infosys110 2014 deliverable 02 tmoc295
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8/13/2019 INFOSYS110 2014 Deliverable 02 Tmoc295
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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
SUMMER 2014
Name Tomas Mocek NetID Tmoc295
Group Number: 14
Website Link: http://infosys1102014ssgroup14.blogspot.co.nz/
Tutorial DetailsTutor: Day: Time:
Yvonne Hong Saturday 10am
Time Spent on
Assignment:25 hours Word Count: 1281
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CAREER PLANNER
INTRODUCTION
There are lots of graduates that cannot find a job and it will most likely not change in
following years. However the problem is not caused by scarcity of jobs but more by studying
programs that are not increasing the possibility of employment. Starting to think about
employability or possible successful career in advance and understanding the labour market
demand can solve many problems. To avoid frustration of unemployment students should
plan their future in time and be prepared to make changes as they go. First we provide
people with an application, now we want to show what are our business goals and its
structure.
3. BUSINESS SECTION
3.1 Vision
To provide people with applications that help them to choose the right path for successful
future.
3.2 Industry Analysis: Career planning Industry
Industry: Career planning Industry.
Force: High/Low: Justification:
Buyer power: HighThere are alternatives, people can just follow the
common path of going through educationalsystem look for jobs through job sites or
recruitment companies as: Seek.co.nz or 1st Call
Recruitment, Adecco, Hays, Madison, Robert Half
Supplier power: High There are lots of suppliers to choose from
(www.appus.co.nz/; www.smudgeapps.com/;
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www.treshna.com/; www.tatvasoft.com.au/)
Threat of new entrants: High Low cost to enter the industry as it does not
require many people, much of office space orequipment and the industry is in boom thus there
are lots of competitors emerging (Lessin, E &
Spencer, E; 2013)
Threat of substitutes: High Most of vacancies are filled through personal
contact – knowing people, people networks
(Career.co.nz, 2014)
Rivalry among existing
competitors:
High There are not many appications offering the same
service.
Overall attractiveness of the industry: There is not much of competition in this industry in
New Zealand however there is one possible competitor, a government agency, which our
company prefer to have as a partner. Although there is not strong competition in this exact
industry, companies from other overlapping industries as HR, Recruitment or Education are
strong rivals. Nevertheless as our application is unique in NZ and there are more and more
graduates ‘misfits’ this is an opportunity so start successful business.
3.3 Customers and Their Needs
Our customers are mainly students and their parents. There is, nonetheless, no restriction
for users and anyone who wants to increase their chances finding a better career can use it.
Students prepare, parents care and some people want to change their future thus need to
plan to reach the goals. There are many graduates ‘misfits’ while some industries cannot get
enough (Chapman-Smith, 2013; Doesburg, 2013; Occupation outlook 2013)
3.4 The Product and Service
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The main product and services are represented by a series of applications. First there would
be only two applications, one free with very limited functions the other full version offering:
Matching students’ interests with possible careers and employment prospects (find careers
based on interests; find university degree fitting a career requirements);
Analyse user’s information together with labour market requirements and university
programs to generate adequate recommendation (study-career path);
Display relevant par-time or student or graduate jobs
Connect the labour market demands more closely with degree preferences as well as use
and analyse information from seek.co.nz, careers.govt.nz with our study-planer.
3.5 Suppliers and Partners
Suppliers for our company are programmers (IT developers) – providing us with required
applications (e.g. www.appus.co.nz/; www.treshna.com/; www.smudgeapps.com/;
www.tatvasoft.com.au/) other supplier are database services as storage and analysis
providers.
Partners would be Highs Schools, Universities and other Educational Institutions providing
us the access to potential customers while gaining from greater employability of their
graduates. Other partners such as Department of Labour and their websites
(careers.govt.nz) information and seek.co.nz with their job offers.
3.6 Strategy: Cost leadership
Strategy for our product is broad market. Although we would target mainly students and
their parents the application can be broadly used by anyone who is interested in further
studies, requalification or change of career.
As cost strategy we are focused on low cost where the application would be in order of
couple of dollars.
The overall strategy is therefore Cost leadership.
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3.7 Value Chain Activity: Market and Sell the Product and Service
The most important value chain activity is ‘Market and sell the product or service’ as the
purpose is to get the application spread on the market as much as possible so we can offer
upgrades or new related application thus further.
3.8 Business Processes
3.8.1. SELLING PROCESS - Through applications store there will be and option to download
and install a free or a paid version, where the later one will include of extra purchasing
steps. Marketing department with Purchasing system (TPS) would be behing this process.
BUSINESS PROCESS 1 MODEL
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3.8.2. OFFERING PROCESS - Process giving relevant contacts, helping to set appointments,
prepare documents and store potential customers’ details.
BUSINESS PROCESS 2 MODEL
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3.9 Functionalities
3.9.1. SELLING PROCESS
Display debit card number field.
Install application.
3.9.2. OFFERING PROCESS
Display contact details.
Send automatic appointment request.
3.10 Systems
3.10.1. PURCHASING SYSTEM - The system has to manage all the processes that are required
for online purchasing such as display price, offer payments methods, display debit card
number field, verify authenticity of the number, process the payment, after successful
payment allow download etc.
3.10.2. OFFERING SYSTEM - The system has to display list of schools, universities, institutions
and companies that are possible to contact by able to sort the ones not yet contacted and
sort them by their size (number of students) know the number of potential customers also it
should generate an automatic appointment request and store contact of new or potentialcustomers per each institution.
3.10.3. DATA ANALYSIS SYSTEM - The system has to be able to find and store new
information as well as retrieve already existing information from the database then analyse
multiple information from multiple sources and prepare recommendations.
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3.11. Summary Table: Value Chain to Systems
Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)
Market and
Sell the
Product
and Service
1. Selling
Process
1. Display debit card number field.
2. Install application.
Purchasing system Transaction processing
systemPS
2. Offering
Process
1. Display contact details.
2. Send automatic appointment request.
Offering system Transaction processing
system
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CONCLUSION
As many graduates have problems to find due to labour market’s low demand for their
degree-qualification our application will help to avoid experiencing unemployment. The
value of IT for our business crucial as the service is delivered though computer/smartphone
application.
REFERENCES
Chapman-Smith, B. (April 19, 2013). NZ ‘crying out’ for skilled IT workers – Google NZ. New
Zealand Herald ; Retrieved from:
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10878314
Doesburg, A. (March 15, 2013). Does not compute – where are the IT workers? New ZealandHerald . Retrieved from:
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10871184
Doesburg, A. (March 15, 2013). Skill shortage puts IT grads in the driver’s seat. New Zealand
Herald . Retrieved from:
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10871198
Howie, M. (2012). University Graduate Prospects in Crisis. [Report]. Retrieved from
http://www.frogrecruitment.co.nz/Employer+Services/Articles+of+Interest/University+Grad
uate+Prospects+in+Crisis.html
Job hunting tips (2014). Ministry of Education. Retrieved from:
http://www.careers.govt.nz/how-to-get-a-job/job-hunting/finding-vacancies/
Lessin, J. E. & Spencer, E. A. (March 4, 2013). Apps Rocket Toward $25 Billion in Sales, The
Wall Street Journal ; Retrieved from:
http://online.wsj.com/news/articles/SB10001424127887323293704578334401534217878
MacDonald, N. (2013, September 1). Graduates frustrated at lack of jobs. The Dominion
Post . Retrieved from: http://www.stuff.co.nz/
Morton, F. (2011, July 31). What happens to our students? New Zealand Herald . Retrievedfrom: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10742034
Occupation outlook (2013) [Report]. NZ Department of labour – Ministry of Business,
Innovation and Employment; Retrieved from:
http://www.dol.govt.nz/publications/lmr/occupational-outlook/occupation-outlook-report-
2013.pdf
Statistics New Zealand. (2013). Employment and unemployment. Retrieved from:
http://www.stats.govt.nz/tools_and_services/nzdotstat/employment-and-unemployment-
tables.aspx
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Weir, J. (2012, August 10). Young, gifted and jobless. Fairfax NZ News. Retrieved from:
http://www.stuff.co.nz/