influencer marketing...of people say they’ve purchased an item online after seeing it used by an...
TRANSCRIPT
Influencer Marketinghow to
by Susurrus
Influencers
Influencers
Check my new outfit from
@fashionwow
1.200
530
Influencers
TRUST
INFLUENCERS
92%
HAVE GENERATED
DIRECT SALES FROM
INFLUENCERS
45%
Influencers
TREND
No1
Influencers
of people say they’ve
purchased an item online after
seeing it used by an influencer
-Twitter, Annalect-
5000%The number of online
searches for “influencer
marketing” is growing on
a month rate
- Google Trends -
45%year on year growth in
the influencer
marketing
- eMarketer -
20%
73%of marketers say that
they have allocated
budget for influencer
marketing
- Forrester -
Benefits
ADVERTISEMENT IN
TARGETED AUDIENCES
CREATIVE CONTENT
BRAND AWARENESS
ADVERTISEMENT BY
OPINION - LEADERS
SEO
ROI ANALYTICS
Stepshow to get started
KNOW YOUR AUDIENCE AND YOUR BRAND’S VALUES
1
IDENTIFY THE RIGHT INFLUENCERS
2
Relevant hashtags
Groups & Communities
Top locations
Influencer marketing
tools
#
SET UP THE CREATIVE PART
3
Innovation
Grow their audience
Collaborate
Exclusive perks
MEASURE THE ROI
4
MAKE IT SCALE
5
Tips
LIFESTYLE WORKS ALWAYS BETTER
1
BE RELEVANT & CREATIVE WITH YOUR AUDIENCE
2
ENGAGEMENT COMES FIRST
3
DON’T GIVE PRE-MADE CONTENT
4
YOU NEED AT LEAST 5-10 OF THEM
5
YOU NEED ON AVERAGE 4 TIMES PER YEAR
6
ALWAYS GO FOR PLATFORMS THAT PAY THE
INFLUENCERS
7
BEST CASES: LAUNCH, EVENT, GIVEAWAYS,
PRODUCT REVIEWS, TEST NEW MARKET
8
SUCCESS DOESN’T COME OVERNIGHT
9
DON’T GO FOR CELEBRITIES
10
Micro-influencers
Celebrities
Consumers
Micro-influencers
10k-100k followers
Targeted audience
Higher engagement
Cost-effective
Boosts conversions
Establish Trust
Platforms
Platforms
FIND THE RIGHT INFLUENCERS
ENGAGE WITH THEM
Platforms
MEASURE THE ROI
Platforms
Not to use
Not to use
NEED CELEBRITIES
KNOW THEM IN PERSON
NEED 1 OR 2
People do not buy goods and services, they buy
relations, stories and magic
Seth Godin
by Susurrus
Influencer Marketing