Information & Communication Technologies

Pre-departure meeting

Sheraton Brussels Airport Hotel, Brussels

21 MARCH 2017

Programme

Conference Chair: Daniela CEDOLA, Coaching Network

09:00 - 09:40 Introductory session

Introduction to the EU Business Avenues in South East Asia framework, origins and

objectives, and its significance to the EU’s trade agenda. Objectives of the day and agenda-

setting for the pre-departure meeting. If available, an alumnus of the EU Gateway | Business

Avenues programme will present their experience and tips for a successful mission week.

09:00 - 09:10 Welcome remarks and agenda-setting

Philippe PIERRE, Coaching Network

09:10 - 09:25 Presentation on EU Business Avenues to South East Asia

Daniel VAN ASSCHE, Project Manager, Service for Foreign Policy

Instruments, European Commission

09:25 - 09:30 #EUGateway

Kari BUSMAN, Central Management Unit

09:30 - 09:40 Company Testimonial by XLAB d.o.o.

09:40-10:30 Participant introductions (2 mins introduction per company)

10:30-10:45 Coffee/tea break

10:45-12:00 Market outlook and opportunities: ICT sector

Briefing on the ICT sectors in Singapore and Thailand; potential, trends, opportunities and

challenges, as well as its key players.

10:45 - 11:15 Market outlook: Singapore

Alex SIOW, Singapore Sector Expert, Coaching Network

11:15 - 11:45 Market outlook: Thailand

Thanachart NUMNONDA, Thailand Sector Expert, Coaching

Network

11:45 - 12:00 Open Forum | Question & Answer

12:00-13:00 Preparing for your business mission

What to expect in relation to the organisation, logistics and the overall programme of the

business mission in Singapore and Thailand, including services on the ground and advice

on what you need to prepare for your trip.

12:00 - 12:30 Local logistics and organisation

Gabriel HENG, Cluster Lead, Organisation & Logistics Unit

12:30 - 12:50 Coaching, customised services and business matching

Jon ECHANOVE, SEA Team Leader, Coaching Network

12:50 - 13:00 Converve matchmaking & planning tool

Kathrin HELMINGER, Coaching Network

13:00-13:30 Lunch

13:30-16:30 Parallel sessions: Industry intelligence & mission preparation

Focused group sessions with sector experts and business matching experts on doing

business in Singapore and Thailand. Companies will work on their value proposition, self-

assess their readiness for the market and set their matchmaking profiles.

16:30-17:00 Concluding session: Resources of support for EU businesses

Presentation on resources of support for EU businesses in South East Asia, including tips

and techniques on protecting Intellectual Property Rights (IPR). Next steps from the

Coaching Network and feedback on the conference day.

16:30 - 17:00 IPR SME Helpdesk

Philippe DELTOMBE, IPR SME Helpdesk Southeast Asia

Concluding remarks, feedback and next steps

Partner Organisation

The South-East Asia IPR SME Helpdesk provides free information and services in the form of jargon-free first-line

confidential advice on intellectual property and related issues, plus training, materials and online resources.

The Helpdesk raises awareness about IPR matters in South-East Asia affecting European SMEs, and helps them

make informed IPR decisions.

Available to all EU SMEs, the Helpdesk co-operates with European SME networks, chambers of commerce and

industry associations to offer these services free of charge: Helpdesk Enquiry Service – Confidential Advice, Training

Materials, Online Services, Training Events and Webinars.

Participants

Company Country Participant(s)

AB TASTY France Julien Crochet

Liam Teh

ACL GMBH Germany Thomas Wollesky

AEDILIS, UAB Lithuania Evaldas Paliliunas

ANEVIA France Alexandre Arnodin

Antoine Hugoo

APTOIDE Portugal Tiago Alves

AROBS TRANSILVANIA SOFTWARE SA Romania Voicu Oprean

ATTICUS DIGITAL LTD United Kingdom Martin McCabe

AZETTI NETWORKS Spain Ewa Oset-Monka

BETTERMARKS GMBH Germany Marianne Voigt

BIOMAX INFORMATICS AG Germany Klaus Heumann

Philipp Krubasik

BLACKWOOD SEVEN Denmark Henrik Busch

BLUEKANGO France Jean Marc Briand

Corentin Lehoux

BULPROS CONSULTING AD Bulgaria Denitza Mihova

BUSINESSFORENSICS BV Netherlands Tames Rietdijk

BUZZ MY VIDEOS United Kingdom Paola Marinone

Bengu Atamer

COGNICOR TECHNOLOGIES S.L. Spain Joby Babu

Rosh Cherian

CREATIVITY SOFTWARE LTD United Kingdom John Mc Donagh

CS CONTROL SOFTWARE OY Finland Jarkko Laaksonen

CUMULOCITY GMBH Germany Jos Grond

DCL GROUP (EURODNS, DOMAINTOOLS, DATACENTER.EU)

Luxembourg Xavier Buck

EMAZE S.P.A. Italy Domenico Cavaliere

FA SOLUTIONS Finland Hannes Helenius

Anni Salo

FAMOCO France Nicolas Berbigier

FERNBACH-FINANCIAL SOFTWARE S.A. Luxembourg Denis Diop

HAPPYORNOT LTD Finland Kimmo Salmi

IJENKO France Nathan Pfleger

Romain Richaud

INCUBOUT SL Spain Luis Krug

Robert Hein

INTELLIGENT POSITIONING United Kingdom Christopher Lorimer

ITSECTOR Portugal Joana Alves

Ricardo Campos

KEYDRIVE SA Luxembourg Michael Riedl

KOODIVIIDAKKO OY Finland Lari Suomalainen

Samuli Tursas

LEDGER France Beyon Grataroli Roman

MOSAICOON Italy Silvia Civilleri

MUBI UK LIMITED United Kingdom Bryan Mueller

MYTOMORROWS (IMPATIENTS NV) Netherlands Erdem Yavuz

NEMETSCHEK BULGARIA Bulgaria Silvia Ivanova

George Brashnarov

NIXXIS Belgium Luc Francis Jacobs

OPTOFIDELITY Finland Ilmo Lounasmaa

PICEASOFT OY Finland Jyri Roselius

Risto Kivipuro

PUBLISTO Greece Constantine Abazis

SELUXIT Denmark Daniel Lux

SENTIANCE Belgium Tom Vandendooren

SOLGARI Ireland Edward Grant

SYBENETIX United Kingdom Mark Hunt

Wendy Jephson

TBD SRL Italy

Filippo Satolli

Bader Murad

Paolo Zappala

TECHNOLOGY NEXUS SECURED BUSINESS SOLUTIONS AB

Sweden Volker Kunz

VIRTALIS LTD United Kingdom Paul McColl

VIVOCHA Italy Gianluca Ferranti

WORDBEE S.A. Luxembourg Anita Sempels

José Vega

WORLDSENSING S.L. Spain Anton Rimbau

XLAB D.O.O. Slovenia Jure Pompe

Mitja Vavpotic

ZOINED OY Finland Styrbjörn Torbacke

Presenters

Presenters Biography

Daniel VAN ASSCHE

Project Manager, Service for Foreign

Policy Instruments, European

Commission

Daniel joined the European Commission in external affairs in

2001.

He has also experience in relations with Asia at the European

External Action Service.

He joined the Foreign Policy Instrument Service in 2013, and has

since been working on business cooperation and environment.

Currently Daniel is project manager of Business Avenues in South

East Asia (Partnership Instrument) and desk officer for relations

with Japan and South Korea.

Alex SIOW

Singapore Sector Expert, Coaching

Network

Prof. Alex Siow is currently Professor (Practice) in the School of

Computing, NUS and concurrently Director of the Strategic

Technology Management Institute (STMI) and Director of the

Centre for Health Informatics.

Prior to the current appointment, Prof Alex was the Managing

Director, Health & Public Service at Accenture Pte Ltd. Alex

started his career as a Structural Engineer in the Housing &

Development Board in 1981 and rose through the ranks to

become the Chief Information Officer in 1989. In 2003, Alex joined

the private sector and became the Senior Vice-President in

StarHub Ltd. From 2005 to 2008, Alex was the Head, Business

Markets where he was responsible for Enterprise Sales. From

2008 to 2011, Alex was the CIO of StarHub and from 2011 to

2012, Alex was Head, Enterprise Risk Management.

Alex was very active in the IT Community. He was the President

of the Singapore Computer Society from 1997 to 2001. He was

the President of ITMA from 1995 to 1999. He was the first

President of the Singapore Chapter of the Project Management

Institute and served from 2001 to 2012. From 2001 to 2005, Alex

was the Chairman of the e-Learning Chapter of SiTF. He was the

Secretary General of the South East Asian Computer

Confederation from 2001 to 2002 and the Assistant Secretary

General of the Asian ICT Confederation from 2002 to 2005.

Alex is a Board member of Temasek Polytechnic and a member

of the Edusave Advisory Committee. He is also a member of the

Board of Trustees of the SIM University. In the past, he held

various board member positions in e-Cop Pte Ltd, National

Computer Board, Certis Cisco Pte Ltd, Cleantech Pte Ltd,

Science Centre Board and National Infocomm Competency

Centre.

In the community, Alex was the Chairman of the Aljunied

Kembangan Citizen’s Consultative Committee and member of the

Aljunied Town Council.

Thanachart NUMNONDA, Ph.D.

Thailand Sector Expert, Coaching

Network

Dr. Thanachart Numnonda is a president of the association of

Thai ICT industry. He is also a founder and executive director of

IMC Institute. Currently, he also holds many other position in both

public and private sectors. These include a member of council at

Ubon Ratchathani University, Chairman of SiamEast solutions

public company limited and an independent director at Vintcom

Technology public company limited and Humanica public

company limited.

Dr. Thanachart is a former director of Software Park Thailand

between October 2010 – December 2012. Prior to joining

Software Park Thailand, he was a business development director

of Sun Microsystems (Thailand) Ltd. Since 2005, he is

responsible for the software business. He has played a crucial

part in the development of Sun’s product lines and business

expansion in Thailand. He is also experienced in the IT

development of Thailand’s education sector. He was vice

president for planning and information technology at Khon Kaen

University, and acting project director of E-Saan Software Park.

He was an associate professor at the Department of Computer

Engineering, Faculty of Engineering, Khon Kaen University, and

a lecturer to several universities.

Dr. Thanachart graduated in electrical engineering from Khon

Kaen University. He also holds a master’s degree and a PhD in

electrical engineering and electronics from University of

Auckland, New Zealand.

Philippe DELTOMBE

IPR SME Helpdesk

For 8 years, Philippe has been assisting start-ups and mid-sized

innovation players from Europe to China and to South East Asia.

He provides advices in areas ranging from IP protection strategy

to technology transfer assistance and contractual documents

negotiation. As a partner at AGM abogados and at DWP-AXT

Shanghai, Philippe speaks English, French, Spanish, Italian and

German." Philippe joined Helpdesk in 2013.

Coaching Network Team

Team members Biography

Daniela CEDOLA

Coaching Network

Daniela is Senior Manager at PwC’s Accelerator, delivering

business consulting assistance to CEOs of fast-growing

innovative companies on diverse challenges such as

internationalisation, strategy, market analysis, market entry

strategy, business plan and business model definition.

She has consulted for the past years to Public Sector and Higher

Education clients. In Public Sector, her projects involved support

to SMEs, innovation ecosystems, entrepreneurship, international

development, performance assessment, as well as policy

analysis in the scope of SMEs and competitiveness. For Higher

Education clients she worked mainly on aspects of operational

strategy, performance and internationalisation. Daniela is

currently serving as Deputy Programme Director for the Coaching

Network role of PwC on the EU Gateway programmes.

Prior to joining PwC, Daniela worked for 4 years as a Senior

Strategy Consultant for Accenture in London with a focus in the

Energy and Sustainability industry, having worked in several

projects for major oil and petrochemicals companies in alternative

energy, pricing, market analysis, strategy development and

market positioning. In addition to that she had three years’

experience as a marketing and business university lecturer.

Daniela graduated in Business Administration and obtained a

Master in Business Administration from FGV-EAESP, a top

business school in Brazil. She is fluent in English, Portuguese,

Italian and is proficient in French.

Jon ECHANOVE

Coaching Network

Jon is a versatile, highly qualified manager with more than 15

years professional experience, expert in the understanding and

assessment of legal and regulatory frameworks for market

access.

For the last 15 years, Jon Echanove has been leading

multicultural teams in Europe and Asia in industry associations,

EC projects and private organisations. Becoming an entrepreneur

and a pioneer introducing a new product in the Asian culture, has

offered him the possibility to complement his management

experience with direct knowledge on business planning, strategic

development and marketing for Asian consumers.

Involved in supporting the EU-ASEM Regulatory Dialogue,

contributing to capacity building programmes in the ASEAN

region and supporting the Philippines government for the last 4

years to increase trade flows and align their regulatory practices

with most countries of the ASEAN Economic Community (AEC),

provided him with a thorough understanding of the main

intermediaries and legal and regulatory framework of the region.

A Master’s graduate and accredited executive coach, highly

knowledgeable about global organisations, Asian economies and

multi-stakeholders consultation and negotiation, Jon Echanove

has excelled in supporting leaders of intermediaries, corporate

and SMEs in understanding and adjusting to the challenges of

emerging markets.

Spanish by birth, Jon is based in Brussels traveling frequently to

Asia.

Tristan HOCKLEY

Coaching Network

Tristan is a Director within the PwC's South East Asian Consulting

(SEAC) practice. He has over 15 years professional services and

commercial experience in Australia, Asia and Europe, and has

been based in Singapore for over six years. Tristan has helped

both local and international companies enter and grow in the

Asian region across a variety of sectors. Tristan is also currently

working with the EU on trade and investment project in Indonesia.

Andrew Finnemore CAPON

Coaching Network

Andrew has more than 20 years’ experience consulting EU SMEs

on matchmaking and developing business partnerships in Asia

and the EU. Working in different sectors (healthcare/ medical

equipment, clean tech and food & beverage), he assisted SMEs

in screening local partners, matchmaking and legal contract

negotiations. Due to his longstanding experience in South East

Asia, he has a strong understanding of South East Asian business

challenges, the local culture and business environment and has a

good business contact network (chambers, lawyers, bankers,

Government Ministries, regulators, private companies etc.)

Andrew gained experience in business consultancy e.g. in Viet

Nam, where he assisted a German wind turbine manufacturer

with business development in Asia.

Andrew is holding a BA in Modern Languages and an MSc in

Finance, latter one obtained from London Business School in

1998. He is British. Besides his mother tongue English, he speaks

fluent French, German and Spanish and intermediate Italian and

Chinese.

Kathrin HELMINGER

Coaching Network

Kathrin is a Senior Advisor at PwC’s Accelerator and EU Gateway

programme. At PwC’s Accelerator, her missions consist of

assisting fast growing technology companies to internationalize

through identifying and matchmaking them with potential

business partners as well as providing coaching to the companies

to improve their presence on the market.

Prior to joining PwC’s Accelerator, Kathrin was introduced to the

tech industry 3 years ago by working for a Venture Capital firm in

Luxembourg, Mangrove Capital Partners, where she assisted in

finding startups for potential investment. She then worked at the

Luxembourg Trade and Investment Office in San Francisco,

helping fast growing companies set up their businesses in

Europe. She later joined the innovation lab of BNP Paribas in San

Francisco, called L’Atelier, as a Digital Analyst. Kathrin had the

opportunity to be a special manager for the main clients of the

bank, where she advised clients on how to accelerate their

business through the implementation of new market trends or

partnership with innovative startups depending on the their needs

and concerns.

Kathrin holds a B.Sc. in Business Management with Marketing

from Royal Holloway University of London and studied in parallel

Arabic at the American University of Sharjah and at King’s

College. In addition to having studied Arabic, Kathrin is fluent in

Luxembourgish, French, German and English.

Martin HAAS

Coaching Network

Martin is a consultant skilled in Business Administration and Risk

Management. His background combining a Master degree in

Management and a military training as a French officer gave him

the global skills to understand the clients’ needs and to support

them in turning challenges into business opportunities. His

previous experience in Mexico and Paris in the field of consulting

strengthened his ability to work on business continuity issues in

an international scope.

My Readiness Self-Assessment : ______________________

Market Readiness

We are ready to tackle international markets (e.g. entry barriers are addressed, market research done, our addressable market covers multiple countries)

Not at all

Needs

improvement

Average

Adequate for

target market

Ready to go

global

Product Readiness My product is fit for my target markets (e.g. IP covered, languages, licenses and permissions, localisation)

Not at all

Needs

improvement

Average

Adequate for

target market

Ready to go

global

Financial Readiness We have a financial structure in place to allow us to invest in internationalisation (e.g. scalable client portfolio, budget reserved, recurring revenues model)

Not at all

Needs

improvement

Average

Adequate for

target market

Ready to go

global

Competency Readiness

Our team expertise will enable us to be successful in the target market (e.g. relevant experience, language skills, ability to recruit talent locally)

Not at all

Needs

improvement

Average

Adequate for

target market

Ready to go

global

Organisational Readiness We have a strong corporate strategy for internationalisation and the right enablers to execute it (e.g. leadership support, organisational structure, corporate systems and set up)

Not at all

Needs

improvement

Average

Adequate for

target market

Ready to go

global

Cultural Readiness Our corporate culture fits our internationalisation needs (e.g international experience, language skills, multi-cultural team, geographical locations)

Not at all

Needs

improvement

Average

Adequate for

target market

Ready to go

global

Your Notes