INSTRUCTOR: MEAGEN GIBSON

Industry Overview

STUDENT: JENNIFER KELLY

Native Advertising

Stats

Native advertising generates

up to an increase in brand lift. 82%

Native ads BOOST

conversion rates by

60%

Purchase Intent is

53%

want to learn about products through content

70%Native social advertising revenues will grow from

$1.6 B $4.6 Bto

by 2017

Native Ad

FORECASTED TRENDS

Future Native Advertising

PROGRAMATIC LESS MOBILE FOCUSMORE ACCEPTANCE

Native Ad

FINANCIAL PATTERNS

Native Financial Patterns

Market Opportunities

INFORMATION

EXPERT ADVICE

RECORDINGS

Information is the biggest need in native advertising right now. With this being such a new practice in advertising , there is so much confusion. The Native Ad Virtual Summit is an event centered around providing the best information about native.

There are folks who have been in native advertising for some time now, and although it is recently catching wildfire, these experts have made all the mistakes, and done a lot of the leg work in getting native going. Hearing from these experts is a main focal point of the Native Ad Virtual Summit.

Since the even is totally free, our plan to recoup costs, and make a profit is to sell recordings of the interviews. This way, attendees will have lifetime access to the information and experts!

Long-Term Outlook

YEARLY SUMMITSNative Ad Virtual Summit will be held on an annual basis as a way for marketing, advertising and media professionals to stay up-to-date on the newest trends in Native.

There will be consideration for a semi-annual event dependent on the 2015 attendance, as well as feedback from attendees.