infomercial
TRANSCRIPT
• Infomercial
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Infomercial
1 According to tapebeat.com, over $150 billion of consumer products in the US are sold through infomercials.
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Infomercial
1 Hence, political speeches or conventions may be derogatorily referred to as "infomercials" for a
specific point of view.
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Infomercial - Format
1 Infomercials are often made to
closely resemble loins television
programshttps://store.theartofservice.com/the-infomercial-toolkit.html
Infomercial - Format
1 For many infomercials, the largest portion of positive response is for
consumers to take action by purchasing at a retail store
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Infomercial - Format
1 Many traditional infomercial producers make use of flashy catchphrases, repeat basic ideas,
or employ scientist-like characters or celebrities as guests or hosts in their ad. The book As Seen on TV (Quirk Books) by Lou Harry and Sam Stall
highlights the history of products as the Flowbee, the Chia Pet, and Ginsu knives.
Sometimes, traditional infomercials use limited time offers or claim one can only purchase the
wares from television to add pressure for viewers to buy their products.
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Infomercial - Products using infomercial marketing
1 Automobile dealerships, attorneys, and jewelers are among the types of businesses that air infomercials on a
local level.
https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercial - Products using infomercial marketing
1 Apple's use of the infomercial medium was immediately
discontinued with Steve Jobs' 1997 return to the helm of the company.
https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercial - Early infomercials
1 Eventually, FCC limits on the amount of advertising that could appear
during an hour of television did away with these programs, forcing
sponsors into the background; however, few infomercials, mainly those for greatest hits record sets and Shop Smith power tools, did
exist during the period when commercial time was restricted.
https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercial - Early infomercials
1 It is quite possible that the first modern infomercial series which ran in North America was on San Diego-area television station XETV, which
during the 1970s ran a one-hour television program every Sunday
consisting of advertisements for local homes for sale
https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercial - Early infomercials
1 Credited for coining the word "infomercial" was hospitality/entertainment impresario Paul
Ruffino whose CineStar company was a pioneer in purchasing program-length commercial time. The first infomercial as we know it today aired in
1982. Entrepreneur Robert E. Murphy, Jr., looking to market a hair growth treatment
reached out to a Chicago ad agency where he met Frank Cannella, who convinced broadcast stations and cable networks to sell time for his
format. The show was a hit.[according to whom?]
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Infomercial - After 1984
1 Infomercials proliferated in the United States after 1984 when the
Federal Communications Commission (FCC) eliminated regulations that were established in the 1950s and 1960s to govern the commercial
content of television.
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Infomercial - After 1984
1 CNBC, which airs only one hour of infomercials nightly during the business week, airs up to 28 hours of infomercials
on Saturdays and Sundays during the time where the network's business news
coverage otherwise airs; since the September–October 2008 financial crisis, CNBC has inserted a paid programming bug on the top right corner of the screen
during all airings of infomercials.
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Infomercial - After 1984
1 Some cable channels, such as Corner Store TV, Access Television Network
and GRTV, specialise in an all-infomercial format.
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Infomercial - In the United Kingdom
1 In the UK political infomercials known as 'Party Political Broadcasts' are
allocated to political parties according to a formula approved by Parliament and are available only on mainstream radio/network television,
are strictly limited and are free of charge
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Infomercial - Televangelists
1 The vast majority of religious programming in the United States is distributed through paid infomercial
time; the fees that televangelists pay for coverage on most religious
stations are a major revenue stream for those stations, in addition to
programming the networks produce themselves
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Infomercial - During the 2007–2010 financial crisis
1 However, the reduced ratings from airing infomercials can have a
domino effect and harm ratings for other programming on the TV
station.
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Infomercial - During the 2007–2010 financial crisis
1 A feature length documentary that chronicles the history of the infomercial is Pitch People.
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Infomercial - During the 2007–2010 financial crisis
1 In 2008, Tribune Media Services and Gemstar-TV Guide/Rovi began to relax the guidelines for listing infomercials within their electronic
program guide listings. Previously all infomercials were listed under the title "Paid Programming" (except for exceptions listed below), but now infomercial producers are
allowed to submit a title and limited synopsis (phone numbers/websites to order a
product/service seem to be disallowed) of the program's content to the listings providers.
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Infomercial - Fox's Saturday morning programming
1 Some stations opted to use the extra time on Saturday morning for E/I programming, with infomercials
relegated to before or after the block, or even limited to afternoons, if local
newscasts are shown earlier.
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Infomercial - Criticism and legal issues
1 In the United States, the Federal Trade Commission (FTC) requires that any
infomercial 15 minutes or longer must disclose to viewers that it is a paid
advertisement. An infomercial is required to be "clearly and conspicuously" marked as a "paid advertisement for [particular product or service], sponsored by [sponsor]" at the beginning and end of the advertisement
and before ordering instructions are displayed.
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Infomercial - Criticism and legal issues
1 Some channels, such as CNBC, include a "paid programming" bug in
a corner of the screen during the duration of each infomercial on that channel; other channels, particularly
smaller networks such as RFD-TV, have publicly disavowed infomercials
and have refused to air them.
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Infomercial - Criticism and legal issues
1 In 2006 the first third party testimonial verification company was
launched and now independently validates the consumer testimonials
used in many infomercials.
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Infomercial - Parodies
1 In a sort of self-parody, the movie Santo Gold's Blood Circus features a musical number in which mail-order
jewelry salesman "Santo Gold" Rigatuso (who financed the film) advertises his wares. Santo Gold promoted the film heavily in its
infomercials.
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Infomercial - Parodies
1 A skit in the cartoon series Tiny Toon Adventures has an infomercial
hostess trying to sell a clothesline for $39.95, but has to include additional offers to try to justify the high price.
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Infomercial - Parodies
1 In the Garfield and Friends episode "Dread Giveaway", Garfield dreams
of attempting to give away Nermal in an infomercial, but no one wants to
take him.
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Infomercial - Parodies
1 In the 2003 live-action film The Cat in the Hat, the cat performs an entire
talkshow-style infomercial spoof for a magical (but disastrous) cupcake
maker. In the spoof, the Cat plays the roles of host and guest/expert.
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Infomercial - Parodies
1 In the direct-to-video movie The Lion King 1½, Pumbaa sits on the remote
in mid-movie and the screen switches to a jewelry infomercial
from QVC.
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Infomercial - Parodies
1 The comedy duo Tim Heidecker and Eric Wareheim have produced several
infomercial parody segments that are showcased on their oddball comedy show Tim and Eric Awesome Show, Great Job!,
notably one for a CD-ROM-based version of the internet called the "Innernette". It
employs many of the cliched infomercial hallmarks and phrases such as enthusiastic demonstrations, and outlandish claims of
user satisfaction.https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercial - Parodies
1 "Weird Al" Yankovic parodied infomercials in the song Mr. Popeil, a homage to inventor and infomercial
spokesperson Ron Popeil, on his 1984 album "Weird Al" Yankovic in 3-D (Popeil himself used the song in
some of his infomercials). Well known pitchmen like Popeil and Billy Mays
have been the inspiration for many of these parodies.
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Infomercial - Parodies
1 In the "Home-Cooked Eds" episode of the Cartoon Network series Ed, Edd &
Eddy, the Kanker Sisters decide to watch infomercials after taking over
Eddy's house in yet another misguided attempt at affectation.
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Infomercial - Parodies
1 Robot Chicken has parodied numerous infomercials, along with
their hosts. Popular examples include Billy Mays, Mick Hastie, and Cathy
Mitchell.
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Infomercial - Parodies
1 Adult Swim aired a highly elaborate parody of an infomercial, Paid Programming, several times in November 2009. The clearest
evidence that the parody, which advertised various fictional "Icelandic
Ultra Blue" products, was not real was the use of profanity and the fact
that Adult Swim does not air infomercials.
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Infomercial - Parodies
1 The ABC improvisation-comedy show Whose Line Is It Anyway? (U.S. TV
series) regularly satires infomercials in two of its segments. One is
"Greatest Hits", where the infomercial hosts (usually including
show regulars Colin Mochrie and Ryan Stiles) attempt to sell an album
of "greatest hits" about unlikely subjects, with songs mentioned usually sung by the other show
regular Wayne Brady. The other one concerns them trying to make useless junk seem desirable.
https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercial - Political infomercials
1 In the United States the strategy of buying prime-time programming slots on major networks has been utilized by political candidates for
both presidential and state office to present infomercial-like programs to sell a candidate's merits to the public
https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercial - 2008 Presidential Campaign Use
1 The combination of these networks reportedly drew a peak audience of over 33 million viewers of this half hour program, making it the single
most watched infomercial broadcast in the history of US television.
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Infomercial - Children's programming
1 Although not meeting the definition of an infomercial per se, animated
children's programming in the 1980s and early 1990s, which included half-hour animated series for franchises
such as Transformers, My Little Pony, Go-Bots and Bravestarr were often described by media experts and
parents derisive of these types of series as essentially program-length commercials, as they also sold the
tie-in toy lines and food products for the shows within commercials
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Infomercial - Daytime programming
1 In definition, these programs can be considered infomercials, albeit not exactly meeting the letter of the
definition.
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Infomercial - Infomercial companies
1 Traditional infomercial marketers, for example, Guthy-Renker and
Telebrands, source the products, pay to develop the infomercials, pay for
the media, and are responsible for all sales of the product
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Infomercial - Infomercial companies
1 In the brand infomercial business, services are often provided by full
service agencies who deliver strategy, creative, production, media,
and campaign services.
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Infomercial - Use around the world
1 However, the term "infomercial" needs to be defined more universally
to discuss use in all countries
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Infomercial - Use around the world
1 There are few structures that apply everywhere in the international infomercial business. The
regulatory environment in each country as well as that country's television traditions have led to variations in format, lengths, and rules for
long form commercials and television commercials selling direct to consumer. For example, in the early 1990s long form paid
programming in Canada was required to consist only of photographs without moving video. (This
restriction no longer exists).
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Infomercial - Use around the world
1 Many products which started in the US have been taken into
international distribution on television. And, each country has
local entrepreneurs and marketers using the medium for local
businesses. What may be called infomercials are most commonly
found in North and South America, Europe, Japan, and Southeast Asia.
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Infomercial - Use around the world
1 In many countries, the infrastructure of direct response television distributors, telemarketing
companies and product fulfillment companies (shipping, customer
service) are more difficult and these missing pieces have limited the
spread of the infomercial.
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Infomercial - Research on effectiveness
1 Based on a survey of 878 people who had bought products after viewing
infomercials, they found that infomercials were more effective if
they used expert comments, testimonials, product
demonstrations, and other approaches
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Kevin Trudeau - Infomercials
1 All of his subsequent infomercials advertized his books Natural Cures They Don't Want You To Know About
and The Weight Loss Cure
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WKBW-TV - Financial difficulties, cutbacks and infomercials
1 As the Great Recession set in at the start of 2008, ABC primetime and
syndicated early prime programming was often pre-empted with
infomercial|paid programming to make up lost revenue
https://store.theartofservice.com/the-infomercial-toolkit.html
Paid Programming - Products using infomercial marketing
1 Automobile dealerships, attorneys, and jewelers are among the types of businesses that air infomercials on a
local level.
https://store.theartofservice.com/the-infomercial-toolkit.html
Paid Programming - Products using infomercial marketing
1 Apple's use of the infomercial medium was immediately
discontinued with Steve Jobs' 1997 return to the helm of the company.
https://store.theartofservice.com/the-infomercial-toolkit.html
Paid Programming - Early infomercials
1 Eventually, limits imposed by the Federal Communications Commission (FCC) on the amount of advertising that could appear during an hour of
television did away with these programs, forcing sponsors into the
background; however, few infomercials, mainly those for
greatest hits record sets and Shop Smith power tools, did exist during the period when commercial time
was restricted.
https://store.theartofservice.com/the-infomercial-toolkit.html
Paid Programming - Early infomercials
1 It is quite possible that the first modern infomercial series which ran in North America was on San Diego, California|San Diego-area television
station XETV-TDT|XETV, which during the 1970s ran a one-hour television program every Sunday consisting of advertisements for local homes for
sale
https://store.theartofservice.com/the-infomercial-toolkit.html
Paid Programming - Early infomercials
1 Credited for coining the word infomercial was hospitality/entertainment impresario Paul
Ruffino, whose CineStar company was a pioneer in purchasing program-length commercial time.
The first infomercial as it is well known today aired in 1982. Entrepreneur Robert E. Murphy, Jr., looking to market a hair growth treatment reached out to a Chicago ad agency where he met Frank Cannella, who convinced broadcast stations and cable networks to sell time for his
format. The show was a hit.
https://store.theartofservice.com/the-infomercial-toolkit.html
Paid Programming - Political infomercials
1 In the United States, the strategy of buying prime-time programming slots on major networks has been utilized by political candidates for
both presidential and state office to present infomercial-like programs to sell a candidate's merits to the public
https://store.theartofservice.com/the-infomercial-toolkit.html
Paid Programming - Infomercial companies
1 Traditional infomercial marketers (for example, Guthy-Renker and
Telebrands) source the products, pay to develop the infomercials, pay for
the media, and are responsible for all sales of the product
https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercials
1 The infomercial industry is worth over $200 billion
https://store.theartofservice.com/the-infomercial-toolkit.html
Infomercials
1 Hence, political speeches or political convention|conventions may be
derogatorily referred to as infomercials for a specific point of
view.[http://www.gmanews.tv/story/172527/premature-poll-campaign-law-cant-stop-infomercials Premature poll
campaign law can't stop infomercials] - 2007 © GMA Network
Inc.https://store.theartofservice.com/the-infomercial-toolkit.html
Suzanne Somers - Infomercials
1 Calling her a legend in the industry, On May 2, 2014, Direct Marketing
Response inducted Somers into the infomercial Hall of
Fame.[http://www.kpbs.org/news/2014/may/02/shifting-market-shapes-
made-tv-market/]
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