infographic: what marketers need to succeed
DESCRIPTION
eCornell breaks data down from four reputable sources to show why marketing professional development is necessary for success and increased profitability.TRANSCRIPT
86% of companies are investing inprofessional development. Are you putting your money behind the right programs?
eCornell asked business leaders what their marketing teams need in order to increase productivity and profitability.
WHAT DOES YOURMARKETING TEAMNEED TO SUCCEED?
Sources: eCornell.com, ChiefExecutive.net , American Society for Training and Development, HR Magazine © 2013 eCornell
What Business Leaders WantWHAT DO BUSINESS LEADERS WANT?
FAST RESULTS, REPUTABLE SOURCE 91%of eCornell students complete their courses
87%Want programs where their team interacts with industry & subject matter experts
98%of companies renew their training with eCornell
1-3 Monthsprogram duration
Thinking about professional developmentfor your marketing team?
www.ecornell.com/strategy
92%Need a stronger understanding of the target market
86%
Believe more marketing training will increase revenue
Need an alternative to brick and mortar training
Need to develop their knowledge of marketing
Need a common marketing language and practice
85%
83%
87%
24% higher gross profit margins
Companies that spent at least $1500 per employee on professional development showed:
218%higher revenue per employee