infoasset

information is an asset Solution profile

An innovative cross-media suite covering

the overall planning & content production

workflow

content management & archiving process

cross channel content distribution needs

of any contemporary organization

infoasset

The product

3

What is it - 3 vital components

Colle

ct

Aggregate & organize content from multiple sources in real time

> Globally published news and articles, based on key words, topics or events

> Opinions and discussions that take place online C

reate

Create and edit new content

> Collation of external content

> Creation of new content

> Editorial and approval control and workflow P

ublis

h

Simultaneously publish content to target audiences via all appropriate channels

> Web sites

> Portals

> Email

> Mobile Apps

> Widgets

> Print

Consistent – Flexible – Cost Effective

infoasset

Strong multimedia and multichannel aggregation &

distribution capabilities

a centralized storage to archive them all

streamlines operations and helps reduce production times and

costs

delivers a significant competitive advantage

An innovation of large file volumes management

The benefits

infoasset

End to end solution to meet all needs for

aggregation, archiving and search of content

content management & archiving process

cross channel content distribution needs

One platform to collect all types of content

Enhanced Digital Asset Management module

Based on σε international standards (IPTC)

Crash tested in Olympic Games environment

The benefits

infoasset

Advanced functionality for storing, searching and

tagging of multimedia assets, whether user-

generated, web accrued, or wired.

Centralized, integrated & secure electronic

environment

easily locate & exploit archived material, link

associate objects along with categorizing and storing

new content

Easy to use, flexible and smart query builder

Consolidated system filters to support effective

user collaboration

The benefits

Covering all content management process

gathering & selecting, distributing & archiving

via a friendly, industry-standard interface

all sources of assets (internal, user generated, web

accrued, wired)

all types of multimedia (text, image, graphic, video,

sound)

all types of management workflow and activities

(configurable)

infoasset

Digital Asset Management

8

Content creation and distribution

Set keywords tosearch from

social media

Research&consumptionproduct

Outputtoa webpage

Outputtoan email

Outputtoa mobile device

Outputtohard copy

Automatically

organize results into

topics& themes

Set keywords tosearch from

web

Set keywords tosearch from

newsfeeds

Contentcreationproduct

Rules can be set to collect content

from a variety of sources including

web sites, newswires and social

networks

Content is pulled into the product

based on key words

Content is organized within the

product and distributed to

consumers through multiple

channels.

The consumer can specify areas of

interest in order to receive content

and news that is tailored for them.

The product will automatically group

the content that is delivered to each

individual into relevant topics and

themes.

Enhanced editorial capabilities are

available to create, edit and publish

content

The content can be automatically

published to multiple channels (incl.

web pages, email, mobile apps and

hardcopy)

Content can be tailored and rendered

to suit specific audiences (i.e. public,

client or topic specific, subscription)

infoasset

Content creation & Distribution

10

A balanced solution

for all your needs

Target marketsSample use cases and target audience

infoasset

As function oriented solution, infoasset supports all

organizations who own, create and share content,

either to its internal or external environment.

Marketing and Comms

Communication Dpt

Press office

PR agencies

Business Development & Sales

Internal Comms

Target audience

Press Office & Corporate comms executive

“I want to be up to date with issues, news and analysis about our organization’s brand status.”

I need:

News and updates in real time, as well as in the form of structured periodic service

Opinion and advice that is concise and relevant, enabling me to take decisions

I need to be able to access this anywhere on any device

infoasset

A focus on

Marketing function

Marketing Communications executive

“I want to address each product’s target group in the most efficient way, being ahead of the competition and following the overall corporate strategy.

Due to market’s fast changing pace, some times I need to be able to do that in an automated manner.”

I need:

Information and research from my back up teams that is concise and relevant for each specific market domain

Access and distribute this anywhere over any communication channel and to any device

infoasset

A focus on

Marketing function

infoassetMedia & publicity

monitoring

Efficient presentation from multiple

resources

Consolidated Content

Multichannel content

distribution

Thought leadership

A focus on

Marketing function

Aggregation & analysis

Aggregation of content

via traditional and

online media

Consulting services on

sources

Automated thematic

categorization &

Sentiment analysis

infoasset

Media Monitoring

17

Consolidate related content

Scenario

Matt leads the Press

office department of an

Bank in France.

He needs to prepare

consolidated reports

regarding market

trends and brand

reputation levels in

order to plan and

develop banking

products and services

that match current

economic status.

Matt uses a web application to access news and updates based on criteria

set. Content received includes Le Figaro, Bloomberg, Economist and

social media sources. They have set preferences to display news and

content that is relevant to:

Banking regulation in France

New taxes applied

Enhancing customer experience for banks

The product managers can navigate content that is presented from various

sources in real time via the Bank’s intranet portal. The content comes from

structured media as well as discussion in social media fora and is

organized into the following topics:

Monthly loan payments cannot exceed 40% of customer’s income

Annual income has reduced by 35%

New services available via ATMs by Credit Agricole

18

Multichannel content distribution

Scenario

Samir is responsible for

the web site of

LoveLaw, a law firm

representing may

different industries.

Marketing department

decided to add industry

focused areas in the

public web site where

all news items

regarding legislation for

each industry will be

posted.

Samir uses the tool to receive news and updates based on preferences

that he sets. He and his tam have set preferences to display news and

content that is relevant to:

Reforms in telecommunication legislation

Distribution channels of pain killers medication

Environmental standards variations for car manufacturing

Samir creates an area on the public website and sets up a template to

display the output of the tool.

Moreover, standard templates are created to push summarized content via

personalized newsletters or mobile apps.

19

Content on a mobile device

Scenario

John is the Corporate

Communications

Director of ABC, a

manufacturing

company, located in

Germany.

While travelling to UK

for a sectorial event,

the company faces

accusations for

pollution and not

keeping environmental

standards.

John receives news and updates via an iPad app. Information sources are

managed by him and include Deutsche Welle, Der Spiegel and Index

Mundi. He sets preferences to display news and content relevant to:

ABC

History of water pollution in Germany

Current environmental issues in Germany

The content comes in real time and is organized into the following topics:

WWF protests outside ABC’s HQ

Bio-indicators metrics that reveal healthy water condition

Last year’s EU policy that established the use of specific type of filters

20

Creating thought leadership

Scenario

Marina is

in the Corporate

Communication

department of a

Telecomms provider.

She wants to create

some content on the

latest policy reforms

regarding installation of

antennas, which will be

publically available but

it will also be mailed to

specific media.

Marina’s assistant uses the content creation tool to receive news and

updates based on set criteria. They have set preferences to display news

and content relevant to:

Policy reforms & official state announcements

Journalistic commentary on the reforms

Social commentary made by mobile users

Search results are pulled into the creation tool; she uses this as a basis to

create a white paper for public distribution. The content is routed to Marina

for reviewing, editing and personalization. White paper is published into

the following channels:

A summary on the company’s web site

A pdf white paper

A personalized email to targeted media with the pdf attached

Business Development executive

““I want to be able to speak to my client about subjects that are important to them.

I need to be able to predict what my client will need..”

I need:

News and updates from numerous sources in real time

Information and research from my back up teams that is concise and relevant

I need to be able to access this anywhere on any device

infoasset

A focus on

Business

Development

22

Research for predictive analytics

Scenario

Helena is head of the

Business Sales team

of a telecoms company

in Russia.

In an effort of locating

new business

opportunities in

Banking sector, she

wants to be able to

track news sources

and discussion around

this to allow her team

to predict the way the

market is going to go.

Helena’s team use a web application to access news and updates based

on criteria she set. Content received includes RIA Novosti, Novaya

Gazeta, RBC Daily, Vedomosti and social media sources. She has set

preferences to display news and content that is relevant to:

Latest Banks mergers & acquisitions in Russia

Banking regulation in Russia

Basic banking functions that require telecom infrastructure

She receives content from various sources in aggregated emails, since

she prefers to read news early in the morning rather than real time. The

content comes from structured media as well as discussion in social media

fora and is organized into the following topics:

FTTH network in Moscow completed by 65%

New physical and logical security standards

Sberbank is planning to expand by acquiring ZYB Bank

23

Content on a mobile device

Scenario

Ben is the Director of

ABC, a company

developing M2M

solutions, operating

globally. While

travelling to UK for a

relationship meeting,

he wants to check local

competition, all areas

where ABC is in the

news, latest

developments in the

M2M sector and

current news

in the country he’s

visiting.

Ben receives news and updates via an iPad app. Information sources are

managed by him and include BBC, Economist and Wired. Ben has set

preferences to display news and content relevant to:

ABC

News from UK economic updates

M2M solutions available from local competitors

Mobile and M2M technology recent updates

The content comes in real time and is organized into the following topics:

Protests in London

Local mobile operators launch 4G network speeds

EU announces funds for companies that incorporate eco-friendly technologies

ABC accused for installing faulty devices in a German client

24

Efficient presentation from multiple resources

Scenario

Melanie is responsible

for information

management within the

organization.

She wants to

streamline and reduce

the cost of managing

and distributing

information, since the

firm currently has many

subscriptions to news

websites and employs

multiple members of

staff to manage

distribute it to the

appropriate people.

Each department has its own subscriptions and person responsible for collating

and disseminating information, by reviewing various web and news sources for

topics, identifying areas of interest and pasting them into specific emails, web

pages and collections. Melanie consolidates all this content entering the firm into

the research tool and makes this available to all information officers. Standard

templates are created to publish news items to the intranet, the public internet,

email & mobile.

Users can set key word searches specific to their particular areas of need and

target their consumers with content that is specific to them. Consumers are able

to augment the information that they is delivered to them with specific areas of

interest that they may subscribe to. Updates are available to all consumers in the

media that is convenient for them in real time.

Melanie Hobbes is able to:

Reduce cost by streamlining the consumption and curation of content

Improve service by delivering richer content more quickly to a variety of media

Improve user take-up by presenting content and information in a consistent manner

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