Industrial Design Excellence Awards 2005

INTELLIGENT DESIGN

E veryone is talking about innovation and design these days. BusinessWeek seems to feature it

on the cover every other week! Even President Bush has made intelligent design a top priority!

Unlike the other innovators in BusinessWeek or that“big designer in the sky,” however, industrial designersgo to work every day to transform ideas into real thingsthat really help real people. The 2005 IDEA winners areexamples of our most successful creations because theyare beautiful, help businesses grow and make life easierand happier—all, we hope, without hurting our environ-ment. Intelligent design is making our dreams come trueby designing a better world! IDEAs salute our bestdesigners and the beautiful things they make.

Sadly, not all designers are doing good work. Thereseems to be an oversupply of bad design. It’s everywhereyou look! Just ask Don Norman or Victor Papanek. Sincewe obviously need all the help we can get, I’m not wor-ried about outsourcing or off-shoring design, as long asthe companies who take on the work do a good job. Ihope that by showing people what good design is, theIDEAs will encourage more of it.

One reason there is so much bad design is that baddesign isn’t necessarily bad for business. But the IDEAwinners demonstrate how to do better—how good designmeans profits in the long run. A good design’s innovation,

differentiation, emotional connection and beauty can resultnot only in good business but also in a better world for allof us. The IDEAs show why all of us—businesses and con-sumers—should demand good design!

The IDEAs are about excellence, so we selected ajury of the best talent and intelligence from around theworld. Those 17 people beta tested a new digitalprocess: Rather than sitting in a dreary hotel readingapplications, we reviewed submissions online beforemeeting in person for face-to-face deliberation. We eval-uated all entries based on five criteria that make an intel-ligent design: Innovation, aesthetics, user needs, theearth and business success. In the end, there was a sur-prising amount of agreement among the members of thejury; in fact, most of the IDEA Gold winners won by unan-imous agreement.

In the following articles, you will see and read abouthow winners of IDEA Gold awards met our profession’shighest standard of excellence. The IDEA winners are atestament of our most intelligent work. IDEAs are a cele-bration of life. ■

—Tucker Viemeister, FIDSA, IDEA 2005 Jury Chair

IDEA 2005

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IDEA 2005 Jury:Back row, from left to right: Chad Stoller, IDSA; Larry Keeley, IDSA; Michael McCoy, IDSA; Peter Stathis, IDSA; Tucker Viemeister, FIDSA; Chis Conley, IDSA; Celso Santos, I/IDSA; and Nasir Kassamali, IDSAFront row, from left to right: Budd Steinhilber, FIDSA; Marc Gobé, I/IDSA; Peter Arnell, IDSA; Chee Pearlman, IDSA; Pierre-Yves Panis,I/IDSA; Eric Chan, IDSA; Natascha Drabbe, I/IDSA; Ivy Ross, IDSA; and Susan Yelavich, IDSA

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Tucker Viemeister, FIDSA, Jury ChairTucker Viemeister is now Rockwell Group’s VP Creative. A gradu-ate of Pratt Institute, he was president of Springtime-USA, a part-nership with the young Dutch industrial design company. Hehelped to found Razorfish’s physical design capability, frogde-sign’s New York office and Smart Design, where he helped designthe widely-acclaimed OXO GoodGrips universal kitchen tools. Heserves on the board of directors of the Architectural League ofNew York, as chair of the Rowena Reed Kostellow Fund and aspresident of the International Design Network Foundation. He pro-duced and designed a book written by Gail Greet Hannah,Elements of Design: Rowena Reed Kostellow and the Structure ofVisual relationships. He currently teaches at NYU’s ITP.

Peter Arnell, IDSAPeter Arnell is founder and chief creative officer of Arnell Group, awholly owned subsidiary of Omnicom. Arnell Group is a compre-hensive branding company and has created the omni marks forsuch noted companies as Donna Karan, DKNY, ConEd andSamsung. He has been published extensively as an accom-plished photographer and has written and directed more than 300commercial films for such clients as Chanel, Reebok and Chrysler.Arnell studied architecture at Brooklyn Tech, Columbia Universityand Princeton University, and he developed, wrote and edited 19books on architectural theory and art history. He serves on theboard of the Special Olympics and is a honorary fire commission-er and chief creative officer of the FDNY.

Eric Chan, IDSAEric Chan is president of Ecco Design in New York. Chan focuseson creating the emotional relationship between users, objects andenvironments. His work expresses an exciting, refreshing, honestrealism in a world driven by high-tech digital products. Chan haswon a number of international design awards, including IDEAs,the ID Annual Design Review and the red dot design award fromGermany. His works have been exhibited and selected as perma-nent design collections by many international museums including,the London Design Museum, MOMA in New York, the Cooper-Hewitt Museum, the Smithsonian Institute and the Museum DieNeue Sammlung in Germany.

Chris Conley, IDSAChris Conley is co-founder and director of Gravity Tank and anassociate professor and track lead of product design at theInstitute of Design in Chicago. In the early 90s he pioneered theapplication of user research to inspire design and managementteams. At Gravity Tank, Conley leads the development ofIntegrated Definition™, a way of working that leverages the corecompetencies of design to enable cross-functional client teams todefine new product and service innovations. At the Institute ofDesign, he has further developed the graduate product designprogram to prepare professionals to use design in the front-endplanning stages of new product and service development. Conleywrites, speaks and conducts workshops on the core competen-cies of design and their value to the practice of innovation. He hasreceived design awards from Sony, General Electric, Black &Decker and Nesté of Finland. Gravity Tank clients include numer-ous Fortune 500 companies in consumer, commercial, industrialand retail markets.

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IDEA 2005 JURY

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Nasir Kassamali, IDSANasir Kassamali is owner of Luminaire. Originally from Kenya andof Indian ancestry, his foresight and passion for design have madeLuminaire a leading messenger for international design in the US.Nasir has received several awards and is a frequent member ofdesign juries, including those for Metropolis, ID magazine andDesign Report. In addition, he has been named to MetropolitanHome’s Design 100 as one of the most important design leadersworldwide and has been recognized by Intramuros, Metropolis,Abitare, Interni, Interiors, Miami Herald and the AIGA.Altagamma, an association of leading Italian companies, invitedLuminaire to represent the design industry on this internationalcouncil of 20 high-profile companies.

Larry Keeley, IDSALarry Keeley is president and co-founder of Doblin Inc, an inno-vation strategy firm. Since 1979, Keeley has worked with manyglobal companies on innovation effectiveness, among themAetna, American Express, Apple Computer, Citigroup, Consignia,Hallmark, McDonald’s, Motorola, Pfizer, Shell, Steelcase, TexasInstruments, Whirlpool and Zurich Financial Services. He lecturesfrequently and publishes regularly on strategic aspects of innova-tion. Keeley teaches graduate innovation strategy classes at theInstitute of Design in Chicago—the first design school in the USwith a PhD program—where he is also a board member. He lec-tures at executive education programs at the Kellogg GraduateSchool of Management and in its Masters of ManufacturingManagement program, as well as in the University of Chicago’sMBA program.

Natascha Drabbe, I/IDSANatascha Drabbe is project manager at Premsela, the DutchDesign Foundation in Amsterdam. She has also been a projectmanager for an international architecture exhibition in Düsseldorfand was responsible for PR at the Utrecht-based studio of archi-tect Mart van Schijndel. In 1996, she started Cultural Connections,which organizes projects on architecture and design, focusingmainly on social issues. Her design exhibition on sustainableproduct design, “re-f-use,” was seen in 13 European museumsbetween 1997 and 2002. In 2001 she won the Ecotech Award for‘re-f-use’. Drabbe has worked as a publicist and lecturer and hasbeen a member of both Dutch and international juries.

Marc Gobé, I/IDSAMarc Gobé is the founder, president and CEO of DesgrippesGobé, which is responsible for Coca-Cola’s new worldwide identi-ty and packaging design. Gobé graduated from the ÉcoleProfessionnelle de Design Industriel in Paris and has written andpublished recent books on design. His company has createdbrand design strategies for such clients as Coca-Cola, AOL, Intel,IBM, Estée Lauder, Starbucks, Gillette, Air France, Ann Taylor,Victoria’s Secret and Godiva. He is a frequent speaker on emo-tional branding for corporations such as L’Oréal, Montblanc,Motorola, Procter & Gamble, AOL, General Mills and Peugeot. Hehas received numerous international design awards.

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Michael McCoy, IDSAMichael McCoy is a partner in McCoy&McCoy, Fahnstrom/McCoyand High Ground Design Workshops and co-director of post-pro-fessional programs at the Rocky Mount College of Art & Design inDenver. He was co-director of the Design Department atCranbrook Academy of Art for 23 years, distinguished visiting pro-fessor at the Royal College of Art in London from 1993 to 1995 andon the faculty of IIT’s Institute of Design from 1995 to 2004. Hiswork for such clients as Knoll, Philips Electronics, Formica, NECand Steelcase has received more than 200 awards and has beenexhibited worldwide, including at the National Design Museum,the British Design Museum, and SFMOMA. He is widely publishedand is co-author of Cranbrook Design:The New Discourse pub-lished by Rizoli. He has received, with Katherine McCoy, numer-ous awards for design and holds an honorary doctorate from theKansas City Art Institute.

Pierre-Yves (PY) Panis, I/IDSAPierre-Yves Panis is design manager for Legrand, a manufacturerof electrical wiring devices. Based in southwest France, theLegrand Design Studio develops switches, outlets, DatCom prod-ucts, and home control, alarm and lighting systems. Prior to join-ing Legrand, Panis was principal designer at Moen. He has spenteight years in southern Africa where he created and managedDesign Co Operation (DCO), a non-profit design structure aimedat improving urban informal sector production in Zimbabwe.DCO’s activities were centered on a commitment to design fordevelopment using an industrial design approach to conceive ofand develop products specifically for small-scale, low-tech pro-duction environments. He is a graduate of Les Ateliers (the FrenchNational School of Industrial Design) in Paris.

Chee Pearlman, IDSAChee Pearlman is the director of Chee Company, an editorial andcuratorial design consultancy. Projects include serving as pro-gram director of the Art Center Design Conference in Los Angelesand working with and writing for a number of publications, includ-ing Newsweek, Travel + Leisure, Popular Science and The NewYork Times. She is the curator of the exhibition “The Voting BoothProject” at the Parsons School of Design, featuring 50 leadingarchitects and designers who poignantly reimagined actual votingbooths used in the 2000 election in Florida. Chee founded andchaired the Chrysler Design Awards for its 10-year duration and isthe former editor-in-chief of ID magazine, which received fiveNational Magazine Awards under her tenure.

Ivy Ross, IDSAIvy Ross is the executive vice president of design and develop-ment of Old Navy, Gap, Inc. Ross is responsible for all productsacross all categories and customer segments. Prior to Gap, Rossheld design leadership positions in companies such as Mattel,Calvin Klein, Coach, Bausch & Lomb and Swatch Watch. In addi-tion, Ross was a founding partner of two independent design firmsand a retail store. A world-renowned artist, Ross’ innovative metalwork in jewelry is in the permanent collection of 12 internationalmuseums. A winner of the prestigious National Endowment for theArts Grant, Ross has also received the Women in Design Awardand the Diamond International Award for her creative designs. Herwork and point of view have appeared in many books and publi-cations, and she has written chapters for a variety of change man-agement books.

Celso Santos, I/IDSACelso Santos is president of Rio 21 Design, a Brazillian designcompany. Celso teaches design at PUC-Rio and introduced theteaching of Vellum Cobalt. He is a graduate of ESDI-Rio and hasworked in different industries in areas such as furniture, bathroomappliances, medical equipment, railroad equipment and domes-tic appliances. He has won numerous design awards, includingone from IF.

Peter StathisPeter Stathis is the principal leading a collaborative commercialventure with a specialization in the design and development of fur-niture and consumer products. He is the former director of theworld-renowned graduate design program at the CranbrookAcademy of Art. His work has been recognized by various pro-fessional institutions, including the Chicago Athenaeum’s GoodDesign Award, the IDEAs and the ID Annual Design Review. Hehas been published in dozens of design magazines and booksinternationally. His work is included in the permanent collections ofseveral museums, including the Chicago Athenaeum: Museum ofArchitecture & Design; the Cooper-Hewitt, National DesignMuseum; and MOMA in New York. Stathis holds a BID in industri-al design from Pratt Institute and a MFA from the CranbrookAcademy of Art.

Budd Steinhilber, FIDSABudd Steinhilber began his design apprenticeship with RaymondLoewy Associates and then joined Dohner & Lippincott, later tobecome Lippincott & Margulies. He was part of the L&M teamsthat designed the Tucker 48 rear-engine car, as well as the crewand officers quarters for the USS Nautilus nuclear submarine. For17 years, he was a partner in Vie Design Studios. Steinhilber waschair of the 1985 IDEA jury and as the IDSA national secretary/treasurer, he served on the executive committee that helped forgethe 1990 alliance with BusinessWeek magazine. He founded andchaired the IDSA Environmental Concerns committee and hasbeen honored with the IDSA Personal Recognition Award, twoGold IDEAs, a grant from the NEA Distinguished DesignerFellowship program and an Alumni Achievement Award from hisalma mater, Pratt Institute.

Susan Yelavich, IDSASusan Yelavich is a member of the faculty of the Critical StudiesDepartment of the Parsons School of Design, The New SchoolUniversity. She was awarded the Rolland Rome Prize Fellowshipin Design from the American Academy in Rome in 2003–04. Sheis a noted and prolific writer and the author of the forthcomingbook Contemporary World Interiors (2006). Yelavich is a con-tributing editor of Patek Philippe and Budget Living and lecturesfrequently on design and architecture. The former assistantdirector for public programs at the Cooper-Hewitt, NationalDesign Museum, Yelavich co-curated the Museum’s 2003National Design Triennial.

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