infolady business model canvas [email protected] _tariqul

InfoladyBusiness Model Canvas Version : 0.2

prepared by Md Tariqul Islam Khan 1

Index Chapter 01:

• About Infolady

• Infolady Vision, Mission, Principle

• Trajectory of Infolady

• Infolady Geographical and Social Footprints

• Impact in Society

• Global Supporters of Infolady

• National Supporters of Infolady

• Award & Recognitions of Infolady

• Infolady Theory of Change

Chapter 02:

• Infolady Business model canvas V 0.1

• Intro Infolady Business model canvas V 0.2

• Block 01: Infolady Customer Segments

• Identifying Infolady Customers

• Block 02: Value proposition for different customer segments

• Block 03 : Products or Services [Materializing the VPs]

• Block 04: Key Channels to reach Customer segments

• Block 05: Customer Relationship drives of Infolady…

• Block 06: Key Activities to live the Infolady

• Block 07: Key Resources : Fuels of activities

• Block 08: Key Partners: SOCIAL INVESTORS

• Block 09: Revenue Structure of Infolady Business Model

• Block-10: Cost Structure of Infolady Business Model

• Block-11 & 12: Social & Environmental benefit & cost

• Full Canvas of Infolady business Model V02prepared by Md Tariqul Islam Khan 2

Four Principles

Entrepreneurship

Women’s agency and wellbeing

A combination of Rights and Service based approach

Partne

rship


concept Launched Mobile Lady to examine theconcept

Launched Pallitathya Kendra (Public Access Venue), with integration of Mobile Lady

Mobile Lady was renovated as Infolady. Income options for financial sustainability was tested.

Comprehensive Infolady model was launched to test and shape the entrepreneurship model

Testing Franchise model for scaling ‘Infolady’ model

Rebranded Infolady and developed the business model for scaling up

2004 2005 2008 2010 2013 2014

Trajectory of Infolady


Infolady working areas

Family planning and awareness on availability of multiple methods

Improving Farmers’ yield Applying appropriate technology

Tracking CitizenRight seeking Behaviors through ICT

Informed decisions practice on livelihood

Creating self-employment opportunity for educated women in rural community

Creates an alternative supply chain for rural producers and enhanced income opportunity

Materializing Amartya Sen’s theory of

‘Development as Freedom’

Infolady Geographical and Social Footprints…


National Supporters for Infolady

Governor of the Central Bank of Bangladesh Media person in Agriculture fieldprepared by Md Tariqul Islam Khan 6

Global Gender and ICT Award

7

Mobile Lady 2005

National Digital Innovation

Award

Infolady2011

Manthan South Asia Award

Infolady2011 GDN Most

Innovative Social Enterprise

Award

Infolady2013

DW BOBS Media Forum

Award

Infolady2013

Awards & Recognitions…

prepared by Md Tariqul Islam Khan

Income generating for economic freedom

Become a social change agent of ecosystem

ImproveBasic Daily Practice

Takeinformed choice

Overcomestructural constraints

❶ Women are taking Uninformed Decision

❷ Women are receiving Suboptimal Return from economic activities

❸ Huge demand on rural door step service

❹ Lack of employment options for educated rural women

❺ Reaching BoP is costly for private sector

❻ Social taboo limits women’smobility thus choice in a conservative society

❼ Inadequate women agency in families and society

Citizens Quality of

Life Improved

Marginalized citizensspecifically women

Challenging sate quo

Seeking and comparing options

Exercising knowledge

Creating a network of change makers

Driving top down and bottom up supply chain network

Access to informationat Door Stepcombined with relevant Services andProducts

=SolutionChanges/

OutputImpact+ + Response byInput Beneficiary +

Infolady Theory of Change…


Chapter 02


Key Partners Key Activities Value Propositions Product / Service ; which is delivered

Customer Relationships Customer Segments ;CS

Key Resources Channels

Cost Structure Revenue Streams

Social & Environmental Cost Social & Environmental Benefit

http://www.businessmodelgeneration.com

Infolady Model Canvas Version :0.2

is comprises of 12 Blocks Starting from Block 01 : Customer segment

Ended with Block 12: Social and Environmental Benefit


http://www.businessmodelgeneration.com/

Customer Segments:

CS _A

CS_B

CS_C

Block 01

Business Model Canvas starts with

Customers Segments Block 01


Block 01: Segmenting Infolady Customers

Infolady

Infolady Infolady

Rural women

Cultural tradition

Livelihood

Business HUB

Environment pollution

Technology

Power relationship politics & Social

environment lit

t r

Infrastructure, Electricity,

Connectivity & Road

Institutions:Local Government office ,

Education institutions, Local Service provider

Community beneficiary

Community Ecosystem with Infolady

Customers Segments1st block of the canvas

Customers arethe epicenter of Infolady Business Model

& Customers also the components of



Adolescent GirlHousewife senior Citizen

Individual women

Elder citizen

<< Professionals

Infolady women Farmer

Children >>

Primary Customer :

Segment C

Ultimate customer :

Segment A

Intermediary customer :

Segment B

Government

Companies

Funding Inst.

Donor

Customers Segmentsare derived from

the Infolady's Community Ecosystem

Block 01: Segmenting Infolady Customers


Sources: * http://en.wikipedia.org/wiki/Demographics_of_Bangladesh

*http://www.bbs.gov.bd/WebTestApplication/userfiles/Image/Census2011/Bangladesh_glance.pdf

Total population in Bangladesh =

150 Mn.

Female TG= 34 Mn. 61.4%

of rural females are under 15 -54 years of age, who are

Customer Segment A & B

73% of female

lives in rural

50% of total population

are female

Block 01: Identify Customers Segment A & B [Female Part]


http://en.wikipedia.org/wiki/Demographics_of_Bangladesh

http://www.bbs.gov.bd/WebTestApplication/userfiles/Image/Census2011/Bangladesh_glance.pdf

a) Earning income through sales of information driven services and products in own community

b) Social recognition and acceptance

C) Having Decent Job

The women entrepreneur [Infolady]

Block 02: VP for Intermediary Customer Segment ‘B’

a) On time Information to prevent loss

b) Demonstration on alternative solutions

Farmer

a) Connecting with Govt. guaranteed Safety Net benefits

b) Sharing Good time

Elder Citizen

a. Connecting with Contemporary issues of livelihood

b. Business Match Making / Interchanging the Business needs

Professionals

a. Learning with entertainment

b. Prepare for school

Children


Reliable model to enhance the outreach of financial products, and can demonstrate social commitment

An alternative channel for Sales and Marketing

A door-step distribution channel

Reliable platform/channel to make their social investment worthy

Good cause for development

Institution:

Segment C

Donor (Institutions, Individuals

Companies Funding

Institutions

A doorstep system to promote rights and entitlement programs

Block 02: VP for Customer Segment ‘C’

Government

Value Proposition for Customer_ Type C prepared by Md Tariqul Islam Khan 16

Packages through which VP are delivered to Customers

Block 03: Products or Services [Materializing the VPs]

Ultimate Customer Intermediary Customers All types of Institutions


Customer segments

Block 01

Value Propositions

For Customer segments

Block 02Channel

Block 04

Product & Services

This is the packages of VPs

Block 03

Channel : Block 04 shows the ways of delivering

service and product to customers


Adolescent GirlHousewifesenior

Citizen

Individual

women

Elder citizen

<< Professionals

Infolady women Farmer

Children >>

Ultimate Customer Segment - A

Intermediary Customer Segment - B

Customer Segment - C

Customer Segment -A

Customer Segment -B

Customer Segment -C

Deliver different Values and Solutions to the different segments of Customers

through different channels

Block 04: Key Channels to reach Customer segments


Deg

ree

of

loya

lty

Time & Customer size

Personalized service : It gains Loyalty

of community through linking the

beneficiaries with Govt. safety net

programs

Promotion : Membership card will work as

a Discount card for women -priority -

service and increasing the aspiration of

belongings with Infolady activities

It’s ERP will bring real-

time the picture of fields

on the decision making

table Customer

Care Center

mComplaint and

mService platform

Upward supply- Chain linkage

for beneficiaries / members

Relationship Matrix Customer A ;

Group / female

citizen

Customer B

Infolady

Customer C;

Corporate/

Importers

Personal assistance √Customer care center √Self-learning material √mComplaint and mService

platform√ √

Promotional offer √ √ √Impact report √On line reporting

system/ERP√

Allocation of customer relationship initiatives

Relationship between loyalty of customers & initiatives

Degree of customer loyalty will be shaped with the number and maturity

of Customers & Market.

Block 05: Customer Relationship drives…


Customer Segments

Block 01Channel

Block 04

Product & Services


Block 03

Next blocks 06 & 07 ,

represent the activities and resources are

involved to make the

model live & successful

Customer Relation

Block 05

Key Resources

Block 07

Key Activities

Block 06

Value Propositions


Block 02


Resource

MobilizationsBuilding capacity

Designing

Guideline, Manuals

and Curriculums

Expanding Infolady

Network

Managing

Information

platform

Managing Customer

relationship platform

and Call Center

Providing technical

support to Infolady for

performance

enhancement

Building Partnership

with Institutions and

Corporations , MNC

Building Supply Chain

Mgt. [ Up ward &

down word]

Conducting Impact Study

&

Auditing

Building revenue generating

and growth focus activities

Continuous R&D to

fit with changing environment

Building supportive community Ecosystem for Infolady

Infolady

Infolady Infolady

Rural women

Cultural tradition

Livelihood

Business HUB

Environment pollution

Technology

Power relationship

politics & Social environment

lit

t r

Infrastructure, Electricity,

Connectivity & Road

Institutions:Local Government

office ,Education institutions, Local Service provider

Community beneficiary


$

Mentoring &

Managing reward

system

Block 06: Key Activities to functioning Infolady


Customer segments

Block 01

Value Propositions


Block 02

Channel

Block 04

Product & Services


Block 03

Customer relation

Block 05

Key Resources

Block 07

Key Activities

Block 06Next block 8: Key Partners

are some time be the Customers, but partners are indispensable

Key Partners

Block 08


Partnership

Partnership with Government Institution

Infolady

Partnership with Development Partners

Partnership with Institutions/ Corporate/importers/Mobile Operators

• To promote the Government safety -net at the hard to reach areas

• To get government support at field level program execution, and

• To enclose local government institutions for people confidence x

• To bring livelihood lifting solutions and technology at Hard to reach areas

• To increase the awareness among the mess to take informed decision

• To generate income from service delivery

• To support at mobilizing CSR fund to women empowerment

Block 08: Key Partners: SOCIAL INVESTORS


Infolady -women Infolady HUB Network

Survey ,IL Discount card,

Activation,Top-down &

bottom up supply chain,

e-Commerce,

Survey field operation, Activation,

Top-down & bottom up

supply chain e-Commerce,

Infolady membership, Loyalty fees, Service

contract,Demand Data service,

By-cycle venture, Apps AD.-sent

Income from information , Info+ service , Info+ product

Sales

Skill development training,

Sales margin,By-cycle venture

Income from group session, Registration ,

Survey , bottom up supply chain,

e-Commerce,

Financing from External sources Financing from Internal Activities

Grant Financial institutions

Donation from

individual

philanthropists

Donations from

Corporate philanthropi

sts

Social Investors

Ind

ep

en

den

t in

com

e

Shar

ed

inco

me

Revenue From Two Streams

Block 09: Revenue Sources








Offer For CS

Discount Card for women A , C

Personal assistance:

Networking govt. safety net

with beneficiaries

B

Customer Care Center A, B

Self learning Material A,B

mComplaint & mService

PlatformB,C

Impact report C

On line reporting system/ERP B,C

Revenue Flows



USD 100: Support to award best performance of Infoladies in various categories

Award an Infolady

USD 150: A specially designed bi-cycle to an Infolady

USD 500: Full support for year 1 ( except her own investment)

USD 1000: Full support for an Infolady for 3 years (except her own investment)

Adopt an Infolady:

Support Startup of

an InfoladyGift a Bi-

cycle

Block 09: Donation Scopes for philanthropist │under External Sources

USD 50 or its

multiplication: Any amount donation with a minimum denomination of USD 50 or its multiplication.

Empower an Infoladyprepared by Md Tariqul Islam Khan 27

Customer segments

Block 01

Value Propositions


Block 02

Channel

Block 04

Product & Services


Block 03

Customer relation

Block 05

Key Resources

Block 07

Key Activities

Block 06

Key Partners

Block 08

Revenue streams

Block 09

Cost Structure

Block 10

Next block 10:It guide us what

to do for being a Social Business

Previous Block 09:Revenue structure gives confidence

on being a successful Social

Business


Societal & environmental cost

Social & Environmental Benefits

Infolady impact onsocial & environmental issues …

①Social & environmental benefits, ② Social & environmental Cost

Block-11 & 12: Social & Environmental benefit & cost








CHANNEL :

1. ICT tools

2. Health check up tools

3. Yard meeting / PRA

/Alternative Sales and MKT Channel

4. Web Portal

5. Infolady

6. HUB

7. Supply Chain

Offer For CS

Promotion offer Discount Card for

womenA , C

Personal assistance: Networking

govt. safety net with beneficiaries B

Customer Care Center A, B

Self learning Material A,B

mComplaint & mService Platform B,C

Impact report C

On line reporting system/ERP B,C



Thank for the Time!


infolady business model canvas [email protected] _tariqul

Documents