industrial design portfolio 2012

[email protected]

Tel: +919611021759PORTFOLIOIndustrial Design

LANGUAGES

Oriya: Native English: Fluent (TOEFL IBT Score - 108)Hindi: Fluent

Sougat Hota

ADDRESSB-5, Rashmi Towers,nageswartangi,Bhubaneswar,Orissa - 751002Ph - [email protected]

HELLO !

I am a 26 year old product designer from Bhubaneswar, India. I have worked as an automobile engineer for 2 years before pursuing Design. Design has always been a passion for me which has made forego the security of an engineering career and rather pursue Design as a passion.

EDUCATION

UMEÅ UNIVERSITY, SWEDENIndustrial Design Introduction (2010-2011)

INSTITUTE OF TECHNICAL EDUCATION ANDRESEARCH, ORISSA, INDIABachelor’s in Technology Mechanical Engineering (2004 – 2008)

SKILLS

2DSketching- digital and Pencil, Marker Rendering, Adobe Photoshop, Illustrator, Alias Sketchbook Pro, Drawing study, Tolerancing

CADCatia V5, Pro-E

CAIDRhino , Autodesk Alias

OTHERSTeamcenter Engineering, Adobe Indesign, Microsoft Office Package, C and C++

PROFESSIONAL EXPERIENCETYCKA DESIGN,BENGALURU, INDIAIndustrial Design Intern (Jan 2012 - cont)

MAHINDRA & MAHINDRA AUTOMOBILES,NASIK, INDIAQuality Engineer (August 2009-August2010)

MAHINDRA & MAHINDRA AUTOMOBILES,MUMBAI, INDIAEngineer – R&D Body and Trims (August 2008 –August 2010)

INTERESTS

Concept Art, Basketball, Mechanisms,Engineering,

CURRICULUM VITAE

01 02 03 04 05 06 0807 09

Insect to a formFORM PROJECT

In this form exploration project i built paper models and worked with clay to help me understand the form better to achieve an end result which could still be related to the insect it was inspired from.

December 2010

Duration : 6 weeks

Individual Project

The brief of thisproject was to take inspiration from an insect in nature and explore its form to realise a final result which could be anything ranging from a sculpture to a building, form of transportation or a product. my Inspiration was the Rhino Beetle.

Project Background

Target Audience

IDEATION CONCEPT DETAILING FINAL CONCEPT

At this stage an attempt was made at capturing the volume of the form with a rough clay model. this clay model was photographed. the form was then tinkered wth in photoshop to help ideate different concept directions

Model making in clay Exploring the clay model in Photoshop


3d model was made in rhino to understand the form better for achieving the final design


ELECTRIC MOTORCYCLE FOR ASIA

December 2011

Duration : 3 weeks

Individual Project

This Project is aimed at the younger generation motorcyclists of tomorrow. With cities getting crowded there will be a legislation banning all four wheelers and gasoline two wheelers from city centres of the future. This Product will provide a viable option for the enthusiasts who need daily commuting as well as something more from their motorcycles!

In Western European countries, for example

there is nearly one car for every two people

while in the Central African Republic,

Bangladesh and Tajikistan there is

one car for every 2000+ people.

Brazilians travel an average of seven

miles a day, by a combination of car and

bus, and emit 0.7 tonnes of CO2 a year. North Americans travel an average of

40 miles per day mainly by car and

plane and emit 6 tonnes of transport

related CO2 a year.Tanzanians travel around 3 miles a

day, mainly on foot, by bus and

bicycle and emit 0.1 tonnes of

transport related CO2 per year.

FUTURE

MOBILITY

Young adults

Rural mobility

Challenges

Vehicle

ownership

The infrastructure

is unable to cope

with the road

congestion and

parking space

Vehicle ownership

in growing too fast

in asian cities

Young people today are

more informed, curious

about everything and are

aggressive.

They are willing to aspire

and accept new things

“What is the incentive to

produce more than the

family needs if there are no

access roads to get one’s

produce to a market?”

A poor farmer from

Guatemala

POLLUTION

COLLISIONS

CONGESTION

Young people today are more informed, curious about everything and are aggressive.They are willing to aspire and accept new things

“What is the incentive to produce more than the family needs if there are no access roads to get one’s produce to a market?”

A poor farmer from Guatemala

Young adults

Rural mobility

With ever growing population the number of vehicles on the roads will multiply rapidly in the future. city centres will become higly polluted which will lead the authorities to pass a legisla-tion to ban all large vehicles from entering the city centres allowing only small vehicles ( single or 2 wheeled).

CONCEPT

Brazilians travel an average of seven miles a day, by a combination of car and bus,and emit 0.7 tonnes of CO2 a year.

North Americans travel an average of 40 miles per day mainly by car and plane and emit 6 tonnes of transport related CO2 a year.

Tanzanians travel around 3 miles a day, mainly on foot, by bus and bicycle and emit 0.1tonnes of transport related CO2 per year.

Vehicle ownership in growing too fast in asian cities

FUTUREMOBILITY

Challenges

Vehicle ownership

In Western European countries, for example there is nearly one car for every two people while in the Central African Republic, Bangladesh and Tajikistan there is one car for every 2000+ people.

CONGESTION

POLLUTION

COLLISIONS

Younger generation have 2 different lifestyles. one on the weekends and onne on weekdays. They want to be relaxed when commuting on weekdays to work but seacrh for adventure on weekends. A motorcycle shoul also address the needs of storage for shopping and storing a helmet when not in use.

USER RESEARCH

IDEATION

IDEATION

A relaxed seating position on regular commuting and a more upright seating position when needed

DETAILING

The folded back supports can be unfolded at the click of a button and serve as a temporary seat for weekend mud flipping and motcross

A flexible bag can be strapped on to the body and help in storing a helmet or groceries. It can be removed and used as a back pack too

STANCE

FINAL RENDERINGS

conceptual interior

November 2011

Duration : 3 weeks

Individual Project

This Projects explores the possibility of a radically new concept for automotive interiors which offers the customer more possibilities and increases the average ownership cycle of cars by making them more experimentable for the current DIY generation of consumers who are more hands on with their technology

SCENARIO

Varying lifestyles of people calls for different interior designs. That should not lead to ownership of multiple vehicles catering to these varying needs

With more and more inventions coming up in garages. The new Generation is more than capa-ble of making things the way they want it.People tend to buy new cars to satisfy their changing needs and to get rid of boring tangible interiors. This also leads to huge amounts of waste and an unsustainable scenario.

INSP

IRAT

ION

People dont buy new homes as often as they buy cars. When they get bored they renovate them. In the future with increased environmental policies buying a car will become more and more

The new generation want to build things the way they want them

Like a lego set the automotive interior will give the consumer numerous possibilities to experiment

Shadows always create an emotional effect. Shadows terns trigger emotions and makes us feel more relaxed or active depending on the pattern of the shadows. what if the occupant could actually select what pattern of shadows he or she wants to have in their space. A whole interior which is config-urable leads to lot of possibili-ties making the automobile ever new as it changes

The interior is a shell made of a material. may it be ultra durable poly carbonate or something more green which is completely recyclable. The shell has numerous fixing points where the occupant can fix standard anything with standard fixing points. Different options are available through sellers like storage options, custom sun roofs, electronic fitments and the like

Different patterns for the roof. you create your own shad-ows by creating a pattern and then sending it to the seller who laser cuts it

The construction is like flexible wrapping on a clear shell. The shell has attachmet points where the attachments can be fixed. The attachments facilitate data and energy transfer.

The attachment scheme for electronics. The elec-tronics are plugged into standard adapters which can then be plugged in anywhere in the interior

The different roof options. The users can have their custom shapes which can be laser cut onto the fabric which can then be attached onto the clear roof.

As the sunlight trickles through the roof. you can have it the way you want it

EVER

RENAULT 4 EVER

September 2011

Duration : 2 weeks

Individual Project

I tried to redesign the Iconic Renault 4. The brief was to retain the classic lines but at the same time to make make it look like something that points towards renault’s future.

Experimenting with Designs for the rim

The Rear Storage slides out for convenient access. experimenting with different design solutions for the rear end

Configurable front patch offers numerous possibilities

LAPTOP COOLERImproved Ergonomics & Adaptability

A Product directed at the ever growing number of working professionals and casual users who use laptops but cant find the right product which adresses tA Product directed at the ever growing number of working professionals and casual users who use laptops but cant find the right prod-uct which adresses their varyin needs.

August 2011

Duration : 5 weeks

Individual Project

A laptop cooler which adresses the problems of current products on the market by being more flexible in terms of accomodating different sized laptops with varying hotspots.

Project Brief

Target Audience

PRODUCT PLACEMENT AND MARKET ANALYSIS

EErgonomics and Adaptability

One Size Fits all

Problems

Suggestions

Current Products

Active Cooling

passive Cooling

Adequate space between the laptop and the cooling pad for air�ow

Construction aids natural �ow of air

Placement of fans in appropriate places to suck heat out of the laptop

Doesn’t interfere with the intake system of the laptop

Architecture which helps suction like a venturi construction

Adaptability to di�erent laptop sizes

High heat areas vary which demands the ability to con�gure fan placement

Ergonomic issues such as proper arm support and varying lean angles

Requires more space while travelling

Be space sharing with the laptop

Adaptable to varying laptop sizes

Ergonomic Arm Support

Architecture which ampli�es the cooling e�ect of the fan

In the initial stage of the project i created a graphical representation of all the information I gathered which helped me document my ideas and progress further into the project

Creating an analysis of competitors helped me find what the market needed and what it is already saturated with

RESEARCH ANALYSIS IDEATION CONCEPT DETAILINGPROTOTYPE FINAL CONCEPT

Passive Cooling

Active Cooling

Segment Untapped

IDEATION AND COCNEPT GENERATION

At this stage of the project I explored different ideas generated through the previous idea map through sketches

Different laptops have different hot and cool areas which is not met through localised cooling fans in coolling pads. So I envisaged a mesh on which the fans could be located anywhere through detachable fasteners.

I also looked at user ergonomics. The current laptop cooling pads on the market become uncomfortable to use for long hours. I explored better ergonomic solutions


Incorporating the ideas I generated through Idea sketches i continued refining the form and exploring how i could incorporate the different functions into the final form


Building a working prototype was quite essential for this project as it gave a better insight into the ergonomic issues

After making the prottype i tested the airflow volume from the edges of the of the cooling pad after placing a laptop on it to quantify its effectiveness

The final prototype was quite ergonomic to use due to the hand support and the variable tilt.


The stay is finished in polished aluminium and can be positioned in different holes for variable tilt angles

Multiple USB slots at the rear of the cooling pad doubles up asan USB extender

The cooling pad has a draft surface geometry to aid airflow from the base of the laptop to the fans below

The hand support can slide along slots in the body of the laptop which enables to vary the distance between the hand support and the laptop to enable


The length of the laptop is flexible to accomodate different sized laptops.The rubber surface in between the plastics ensures a sealed airflow flow towards the fans

The textured rubber surface ensures that the laptop doesn’t slip when placed on the laptop cooling pad


ideas for an inviting driving space

Designer knivesLamborghini

The brand i chose was lamborghini as i have been fond of their cars since i was a kid. this excercise was quite challenging and rewarding at the same time as i found out that to identify the design language of a brand and using it to design products is quite tough.

The aim of this project was to design four different designer knives for a brand which will represent the brand identity and the design language. this was my first excercise at trying to identify a distictive design language that distingusishes one brand from another.

Project Background

Target Audience

February 2011

Duration : 3 weeks

Individual Project

City 2046Personal Mobility

The city i chose is Mumbai as coming from india i have a fair idea of the problems associated with the city’s transportation system. In this project i have tried to combine my ideas and aesthetics to design a better personal transportation.

March 2011

Duration : 3 weeks

Individual Project

The brief of this project was the same as the 2012 Michelin Design contest.City 2046: Art, Life and Ingenuity

I had to choose between five cities Los Angeles, Mumbai, Paris, Rio de Janeiro, or Shanghai and design a vehicle to meet anticipated needs for that city in 2046. The

PROJECT BACKGROUND

Target Audience

A city that is one of the fastest growing in the world and by current conditins the least prepared for it. People doing white collar jobs move everyday from the suburban Mumbai to the city\s core business districts in large numbers. The public transportation systems are over crowded. In 2046 there is a limit to the the size of the vehicles allowed inside central mumbai. The city’s roads are a form of grid where vehicles are completely automated and you can just select your route from the GPS. The vehicles runs on invisible rails on the roads which restrict the track size of the vehicle.

RESEARCH IDEATION CONCEPT DETAILING FINAL CONCEPT

INSPIRATION FROM LOTUS - INDIA’S NATIONAL FLOWER An interesting aspect of lotus is that it blooms everday in the morning spreading out all its petals to collect sunlight and then closes itself at sunset and goes back into the water becoming ccompact again.

The concept for my car is based on solar energy powered roads. The car has no engine of its own. To avoid the losses while passing through the atmosphere solar energy is instead collected outside the atmosphere and transmitted to energy stations on earth which power all roads. This makes solar energy far more efficient and reliable as there is no day and night outside the atmosphere or no clouds and fog which prevent sunlight from reaching the solar panels. The roads are powered and work on the principle of magnetism where transmitting electrical energy as well as propelling objects on its surface which are coupled magnetically to it.


Lotus form language / like the petals


The track widens as the car leaves the city to be more sporty and folds while moving into the city to fit within the invisible rails on the roads - just like a lotus

The vehicle has it’s propelling parts spread out like the petals of a lotus which widen its stance for more stability

The car running on invisible rails inside city limits


The Propelling parts of the car spread out when outside the city limits to increase the track of the car and provide more control and stability at high speeds

The black portion of the car is the passenger capsule which is protected and encased by the surrounding shell kind of outer body structure.


Gardena Pump Sprayer

Typical consumers would be men and women within the age group of 30-65. The possible uses of the sprayer – Greenhouses, indoor and out-door plant care, spraying liquid pesticides, fertilizers and glass cleaning.

April 2011

Duration : 4 weeks

Individual Project

GARDENA is losing its market share in the pump sprayers market due to an old and outdated design and possibly poor user ergonomics designed into the product. Gardena wants recapture by launching a new design in the premium price segment with quality and good ergonomics being the selling points.

Project Background

Target Audience

RESEARCH

Trigger is too short and the body has sharp edges

Trigger is placed too far away from the body which stresses the fingers and the palm

The gripping surface is hard and not made for a human hand

BRAND VALUES TARGET GROUP PERSONA COMPETITOR ANALYSIS

RESEARCH ANALYSIS IDEATION CONCEPT DETAILINGUSER TESTING FINAL CONCEPT

Franz and Stephanie are an elderly couple. They live in suburban Frankfurt. Franz is an architect and Stephanie is a kindergarten teacher. they love to do gardening. on the weekends they do

Task analysis was done starting from opening the pump sprayer to fill water to watering a plant at different heights and angles. This excercise gave vital insight into potential problem areas

Index finger gets trapped here

No possibility of supporting the weight with your finger

No support hinge for even weight distribution

No rubberised surface to grip

The CG is all the way down here which strains your wrist pivot point

The pump sprayer is supported only by your grip not by the structure of the hand

ANALYSIS IDEATION CONCEPT DETAILINGUSER TESTING

Ergonomic analysis helped me find how can I restructure the existing geometry to improve fatigue and muscle strain

RESEARCH FINAL CONCEPT

RESEARCH CONCEPT DETAILINGUSER TESTING FINAL CONCEPTANALYSIS IDEATION

The methods varied from hand sketching to digital methods

Sketching forms incorporating the ideas generated from the previ-ous steps started giving shape to the Project

ANALYSIS IDEATION CONCEPT DETAILINGUSER TESTINGRESEARCH FINAL CONCEPT

The approach was ideate many handle shapes and then move onto sketch models in foam and then test them on actual users in the target age group. I experimented a lot with different angles and different width of the triggers.

A forward leaning handle was quite comfortable for the users rather than straight or backward leaning handles. It was observed with different users that they rarely use more than 3 fingers to actuate the trigger and would possibly like to support the weight of the sprayer with their fingers too. The handle has a lower support surface to be supported by a finger.

RESEARCH USER TESTING FINAL CONCEPTANALYSIS IDEATION CONCEPT DETAILING

This stage was dominated by sketches depicting more details and exact placement of fillets to arrive at the final design

The rear knob controls the power of the spray

Different hand rederings were done to experiment with the color schemes to fit GARDENA’s Brand image

ANALYSIS IDEATION CONCEPT DETAILINGUSER TESTINGRESEARCH FINAL CONCEPT

Details

The printed level indicator gives a measure of the liquid which is useful while using insecticides

RESEARCH USER TESTINGANALYSIS IDEATION CONCEPT DETAILING FINAL CONCEPT

KITCHEN TIMER REVIVING SOMETHING INDISPENSALE

A Product directed at the ever growing number of working professionals and casual users who use laptops but cant find the right product which adresses their varyin needs.

September 2010

Duration : 3 weeks

Individual Project

The brief was to design either a kitchen timer, a scale or a personal shopper for any selected major brand which is an active player in kitchen based products for a selected age group.

Project Brief

Target Audience

BRAND : PHILIPS

Even balance of form function and design *User focused *Functionality *Inviting and easy to use products *Classic designs

Exclusive *Design oriented *Unique *Collector items *For a specialized group of customers

Technologically advanced *Higher user control *Advanced features *Ergonomic

Conventional *Easy to use *Attention to detail

PHILIPS IMAGE BOARD

RESEARCH IDEATION CONCEPT DETAILING & PROTOTYPE FINAL CONCEPT

The product i chose was a kitchen timer because the my target group was fairly young and more engrossed in their jobs and suffer from attention loss disorders due to varied entertainment avenues available in the form of internet media and television. this makes them all the ore forgetful of what they are doing and cooking is an activity which is the least forgiving if played around with.

The age group i went for was 25-35 years old single men and women.

COMPETITOR ANALYSISPE

RSO

NA

Initially I explored different concept directions for the timer by refferencing the philips image board and the persona as well as the analysis of the competitions.

At this stage i chose one concept direction and explored it further to progress in the project to achieve the final result


DIFFERENT CONCEPT DIRECTIONS PROGRESSING WITH A CHOSEN CONCEPT

At this stage of the project to enhance the final result I explored my ideas in foam and through digial media to visualize my ideas better

Working with a foam model helped me understand actual proportions and ergonomics and size

VISUALIZATION THROUGH RENDERINGS AND FOAM


DETAILING

Twisting the body of the timer charges it like a hand winding radio

Twisting the lower grip creates an airtight vaccum which enables fixing it to vertical or horizontal surfaces

Twisting tthe top grip sets the timer and further twisting charges the timer’s batteries

The top display of the timer can be popped out at the flick of a switch as an carry around timer.

The timer also has additional Lithium ion batteries stored in the body which can be charged in case the user chooses not to wind the timer

The bottom surface of the timer has a silicone suction cup which creates a vaccum lock upon twisting the body of the timer and the lock can be released upon re twisting in the opposite sense. this lock enables sticking to walls and surfaces


The display has a built in USB port to load recipe image files which can be timed on the time scale so that the ingredients pop up at the right time while cooking. The body of the timer glows with colours rangng from green to red as time goes on.


EXTRAS

Representing myself on a paper

A fun project with schoolmates to design a transportation solution for a race without using wheels. The concept was based on lateral weight transfer initiated by the rider which caused the product to tilt from side to side due to a curved bottom shaped like a boat’s hull. The rider could then slide one of the sides and move forward. This project was done under the guidance of Ben Hopson

FUN PROJECT AT SCHOOL PHOTOGRAPHY

Thank [email protected]

Tel: +919611021759

industrial design portfolio 2012

Documents

final result

form of transportation

rough clay model

indiaindustrial design

engineering career

exploration project

adobe photoshop

combination of car