infografía sobre la multicanalidad

The opportunity– Build on a foundation of doing the basics right To seize this opportunity, banks should consider these three business models when planning through 2016: Banking 2016 Multichannel, Social, Digital Start now by shoring up core business operations… Go Analytical Strategically apply analytics to more effectively meet customers’ financial needs The Intelligent Multichannel Bank Advanced multichannel integration, focusing on digital Optimized & Differentiated Branch Network to deliver a more tailored customer experience for increased satisfaction and loyalty Advanced advisory services Go Social Leverage social media interactions to increase customer intimacy The Socially Engaging Bank Social media monitoring to engage customers, mitigate risks and promptly react to issues Social digital marketing to define the best content for individual customer profiles and attract them Go Mobile Become the center of an ecosystem — powered by mobile — selling financial and non-financial services The Digital Ecosystem Bank Mobile payments, based on Near Field Communication or mobile wallet, enhance bank competitiveness and customer retention Managing alliances and partnerships with non-banking operators $ $ $ Web & Mobile Channel Marketing aligned with integrated governance processes for real-time banking Needs-Based Offerings & Consistent Sales Behaviors to drive operational customer segmentation and sales force effectiveness $ $ $ $ Basic Multichannel Integration, with transparency and data sharing for better understanding of customers’ buying habits and needs Creating a solid foundation can better prepare banks to adopt the innovative banking models they will need to effectively compete through 2016 and beyond: diversifying profit pools, expanding customer access, and optimizing products and services. Learn how to make these models work for you. E-mail an Accenture Subject Matter Expert today at [email protected] Product offerings and pricing schemes, based on microsegments and optimized by channel Pervasive analytics utilizing customer data, microsegmentation and predictive modeling Real-time interactions management for increased conversion rates Social CRM to enrich customer data with social media data, facilitating more effective propositions Mobile marketing, loyalty and analytics enrich propositions through mobile commerce 1 2 3 8 % 20 % 4 % double annual revenue growth rate reduce cost of service by from to

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Infografía realizada por Accenture sobre la Multicanalidad

TRANSCRIPT

The opportunity

Build on a foundation of doing thebasics right

To seize this opportunity, banks should consider these three business models when planning through 2016:

Banking 2016

Multichannel, Social, Digital

Start now by shoring up core business operations

Go AnalyticalStrategically apply analytics to more effectively meet customers financial needs

The Intelligent Multichannel Bank

Advanced multichannelintegration, focusing on digital

Optimized & Differentiated Branch Network to deliver a more tailored customer experience for increasedsatisfaction and loyalty

Advanced advisory services

Go SocialLeverage social media interactions to increase customerintimacy

The Socially Engaging Bank

Social media monitoring to engage customers, mitigate risks and promptly react to issues

Social digital marketingto define the best content for individual customer profiles andattract them

Go MobileBecome the center of an ecosystempowered by mobileselling financial and non-financialservices

The Digital Ecosystem Bank

Mobile payments, based on Near Field Communication ormobile wallet, enhancebank competitivenessand customer retention

Managing alliances and partnershipswith non-banking operators

$$ $

Web & Mobile Channel Marketing aligned with integrated governance processes for real-time banking

Needs-Based Offerings & Consistent Sales Behaviors to drive operational customer segmentation and salesforce effectiveness

$$ $$

Basic Multichannel Integration, with transparency and data sharing for better understanding of customers buying habits and needs

Creating a solid foundation can better prepare banks to adopt the innovative banking models they will need to effectively compete through 2016 and beyond: diversifying profit pools, expanding customer access, and optimizing products and services.

Learn how to make these models work for you. E-mail an Accenture Subject Matter Expert today at [email protected]

Product offerings and pricing schemes, based on microsegments and optimized by channel

Pervasive analytics utilizing customer data, microsegmentationand predictive modeling

Real-time interactionsmanagement for increased conversion rates

Social CRM to enrich customerdata with social media data, facilitating more effective propositions

Mobile marketing, loyalty and analytics enrich propositions through mobile commerce

1 2 3

8% 20%4%double annual revenue growth rate reduce cost of service byfrom to