

nonprofit in Minnesota that works to

wwwhumanitysnowcom states that

philosophy in a much edgier way to appeal

to hip young snowboarders Its a

platform a community an evolution

Were looking for people who care about

riding the best boards not the most

expensive Riders who spend as many days

riding as possible Kids who doodle slopes

on their binders and wrangle with new tricks in their head instead of counting

stupid sheep

Whats unique about this business shy

which gets kudos from supporters and

customers for manufacturing its boards in

Rialto instead of China - is the companys

Humanitarian program

The owners have created a network

of snowboarding friends who help others

and promote snowboarding Humanity

Snowboards offers them discounted

snowboards and support

We provide the Humanitarians with

a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards

february-march 20 to I inlandlivingmagazinecom I 19

1 ~and independence can be yours with a new

I 1

WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom

bull Hydrotherapy Air Spa

Replaces existing tub or install elsewhere il (

Replacement Windows

ti II

Lowest Price in Southern California

bullbullImiddot~ ~

AFRAID OF TA

IE] iii FINANCI NG AVAILABLE OAC

Comfort safety

1-2 day installation

Front Entry Systems

f

J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE

1Showroom in the Inland Empire Lie 459970

Contractors Welcome

402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010

I 1

11

provide faith-based opportunities for disadvantaged youths to get them

involved in action sports by helping with scholarships money to buy

equipment and coaching

Anderson plans to order some discounted snowboards from Humanity

for Action Spons Ministries and he appreciates the charitable efforts

of the owners

Its a nice company Theyre doing things a little different from the big

industry Helping the guys that help in the community is a new concept

said Anderson who noted that snowboarding is popular in Minnesota

which has some 20 ski resorts

As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a

lending program for low-income entrepreneurs around the globe We

lend money to entrepreneurs It may be a farmer in Africa or Europe who

wants to expand their crop for the year and doesnt have the capital to buy

more seeds Monson said

Monson Czeschin and Huntoon often use social networking sites

such as Facebook and Twitter to reach out to snowboarders and their

friends and they frequently post photos and videos of their snowboarding

pals on the Web

On Dec 23 Monson posted a lighthearted video on the Humanity

Web site and Facebook called Santa Shredd ing His Humanity of

Isringhausen snowboarding in a Santa costume with a couple of young

skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed

jl I I II

Product profile

Humanity Snowboards has six models for sale ranging in price from $349 to $399

The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills

Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that

Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees

Monsons was the first snowboard factory to use bamboo as a sidewall material

We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly

KING KBATH

Page 2: Inland Living

By CARLA SANDERS

AV]S PAU L ce rtain ly

knows how to land on hi s

feet And the multi-span

at hlete has done jus t that

in the past few yea rs as a standout

college soccer player and on snowy

terrain where he s leaving hi s mark

in the world of snowboarding

His laid-back conversational style

gives little hin t to the dri ve n young

man who has carved out a niche ror

himse li both on and o fr the playing

field He auribmes hi s success to

ti ming great parents and a willingness

to be open about the ru ture

] have so many different interests

he says from Mammoth Lakes wheres

hes on a trip to help create a

snowboarding video ] want to see

w here life takes me

In his 21 years its alread y taken

him from the sea to the snow and

hack Born in San Diego he moved to

La Verne as a child During his eight h

g rade yea r at EI Roble Intermedi ate

School in Claremont he joined I he

snowboa rd cl ub and bought a season

pass to Mountain High

My first year 1 had a lot of fun

I had a lot of friends who were good

a nd 1 wa nted to be as good as them

I lea rned a 10 l of tricks Pau l reca ll s

The second season I got into th e

video s ide of things [love filmin g

friends

Humanity snowboarder Davis Paul of Upland and UC Berkeley catches some air at Mountain High

PHOTO BY LAfONZO SNOWDOGG CARTER

----------- ~ - -~- ~---~---~--- -~----~- - ~ -----

I love extreme sports and at 21 Ive been able to work on the administrative side as well I get to work the cameras and help set them up

That filming led to offers from

companies for product placement

which in turn have aided Paul

financially Since my second year

of snowboarding I havent had to

pay for any of the gear he says

enthusiastically

When he was a junior at Damien

High School1n La Verne his parents

Doug and Donna Paul moved the

family to Upland By then hed also

become a stellar soccer player At

Damien Paul led the team to backshy

to-back Division 1 e lF titles as both

the goal and points leader In 2006

he was an NSCAAadidas boys youth

All-American and selected to the

prestigious adidas Elite Soccer

Program (ESP) He was one of 35

players chosen to play in the ESP

All-Star Game that year

After graduation in 2007 he

headed north to ue Berkeley on an

athletic scholarship In 2008 he

started 19 of 21 games for the

Golden Bears earning All-Pac 10

honorable mention honors That year

he also was a Pac 10 all-academic

honorable-mention selection Now a

junior he plays forward on the team

He expects to graduate after the

fall term this year and is majoring

in marketing advertiSing and

American culture a program he was

allowed to devise himself to suit his

particular interests which circle

right back to snowboard ing While

he enJoys riding hes becoming more

interested in the video production

side of things~

I love the marketing and

advertising areas he explains

Humanity rider Ryan Pluche 18 of Camarillo slides along a rail a t Mountain High

When hes not on the soccer field at Calor working on a video Damien High School grad Davis Paul likes to escape to the slopes

More (team) Humanity Ryan Pluche

It may middotbe a bit early to call him the other redhead comparing him to Olympian and X Games friendShqun White but 18-year-old Ryan Pluche of Camarillo is making his way as a Humanity Snowboards rider and a qualifier for the Volcom PBampRj fi nals at Mammothmiddot Mountain in April

(PBampRJ shy Thats the Peariut Butter amp Rail Jam Volcoms amateur snowboord contest middotseries during which tricks not falls are judged The national tour features 17 regional events leading up to a championship event at Mamrnoth Peanut butte r a nd jelly sandwiches are served of course)

Ryan has a friendly la id-back demeanor and says he got into the sport following hisfathei who was a Rossignol representdtive in Vermont

When hes not on the slopes Pluche likes to cook shy and hopes to go to culinary schooL

Videos arid more ciboul B uche may be found middot online at myspacecotnnotryanpluche wwwhumanitysnowcom a nd wwwvimeccorril7861443

PHOTO BY PRISCILLA IEZZI

I love extreme sports and at 21 Ive

been able to work on the ad ministrative

bull Spring Garden Tours Weekends March 20-May 16 bull Annual Wildflower Show Saturday and Sunday April 3 and 4 bull Garden w ith a View Sunday I May 2 Claremonts Premier Garden Party bull National Publ ic Gardens Day Friday May 7 bull Mothers Day Brunch and Lunch I Sunday I May 9 I Two Seat ings bull Native Plant Clinics Grow Native Nursery Garden Shop and more

RSABGorg

150() North College Avenue bull Claremont CA 91711 middot 9096258767

side as well I get to work the cameras and

help set them up Im young and balanCing

all these aspects has been great

Since Division I soccer is super timeshy

consuming with all the travel Paul says

hes only able to hit the slopes about

14-15 days a year So the days I do go

have to be productive I have to progress

at a quicker rate

These days hes helped by Humanity

Boards of Rialto which sponsors him

Financially Paul receives free boards and often assistance with tickets for local

mountains He also helps the company

with his inSight into new boards

For Paul though there are other

bonuses There are a lot of intangible

benefits that are equa lly valuable to me

Right now its about making contacts

He also va lues Humanity the company

Humanity is a very family oriented team

he says Theyre more about helping the

community and being bigger than what

snoKboarding is

16 Iinlandlivingmagazinecom Ifebruary-march 2010

entrepreneurs I sport

I 11

III I I

I I

By AMY BENTLEY 1

II

~ I

middot UMANlTY SNOWBOARDS is more than

I juSt another business out to make a buck

Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts

nationwide who help promote the sport to

underprivileged kids do charity work and encourage

il

middot1 other boarders to support each other too

The owners celebrate the sport their business and

I

18 1 inlandlivingmagazinecom 1 february-march 2010

Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER

FINDING

Rialto snowboard company takes a different course

everything their colleagues called Humanitarians

do to help others and advance the snowboarding life

We wanted to implement our vision and our vision

was do what everybody ciaims to do or wants to do

said co-owner Ryan Monson of Rancho Cucamonga But

we wanted to do it not just say were doing it

Monson is a snowboard deSigner and engineer who

founded the company in 2008 with former Olympic

snowboarder Tommy Czeschin and snowboard artist

Greg Huntoon a childhood friend

I

Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive

The fact that the companys owners each

have other businesses and Jobs gives them

the freedom to be socially conscious with

Humanity Snowboards Monson says

Czeschin also owns a laundry facility

and a firewood business in the Mammoth

area where he lives while Huntoon of

Los Angeles also works full-time as the

social media director for Break Media

a Los Angeles-based Internet company

Monson owns a snowboard

manufacturing facility in Rialto where

Humanitys snowboards and boards

of other brands are made

Were doing what we want to do Its not

necessarily about the money said Monson

34 who has enjoyed snowboard ing since

he was a teen We want people to come

and be a pan of it with us Anyone is

welcome to call us were accessible were

real people Were about being part of

the community

Humanity Snowboards Web site

careers and provide them with a product

at cost so they do get it at a substantial

discount And they have the opportunity

through word of mouth to earn money

based on products that are sold based

on their influence Everything is tracked

Online orders are taken with a specific

code Monson explained

There are about 10 Humanitarians

on board so far and the company plans

to grow the program this spring

Humanitarians must be involved

with a charity or give back by doing a

humanitarian deed in their community

or by helping the snowboard ing

community Monson says

One volunteers a few times a month

to serve meals at a shelter while another

in New York Brian Deka Paupaw creates

small snowboarding experiences for

inner-city kids at local parks after it snows

to teach them the sport

Paupaw a Brooklyn resident who hooked

up with Humanity Snowboards inJuly

also started a nonprofit organization The

Hoods to vVoods Foundation to introduce

inner-city kids to snowboarding

Snowboarder Geoff lsringhausen of

Riverside helps promote the sport by

making snowboarding videos that are

posted online

Another Humanitarian is longtime

snowboarder Gary Anderson 37 president

of Action Spons Ministries in Alexandria

Minn Anderson hits the slopes a couple

of times a week near his home with his

Humanity board and sings its praises

Theyve got the guys who really know

what a board is supposed to ride like Im

in love with it said Anderson who also

coaches for snowboarding clubs and camps

in his area

Anderson found Humanity through

Tommy Czeschin a friend-of-a-friend

and t~ey met last year in Mammoth when

Anderson vis ited California

One thing led to another he said

Action Spons Ministries is a Christian

nonprofit in Minnesota that works to

wwwhumanitysnowcom states that

philosophy in a much edgier way to appeal

to hip young snowboarders Its a

platform a community an evolution

Were looking for people who care about

riding the best boards not the most

expensive Riders who spend as many days

riding as possible Kids who doodle slopes

on their binders and wrangle with new tricks in their head instead of counting

stupid sheep

Whats unique about this business shy

which gets kudos from supporters and

customers for manufacturing its boards in

Rialto instead of China - is the companys

Humanitarian program

The owners have created a network

of snowboarding friends who help others

and promote snowboarding Humanity

Snowboards offers them discounted

snowboards and support

We provide the Humanitarians with

a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards

february-march 20 to I inlandlivingmagazinecom I 19

1 ~and independence can be yours with a new

I 1

WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom

bull Hydrotherapy Air Spa

Replaces existing tub or install elsewhere il (

Replacement Windows

ti II

Lowest Price in Southern California

bullbullImiddot~ ~

AFRAID OF TA

IE] iii FINANCI NG AVAILABLE OAC

Comfort safety

1-2 day installation

Front Entry Systems

f

J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE

1Showroom in the Inland Empire Lie 459970

Contractors Welcome

402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010

I 1

11

provide faith-based opportunities for disadvantaged youths to get them

involved in action sports by helping with scholarships money to buy

equipment and coaching

Anderson plans to order some discounted snowboards from Humanity

for Action Spons Ministries and he appreciates the charitable efforts

of the owners

Its a nice company Theyre doing things a little different from the big

industry Helping the guys that help in the community is a new concept

said Anderson who noted that snowboarding is popular in Minnesota

which has some 20 ski resorts

As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a

lending program for low-income entrepreneurs around the globe We

lend money to entrepreneurs It may be a farmer in Africa or Europe who

wants to expand their crop for the year and doesnt have the capital to buy

more seeds Monson said

Monson Czeschin and Huntoon often use social networking sites

such as Facebook and Twitter to reach out to snowboarders and their

friends and they frequently post photos and videos of their snowboarding

pals on the Web

On Dec 23 Monson posted a lighthearted video on the Humanity

Web site and Facebook called Santa Shredd ing His Humanity of

Isringhausen snowboarding in a Santa costume with a couple of young

skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed

jl I I II

Product profile

Humanity Snowboards has six models for sale ranging in price from $349 to $399

The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills

Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that

Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees

Monsons was the first snowboard factory to use bamboo as a sidewall material

We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly

KING KBATH

Page 3: Inland Living

----------- ~ - -~- ~---~---~--- -~----~- - ~ -----

I love extreme sports and at 21 Ive been able to work on the administrative side as well I get to work the cameras and help set them up

That filming led to offers from

companies for product placement

which in turn have aided Paul

financially Since my second year

of snowboarding I havent had to

pay for any of the gear he says

enthusiastically

When he was a junior at Damien

High School1n La Verne his parents

Doug and Donna Paul moved the

family to Upland By then hed also

become a stellar soccer player At

Damien Paul led the team to backshy

to-back Division 1 e lF titles as both

the goal and points leader In 2006

he was an NSCAAadidas boys youth

All-American and selected to the

prestigious adidas Elite Soccer

Program (ESP) He was one of 35

players chosen to play in the ESP

All-Star Game that year

After graduation in 2007 he

headed north to ue Berkeley on an

athletic scholarship In 2008 he

started 19 of 21 games for the

Golden Bears earning All-Pac 10

honorable mention honors That year

he also was a Pac 10 all-academic

honorable-mention selection Now a

junior he plays forward on the team

He expects to graduate after the

fall term this year and is majoring

in marketing advertiSing and

American culture a program he was

allowed to devise himself to suit his

particular interests which circle

right back to snowboard ing While

he enJoys riding hes becoming more

interested in the video production

side of things~

I love the marketing and

advertising areas he explains

Humanity rider Ryan Pluche 18 of Camarillo slides along a rail a t Mountain High

When hes not on the soccer field at Calor working on a video Damien High School grad Davis Paul likes to escape to the slopes

More (team) Humanity Ryan Pluche

It may middotbe a bit early to call him the other redhead comparing him to Olympian and X Games friendShqun White but 18-year-old Ryan Pluche of Camarillo is making his way as a Humanity Snowboards rider and a qualifier for the Volcom PBampRj fi nals at Mammothmiddot Mountain in April

(PBampRJ shy Thats the Peariut Butter amp Rail Jam Volcoms amateur snowboord contest middotseries during which tricks not falls are judged The national tour features 17 regional events leading up to a championship event at Mamrnoth Peanut butte r a nd jelly sandwiches are served of course)

Ryan has a friendly la id-back demeanor and says he got into the sport following hisfathei who was a Rossignol representdtive in Vermont

When hes not on the slopes Pluche likes to cook shy and hopes to go to culinary schooL

Videos arid more ciboul B uche may be found middot online at myspacecotnnotryanpluche wwwhumanitysnowcom a nd wwwvimeccorril7861443

PHOTO BY PRISCILLA IEZZI

I love extreme sports and at 21 Ive

been able to work on the ad ministrative

bull Spring Garden Tours Weekends March 20-May 16 bull Annual Wildflower Show Saturday and Sunday April 3 and 4 bull Garden w ith a View Sunday I May 2 Claremonts Premier Garden Party bull National Publ ic Gardens Day Friday May 7 bull Mothers Day Brunch and Lunch I Sunday I May 9 I Two Seat ings bull Native Plant Clinics Grow Native Nursery Garden Shop and more

RSABGorg

150() North College Avenue bull Claremont CA 91711 middot 9096258767

side as well I get to work the cameras and

help set them up Im young and balanCing

all these aspects has been great

Since Division I soccer is super timeshy

consuming with all the travel Paul says

hes only able to hit the slopes about

14-15 days a year So the days I do go

have to be productive I have to progress

at a quicker rate

These days hes helped by Humanity

Boards of Rialto which sponsors him

Financially Paul receives free boards and often assistance with tickets for local

mountains He also helps the company

with his inSight into new boards

For Paul though there are other

bonuses There are a lot of intangible

benefits that are equa lly valuable to me

Right now its about making contacts

He also va lues Humanity the company

Humanity is a very family oriented team

he says Theyre more about helping the

community and being bigger than what

snoKboarding is

16 Iinlandlivingmagazinecom Ifebruary-march 2010

entrepreneurs I sport

I 11

III I I

I I

By AMY BENTLEY 1

II

~ I

middot UMANlTY SNOWBOARDS is more than

I juSt another business out to make a buck

Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts

nationwide who help promote the sport to

underprivileged kids do charity work and encourage

il

middot1 other boarders to support each other too

The owners celebrate the sport their business and

I

18 1 inlandlivingmagazinecom 1 february-march 2010

Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER

FINDING

Rialto snowboard company takes a different course

everything their colleagues called Humanitarians

do to help others and advance the snowboarding life

We wanted to implement our vision and our vision

was do what everybody ciaims to do or wants to do

said co-owner Ryan Monson of Rancho Cucamonga But

we wanted to do it not just say were doing it

Monson is a snowboard deSigner and engineer who

founded the company in 2008 with former Olympic

snowboarder Tommy Czeschin and snowboard artist

Greg Huntoon a childhood friend

I

Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive

The fact that the companys owners each

have other businesses and Jobs gives them

the freedom to be socially conscious with

Humanity Snowboards Monson says

Czeschin also owns a laundry facility

and a firewood business in the Mammoth

area where he lives while Huntoon of

Los Angeles also works full-time as the

social media director for Break Media

a Los Angeles-based Internet company

Monson owns a snowboard

manufacturing facility in Rialto where

Humanitys snowboards and boards

of other brands are made

Were doing what we want to do Its not

necessarily about the money said Monson

34 who has enjoyed snowboard ing since

he was a teen We want people to come

and be a pan of it with us Anyone is

welcome to call us were accessible were

real people Were about being part of

the community

Humanity Snowboards Web site

careers and provide them with a product

at cost so they do get it at a substantial

discount And they have the opportunity

through word of mouth to earn money

based on products that are sold based

on their influence Everything is tracked

Online orders are taken with a specific

code Monson explained

There are about 10 Humanitarians

on board so far and the company plans

to grow the program this spring

Humanitarians must be involved

with a charity or give back by doing a

humanitarian deed in their community

or by helping the snowboard ing

community Monson says

One volunteers a few times a month

to serve meals at a shelter while another

in New York Brian Deka Paupaw creates

small snowboarding experiences for

inner-city kids at local parks after it snows

to teach them the sport

Paupaw a Brooklyn resident who hooked

up with Humanity Snowboards inJuly

also started a nonprofit organization The

Hoods to vVoods Foundation to introduce

inner-city kids to snowboarding

Snowboarder Geoff lsringhausen of

Riverside helps promote the sport by

making snowboarding videos that are

posted online

Another Humanitarian is longtime

snowboarder Gary Anderson 37 president

of Action Spons Ministries in Alexandria

Minn Anderson hits the slopes a couple

of times a week near his home with his

Humanity board and sings its praises

Theyve got the guys who really know

what a board is supposed to ride like Im

in love with it said Anderson who also

coaches for snowboarding clubs and camps

in his area

Anderson found Humanity through

Tommy Czeschin a friend-of-a-friend

and t~ey met last year in Mammoth when

Anderson vis ited California

One thing led to another he said

Action Spons Ministries is a Christian

nonprofit in Minnesota that works to

wwwhumanitysnowcom states that

philosophy in a much edgier way to appeal

to hip young snowboarders Its a

platform a community an evolution

Were looking for people who care about

riding the best boards not the most

expensive Riders who spend as many days

riding as possible Kids who doodle slopes

on their binders and wrangle with new tricks in their head instead of counting

stupid sheep

Whats unique about this business shy

which gets kudos from supporters and

customers for manufacturing its boards in

Rialto instead of China - is the companys

Humanitarian program

The owners have created a network

of snowboarding friends who help others

and promote snowboarding Humanity

Snowboards offers them discounted

snowboards and support

We provide the Humanitarians with

a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards

february-march 20 to I inlandlivingmagazinecom I 19

1 ~and independence can be yours with a new

I 1

WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom

bull Hydrotherapy Air Spa

Replaces existing tub or install elsewhere il (

Replacement Windows

ti II

Lowest Price in Southern California

bullbullImiddot~ ~

AFRAID OF TA

IE] iii FINANCI NG AVAILABLE OAC

Comfort safety

1-2 day installation

Front Entry Systems

f

J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE

1Showroom in the Inland Empire Lie 459970

Contractors Welcome

402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010

I 1

11

provide faith-based opportunities for disadvantaged youths to get them

involved in action sports by helping with scholarships money to buy

equipment and coaching

Anderson plans to order some discounted snowboards from Humanity

for Action Spons Ministries and he appreciates the charitable efforts

of the owners

Its a nice company Theyre doing things a little different from the big

industry Helping the guys that help in the community is a new concept

said Anderson who noted that snowboarding is popular in Minnesota

which has some 20 ski resorts

As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a

lending program for low-income entrepreneurs around the globe We

lend money to entrepreneurs It may be a farmer in Africa or Europe who

wants to expand their crop for the year and doesnt have the capital to buy

more seeds Monson said

Monson Czeschin and Huntoon often use social networking sites

such as Facebook and Twitter to reach out to snowboarders and their

friends and they frequently post photos and videos of their snowboarding

pals on the Web

On Dec 23 Monson posted a lighthearted video on the Humanity

Web site and Facebook called Santa Shredd ing His Humanity of

Isringhausen snowboarding in a Santa costume with a couple of young

skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed

jl I I II

Product profile

Humanity Snowboards has six models for sale ranging in price from $349 to $399

The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills

Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that

Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees

Monsons was the first snowboard factory to use bamboo as a sidewall material

We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly

KING KBATH

Page 4: Inland Living

More (team) Humanity Ryan Pluche

It may middotbe a bit early to call him the other redhead comparing him to Olympian and X Games friendShqun White but 18-year-old Ryan Pluche of Camarillo is making his way as a Humanity Snowboards rider and a qualifier for the Volcom PBampRj fi nals at Mammothmiddot Mountain in April

(PBampRJ shy Thats the Peariut Butter amp Rail Jam Volcoms amateur snowboord contest middotseries during which tricks not falls are judged The national tour features 17 regional events leading up to a championship event at Mamrnoth Peanut butte r a nd jelly sandwiches are served of course)

Ryan has a friendly la id-back demeanor and says he got into the sport following hisfathei who was a Rossignol representdtive in Vermont

When hes not on the slopes Pluche likes to cook shy and hopes to go to culinary schooL

Videos arid more ciboul B uche may be found middot online at myspacecotnnotryanpluche wwwhumanitysnowcom a nd wwwvimeccorril7861443

PHOTO BY PRISCILLA IEZZI

I love extreme sports and at 21 Ive

been able to work on the ad ministrative

bull Spring Garden Tours Weekends March 20-May 16 bull Annual Wildflower Show Saturday and Sunday April 3 and 4 bull Garden w ith a View Sunday I May 2 Claremonts Premier Garden Party bull National Publ ic Gardens Day Friday May 7 bull Mothers Day Brunch and Lunch I Sunday I May 9 I Two Seat ings bull Native Plant Clinics Grow Native Nursery Garden Shop and more

RSABGorg

150() North College Avenue bull Claremont CA 91711 middot 9096258767

side as well I get to work the cameras and

help set them up Im young and balanCing

all these aspects has been great

Since Division I soccer is super timeshy

consuming with all the travel Paul says

hes only able to hit the slopes about

14-15 days a year So the days I do go

have to be productive I have to progress

at a quicker rate

These days hes helped by Humanity

Boards of Rialto which sponsors him

Financially Paul receives free boards and often assistance with tickets for local

mountains He also helps the company

with his inSight into new boards

For Paul though there are other

bonuses There are a lot of intangible

benefits that are equa lly valuable to me

Right now its about making contacts

He also va lues Humanity the company

Humanity is a very family oriented team

he says Theyre more about helping the

community and being bigger than what

snoKboarding is

16 Iinlandlivingmagazinecom Ifebruary-march 2010

entrepreneurs I sport

I 11

III I I

I I

By AMY BENTLEY 1

II

~ I

middot UMANlTY SNOWBOARDS is more than

I juSt another business out to make a buck

Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts

nationwide who help promote the sport to

underprivileged kids do charity work and encourage

il

middot1 other boarders to support each other too

The owners celebrate the sport their business and

I

18 1 inlandlivingmagazinecom 1 february-march 2010

Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER

FINDING

Rialto snowboard company takes a different course

everything their colleagues called Humanitarians

do to help others and advance the snowboarding life

We wanted to implement our vision and our vision

was do what everybody ciaims to do or wants to do

said co-owner Ryan Monson of Rancho Cucamonga But

we wanted to do it not just say were doing it

Monson is a snowboard deSigner and engineer who

founded the company in 2008 with former Olympic

snowboarder Tommy Czeschin and snowboard artist

Greg Huntoon a childhood friend

I

Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive

The fact that the companys owners each

have other businesses and Jobs gives them

the freedom to be socially conscious with

Humanity Snowboards Monson says

Czeschin also owns a laundry facility

and a firewood business in the Mammoth

area where he lives while Huntoon of

Los Angeles also works full-time as the

social media director for Break Media

a Los Angeles-based Internet company

Monson owns a snowboard

manufacturing facility in Rialto where

Humanitys snowboards and boards

of other brands are made

Were doing what we want to do Its not

necessarily about the money said Monson

34 who has enjoyed snowboard ing since

he was a teen We want people to come

and be a pan of it with us Anyone is

welcome to call us were accessible were

real people Were about being part of

the community

Humanity Snowboards Web site

careers and provide them with a product

at cost so they do get it at a substantial

discount And they have the opportunity

through word of mouth to earn money

based on products that are sold based

on their influence Everything is tracked

Online orders are taken with a specific

code Monson explained

There are about 10 Humanitarians

on board so far and the company plans

to grow the program this spring

Humanitarians must be involved

with a charity or give back by doing a

humanitarian deed in their community

or by helping the snowboard ing

community Monson says

One volunteers a few times a month

to serve meals at a shelter while another

in New York Brian Deka Paupaw creates

small snowboarding experiences for

inner-city kids at local parks after it snows

to teach them the sport

Paupaw a Brooklyn resident who hooked

up with Humanity Snowboards inJuly

also started a nonprofit organization The

Hoods to vVoods Foundation to introduce

inner-city kids to snowboarding

Snowboarder Geoff lsringhausen of

Riverside helps promote the sport by

making snowboarding videos that are

posted online

Another Humanitarian is longtime

snowboarder Gary Anderson 37 president

of Action Spons Ministries in Alexandria

Minn Anderson hits the slopes a couple

of times a week near his home with his

Humanity board and sings its praises

Theyve got the guys who really know

what a board is supposed to ride like Im

in love with it said Anderson who also

coaches for snowboarding clubs and camps

in his area

Anderson found Humanity through

Tommy Czeschin a friend-of-a-friend

and t~ey met last year in Mammoth when

Anderson vis ited California

One thing led to another he said

Action Spons Ministries is a Christian

nonprofit in Minnesota that works to

wwwhumanitysnowcom states that

philosophy in a much edgier way to appeal

to hip young snowboarders Its a

platform a community an evolution

Were looking for people who care about

riding the best boards not the most

expensive Riders who spend as many days

riding as possible Kids who doodle slopes

on their binders and wrangle with new tricks in their head instead of counting

stupid sheep

Whats unique about this business shy

which gets kudos from supporters and

customers for manufacturing its boards in

Rialto instead of China - is the companys

Humanitarian program

The owners have created a network

of snowboarding friends who help others

and promote snowboarding Humanity

Snowboards offers them discounted

snowboards and support

We provide the Humanitarians with

a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards

february-march 20 to I inlandlivingmagazinecom I 19

1 ~and independence can be yours with a new

I 1

WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom

bull Hydrotherapy Air Spa

Replaces existing tub or install elsewhere il (

Replacement Windows

ti II

Lowest Price in Southern California

bullbullImiddot~ ~

AFRAID OF TA

IE] iii FINANCI NG AVAILABLE OAC

Comfort safety

1-2 day installation

Front Entry Systems

f

J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE

1Showroom in the Inland Empire Lie 459970

Contractors Welcome

402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010

I 1

11

provide faith-based opportunities for disadvantaged youths to get them

involved in action sports by helping with scholarships money to buy

equipment and coaching

Anderson plans to order some discounted snowboards from Humanity

for Action Spons Ministries and he appreciates the charitable efforts

of the owners

Its a nice company Theyre doing things a little different from the big

industry Helping the guys that help in the community is a new concept

said Anderson who noted that snowboarding is popular in Minnesota

which has some 20 ski resorts

As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a

lending program for low-income entrepreneurs around the globe We

lend money to entrepreneurs It may be a farmer in Africa or Europe who

wants to expand their crop for the year and doesnt have the capital to buy

more seeds Monson said

Monson Czeschin and Huntoon often use social networking sites

such as Facebook and Twitter to reach out to snowboarders and their

friends and they frequently post photos and videos of their snowboarding

pals on the Web

On Dec 23 Monson posted a lighthearted video on the Humanity

Web site and Facebook called Santa Shredd ing His Humanity of

Isringhausen snowboarding in a Santa costume with a couple of young

skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed

jl I I II

Product profile

Humanity Snowboards has six models for sale ranging in price from $349 to $399

The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills

Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that

Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees

Monsons was the first snowboard factory to use bamboo as a sidewall material

We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly

KING KBATH

Page 5: Inland Living

entrepreneurs I sport

I 11

III I I

I I

By AMY BENTLEY 1

II

~ I

middot UMANlTY SNOWBOARDS is more than

I juSt another business out to make a buck

Its a small local online company and its ~ r H three owners have befriended snowboard enthusiasts

nationwide who help promote the sport to

underprivileged kids do charity work and encourage

il

middot1 other boarders to support each other too

The owners celebrate the sport their business and

I

18 1 inlandlivingmagazinecom 1 february-march 2010

Director of development Daniel Malmese left with two of Humanitys co-owners Ryan Monson and Tommy Czeschin PHOTOS BY LAFONZO CARTER

FINDING

Rialto snowboard company takes a different course

everything their colleagues called Humanitarians

do to help others and advance the snowboarding life

We wanted to implement our vision and our vision

was do what everybody ciaims to do or wants to do

said co-owner Ryan Monson of Rancho Cucamonga But

we wanted to do it not just say were doing it

Monson is a snowboard deSigner and engineer who

founded the company in 2008 with former Olympic

snowboarder Tommy Czeschin and snowboard artist

Greg Huntoon a childhood friend

I

Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive

The fact that the companys owners each

have other businesses and Jobs gives them

the freedom to be socially conscious with

Humanity Snowboards Monson says

Czeschin also owns a laundry facility

and a firewood business in the Mammoth

area where he lives while Huntoon of

Los Angeles also works full-time as the

social media director for Break Media

a Los Angeles-based Internet company

Monson owns a snowboard

manufacturing facility in Rialto where

Humanitys snowboards and boards

of other brands are made

Were doing what we want to do Its not

necessarily about the money said Monson

34 who has enjoyed snowboard ing since

he was a teen We want people to come

and be a pan of it with us Anyone is

welcome to call us were accessible were

real people Were about being part of

the community

Humanity Snowboards Web site

careers and provide them with a product

at cost so they do get it at a substantial

discount And they have the opportunity

through word of mouth to earn money

based on products that are sold based

on their influence Everything is tracked

Online orders are taken with a specific

code Monson explained

There are about 10 Humanitarians

on board so far and the company plans

to grow the program this spring

Humanitarians must be involved

with a charity or give back by doing a

humanitarian deed in their community

or by helping the snowboard ing

community Monson says

One volunteers a few times a month

to serve meals at a shelter while another

in New York Brian Deka Paupaw creates

small snowboarding experiences for

inner-city kids at local parks after it snows

to teach them the sport

Paupaw a Brooklyn resident who hooked

up with Humanity Snowboards inJuly

also started a nonprofit organization The

Hoods to vVoods Foundation to introduce

inner-city kids to snowboarding

Snowboarder Geoff lsringhausen of

Riverside helps promote the sport by

making snowboarding videos that are

posted online

Another Humanitarian is longtime

snowboarder Gary Anderson 37 president

of Action Spons Ministries in Alexandria

Minn Anderson hits the slopes a couple

of times a week near his home with his

Humanity board and sings its praises

Theyve got the guys who really know

what a board is supposed to ride like Im

in love with it said Anderson who also

coaches for snowboarding clubs and camps

in his area

Anderson found Humanity through

Tommy Czeschin a friend-of-a-friend

and t~ey met last year in Mammoth when

Anderson vis ited California

One thing led to another he said

Action Spons Ministries is a Christian

nonprofit in Minnesota that works to

wwwhumanitysnowcom states that

philosophy in a much edgier way to appeal

to hip young snowboarders Its a

platform a community an evolution

Were looking for people who care about

riding the best boards not the most

expensive Riders who spend as many days

riding as possible Kids who doodle slopes

on their binders and wrangle with new tricks in their head instead of counting

stupid sheep

Whats unique about this business shy

which gets kudos from supporters and

customers for manufacturing its boards in

Rialto instead of China - is the companys

Humanitarian program

The owners have created a network

of snowboarding friends who help others

and promote snowboarding Humanity

Snowboards offers them discounted

snowboards and support

We provide the Humanitarians with

a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards

february-march 20 to I inlandlivingmagazinecom I 19

1 ~and independence can be yours with a new

I 1

WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom

bull Hydrotherapy Air Spa

Replaces existing tub or install elsewhere il (

Replacement Windows

ti II

Lowest Price in Southern California

bullbullImiddot~ ~

AFRAID OF TA

IE] iii FINANCI NG AVAILABLE OAC

Comfort safety

1-2 day installation

Front Entry Systems

f

J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE

1Showroom in the Inland Empire Lie 459970

Contractors Welcome

402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010

I 1

11

provide faith-based opportunities for disadvantaged youths to get them

involved in action sports by helping with scholarships money to buy

equipment and coaching

Anderson plans to order some discounted snowboards from Humanity

for Action Spons Ministries and he appreciates the charitable efforts

of the owners

Its a nice company Theyre doing things a little different from the big

industry Helping the guys that help in the community is a new concept

said Anderson who noted that snowboarding is popular in Minnesota

which has some 20 ski resorts

As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a

lending program for low-income entrepreneurs around the globe We

lend money to entrepreneurs It may be a farmer in Africa or Europe who

wants to expand their crop for the year and doesnt have the capital to buy

more seeds Monson said

Monson Czeschin and Huntoon often use social networking sites

such as Facebook and Twitter to reach out to snowboarders and their

friends and they frequently post photos and videos of their snowboarding

pals on the Web

On Dec 23 Monson posted a lighthearted video on the Humanity

Web site and Facebook called Santa Shredd ing His Humanity of

Isringhausen snowboarding in a Santa costume with a couple of young

skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed

jl I I II

Product profile

Humanity Snowboards has six models for sale ranging in price from $349 to $399

The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills

Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that

Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees

Monsons was the first snowboard factory to use bamboo as a sidewall material

We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly

KING KBATH

Page 6: Inland Living

Its a platform a community an evolution Were looking for people who care about riding the best boards not the most expensive

The fact that the companys owners each

have other businesses and Jobs gives them

the freedom to be socially conscious with

Humanity Snowboards Monson says

Czeschin also owns a laundry facility

and a firewood business in the Mammoth

area where he lives while Huntoon of

Los Angeles also works full-time as the

social media director for Break Media

a Los Angeles-based Internet company

Monson owns a snowboard

manufacturing facility in Rialto where

Humanitys snowboards and boards

of other brands are made

Were doing what we want to do Its not

necessarily about the money said Monson

34 who has enjoyed snowboard ing since

he was a teen We want people to come

and be a pan of it with us Anyone is

welcome to call us were accessible were

real people Were about being part of

the community

Humanity Snowboards Web site

careers and provide them with a product

at cost so they do get it at a substantial

discount And they have the opportunity

through word of mouth to earn money

based on products that are sold based

on their influence Everything is tracked

Online orders are taken with a specific

code Monson explained

There are about 10 Humanitarians

on board so far and the company plans

to grow the program this spring

Humanitarians must be involved

with a charity or give back by doing a

humanitarian deed in their community

or by helping the snowboard ing

community Monson says

One volunteers a few times a month

to serve meals at a shelter while another

in New York Brian Deka Paupaw creates

small snowboarding experiences for

inner-city kids at local parks after it snows

to teach them the sport

Paupaw a Brooklyn resident who hooked

up with Humanity Snowboards inJuly

also started a nonprofit organization The

Hoods to vVoods Foundation to introduce

inner-city kids to snowboarding

Snowboarder Geoff lsringhausen of

Riverside helps promote the sport by

making snowboarding videos that are

posted online

Another Humanitarian is longtime

snowboarder Gary Anderson 37 president

of Action Spons Ministries in Alexandria

Minn Anderson hits the slopes a couple

of times a week near his home with his

Humanity board and sings its praises

Theyve got the guys who really know

what a board is supposed to ride like Im

in love with it said Anderson who also

coaches for snowboarding clubs and camps

in his area

Anderson found Humanity through

Tommy Czeschin a friend-of-a-friend

and t~ey met last year in Mammoth when

Anderson vis ited California

One thing led to another he said

Action Spons Ministries is a Christian

nonprofit in Minnesota that works to

wwwhumanitysnowcom states that

philosophy in a much edgier way to appeal

to hip young snowboarders Its a

platform a community an evolution

Were looking for people who care about

riding the best boards not the most

expensive Riders who spend as many days

riding as possible Kids who doodle slopes

on their binders and wrangle with new tricks in their head instead of counting

stupid sheep

Whats unique about this business shy

which gets kudos from supporters and

customers for manufacturing its boards in

Rialto instead of China - is the companys

Humanitarian program

The owners have created a network

of snowboarding friends who help others

and promote snowboarding Humanity

Snowboards offers them discounted

snowboards and support

We provide the Humanitarians with

a lot of support to help them boost their Chris Espinoza left and factory manager Carlos Lopez craft new snowboards

february-march 20 to I inlandlivingmagazinecom I 19

1 ~and independence can be yours with a new

I 1

WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom

bull Hydrotherapy Air Spa

Replaces existing tub or install elsewhere il (

Replacement Windows

ti II

Lowest Price in Southern California

bullbullImiddot~ ~

AFRAID OF TA

IE] iii FINANCI NG AVAILABLE OAC

Comfort safety

1-2 day installation

Front Entry Systems

f

J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE

1Showroom in the Inland Empire Lie 459970

Contractors Welcome

402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010

I 1

11

provide faith-based opportunities for disadvantaged youths to get them

involved in action sports by helping with scholarships money to buy

equipment and coaching

Anderson plans to order some discounted snowboards from Humanity

for Action Spons Ministries and he appreciates the charitable efforts

of the owners

Its a nice company Theyre doing things a little different from the big

industry Helping the guys that help in the community is a new concept

said Anderson who noted that snowboarding is popular in Minnesota

which has some 20 ski resorts

As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a

lending program for low-income entrepreneurs around the globe We

lend money to entrepreneurs It may be a farmer in Africa or Europe who

wants to expand their crop for the year and doesnt have the capital to buy

more seeds Monson said

Monson Czeschin and Huntoon often use social networking sites

such as Facebook and Twitter to reach out to snowboarders and their

friends and they frequently post photos and videos of their snowboarding

pals on the Web

On Dec 23 Monson posted a lighthearted video on the Humanity

Web site and Facebook called Santa Shredd ing His Humanity of

Isringhausen snowboarding in a Santa costume with a couple of young

skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed

jl I I II

Product profile

Humanity Snowboards has six models for sale ranging in price from $349 to $399

The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills

Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that

Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees

Monsons was the first snowboard factory to use bamboo as a sidewall material

We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly

KING KBATH

Page 7: Inland Living

1 ~and independence can be yours with a new

I 1

WALK~IN BATHTU~Bl ~ Walk-in tub ol)display in showroom

bull Hydrotherapy Air Spa

Replaces existing tub or install elsewhere il (

Replacement Windows

ti II

Lowest Price in Southern California

bullbullImiddot~ ~

AFRAID OF TA

IE] iii FINANCI NG AVAILABLE OAC

Comfort safety

1-2 day installation

Front Entry Systems

f

J ~ CONSTRUCTION INC CELEBRATING 25 YEARS OF SERVING THE INLAND EMPIRE

1Showroom in the Inland Empire Lie 459970

Contractors Welcome

402 W Colton Avenue Redlands 9097926587 local 8886211811 toll free wwwwitwindowsanddoorscom 20 I inlandlivingmagazinecom I february-march 2010

I 1

11

provide faith-based opportunities for disadvantaged youths to get them

involved in action sports by helping with scholarships money to buy

equipment and coaching

Anderson plans to order some discounted snowboards from Humanity

for Action Spons Ministries and he appreciates the charitable efforts

of the owners

Its a nice company Theyre doing things a little different from the big

industry Helping the guys that help in the community is a new concept

said Anderson who noted that snowboarding is popular in Minnesota

which has some 20 ski resorts

As a company Humanity Snowboards also helps Kiva (wwwkivaorg) a

lending program for low-income entrepreneurs around the globe We

lend money to entrepreneurs It may be a farmer in Africa or Europe who

wants to expand their crop for the year and doesnt have the capital to buy

more seeds Monson said

Monson Czeschin and Huntoon often use social networking sites

such as Facebook and Twitter to reach out to snowboarders and their

friends and they frequently post photos and videos of their snowboarding

pals on the Web

On Dec 23 Monson posted a lighthearted video on the Humanity

Web site and Facebook called Santa Shredd ing His Humanity of

Isringhausen snowboarding in a Santa costume with a couple of young

skiers at Mountain High in Wrightwood It looked like a merry I Christmas indeed

jl I I II

Product profile

Humanity Snowboards has six models for sale ranging in price from $349 to $399

The newest board released in early January is the Midwest Twin a slightly smaller board with a different shape specifically designed for riders in the Midwest who dont have huge mountains but ride on smaller or man-made hills

Its called the Urban Shredding Movement said company co-owner Ryan Monson Its growing like crazy Were the only company at this point that has developed a board just for that

Humanity Snowboards are made at Monson Snowboards a manufacturing facility in Rialto that Monson has owned for 13 years The facility has six employees

Monsons was the first snowboard factory to use bamboo as a sidewall material

We have found it to be a great alternative to plastic Monson said Its super durable and its more eco-friendly

KING KBATH