GA02937485

08/05$38.00

TENNIS

CHAMPIO

NSHIP

SECTION 203

ROW 12 SEAT 05

Saturday, August 5

12:00 PMGA02937485

08/05$38.00

TENNIS

CHAMPIO

NSHIP

SECTION 203

ROW 12 SEAT 05

Saturday, August 5

12:00 PM

INFRASTRUCTUREMATTERS

IBM SYSTEMS AND TECHNOLOGY GROUP

The business landscape is rapidly changing. An explosion of mobile devices, social media–empowered customers and constant security threats make it critical that organizations are able to adapt to meet adjusting demands. IT infrastructure is an essential element to managing these new realities. Weaving cloud, analytics, mobile and social capabilities with stellar security can create an innovative environment designed to handle huge volumes of data safely and derive actionable insights to enable personalized interactions with customers. Organizations with a comprehensive IT strategy are building for the future—and are likely to achieve significant revenue growth.

For more information visit ibm.com/systems

Build a smarter enterprise through technology-driven innovation.

HOW IT INFRASTRUCTURE HELPSUNLEASH BRAND PROMISE

Because Sports Room can infuse analytics into virtually every customer interaction, when Jane adds the tennis racket to her online cart, Sports Room grabs the microsecond advantage, using insights from previous browsing and purchases to recommend a sports bag and high-performance tennis balls.

Jane purchases a tennis racket from Sports Room, a sporting goods retailer. Her transaction takes only a moment because Sports Room has an infrastructure strategy that combines traditional IT resources with flexible cloud services to adapt to dynamic marketplace conditions. The technology frees the retailer to scale with demand, driving business growth with the right infrastructure.

Jane uses the Sports Room mobile app and opted to receive notifications. Linked to Sports Room’s back-end systems, the app delivers an integrated, mobile experience that prompts Jane to buy today to get an additional 10 percent off her purchase.

Every day, online retail transactions are riddled with hackers looking for vulnerabilities. With encryption built in all the way up to the middle- ware, Sports Room’s infrastructure supports security and resiliency, taking its business into the no-fail zone. Its data is safe, giving peace of mind to customers such as Jane who provide sensitive financial information.

Sports Room promoted a giveaway on social media for a free trip to a major tennis event. Jane’s previous sales history led Sports Roomto encourage her to enter the contest by posting her favorite Sports Room tennis products on her social media feeds. Cognitive computing helped Sports Room identify and engage Jane, turninga customer into a valuable advocate.

To deliver a seamless customer experience, Sports Room had to make sure its website would handle the increased traffic from campaigns that generate mass personalized offers. It built public and private cloud environments on open standards and knows its flexible, secure cloud can scale as business demands.

digital channels to be a key wayto engage customers in by 2017.2

57%OF CEOS EXPECT

say they would not return toa business that lost their personal,

confidential information.4

2/3OF U.S. ADULTS

are willing to trade their informationfor a personalized offering.3

80%OF INDIVIDUALS

of data generated every day.5

2.5BILLION GB

73%OF BUSINESSESare turning to cloud to accelerateproduct and service delivery.1

1, 5 Downtime Report: Top Ten Outages in 20132 IBM, The Customer-activated Enterprise: Insights from the Global C-suite Study, October 2013.3 IBM, What will we make of this moment? 2013 IBM Annual Report, 2014.4 Cintas, “Cintas Study Finds Two Thirds of U.S. Adults Would Not Return to a Business Where Their Personal Information was Stolen,” press release, October 21, 2013.

IBM, the IBM logo, ibm.com, and the planet icon are trademarks of IBM Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. © Copyright IBM Corporation 2014.

CLOUD

SOCIAL

SECURITY

MOBILE

ANALYTICS