indonesian sanitation entrepreneur training modules

330
TRAINING MODULES Sanitation Entrepreneur Training Compiled by Sanitation Marketing Team WSP EAP - Indonesia

Upload: dinhdan

Post on 12-Jan-2017

223 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Indonesian Sanitation Entrepreneur Training Modules

TRAINING MODULESSanitation Entrepreneur Training

Compiled by

Sanitation Marketing TeamWSP EAP - Indonesia

Page 2: Indonesian Sanitation Entrepreneur Training Modules
Page 3: Indonesian Sanitation Entrepreneur Training Modules

Compiled by

Sanitation Marketing TeamWSP-EAP Indonesia

Ver. 1.0

TRAINING MODULESSanitation Entrepreneur Training

Page 4: Indonesian Sanitation Entrepreneur Training Modules

iiSanitation Entrepreneur Training Module

Contents

Contents ...............................................................................................................................................................................................................................................................................ii

Introduction to Using the Module Manual ....................................................................................................................................................................................................................1

Details of Sanitation Entrepreneur Training Curriculum Modules............................................................................................................................................................................3

Module 1 Opening and Orientation ..................................................................................................................................................................................................................................................................................................................3

Module 2 Business Motivation ..............................................................................................................................................................................................................................................................................................................................5

Module 3 Basics of Sanitation Marketing and Sanitation Marketing Networks .....................................................................................................................................................................................................................6

Module 4 Introduction to Products and the Installation/Production Process ........................................................................................................................................................................................................................7

Module 5 Communication and Product Presentation Techniques ................................................................................................................................................................................................................................................8

Module 6 Sales Management and Selling Techniques ..........................................................................................................................................................................................................................................................................9

Module 7 Preparation for Field Practice I: Selling Practice ...................................................................................................................................................................................................................................................................10

Module 8 Field Practice I: Selling Practice ......................................................................................................................................................................................................................................................................................................11

Module 9 Refl ection on Selling Practice .........................................................................................................................................................................................................................................................................................................12

Module 10 Preparation for Field Practice II: Latrine Production Practice ......................................................................................................................................................................................................................................13

Module 11 Field Practice II: Latrine Production Practice .........................................................................................................................................................................................................................................................................14

Module 12 Refl ection on Latrine Production Practice..............................................................................................................................................................................................................................................................................15

Module 13 Building Commitment ........................................................................................................................................................................................................................................................................................................................16

Module 14 Simple Bookkeeping and Financial Management ............................................................................................................................................................................................................................................................17

Module 15 Forming Business Team Organizations ....................................................................................................................................................................................................................................................................................18

Module 16 Training Follow Up Plan and Evaluation ..................................................................................................................................................................................................................................................................................19

Module 17 Close ..............................................................................................................................................................................................................................................................................................................................................................20

Appendices ..........................................................................................................................................................................................................................................................................21

Page 5: Indonesian Sanitation Entrepreneur Training Modules

1Sanitation Entrepreneur Training Module

Introduction To Using This Manual

This manual for using and developing modules is intended as a reference for facilitators of sanitation entrepreneur training courses. This manual contains the curriculums for the

modules that form the basis for design of the training modules. It also contains technical details for delivering the topics for each phase. Using this manual, the facilitator should

have a fi rm undersanding of what is contained in each module.

The trainng fl ow is illustrated in the fi gure below:

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing and

Sanitation Marketing Networks

(3)

Introduction to Products and

the Installation/Production Process

(4)

Communication and

Product Presentation Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling Practice

(7)

Field Practice I:

Selling Practice

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production Practice

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production Practice

(11)

Reflection on

Latrine Production Practice

(12)

5 Minutes of

Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Bookkeeping and

Financial Management

(14)

Training Follow Up Plan and

Evaluation

(16)

Forming Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

Page 6: Indonesian Sanitation Entrepreneur Training Modules

2Sanitation Entrepreneur Training Module

The following should be taken into account when using these modules:

1. Each module is numbered in order from 1 through 17.

2. The order of the modules is fi xed. The topics of all the modules are related, and understanding of the modules with a lower number (M-1, M-2, etc) is required for the

subsequent module. Changing the order of the modules would cause confusion, and the participants would not understand the materials.

The allocation of the number of days and rundown (activity schedule) for each module has been carefully designed to be time effi cient and make eff ective use of reources (based

on past experience of sanitation entrepreneur training courses). Therefore, training organizers are strongly advised to adhere to the specifi cations established in this manual.

Page 7: Indonesian Sanitation Entrepreneur Training Modules

3Sanitation Entrepreneur Training Module

Sanitation Entrepreneur Training Curriculum

This section contains the syllabuses of the sanitation entrepreneur training modules and technical details for delivering each module :

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

01 | OPENING AND ORIENTATION

I OPENING AND

ORIENTATION

1. The participants are aware of the

government’s commitment to

supporting the implementation

and continuity of the CLTS

program, particularly with regard

to developing entrepreneurial

potential

1. Opening of the

Training

20 1. Address by the agency head or

representative

Training schedule,

diagram for mapping

participants’

awareness, training

slides, simulation

package, game

package, role play

package (including

learning aids

and supporting

documents)

1. The participants have

commitment from government

to the program

1. Confi rm who will be involved in

the opening session (provincial or

district health agency)

2. Ice broken between the

participants and conducive

communication built before

starting the actual course

2. Introductions 15 2. The facilitator guides the

participants by selecting an

attractive game

2. The ice is broken among the

participants

2. Choose a suitable game to break

the ice

3. Participants understand the goal

and fl ow of the training, thereby

facilitating the training process

3. Training

Objectives

5 3. The facilitator explains the training

objectives, which have already

been written on a fl ipchart, and

then explains the fl ow of the

training over the four days using

a large visual display that the

participants can read easily

3. The participants know and

understand the learning

objectives, the training fl ow

and the time allocations for the

training

3. Check that a large copy of the

visual aid of the training objectives

and fl ow has been made

4. Increased sense of unity and group

cooperation in the training

4. Class

Management

5 4. The facilitator and the participants

agree on a choice of class leader

who helps to facilitate the training

and class leader who facilitates

making the learning contract

for the training with the other

participants

4. Responsible class leaders are

elected for the training and

groups are formed

4. Lead the election of the class

leaders and the forming of the

groups

Modules

Page 8: Indonesian Sanitation Entrepreneur Training Modules

4Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

5. Identify the starting knowledge

of the participants to facilitate the

training process and to compare

with their knowledge at the end of

the training

5. Mapping

the starting

knowledge of the

participants

5 5. The facilitator asks the participants

to complete the maps of their

starting knowledge

5. The participants’ starting

knowledge of the training

process is identifi ed as the

baseline for evaluating the

eff ectiveness of the training

5. Check that the maps of the

participants’ starting knowledge,

key questions and dot stickers are

ready beforehand

6. Identify expectations of and

concerns about the training

6. Expectations &

concerns

5 6. The facilitator leads and facilitates

the participants to write down

their expectations and concerns on

metaplan cards

6. All the participants have

written their expectations and

concerns on metaplan cards

and displayed them on a sticky

cloth

6. Check that the metaplan cards and

stationery are ready

7.Build a contract between the

participants to ensure that the

training runs smoothly.

7. Class rules 5 7. The facilitator reads the written

rules from a visual aid

7. The rules and punishments

for the training in order to

maximize results have been

agreed on

60

Page 9: Indonesian Sanitation Entrepreneur Training Modules

5Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

02 | BUSINESS MOTIVATION

II BUSINESS

MOTIVATION

1. The participants understand the

importance of “Learning”

1. Our Journey at a

Glance

10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Training slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants have a basic

understanding of the concept

of entrepreneurship

1. Check the visual of the objectives

and order of sub-topics (on the

PowerPoint slides)

2. The participants understand that

learning requires strong self-will

2. Self Map 15 2. The facilitator discusses the 3

wants and 3 capacities to support a

person’s performance (role play)

2. The participants have desire

to become successful

entrepreneurs

2. Prepare a simulation package of

basic human needs and use the

sanitation business as an example

3. The participants understand that

this training is to build “Capacity”

and “Motivation”

3. The Importance

of Positive Mental

Attitude

15 3. The facilitator explains the

importance of a positive mental

attitude

3. The participants have the

desire to change their social

status

3. Prepare the metaplan cards for the

role play of the three ‘wants’

4. The participants understand that

positive thinking will multiply a

person’s performance

4. Enterprise and

Motivation to

Achieve

10 4. The facilitator presents and explains

the 3 things that motivate a person:

achievement, power, affi liation

(David McLelland’s concept)

4. The participants are able to

state the three wants and

three capacities for a person to

achieve what they want

5. The participants understand the

link between the motivation to

perform and ENTERPRISE

5. Self Evaluation 20 5. The facilitator guides the

participants to complete the self-

evaluation matrix

5. The participants are aware of

their weaknesses and strengths

and know how to turn those

weaknesses around

6. Start from a Dream 20 6. The facilitator explains the journey

of the child on the bike as an

analogy of becoming a sanitation

entrepreneur

6. The participants are motivated

and committed to becoming

sanitation entrepreneurs

90

Page 10: Indonesian Sanitation Entrepreneur Training Modules

6Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

03 | BASICS OF SANITATION MARKETING AND SANITATION MARKETING NETWORKS

III. BASICS OF

SANITATION AND

SANITATION

MARKETING

1. The participants understand the

basic concepts of the sanitation

marketing associated with the

CLTS strategy

1. Basic Concept

of Sanitation

Marketing

10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants understand

the learning objectives

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants understand the

role of the sanitation provider in

the development of rural sanitation

supply

2. Sanitation

Marketing

Networks

30 2. The facilitator presents and

explains the slides of the sanitation

marketing network, including

segmentation, target, and

positioning

2. The participants know and

understand the sanitation

marketing strategy logical

framework in terms of using

their understanding of

marketing basics to create

market potential and sanitation

marketing targets

2. Prepare the media/tools and

duplicate handouts

3. The participants are able to identify

sanitation market segments

3. Examples of

Sanitation

Marketing

Networks

30 3. The facilitator presents and explains

the slides on sanitation market

potentials and targets

3. The participants understand

the local sanitation marketing

network model

3. Prepare examples of supply

networks based on the sanitation

entrepreneurs’ experience

4. The participants are able to

analyze market segments and set

sanitation supply targets

30 4. The facilitator presents and explains

the slides on local sanitation

marketing networks

4. The participants understand

the local sanitation marketing

network model

4. Prepare the sample map of market

potential

5. The participants understand how

sanitation entrepreneurs build

and create business sanitation

networks

20 5. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

6. Peserta dapat memahami,

membangun dan membina

jejaring bisnis sanitasi

7. Peserta mampu membangun dan

membina jejaring bisnis sanitasi

120

Page 11: Indonesian Sanitation Entrepreneur Training Modules

7Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

04 | INTRODUCTION TO PRODUCTS AND SANITATION MARKETING NETWORKS

IV. INTRODUCTION

TO PRODUCTS

AND THE

PRODUCTION /

INSTALLATION

PROCESS

1. The participants understand the

features of a healthy latrine

1. Features of a

healthy latrine

5 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able to

state the features of a healthy

latrine

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants understand the

construction and main elements of

a healthy latrine (septic tank)

2. Latrine

construction

20 2. The facilitator presents and explains

the slides on the construction

of a septic tank and its main

components

2. The participants are able to

make a sketch of a healthy

latrine and state its main

components

2. Prepare fl ipchart of the production

process, from location survey to

handing over product to customer

(do this before the training)

3. The participants have knowledge

of healthy latrine technology

options to suit local conditions

3. Healthy latrine

production

techniques

60 3. The facilitator presents and explains

the slides on selecting the right

technology for the local conditions

3. The participants can write

down the order of the

production process, from

surveying the location to

handing over the product to

the customer

3. Prepare the learning aids and

products to aid explanation of

the topic, including what the

production process entails and how

to maintain a healthy latrine

4. The participants understand

the sequence of healthy latrine

construction

4. Introduction to

healthy latrine

technology

options

10 4. The facilitator presents and explains

the slides showing the process of

building a healthy latrine

4. The participants are able to

state the appropriate choice of

healthy latrine technology for

particular local conditions

5. The participants understand how

to maintain a healthy latrine and

are familiar with the supporting

equipment and products needed

for latrine maintenance

5. Healthy latrine

maintenance

techniques

25 5. The facilitator presents and

explains the slides on how to

maintain a healthy latrine and the

choice of supporting equipment

and products used for latrine

maintenance

5. The participants are able to

explain the maintenance

process, the equipment used,

and the supporting products.

120

Page 12: Indonesian Sanitation Entrepreneur Training Modules

8Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

05 | COMMUNICATION AND PRODUCT PRESENTATION TECHNIQUES

V. Communication

and Product

Presentation

Techniques

1. Equip the participants with

knowledge about communication

and negotiation techniques

1. The benefi ts of

communication

10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants understand

the basic principles of

communication and

negotiation

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. Build the capacity and skills of the

participants in communicating and

negotiating

2. Eff ective

communication

techniques

30 2. The facilitator presents and explains

the slides on communication and

negotiation techniques

2. The participants are able to

use presentation materials to

communicate and negotiate

with customers

2. Prepare the product presentation

simulation package

3. Build the knowledge and skills

of the participants about making

interesting presentation materials

3. Communication in

selling

30 3. The facilitator presents and

explains the slides on interesting

presentations

3. The participants are more

self-confi dent when

communicating with

customers

3. Encourage the participants to have

the confi dence to try and build

their self-confi dence

4. Build the capacity of the

participants in making

presentations

4. Product

presentation

techniques

20 4. The facilitator presents and explains

the slides on healthy latrine

product presentations

4. The participants are able

to identify diffi culties in

presentations and understand

how to deal with them

5. Build the self-confi dence of

the participants when making

presentations/appearing in public

5. 4 basic presentation

competencies

60 5. The facilitator asks group

representatives to do simulated

healthy latrine product

presentations

5. The participants understand

the relationship between

the AIDA principles, product

knowledge and product

presentation techniques

6. The characteristics

of a good

presenter

30 6. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

7. Tips

8. Healthy latrine

product

presentation

simulation

180

Page 13: Indonesian Sanitation Entrepreneur Training Modules

9Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

06 | SALES MANAGEMENT AND SELLING TECHNIQUES

VI. SALES

MANAGEMENT

AND SELLING

TECHNIQUES

1.The participants gain knowledge

and skills in mapping demand and

identifying target market

1. Mapping target

market

10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able to

explain and diff erentiate market

potentials, market segments,

and market targets

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2.The participants gain knowledge

and skills in managing demand

using daily sales plans

2. Daily sales

management

15 2.The facilitator presents and explains

the slides on mapping marketing

potential and target

2. The participants are able to

make marketing potential and

target market maps

2. Prepare the daily sales

management training package

3.The participants gain knowledge

and skills in managing sales using

the Savings Club System and

Creative Marketing System

3. The savings club

system

20 3. The facilitator facilitates mapping

and describing marketing target

exercise

3. The participants are able to use

the daily sales form to manage

sales

3. Menyiapkan paket latihan

mengelola pembayaran angsuran

4. The creative

marketing system

30 4. The facilitator presents and explains

the slides on managing daily sales

using the daily sales plan form

4. The participants are able to

use the installment payment

form to manage payments of

installments

20 5.The facilitator facilitates the exercise

in managing sales using the daily

sales plan form

5. Peserta memahami

hubungan pronsip AIDA,

product knowledge dan teknik

presentasi produk

20 6. The facilitator presents and

explains the slides on managing

installments using the installment

payment form

15 7. The facilitator facilitates the

exercise in managing installments

using the installment payments

form

40 8. The facilitator asks group

representatives to simulate

a healthy latrine product

presentation

10 9. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

180

Page 14: Indonesian Sanitation Entrepreneur Training Modules

10Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

07 | PREPARATION FOR FIELD PRACTICE I: SELLING PRACTICE

VII. PREPARATION

FOR FIELD

PRACTICE

I: SELLING

PRACTICE

1. The participants gain knowledge

and skills in making the

necessary preparations before

communicating with prospective

customers

1. Preparations for

selling practice

10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able

to prepare themselves

before communicating with

customers

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants understand the

benefi ts of the selling practice and

the lessons that will be learned

2. The benefi ts of

selling practice

20 2. The facilitator explains to the

participants about the supporting

equipment and documents

needed in preparation for the

selling practice

2. The participants understand

the importance of individual

tasks and group tasks

2. Prepare the equipment and

supporting documents for the

selling practice

20 3. The facilitator explains the tasks

and responsibilities of each group,

the practice location, and the time

available

3. The participants are

able explain the benefi ts

of preparing before

communicating with

prospective customers

3. Prepare the division of groups,

individual tasks, and group tasks

30 4. The facilitator motivates each

group to engage in healthy

competition and explains that all

group members are obliged to

participate actively

20 5. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

20 6. Fasilitator memfasilitasi tanya jawab

dan mencatatnya dalam slide

powerpoint

30

Page 15: Indonesian Sanitation Entrepreneur Training Modules

11Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

08 | FIELD PRACTICE I: SELLING PRACTICE

VIII. Field Practice I:

Selling Practice

1. The participants gain experience in

communicating with customers

1. Explanation of the

Group Tasks

10 1. Fasilitator mendampingi kelompok

peserta sesuai dengan tugas

masing-masing

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants understand

their tasks and responsibilities

in the selling practice

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants learn lessons

from practical experience (selling

products)

2. Selling Practice

(on site)

110 2. The facilitator motivates the

participants to participate actively

in the selling practice

2. The group leaders understand

their tasks and responsibilities

in the selling practice

2. Prepare a checklist of the

preparations to be made before

leaving for the fi eld

3. The facilitator off ers a choice of

target customers if the group

members are passive or have no

initiative or are not creative

3. The participants are able to

use the tools and supporting

documents for selling practice

3. The fi eld practice coordinator

checks the readiness of the groups

and supports the fi eld practice

4. The participants are able to

get hands-on experience

communicating with

customers

5. The participants are able to

record what they have learned

from the selling practice as

input for the discussion during

the refl ection session.

120

Page 16: Indonesian Sanitation Entrepreneur Training Modules

12Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

09 | REFLECTION ON SELLING PRACTICE

IX. REFLECTION

ON SELLING

PRACTICE

1.The participants can explain what

they learned from the on-site

selling practice

1. Group discussions 10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able

to benefi t from the selling

practice in the fi eld

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2.The participants can learn from the

experiences of the other groups

2. Presentation

of outcomes of

group discussions

10 2. The facilitator explains to the

participants the benefi ts of

refl ection

2. The participants learn lessons

from the other groups

2. Prepare the fl ipchart paper for the

group task (lessons learned)

3.The participants can make

collective conclusions as new

knowledge from the selling

practice

3. Conclusions from

the selling practice

5 3. The facilitator checks that the

groups are ready to take part in the

refl ection process

3. The participants are able to

make collective conclusions

as new knowledge from the

selling practice

3. Facilitate the participants to

formulate collective conclusions as

new knowledge from the selling

practice

10 4. The facilitator facilitates the groups

to write their experiences on

fl ipchart paper

20 5. The facilitator asks group

representatives to present the

conclusions of their groups

20 6. The facilitator facilitates the

participants to draw collective

conclusions from the experiences

of all the groups

15 7. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

90

Page 17: Indonesian Sanitation Entrepreneur Training Modules

13Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

10 | PREPARATION FOR FIELD PRACTICE II: LATRINE PRODUCTION PRACTICE

X. PREPARATIONS

FOR FIELD

PRACTICE

II: LATRINE

PRODUCTION

PRACTICE

1. The participants gain knowledge

and skills in the preparations

that have to be made before the

healthy latrine production practice

1. Group preparation 10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able to

prepare themselves before

doing the latrine production

practice

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants understand the

benefi ts of the healthy latrine

production practice and the

lessons that will be learned

2. Equipment

preparation

10 2. The facilitator explains to the

participants about the supporting

equipment and documents

needed in preparation for the

latrine production practice

2. The participants understand

the steps of the production

process, from receiving an

order to handing over the

product to the customer

2. Prepare the equipment and

supporting documents for the

latrine production practice

3. Materials

preparation

10 3. The facilitator checks that the

groups are ready to take part in the

fi eld practice and that each group

understands its role

3. The participants are able

explain the benefi ts of

preparing before doing the

latrine production practice

3. Prepare the division of groups,

individual tasks, and group tasks

4. Review latrine

production stages

30 3. The facilitator explains the tasks

and responsibilities of each group,

the practice location, and the time

available

4. Coordinate the support facilitators

and explain their tasks and

responsibilities to them

20 5. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

80

Page 18: Indonesian Sanitation Entrepreneur Training Modules

14Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

11 | FIELD PRACTICE II: LATRINE PRODUCTION PRACTICE

XI. FIELD PRACTICE

II: LATRINE

PRODUCTION

PRACTICE

1. The participants gain experience

in producing healthy latrines after

securing orders

1. Group details 10 1. The facilitator coordinates all

participants and all fi eld practice

support facilitators in class

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants understand

their tasks and responsibilities

in the healthy latrine

production practice

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants learn lessons from

the hands-on experience (healthy

latrine production)

2. Field Tasks 5 2. The facilitator checks that all

participants and support facilitators

are ready before preparing to leave

from the car park

2. The group leaders understand

their tasks and responsibilities

in the healthy latrine

production practice

2. Menyiapkan check list untuk

memeriksa persiapan sebelum

berangkat praktek lapangan

3. The responsibilities

of the participants

during the fi eld

practice

10 3. Fasilitator memberi arahan teknis

pemberangkatan kepada semua

peserta khususnya pendamping

kelompok dan ketua kelompok

3. The participants are able to

use the tools and supporting

documents for the healthy

latrine production practice

3. Memeriksa kesiapan kelompok dan

pendamping praktek lapangan

4. Location map 10 4. Fasilitator menjelaskan teknis

koordinasi di kelurahan/balai

desa, sebelum menuju ke tempat

praktek/lapangan

4. The participants are able to

get hands-on experience

producing healthy latrines

5. Key activities in

the fi eld

5 5. Fasilitator menjelaskan persiapan

tim tukang di lapangan dan apa

tugas peserta di lapangan

5. The participants are able to

remember or record what

they have learned from the

selling practice as input for the

discussion during the healthy

latrine production practice.

6. Hands-on practice

(in the fi eld)

200 6. Proses produksi dan instalasi

jamban

240

Page 19: Indonesian Sanitation Entrepreneur Training Modules

15Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

12 | REFLECTION ON LATRINE PRODUCTION PRACTICE

XII. REFLECTION

ON LATRINE

PRODUCTION

PRACTICE

1.The participants can explain what

they learned from the on-site

latrine production practice

1. Group discussions 10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able

to benefi t from the latrine

production practice

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2.The participants can learn from the

experiences of the other groups

2. Presentation

of outcomes of

group discussions

10 2. The facilitator explains to the

participants the benefi ts of

refl ection

2. The participants learn lessons

from the other groups

2. Prepare the fl ipchart paper for the

group task (lessons learned)

3.The participants can make

collective conclusions as new

knowledge from the latrine

production practice

3. Conclusions

from the latrine

production

practice

10 3. The facilitator checks that the

groups are ready to take part in the

refl ection process

3. The participants are able to

make collective conclusions

as new knowledge from the

latrine production practice

3. Facilitate the participants to

formulate collective conclusions as

new knowledge from the latrine

production practice

15 4. The facilitator facilitates the groups

to write their experiences on

fl ipchart paper

40 5. The facilitator asks group

representatives to present the

conclusions of their groups

15 6. The facilitator facilitates the

participants to draw collective

conclusions from the experiences

of all the groups

20 7. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

120

Page 20: Indonesian Sanitation Entrepreneur Training Modules

16Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

13 | BUILDING COMMITMENT

XIII. BUILDING

COMMITMENT

1. The participants have a growing

awareness that change starts from

within

1. What will you do

now?

20 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are more

motivated to start their

businesses

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants have a growing

awareness that enterprise is related

to the motivation to succeed

2. Change Your

Mindset With

Chemical Reaction

100 2. The facilitator facilitates the

participants to refl ect at the end

of training, to be introspective, to

crystalize all the knowledge, skills

and experiences that have got to

build their entrepreneurial spirit

2. The participants are more

confi dent having the

knowledge , skills and

experience they gained from

the training

2. Prepare the introspection package

3. The participants understand that

success requires knowledge, skills

and experience

3. How to quickly

change your

mindset

3. The participants have a strong

commitment to getting down

to work and sharing with others

through sanitation programs

4. The participants understand that

to build knowledge, skills and

experience requires a positive

mental attitude

120

Page 21: Indonesian Sanitation Entrepreneur Training Modules

17Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

14 | SIMPLE BOOKKEEPING AND FINANCIAL MANAGEMENT

XIV. SIMPLE

BOOKKEEPING

AND FINANCIAL

MANAGEMENT

1. The participants gain knowledge

and skills in calculating cost of

goods sold

1. Calculating

healthy latrine

production costs

30 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able to

calculate cost of goods sold

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants gain knowledge

and skills in calculating production

capacity and planning monthly

production volumes (sales

projections)

2. Planning monthly

sales

30 2. Fasilitator memaparkan dan

menjelaskan slide cara menghitung

biaya produksi jamban sehat

2. The facilitator presents

and explains the slides on

calculating healthy latrine

production costs

2. Prepare fl ipchart paper or

worksheets for the exercises to

calculate a) cost of goods sold,

b) production capacity, c) sales

projection, d) operating costs, e)

operating profi t

3. The participants gain knowledge

and skills in calculating operating

costs

3. Calculating

operating costs

30 3. The facilitator facilitates the

exercise to calculate health latrine

operating costs

3. The participants are able to

calculate operating costs

3. Prepare the “Business Plan”

document

4. The participants gain knowledge

and skills in calculating operating

profi t

4. Calculating

operating profi t

10 4. The facilitator presents and

explains the slides on calculating

production capacity and monthly

sales projections

4. The participants are able to

calculate operating profi t

20 5. The facilitator facilitates the

exercise in managing sales using

the daily sales form

20 6. The facilitator facilitates the

exercise in calculating operating

costs

20 7. The facilitator facilitates the

exercise in calculating operating

profi t

20 8.The facilitator facilitates Q&As and

notes them on the powerpoint

slides

180

Page 22: Indonesian Sanitation Entrepreneur Training Modules

18Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

15 | FORMING BUSINESS TEAM ORGANIZATIONS

XV. FORMING

BUSINESS TEAM

ORGANIZATIONS

1.The participants understand

business teams and the minimum

roles required

1. Organizational

Goal and Structure

5 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able

explain the minimum of

roles required in a sanitation

business organization

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants are able to defi ne

tasks and responsibilities

2. Organizational

structure of

sanitation business

team

5 2. The facilitator explains that the

aim of the module is to form the

organizational structure of the

sanitation business team

2. The participants are able

to explain the tasks and

responsibilities required for

each role within the business

team

2. Prepare fl ip chart paper for the

group tasks (lessons learned)

3.The participants are able to defi ne

the knowledge and skills required

for each role in a sanitation

business organization

3. Tasks and

responsibilities

10 3. The facilitator facilitates the

participants to discuss the

minimum of roles required in a

sanitation business organization

3. Peserta dapat menjelaskan

pengetahuan dan keterampilan

yang diperlukan untuk masing-

masing peran dalam tim

pengusaha

3. Facilitates the participants to

formulate collective lessons learned

as new knowledge

4. Peserta mampu merumuskan

pengetahuan dan keterampilan

yang diperlukan untuk masing-

masing peran dalam organisasi

wirausaha sanitasi

4. Knowledge and

skills required

10 4. The facilitator helps the participants

to prepare reports on the outputs

of the group discussions and asks

group representatives to present

them to the other groups

5. Group discussion 30 5. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

60

Page 23: Indonesian Sanitation Entrepreneur Training Modules

19Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

16 | TRAINING FOLLOW UP PLAN AND EVALUATION

XVI. TRAINING

FOLLOW UP PLAN

AND EVALUATION

The participants gain the knowledge

and skills to prepare a sanitation

business plan to use after the

training and be a reference for post-

training monitoring.

1. Sample Sanitation

Business Plan

10 1. The facilitator presents the learning

objectives and the order of topics

that will be discussed this session

(per the objectives and sub-topics

columns)

Module slides,

simulation package,

game package,

role play package

(including learning

aids, presentation

tools and supporting

documents)

1. The participants are able

explain the content of the

sanitation business plan

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. Making a Sanitation

Business Plan

20 2. The facilitator presents and explains

the slides on the content of a

sanitation business plan

2. The participants are able to

understand how to record their

business ideas in the sanitation

business plan

2. Prepare the sanitation business

plan forms

30 3. The facilitator facilitates the

participants to understand the

outline of the sanitation business

plan and to write their ideas or

plans in the business plan forms

that have been handed out

3. The participants are able to

understand that the sanitation

business plan can be used

to make loan applications to

cooperatives or other fi nancial

institutions

3. Prepare the per province business

plan template (Excel)

20 4. The facilitator explains that the

business plan is used as a training

follow up plan

4. The participants are able to

understand that the sanitation

business plan can be used as

the basis for partnerships with

the CSR programs of public or

private companies

10 5. The facilitator explains that the

sanitation business plan is used

as a reference for post-training

monitoring

30 6. The facilitator facilitates the

exercise in managing sales using

the daily sales plan form

40 7. The facilitator asks group

representatives to present

their Sanitation Business Plans

(representatives per province)

20 5. The facilitator facilitates Q&As and

notes them on the powerpoint

slides

180

Page 24: Indonesian Sanitation Entrepreneur Training Modules

20Sanitation Entrepreneur Training Module

Module

No.

Topic Objectives Sub-Topics Time General Process Tools Achievement

Indicators

Facilitator’s

Preparations

17 | CLOSE

XVII. CLOSE 1. The participants understand

the degree of change in their

understanding from the start to

end of the training

1. Level of change

in understanding

from the start to

end of the training

20 1. The facilitator displays the map

of the participants’ starting

knowledge. The facilitator then

gives the participants dot stickers

to stick on the knowledge map

Training kit, cards 1. The level of understanding of

the participants at the end of

the training

1. Check the visual of the objectives

and order of sub-topics (on the

powerpoint slides)

2. The participants gain additional

knowledge, skills and experiences

during the training

2. What Made you

Proud and Concrete

Measures

20 2. The facilitator evaluates the fi nal

day graph for 5 topics: latrine

options, latrine production

process, product presentation,

sales management and fi nancial

administration

2. Compare starting knowledge

with fi nal day’s knowledge

2. Check that the tools for the

evaluation process are ready and

coordinate with the district to close

the training course

3. The committee gets feedback on

the organization of the training

(gifts/commissions), suggestions

and input from the training

participants

3. Lessons Learned

and Feedback

30 3. The facilitator gives the participants

two colored cards (pink and

yellow) and asks them to write the

lessons they have learned during

the training on the pink card and

comments and suggestions on

the yellow card, to be stuck on the

sticky cloth

3. Lessons learned from the

participants

4. The sanitation entrepreneurs are

encouraged to develop networks,

supply and entrepreneur potential

in their respective districts

4. Prayer and Closing

Address

20 4. Reading of a prayer and

closing address by government

representatives

4. Comments and suggestions

from participants

5. Feedback from participants

60

Page 25: Indonesian Sanitation Entrepreneur Training Modules

21Sanitation Entrepreneur Training Module

Appendices

Page 26: Indonesian Sanitation Entrepreneur Training Modules

22Sanitation Entrepreneur Training Module

Page 27: Indonesian Sanitation Entrepreneur Training Modules

MODULE

01Opening

and Orientation

www.wsp.org

www.stbm-indonesia.org

website

Page 28: Indonesian Sanitation Entrepreneur Training Modules

24Sanitation Entrepreneur Training Module

01 | Opening and Orientation

Module Objectives1. The participants are aware of the government’s commitment to supporting the implementation

and continuity of the CLTS program, particularly with regard to developing entrepreneurial

potential.

2. Ice broken between the participants and conducive communication built before starting the

actual course.

3. Participants understand the goal and fl ow of the training, thereby facilitating the training

process.

4. Increased sense of unity and group cooperation in the training

5. Identify the starting knowledge of the participants to facilitate the training process and to

compare with their knowledge at the end of the training.

6. Identify expectations of and concerns about the training

7. Build a contract between the participants to ensure that the training runs smoothly.

Page 29: Indonesian Sanitation Entrepreneur Training Modules

25Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

01 | Opening and Orientation

Page 30: Indonesian Sanitation Entrepreneur Training Modules

26Sanitation Entrepreneur Training Module

Module Structure

1. Introductions

2. Training Objectives

3. Class Management

4. Knowledge Mapping

5. Expectations and Concerns

6. Class Rules

01 | Opening and Orientation

Page 31: Indonesian Sanitation Entrepreneur Training Modules

27Sanitation Entrepreneur Training Module

Introductions

YOU CAN’T LOVEWHAT

YOU DON’T KNOW

“ “

The proverb says:

01 | Opening and Orientation

Page 32: Indonesian Sanitation Entrepreneur Training Modules

28Sanitation Entrepreneur Training Module

Training Goal

Optimizing Human Resourcesin Follow Up to The Capacity Building

for Implementation of CLTS in IndonesiaThrough Sanitation Entrepreneur Training

to Support The Implementation of CLTS in The Regions

and Accelerate The Achievement of The 2014 CLTS Targets

“ “

01 | Opening and Orientation

Page 33: Indonesian Sanitation Entrepreneur Training Modules

29Sanitation Entrepreneur Training Module

Class Management

¤ Class Chair and Class Deputy

¤ Forming Groups

¤ Group Names

¤ Group Leaders and Deputies

¤ Group Yells

01 | Opening and Orientation

Page 34: Indonesian Sanitation Entrepreneur Training Modules

30Sanitation Entrepreneur Training Module

Forming Groups

¤ Group 1 : Sand

¤ Group 2 : Cement

¤ Group 3 : Water

¤ Group 4 : Concrete

¤ Group 5 : PVC Piping

¤ Group 6 : Closet

These are only examples, the group names chosen should suit the local

culture

01 | Opening and Orientation

Page 35: Indonesian Sanitation Entrepreneur Training Modules

31Sanitation Entrepreneur Training Module

Names of Group Members

Sand Cement Water Concrete PVC Piping Closet

01 | Opening and Orientation

Page 36: Indonesian Sanitation Entrepreneur Training Modules

32Sanitation Entrepreneur Training Module

Map of ParticipantsÕ Motivation and Starting Knowledge

Business

Motivation

Basics of

Sanitation

Marketing

and

Sanitation

Merketing

Networks

Introduction

to Products

and The

Installation

Merketing

Process

Communication

and Product

Presentation

Techniques

Selling

Practice

Latrine

Production

Practice

Simple

Bookkeeping

and

Financial

Management

Forming

Business

Team

Organizations

Training

Follow Up

Plans and

Evaluation

25%

50%

75%

100%

01 | Opening and Orientation

Page 37: Indonesian Sanitation Entrepreneur Training Modules

33Sanitation Entrepreneur Training Module

Expectations & Concerns

ExpectationsSomething that we can achieve

during the training and contribute to improving our future work

performance

ConcernThings that we are concerned about during the training NOT

AFTER the training

01 | Opening and Orientation

Page 38: Indonesian Sanitation Entrepreneur Training Modules

34Sanitation Entrepreneur Training Module

Class Rules

1. Follow the training schedule

2. Sanctions given by the class leader for being late

- 08.00 start, until end of class

3. Participate actively throughout the training

4. Mobile phones on silent / vibrate

5. No smoking in class

6. Dress: smart but casual (no T-shirts or fl ip-fl ops)

7. Help keep the room clean

8. Rewards for participants who are hardworking, diligent, disciplined, active, creative and dynamic.

01 | Opening and Orientation

Page 39: Indonesian Sanitation Entrepreneur Training Modules

MODULE

02

Business Motivation

www.wsp.org

www.stbm-indonesia.org

website

Page 40: Indonesian Sanitation Entrepreneur Training Modules

36Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

02 | Business Motivation

Page 41: Indonesian Sanitation Entrepreneur Training Modules

37Sanitation Entrepreneur Training Module

Objectives1. The participants understand the importance of “Learning”

2. The participants understand that learning requires strong self-will

3. The participants understand that this training is to build “Capacity” and “Motivation”

4. The participants understand that positive thinking will multiply the a person’s performance

5. The participants understand the link between the motivation to preform and ENTERPRISE

02 | Business Motivation

Page 42: Indonesian Sanitation Entrepreneur Training Modules

38Sanitation Entrepreneur Training Module

Module Structure

1. Our Journey at a Glance

2. Self Map

3. The Importance of Positive Mental Attitude

4. Enterprise and the Motivation to Achieve

5. Self Evaluation

6. Start From A Dream

02 | Business Motivation

Page 43: Indonesian Sanitation Entrepreneur Training Modules

39Sanitation Entrepreneur Training Module

Our Journey at A Glance...

02 | Business Motivation

Page 44: Indonesian Sanitation Entrepreneur Training Modules

40Sanitation Entrepreneur Training Module

Our Journey...

Don’t Know

02 | Business Motivation

Page 45: Indonesian Sanitation Entrepreneur Training Modules

41Sanitation Entrepreneur Training Module

Our Journey...

Taught

Knowledge

02 | Business Motivation

Page 46: Indonesian Sanitation Entrepreneur Training Modules

42Sanitation Entrepreneur Training Module

Our Journey...

Seek

Knowledge

02 | Business Motivation

Page 47: Indonesian Sanitation Entrepreneur Training Modules

43Sanitation Entrepreneur Training Module

Our Journey...

Develop

Knowledge

02 | Business Motivation

Page 48: Indonesian Sanitation Entrepreneur Training Modules

44Sanitation Entrepreneur Training Module

Our Journey...

Learn...

Keep on Learning...

AS

A CHOICE...!

02 | Business Motivation

Page 49: Indonesian Sanitation Entrepreneur Training Modules

45Sanitation Entrepreneur Training Module

Self Map

1 Self-confidence

2 Motivation

3 Commitment

4 Knowledge

5 Skills

6 Experience

Which is the MOST IMPORTANT?

02 | Business Motivation

Page 50: Indonesian Sanitation Entrepreneur Training Modules

46Sanitation Entrepreneur Training Module

LetÕs map ourselves...

Want

Can’t Can

Don’t

want

1

2

4

3

Capacity: 1. Knowledge 2. Skills 3. Experience

Want:

1. Self-confidence (Can)2. Motivation (Desire)3. Commitment (Must)

02 | Business Motivation

Page 51: Indonesian Sanitation Entrepreneur Training Modules

47Sanitation Entrepreneur Training Module

Our Self Portrait

1

2

4

3

NEED TO

BE BUILD !Make usemore...

Want

Can’t Can

Don’t

want

Capacity: 1. Knowledge 2. Skills 3. Experience

Want:

1. Self-confidence (Can)2. Motivation (Desire)3. Commitment (Must)

02 | Business Motivation

Page 52: Indonesian Sanitation Entrepreneur Training Modules

48Sanitation Entrepreneur Training Module

What capacities need to be built?

CAPACITIES:

In:

¤ Knowledge

¤ Skills

¤ Experience

Sanitation

Business

Healthy

Latrine

Products

Marketing

CalculatingBuilding

Markets

Managing

02 | Business Motivation

Page 53: Indonesian Sanitation Entrepreneur Training Modules

49Sanitation Entrepreneur Training Module

IsnÕt school enough...?

IHP = (IA + AA) x A

Individual

Performance Inheritance

School

and

Training

POSITIVE

MENTAL

ATTITUDE

02 | Business Motivation

Page 54: Indonesian Sanitation Entrepreneur Training Modules

50Sanitation Entrepreneur Training Module

The Importance of Positive Mental Attitude

THINK

POSITIVE

FEEL

POSITIVE

ACT

POSITIVE

CAPACITY: (+)

1. Knowledge

2. Skills

3. Experience

Want: (+)

1. Self-confidence (Can)

2. Motivation (Desire)

3. Commitment (Must)

02 | Business Motivation

Page 55: Indonesian Sanitation Entrepreneur Training Modules

51Sanitation Entrepreneur Training Module

Enterprise and The Motivation to Achieve(Motivation Theory , McLelland)

ACHIEVEMENT POWER

AFFILIATION

ENTREPRENEURSHIP

02 | Business Motivation

Page 56: Indonesian Sanitation Entrepreneur Training Modules

52Sanitation Entrepreneur Training Module

Self EvaluationCharacteristics of an

Entrepreneur

02 | Business Motivation

Page 57: Indonesian Sanitation Entrepreneur Training Modules

53Sanitation Entrepreneur Training Module

Personal Characteristics

COMMITMENT YES NO

For your business idea to work and be a success, you must have commitment. Commitment means that you are prepared to put your business before

almost anything else. This means you are in it for the long haul and prepared to risk your own money in the business.

02 | Business Motivation

Page 58: Indonesian Sanitation Entrepreneur Training Modules

54Sanitation Entrepreneur Training Module

MOTIVATION YES NO

Why are you planning to have your own business? Your business has more chance of success if you really want to try your business idea, are ready

to lead, and want to have your own business. Are you prepared to work hard?

02 | Business Motivation

Personal Characteristics

Page 59: Indonesian Sanitation Entrepreneur Training Modules

55Sanitation Entrepreneur Training Module

RISK TAKER YES NO

No business idea is completely without risk. In your business you will face the risk of failure. A entrepreneur must be prepared to take risks; you should only take rational risks. Being prepared

to take a reasonable level of risk is a strength. Risking everything without calculation, or taking no risks at all, is a weakness.

02 | Business Motivation

Personal Characteristics

Page 60: Indonesian Sanitation Entrepreneur Training Modules

56Sanitation Entrepreneur Training Module

DECISION MAKER YES NO

In your business, you will make important decisions. These decisions cannot be delegated to someone else, or avoided. The ability to make diffi cult

decisions with major consequences is very important in running your business.

02 | Business Motivation

Personal Characteristics

Page 61: Indonesian Sanitation Entrepreneur Training Modules

57Sanitation Entrepreneur Training Module

TECHNICAL SKILLS (PRODUCTION/

SERVICES)YES NO

Technical skills are the practical abilities you need if your business idea is making products or

providing services. If you do not have these skills, you should consider this a weakness.

02 | Business Motivation

Skills, Knowledge, Experience

Page 62: Indonesian Sanitation Entrepreneur Training Modules

58Sanitation Entrepreneur Training Module

KNOWLEDGE ABOUT YOUR BUSINESS

(OTHER THAN PRODUCTION)YES NO

It is very important to have knowledge about certain elements of your business idea (marketing, costs,

bookkeeping). If you have this knowledge, this is a strength.

02 | Business Motivation

Skills, Knowledge, Experience

Page 63: Indonesian Sanitation Entrepreneur Training Modules

59Sanitation Entrepreneur Training Module

BUSINESS MANAGEMENT SKILL YES NO

Business management skill is the capacity you need to run your business effi ciently. Do you have enough business management skill? If not, this could be a weakness.

02 | Business Motivation

Skills, Knowledge, Experience

Page 64: Indonesian Sanitation Entrepreneur Training Modules

60Sanitation Entrepreneur Training Module

NEGOTIATING SKILL YES NO

Negotiating skill is the capacity to communicate

well with others, without off ending anyone. The best way to get what you want in a negotiation is by looking for ways that you and the other party can each get what you want. If you like negotiating

and listening to others, this could be considered a strength. If you believe that your opinion is the most important, this is a weakness.

02 | Business Motivation

Skills, Knowledge, Experience

Page 65: Indonesian Sanitation Entrepreneur Training Modules

61Sanitation Entrepreneur Training Module

FAMILY CIRCUMSTANCES YES NO

Managing your own business will take up a lot of time. So, if you have a business idea, it is crucial for you to get support from your family. Ideally, your family should agree with your desire to have a business. The could even be involved and help with the planning. Having a family who supports you is a strength; if you don’t have support from your family, this is a weakness.

02 | Business Motivation

Personal Circumstances

Page 66: Indonesian Sanitation Entrepreneur Training Modules

62Sanitation Entrepreneur Training Module

FINANCIAL CIRCUMSTANCES YES NO

If you have your own funds that could be used for your business idea, and you won’t suff er much personal fi nancial diffi culty if your business fails, this is a strength. If you have no funds that could be used for your business idea and you are depending entirely on the success of your business, this could be seen as a weakness.

02 | Business Motivation

Personal Circumstances

Page 67: Indonesian Sanitation Entrepreneur Training Modules

63Sanitation Entrepreneur Training Module

Voting Results...

No Entrepreneur Characteristics Strength Weakness %

1 Commitment

2 Motivation

3 Risk Taker

4 Decision Maker

5 Technical Skills

6 Business knowledge (marketing, bookkeeping)

7 Business management (effi cient management)

8 Negotiating skill

9 Family circumstances

10 Financial circumstances

02 | Business Motivation

Page 68: Indonesian Sanitation Entrepreneur Training Modules

64Sanitation Entrepreneur Training Module

How to Strengthen Your WeaknessesEntrepreneur

Characteristics

02 | Business Motivation

Page 69: Indonesian Sanitation Entrepreneur Training Modules

65Sanitation Entrepreneur Training Module

As an Entrepreneur

¤ The success of your business is determined by your individual

characteristics, circumstances and skills.

¤ Look and think carefully about all your strengths and weaknesses: which strengths are most important and which weaknesses are

most critical for your business?

02 | Business Motivation

Page 70: Indonesian Sanitation Entrepreneur Training Modules

66Sanitation Entrepreneur Training Module

How to Strengthen Yourself as an Entrepreneur

1. Seek help from others

2. Learn from successful businesses

3. Do training

4. Read books

DO THIS:Identify your weaknesses and plan what you will do to

strengthen your weaknesses!

02 | Business Motivation

Page 71: Indonesian Sanitation Entrepreneur Training Modules

67Sanitation Entrepreneur Training Module

Startwith

a Dream

“ “

02 | Business Motivation

Page 72: Indonesian Sanitation Entrepreneur Training Modules

68Sanitation Entrepreneur Training Module

Buy a bike...Or borrow one from someone else“

02 | Business Motivation

Page 73: Indonesian Sanitation Entrepreneur Training Modules

69Sanitation Entrepreneur Training Module

Learn to ride...needs...PROCESS“

02 | Business Motivation

Page 74: Indonesian Sanitation Entrepreneur Training Modules

70Sanitation Entrepreneur Training Module

Finally...You can ride a bike...!

DREAMScan become

reality...!

“ “

02 | Business Motivation

Page 75: Indonesian Sanitation Entrepreneur Training Modules

71Sanitation Entrepreneur Training Module

The RISK of riding a bikeis a part of REALITY...“ “

02 | Business Motivation

Page 76: Indonesian Sanitation Entrepreneur Training Modules

72Sanitation Entrepreneur Training Module

Competition...

Builds KNOWLEDGEBuilds SKILLS

Builds EXPERIENCEBuilds EXPERTISE...!

“02 | Business Motivation

Page 77: Indonesian Sanitation Entrepreneur Training Modules

73Sanitation Entrepreneur Training Module

RENTALS & TOURS

Opens otherOPPORTUNITIES

for bikes

If you areCREATIVE...

02 | Business Motivation

Page 78: Indonesian Sanitation Entrepreneur Training Modules

74Sanitation Entrepreneur Training Module

02 | Business Motivation

Page 79: Indonesian Sanitation Entrepreneur Training Modules

75Sanitation Entrepreneur Training Module

More Usefuland

Eff ectivefor

YOURSELF and

OTHERS

“ “

Builds Social Relations...

02 | Business Motivation

Page 80: Indonesian Sanitation Entrepreneur Training Modules

76Sanitation Entrepreneur Training Module

Grows into a new dream...

Recreative“ “

Intuitive“ “Attractive“ “

02 | Business Motivation

Page 81: Indonesian Sanitation Entrepreneur Training Modules

77Sanitation Entrepreneur Training Module

Keep on Dreaming and

makeyour dreams

Reality

“ “

02 | Business Motivation

Page 82: Indonesian Sanitation Entrepreneur Training Modules

78Sanitation Entrepreneur Training Module

Thank You

02 | Business Motivation

Page 83: Indonesian Sanitation Entrepreneur Training Modules

MODULE

03Basics of

Sanitation Marketing and Sanitation Marketing Networks

www.wsp.org

www.stbm-indonesia.org

website

Page 84: Indonesian Sanitation Entrepreneur Training Modules

80Sanitation Entrepreneur Training Module

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

Page 85: Indonesian Sanitation Entrepreneur Training Modules

81Sanitation Entrepreneur Training Module

Objectives

1. The participants understand the basic concepts of the sanitation marketing associated with the CLTS strategy

2. The participants understand the role of the sanitation provider in the development of rural sanitation supply

3. The participants are able to identify sanitation market segments

4. The participants are able to analyze market segments and set sanitation supply targets

5. The participants understand how sanitation entrepreneurs build and create business sanitation networks

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 86: Indonesian Sanitation Entrepreneur Training Modules

82Sanitation Entrepreneur Training Module

Module Structure

1. Basic Concept of Sanitation Marketing

2. Sanitation Marketing Networks

3. Examples of Sanitation Marketing Networks

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 87: Indonesian Sanitation Entrepreneur Training Modules

83Sanitation Entrepreneur Training Module

Basic Concept of Sanitation Marketing

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 88: Indonesian Sanitation Entrepreneur Training Modules

84Sanitation Entrepreneur Training Module

STBM Strategy, Declared in 2008

ENABLING(Public and Private

sector support

for sustainability)

DEMAND(Market needs &

purchasing power)

SUPPLY(Meeting Demand)

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 89: Indonesian Sanitation Entrepreneur Training Modules

85Sanitation Entrepreneur Training Module

YEAR

2008

2007

2006

2005

2004

STBM

Declared as

National Strategy

Learning about

CLTS in India

and Bangladesh

CLTS training

in one District

Adopted

in 6 Districts

WSP TSSM

Project

(STBM

in East Java)

Behavior Change Approach CLTS

(community led total sanitation)

Problems with Supply:

Not Sustainable

Integrated Marketing

& CLTS Approach

From CLTS to CLTS plus Sanitation Marketing

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 90: Indonesian Sanitation Entrepreneur Training Modules

86Sanitation Entrepreneur Training Module

Australia

Brunei

I n d o n e s i a

CambodiaMyanmar

Malaysia

PhilippinesPalau

Papua New Guinea

Singapore

Thailand

Timor-Leste

Vietnam

0 1,000500 Kilometers

0 1,000500 Miles

Estimate of the SANITATION MARKET in KEBUMEN

In Indonesia- 235,000,000 people

- 33 provinces

- 497 Districts/Municipalities (>20,000 Villages)

In Central Java- 8,000 Villages

- 500 - 1000 households

- Potential Latrine Market = IDR 150,000,000,000

(IDR 150 billion)

In KEBUMEN- 67 Villages

- ............. households

- Potential Latrine Market = IDR ................... , -

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 91: Indonesian Sanitation Entrepreneur Training Modules

87Sanitation Entrepreneur Training Module

Problems Encountered

In Indonesia- Low level of access for 30 years (< 40%)

- Ineff ective latrine development (subsidized)

- 63 million people still defecate in the open

In Central Java- Level of Access….%

- What about subsidies….?

- Open defecation = …….people ?

In KEBUMEN- Level of access ….%

- What about subsidies….?

- Open defecation = …….people ?

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 92: Indonesian Sanitation Entrepreneur Training Modules

88Sanitation Entrepreneur Training Module

Identifying Factors of Behavior Change : SaniFOAM

FOCUS OPPORTUNITY ABILITY MOTIVATION

Target Population

Desired behaviors

Provision of

facilities

Meet wants?

Support from

social groups

Punishments/

rewards

Knowledge

Building skills

Support from social

group (self support)

Local policy

At business level

Attitude & willingness

to change

Values adopted

Community mindset

Other needs

(priorities)

Goal (motivation)

Desire to own

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 93: Indonesian Sanitation Entrepreneur Training Modules

89Sanitation Entrepreneur Training Module

Research Findings

∙ Communities believes that feces are

good for the environment, as fertilizer

and fi sh feed

∙ Sanitation facilities are low priority in

rural communities

∙ Communities believe that it is

expensive to build a latrine, and are not

familiar with the options available

∙ Tolerance and acceptance of open

defecation

∙ Access to suppliers and availability of

products and services aff ects demand for sanitation services

∙ Improved social status motivates people to want to have their own latrine

(Source: Nielsen 2008)

“If the river runs through the paddy fi elds, my feces acts as compost, which helps the rice to grow“

Quotation from participants in FGD, Probolinggo district, male, open defecator, February 2008, East Java

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 94: Indonesian Sanitation Entrepreneur Training Modules

90Sanitation Entrepreneur Training Module

Research FindingsScale of Priorities for Use of Extra Cash

Highest

Priority

Lowest

Priority

Paying debts

Goods that can be sold

when money is needed

(e.g. cattle, gold)

Luxury goods

(e.g. television,

fridge, mobile

phone, motorbike)

Home

improvements

(incl. latrines)

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Source Nielsen : FGD, February 2008, East Java

Page 95: Indonesian Sanitation Entrepreneur Training Modules

91Sanitation Entrepreneur Training Module

Promotion Activity Based on Research Findings

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 96: Indonesian Sanitation Entrepreneur Training Modules

92Sanitation Entrepreneur Training Module

Strengthening and Developing Supply

Understand

target market

Offer a choice

of healthy

latrine products

Replicate

business

model

and build

capacity

Understand

the needs and

purchasing power

of prospective

customers

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 97: Indonesian Sanitation Entrepreneur Training Modules

93Sanitation Entrepreneur Training Module

Research FindingDesired Features for Potential Latrine Customers

Potential Customers Tend to Want Healthy Latrines that Have These Features:

» Easy to Clean

» Odor Resistant

» Scratch Resistant

» Wow! Factor and

» Improved Social Status

» Durable (3-5 years)

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 98: Indonesian Sanitation Entrepreneur Training Modules

94Sanitation Entrepreneur Training Module

Price Recommendations  

» The cost to acquire a new basic facility with all the desired features seemed to work out at IDR 180,000 (USD18) (around 30% of average monthly expenditure of the lowest SES)

» The next upgrade / payment could be available at an additional IDR 100,000 (USD10)

SES Category Expenditure Level

D 500,001 to 700,000

C2 700,001 to 1,000,000

C1 1,000,001 to 1,500,000

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Research FindingPayment Methods and Expenditure Level?

Page 99: Indonesian Sanitation Entrepreneur Training Modules

95Sanitation Entrepreneur Training Module

Research FindingThe One-Stop Shop Sanitation business model off ers the customer product and price options

The One-Stop Shop Sanitation

Entrepreneur off ers:

1. A range of products and prices

2. Other benefi ts:

• Product consultation service

• Price discounts under certain

circumstances (on block orders)

• On-site production process: reducing

distribution costs and labor costs

3. Payment fl exibility: cash, installments,

savings

Customer

MasonsBuilding

Material

Retailers

One-stop

Service

Providers

Micro

Finance

Institutions

Reinforced

Concrete Mold

Manufacture

Seller

Complementary

Sanitation business

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 100: Indonesian Sanitation Entrepreneur Training Modules

96Sanitation Entrepreneur Training Module

Sanitation MarketingNetworks

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 101: Indonesian Sanitation Entrepreneur Training Modules

97Sanitation Entrepreneur Training Module

Sanitation Marketing Network

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Pemerintah

Sanitation

Entrepreneuer

GovernmentLocal

Health

Agencies

Sanitarians

Villages

Midwives

Village

Health

Post Cadres

Village

Adminis-

trationsCommunity

Leaders

Building

Material

Retailers

Financial

Institution

Industry

Universities

CSR

Programs

Page 102: Indonesian Sanitation Entrepreneur Training Modules

98Sanitation Entrepreneur Training Module

Example of A Sanitation NetworkAgus (Sanitation Entrepreneur, Blitar)

Env. Health Workersat 6 Primary Health

CenterVillage Health

PostsMidwives

Muslim BoardingSchoolsVillage Officials

VegetableTraders

Cadres Building MaterialRetailers

SanitationEntrepreneur

03 | Basics of Sanitation Marketing and Sanitation Marketing Networks

Page 103: Indonesian Sanitation Entrepreneur Training Modules

MODULE

04Introduction

to Products and The Installation/Production Process

www.wsp.org

www.stbm-indonesia.org

website

Page 104: Indonesian Sanitation Entrepreneur Training Modules

100Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

04 | Introduction to Products and The Installation/Production Process

Page 105: Indonesian Sanitation Entrepreneur Training Modules

101Sanitation Entrepreneur Training Module

Module Objectives

1. The participants understand the features of a healthy latrine

2. The participants understand the construction and main elements of a healthy latrine (septic tank)

3. The participants have knowledge of healthy latrine technology options to suit local conditions

4. The participants understand the sequence of healthy latrine construction

5. The participants understand how to maintain a healthy latrine and are familiar with the supporting equipment and products needed for latrine maintenance

04 | Introduction to Products and The Installation/Production Process

Page 106: Indonesian Sanitation Entrepreneur Training Modules

102Sanitation Entrepreneur Training Module

Module Structure

1. Features of a healthy latrine

2. Latrine construction

3. Healthy latrine production techniques

4. Introduction to healthy latrine technology options

5. Healthy latrine maintenance techniques

6. ITS research team recommended economic and healthy latrine design

04 | Introduction to Products and The Installation/Production Process

Page 107: Indonesian Sanitation Entrepreneur Training Modules

103Sanitation Entrepreneur Training Module

Features of A Healthy Latrine

The Ministry of Health criteria for a healthy latrine:

1. Does not contaminate water

2. Does not contaminate topsoil

3. Insect free

4. Does not emit odors and is comfortable to use

5. Safe to use

6. Easy to clean and easy to use

7. Is private

04 | Introduction to Products and The Installation/Production Process

Page 108: Indonesian Sanitation Entrepreneur Training Modules

104Sanitation Entrepreneur Training Module

Latrine Construction

A healthy latrine consists of three parts 3

04 | Introduction to Products and The Installation/Production Process

1. Closet

2. Septic Tank

3. Percolator

Ventilation

Watertight

1 2 3

A B

Page 109: Indonesian Sanitation Entrepreneur Training Modules

105Sanitation Entrepreneur Training Module

Latrine Construction (The Septic Tank)

Seamless concrete cylinder septic tank

04 | Introduction to Products and The Installation/Production Process

80 cm 80 cm

150

cm

8 cm

50 c

m25 cm

PVC Pipe 3’’

PVC Pipe 2.5’’

Inside

Page 110: Indonesian Sanitation Entrepreneur Training Modules

106Sanitation Entrepreneur Training Module

Latrine Construction (The Septic Tank)

Square brick septic tank

04 | Introduction to Products and The Installation/Production Process

Frequent Leaks

SEPTIC TANK Percolator

Page 111: Indonesian Sanitation Entrepreneur Training Modules

107Sanitation Entrepreneur Training Module

Latrine Construction (The Septic Tank)

Reinforced concrete ring stack septic tank

04 | Introduction to Products and The Installation/Production Process

Page 112: Indonesian Sanitation Entrepreneur Training Modules

108Sanitation Entrepreneur Training Module

Latrine Construction (The Septic Tank)

Reinforced concrete ring stack septic tank

04 | Introduction to Products and The Installation/Production Process

80 cm 80 cm

8 cm

50 c

m

50 c

m50

cm

50 c

m

25 cm

PVC Pipe 3’’

PVC Pipe 2.5’’

Leakage Risk

Page 113: Indonesian Sanitation Entrepreneur Training Modules

109Sanitation Entrepreneur Training Module

Latrine Construction (The Septic Tank)

Cylinder septic tank

04 | Introduction to Products and The Installation/Production Process

MORE RESISTANT

TO PRESSURE

Page 114: Indonesian Sanitation Entrepreneur Training Modules

110Sanitation Entrepreneur Training Module

Latrine Construction (The Septic Tank)

Seamless concrete cylinder septic tank (reduces risk of leakage)

04 | Introduction to Products and The Installation/Production Process

80 cm 80 cm

150

cm

8 cm

50 c

m25 cm

PVC Pipe 3’’

PVC Pipe 2.5’’

Inside

Innovation

Latest

Page 115: Indonesian Sanitation Entrepreneur Training Modules

111Sanitation Entrepreneur Training Module

Healthy Latrine Production TechniquesTools:1. Hoe2. Scoop3. Spade4. Crowbar5. Measuring Tape6. Cast Iron Chisel7. Point Trowel8. Hammer9. Cement Trowel

10. Spirit Level

11. Bucket12. Molds

60

cm

60

cm

60

cm

60

cm

1

5 6 7 8 9 10 11

1 2 3 4

10M

04 | Introduction to Products and The Installation/Production Process

Page 116: Indonesian Sanitation Entrepreneur Training Modules

112Sanitation Entrepreneur Training Module

Molds

04 | Introduction to Products and The Installation/Production Process

Page 117: Indonesian Sanitation Entrepreneur Training Modules

113Sanitation Entrepreneur Training Module

Healthy Latrine Production TechniquesMaterials:1. Gravel2. Cement3. Closet4. 3” PVC pipe5. 2½” / 2” PVC pipe6. 1¼” pipe7. 3” knee8. 2½” / 2” T9. 1¼” T10. Cast iron

04 | Introduction to Products and The Installation/Production Process

Page 118: Indonesian Sanitation Entrepreneur Training Modules

114Sanitation Entrepreneur Training Module

04 | Introduction to Products and The Installation/Production Process

Healthy Latrine Production Techniques

Tahap:1. Dig The Hole2. Cast The Base

94 cm

150

cm

6 cm

1

94 cm

150

cm

2

Page 119: Indonesian Sanitation Entrepreneur Training Modules

115Sanitation Entrepreneur Training Module

04 | Introduction to Products and The Installation/Production Process

Healthy Latrine Production Techniques

3. Place The Mold In The Hold

4. Cast

80 cm

94 cm

160

cm3

150

cm16

0 cm

150

cm4

Page 120: Indonesian Sanitation Entrepreneur Training Modules

116Sanitation Entrepreneur Training Module

04 | Introduction to Products and The Installation/Production Process

Healthy Latrine Production Techniques

5. Remove The Mold

(To remove wooden mold, fi rst remove separators)

5

150

cm

80 cm

94 cm

160

cm16

0cm

150

cm16

0 cm

150

cm 5

Page 121: Indonesian Sanitation Entrepreneur Training Modules

117Sanitation Entrepreneur Training Module

04 | Introduction to Products and The Installation/Production Process

Healthy Latrine Production Techniques6. Install pvc pipes and closet

50 C

M25 CM

6 6 6

6Dug Earth

Install Slab Mold Cast Slab

Slab

After mold removed

Install Closet

Page 122: Indonesian Sanitation Entrepreneur Training Modules

118Sanitation Entrepreneur Training Module

04 | Introduction to Products and The Installation/Production Process

Healthy Latrine Production Techniques7. Install the lid

Ventilation

Paper LayerWood/Bamboo Framework

Wire Mesh Cast

7 7 7

Page 123: Indonesian Sanitation Entrepreneur Training Modules

119Sanitation Entrepreneur Training Module

04 | Introduction to Products and The Installation/Production Process

Healthy Latrine Production Techniques8. Finish

Ventilation

Dug Earth

80 cm 80 cm15

0 cm

50 c

m25 cm

PVC pipe 3’’

PVC pipe 2.5’’

Page 124: Indonesian Sanitation Entrepreneur Training Modules

120Sanitation Entrepreneur Training Module

Healthy Latrine Technology Options

04 | Introduction to Products and The Installation/Production Process

PAK

ET S

MS-

1

Rp1.150.000

150

cm

50 c

m

Paralon 3’’

Paralon 2.5’’

PACK

AGE

SMS-

1

IDR 1.150.000 package

150

cm

50 c

m

PVC pipe 3’’

PVC pipe 2.5’’

80 0 80 0 80 0

PAK

ET S

MS-

1

Rp1.150.000

150

cm

50 c

m

Paralon 3’’

Paralon 2.5’’

PACK

AGE

SMS-

2

IDR 950.000 package

100c

m 50 c

m

PVC pipe 3’’

PVC pipe 2.5’’

80 0 80 0 80 0

PAK

ET S

MS-

1

Rp1.150.000

150

cm

50 c

m

Paralon 3’’

Paralon 2.5’’

PACK

AGE

SMS-

3

IDR 800.000 package

150

cm

50 c

m

PVC pipe 3’’

PVC pipe 2.5’’

80 0 80 0

PAK

ET S

MS-

1

Rp1.150.000

150

cm

50 c

m

Paralon 3’’

Paralon 2.5’’

PACK

AGE

SMS-

4

IDR 650.000 package

100

cm 50 c

m

PVC pipe 3’’

PVC pipe2.5’’

80 0 80 0

Page 125: Indonesian Sanitation Entrepreneur Training Modules

121Sanitation Entrepreneur Training Module

Healthy Latrine Maintenance Techniques

1. Keep the latrine fl oor clean and dry

2. Avoid water pooling around the latrine

3. Keep house area clear of rubbish

4. Keep house latrine in a good condition

5. No fl ies, rats or cockroaches

6. Provide cleaning equipment (scrubbing brush, broom and bucket)

7. Immediately repair/replace any damaged parts

Source : Environmental health for primary health center personnel outreach programtechnical manual

04 | Introduction to Products and The Installation/Production Process

Page 126: Indonesian Sanitation Entrepreneur Training Modules

122Sanitation Entrepreneur Training Module

Healthy and Economic Latrine Design

Recommended by The ITS Research Team (Institut Teknologi Sepuluh Nopember Surabaya)

04 | Introduction to Products and The Installation/Production Process

Page 127: Indonesian Sanitation Entrepreneur Training Modules

123Sanitation Entrepreneur Training Module

Lower Part (Percolators)

04 | Introduction to Products and The Installation/Production Process

Outer diameter = 1.14 mInner diameter = 1 mThickness = 0.07 mInner diameter of percolator must be no more than 0.75 m

To expedite the percolation process, an 0.5 m open inner concrete ring is used, with soil 0.25m in depth below it.

0.27m

1.5m

1.15m

0.1m

2.48m 1.24m

0.1m

0.35m 0.35m

0.5m

0.25mSoilMinimum gradient of 2% of the length of the PVC pipe

closet

Septic tank 1 Septic tank 2 Percolator

1.15m

slope of 2cm

per 100cm length

Page 128: Indonesian Sanitation Entrepreneur Training Modules

124Sanitation Entrepreneur Training Module

Pipes and Ventilation

04 | Introduction to Products and The Installation/Production Process

3-inch diameter pipe is used to connect the closet to septic tank 1 and septic tank 1 to septic tank 2.

2.5-inch diameter pipe is used to connect septic tank 2 to the percolator. All pipes are installed at a gradient of 2%. (SNI : 03-2398-2002)

Page 129: Indonesian Sanitation Entrepreneur Training Modules

125Sanitation Entrepreneur Training Module

Ventilation

04 | Introduction to Products and The Installation/Production Process

Function :1. To release the air pressure in the septic

tanks2. To activate aerobic bacteria (which need

air to live) Dimensions (Refer to SNI : 03-2398-2002) » Ventilation pipe used has a diameter of 50

mm (2 inches) » The minimum height is 25 cm from the

surface of the ground. » Ventilation can be installed in both septic

tanks to activate aerobic bacteria

0.25m

Thickness = 0.02m

PVC pipe 2” Dia 1.14 m

Page 130: Indonesian Sanitation Entrepreneur Training Modules

126Sanitation Entrepreneur Training Module

04 | Pengenalan Produk dan Proses Instalasi/Produksi

Top view of the design

04 | Introduction to Products and The Installation/Production Process

0.5 m

0.6 m

2.48m

0.2m 0.2m

Soil

1.24m

Sock T 3”

Sock T 2,5”

DIA 1m DIA 1.14m DIA 1m DIA 1.14m DIA 1m DIA 1.14m

2m (PVC pipe 3”) PVC pipe 3” 1m (PVC pipe 2.5”)

Page 131: Indonesian Sanitation Entrepreneur Training Modules

127Sanitation Entrepreneur Training Module

CREATIVE STAGE

Side View

04 | Introduction to Products and The Installation/Production Process

0.27m

0.6m

1.5m

1.15m

0.1m

2.48m 1.24m

0.1m

0.35m 0.35m

0.5m

0.25mSoilMinimum gradient of 2% of the length of the PVC pipe

1.15m

Page 132: Indonesian Sanitation Entrepreneur Training Modules

128Sanitation Entrepreneur Training Module

CREATIVE STAGE

3D View

04 | Introduction to Products and The Installation/Production Process

Page 133: Indonesian Sanitation Entrepreneur Training Modules

MODULE

05

Communication and Production Presentation Techniques

www.wsp.org

www.stbm-indonesia.org

website

Page 134: Indonesian Sanitation Entrepreneur Training Modules

130Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

05 | Communication and Production Presentation Techniques

Page 135: Indonesian Sanitation Entrepreneur Training Modules

131Sanitation Entrepreneur Training Module

Objectives1. Equip the participants with knowledge about communication and

negotiation techniques

2. Build the capacity and skills of the participants in communicating and negotiating

3. Build the knowledge and skills of the participants about making interesting presentation materials

4. Build the capacity of the participants in making presentations

5. Build the self-confi dence of the participants when making presentations/appearing in public

05 | Communication and Production Presentation Techniques

Page 136: Indonesian Sanitation Entrepreneur Training Modules

132Sanitation Entrepreneur Training Module

Module Structure

1. The benefi ts of communication

2. Eff ective communication techniques

3. Communication in selling

4. Product presentation techniques

5. 4 basic presentation competencies

6. The Characteristics of a good presenter

7. Tips

8. Healthy latrine product presentation simulation

05 | Communication and Production Presentation Techniques

Page 137: Indonesian Sanitation Entrepreneur Training Modules

133Sanitation Entrepreneur Training Module

The Benefits of Communication

Of all the knowledge and skills that you have, communication knowledge and skills are among the most important and useful.“

- J.A Devito,1997

The ability to communicate demonstrates the ability to send messages clearly, humanly and effi ciently, and to receive messages accurately. “ “

- D.B.Curtis,1992

A PROCESS

To make opinions,

feelings, information etc,

known Or understood by others

(Longman)

05 | Communication and Production Presentation Techniques

Page 138: Indonesian Sanitation Entrepreneur Training Modules

134Sanitation Entrepreneur Training Module

Cultural Influences in Communication

Cultural diff erences will aff ect the eff ectiveness of communication“ “

05 | Communication and Production Presentation Techniques

Page 139: Indonesian Sanitation Entrepreneur Training Modules

135Sanitation Entrepreneur Training Module

Effective Communication Techniques

Communicate eff ectively :

» Listen actively

» Competent in speaking, speaking style

» Attractive appearance: clothes, eye contact, facial expression, body language, sound, writing, smile, shake hands, remember names, sincere.

05 | Communication and Production Presentation Techniques

Page 140: Indonesian Sanitation Entrepreneur Training Modules

136Sanitation Entrepreneur Training Module

Features of Ineffective Communication

» Long-winded » Shy » Angry » Not getting the message across » Hidden agenda » Non verbal » One direction » Not responsive » Not connected » Not open

05 | Communication and Production Presentation Techniques

Page 141: Indonesian Sanitation Entrepreneur Training Modules

137Sanitation Entrepreneur Training Module

Keys to Effective Communication

» Be a good listener

» Be assertive

» Resolve confl ict

» Read the situation

» Be persuasive

05 | Communication and Production Presentation Techniques

Page 142: Indonesian Sanitation Entrepreneur Training Modules

138Sanitation Entrepreneur Training Module

05 | Communication and Production Presentation Techniques

Time to Listen

Research Rankin(1928)

45 % Listening30% Speaking16% Reading9% Writing

Listening is the active process of receiving aural

stimulus. Listening is a very important skill, but

generally we are not very good at it

“ “

Page 143: Indonesian Sanitation Entrepreneur Training Modules

139Sanitation Entrepreneur Training Module

Communication in Selling

05 | Communication and Production Presentation Techniques

Clo

sin

g

Presentation/

Tria

l

Follow Up

Prosp

ectin

gA

pp

roach

ing

Data

the

Sa

les

Clo

sin

g

Demo Finding

ProductKnowledge

SSS

Page 144: Indonesian Sanitation Entrepreneur Training Modules

140Sanitation Entrepreneur Training Module

Communication Tips for Selling by Negotiating

05 | Communication and Production Presentation Techniques

» The Yes-But Technique

» The Boomerang Technique

» The Clarifi cation Technique

» The Resume Technique

» The Unfortunately Technique

» The Name Dropping Technique

Page 145: Indonesian Sanitation Entrepreneur Training Modules

141Sanitation Entrepreneur Training Module

The Yes-But Technique

05 | Communication and Production Presentation Techniques

» Confi rm/agree with what your partner says, then suggest seeing it from a diff erent angle.

» “You’re right. If you look at it from the … angle, you could say that…”

Page 146: Indonesian Sanitation Entrepreneur Training Modules

142Sanitation Entrepreneur Training Module

Boomerang Technique

05 | Communication and Production Presentation Techniques

» Turn strengths into weaknesses.

» “It’s because we are a local company that we have a better understanding of your business culture.”

Page 147: Indonesian Sanitation Entrepreneur Training Modules

143Sanitation Entrepreneur Training Module

Clarification Technique

05 | Communication and Production Presentation Techniques

» Use if there’s something that your partner doesn’t know or misunderstands.

» “There’s something we need to clarify about what you were saying earlier…”

Page 148: Indonesian Sanitation Entrepreneur Training Modules

144Sanitation Entrepreneur Training Module

Resume Technique

05 | Communication and Production Presentation Techniques

» Summarize what has been discussed, then talk about something you want to emphasize.

» “From what we’ve been saying, I think we can conclude that…, If that’s the case, can we agree…?”

Page 149: Indonesian Sanitation Entrepreneur Training Modules

145Sanitation Entrepreneur Training Module

Unfortunately Technique

05 | Communication and Production Presentation Techniques

» Remind the negotiator that there are some aspects that have been agreed on.

» “We’ve agreed on three of the four topics we’ve discussed. Unfortunately, we haven’t agreed on the fourth, have we?”

Page 150: Indonesian Sanitation Entrepreneur Training Modules

146Sanitation Entrepreneur Training Module

Name Dropping Technique

05 | Communication and Production Presentation Techniques

» Mention the names of people you think might aid the negotiations.

» “Mr. Herman from Serang district government says your company is really concerned about environmental conservation.”

Page 151: Indonesian Sanitation Entrepreneur Training Modules

147Sanitation Entrepreneur Training Module

Product Presentation Techniques

05 | Communication and Production Presentation Techniques

A person who is good at describing

a word, object, story, etc

“ “

A person who should be a negotiator

“ “

Page 152: Indonesian Sanitation Entrepreneur Training Modules

148Sanitation Entrepreneur Training Module

Product Presentation Techniques

05 | Communication and Production Presentation Techniques

Before the Presentation :

» PREPARE : Concept, Data, Negotiating Team

» PREDICT : Response, Argumentation

» PLAN : Minimum targets, solutions

» CONTROL : Discipline, emotions

» COORDINATE : Who will be spokesperson, communicating the outcome of the negotiations

Page 153: Indonesian Sanitation Entrepreneur Training Modules

149Sanitation Entrepreneur Training Module

Presentation Quality

05 | Communication and Production Presentation Techniques

Is determined by :

» EFFECTIVENESS (Quality of outcome)

» EFFICIENCY (Time needed)

» NEGOTIATING ATMOSPHERE (Quality of relations)

Page 154: Indonesian Sanitation Entrepreneur Training Modules

150Sanitation Entrepreneur Training Module

Product Presentation Tips

05 | Communication and Production Presentation Techniques

Don’t :

» Play on people’s emotions

» Stray from the point

» Argue in front of the business team

» Looked down while talking

» Talk too long

Page 155: Indonesian Sanitation Entrepreneur Training Modules

151Sanitation Entrepreneur Training Module

Start of The Meeting

05 | Communication and Production Presentation Techniques

» Be on time, get there before the time indicated

» During the meeting :

1) GREET the other warmly: shake hands and smile

2) Make small talk ON THE WAY

3) Clearly and briefl y explain the purpose and aims

4) Allow people time to respond

5) Follow the conversation & respond politely and positively

6) Make interesting suggestions

Page 156: Indonesian Sanitation Entrepreneur Training Modules

152Sanitation Entrepreneur Training Module

4 Basic Presentation Competencies

05 | Communication and Production Presentation Techniques

» Have the four basic competencies :

1) Accurate information

2) Adequate knowledge

3) Ability to read situations

4) Intelligent and capable

Page 157: Indonesian Sanitation Entrepreneur Training Modules

153Sanitation Entrepreneur Training Module

Key Aspects of Product Presentations And Negotiations

05 | Communication and Production Presentation Techniques

» Explain purpose_Product benefi ts and description

» Off er_Obstacles (have one already)

» Concession_Ideal product choice_fi ts the situation

» Compromise_Find common ground

» Agreement_Accept order

Page 158: Indonesian Sanitation Entrepreneur Training Modules

154Sanitation Entrepreneur Training Module

Characteristics Of A Good Presenter

05 | Communication and Production Presentation Techniques

1. Self confi dent2. Respects others3. Creates a good impression4. Can control his or her emotions5. Does not feel perfect6. Friendly, polite, sympathetic and humorous7. Positive mindset8. Patient, persistent & determined9. Loves his or her profession10. Two-way communication

Page 159: Indonesian Sanitation Entrepreneur Training Modules

155Sanitation Entrepreneur Training Module

To Win

05 | Communication and Production Presentation Techniques

1. KNOW the customer’s circumstances

2. Understand the customer’s attitude and character

3. Analyze the customer’s strengths and weaknesses

4. Understand the customer’s playing fi eld

5. Control the situation

6. Respond quickly to the situation

Page 160: Indonesian Sanitation Entrepreneur Training Modules

156Sanitation Entrepreneur Training Module

Winning Is A Must!

05 | Communication and Production Presentation Techniques

» Targets

» Strategy & tactics

» Equipment & ammunition

» Skilled use of equipment

» Self disciplined, diplomatic

» Fighting spirit, resilience, & optimism!

» Last but not least (good luck)

Page 161: Indonesian Sanitation Entrepreneur Training Modules

157Sanitation Entrepreneur Training Module

REMEMBER...!

05 | Communication and Production Presentation Techniques

Who your target isKnow his or her personality, hobbies, attitudes, and character

Be aff able and friendly with him or her. And be friendly with: secretary, delegates, partners, etc.

Appearance: prepare your appearance: clothes, shoes, tie, stationery to generate approval and confi dence

Check all preparations.TO WAR!!!!!!

Page 162: Indonesian Sanitation Entrepreneur Training Modules

158Sanitation Entrepreneur Training Module

Presentation Principles

05 | Communication and Production Presentation Techniques

» Begin with key issue

» Support/agree on initial goals & targets

» End by summarizing and confi rming the outcomes of the negotiations

» End with a good impression

» Off er SOLUTIONS_visit customer

» SIGN DEAL

» $

» Ready to serve!

Page 163: Indonesian Sanitation Entrepreneur Training Modules

159Sanitation Entrepreneur Training Module

Important Tips

05 | Communication and Production Presentation Techniques

» Respect the needs of others

» Save face

» Be a good listener

» Create a reputation as a fair and fi rm person

» Control your emotions

» Be sure that when you follow up each step of the off er that you understand it will have a bearing on the other steps

Page 164: Indonesian Sanitation Entrepreneur Training Modules

160Sanitation Entrepreneur Training Module

How Much Profit Do You Want To Make....

05 | Communication and Production Presentation Techniques

» People who want small profi ts & R....K

» People who want big profi ts & R....B

Page 165: Indonesian Sanitation Entrepreneur Training Modules

161Sanitation Entrepreneur Training Module

Presentation Strategies

05 | Communication and Production Presentation Techniques

Strategies are used persuade others, so that they pay attention and go along with something. Use negotiating skills!

used by sales staff to promote products/services

These strategies include:

DISASSOCIATION

ASSOCIATIONpositive

effect

making use of the name of

an well-known institution/product

making use of the name/product/service offered

to make the customer turn his or her back on other products

Page 166: Indonesian Sanitation Entrepreneur Training Modules

162Sanitation Entrepreneur Training Module

Healthy Latrine Product

Presentation Simulation

05 | Communication and Production Presentation Techniques

Page 167: Indonesian Sanitation Entrepreneur Training Modules

MODULE

06

Sales Management and Selling Techniques

www.wsp.org

www.stbm-indonesia.org

website

Page 168: Indonesian Sanitation Entrepreneur Training Modules

164Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

06 | Sales Management and Selling Techniques

Page 169: Indonesian Sanitation Entrepreneur Training Modules

165Sanitation Entrepreneur Training Module

Objectives1. The participants gain knowledge and skills in mapping demand

and identifying target market

2. The participants gain knowledge and skills in managing demand using daily sales plans

3. The participants gain knowledge and skills in managing sales using the Savings Club System and Creative Marketing System

06 | Sales Management and Selling Techniques

Page 170: Indonesian Sanitation Entrepreneur Training Modules

166Sanitation Entrepreneur Training Module

Module Structure

1. Mapping target market

2. Daily sales management

3. The savings club system

4. The creative marketing system

06 | Sales Management and Selling Techniques

Page 171: Indonesian Sanitation Entrepreneur Training Modules

167Sanitation Entrepreneur Training Module

ÒPRESTIGE!Ó THE SANITATION BUSINESSThe APPSANI March: by IRIANTO WSP

LET’S ..WORK… 2X … MAKE MONEY…

LET’S ..WORK… 2X … MAKE MONEY…

WHATEVER THE PROBLEM 2X

SANITATION PROGRAMS ARE THE ANSWER

DIG..THERE… DIG HERE … WORK EVERY DAY….

DIG..THERE… DIG HERE … WORK EVERY DAY….

PRESTIGIOUS FAMILY…. PROUD IN-LAWS

TRAINEES, CLAP YOUR HANDS

06 | Sales Management and Selling Techniques

2x

Page 172: Indonesian Sanitation Entrepreneur Training Modules

168Sanitation Entrepreneur Training Module

Still Remember....Selling Strategy?

06 | Sales Management and Selling Techniques

Clo

sin

g

Presentation/

Tria

l

Follow Up

Prosp

ectin

gA

pp

roach

ing

Data

the

Sa

les

Clo

sin

g

Demo Finding

ProductKnowledge

SSS

Page 173: Indonesian Sanitation Entrepreneur Training Modules

169Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Mapping Target MarketC

losi

ng

Presentation/

Tria

l

Follow Up

Prosp

ectin

gA

pp

roach

ing

Data th

e S

ale

sC

losi

ng

Demo Finding

ProductKnowledge

SSS

Data

FindingTarget Market

=Social Map

Page 174: Indonesian Sanitation Entrepreneur Training Modules

170Sanitation Entrepreneur Training Module

Sample Social Map

06 | Sales Management and Selling Techniques

Without healthy latrine

With healthy latrine

Latrine access map Dusun Keplak, Desa Keplaksari Kec. Peterongan

Latrine access map Dusun Jajar Santren,Desa Kepuh Kembeng

N

S

EW

TARGET

MARKET

Page 175: Indonesian Sanitation Entrepreneur Training Modules

171Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Who do you think ...could

be potential customers...?

(exercise)

Page 176: Indonesian Sanitation Entrepreneur Training Modules

172Sanitation Entrepreneur Training Module

Who Are Potential Customers ?

- Households that don’t have healthy latrines

- Households that have unimproved latrines

- Business premises that don’t have healthy latrines

- High rises that don’t have healthy latrines

- Households that want to upgrade the appearance of their healthy latrine, to gain social status

06 | Sales Management and Selling Techniques

Page 177: Indonesian Sanitation Entrepreneur Training Modules

173Sanitation Entrepreneur Training Module

Daily Sales Management

06 | Sales Management and Selling Techniques

Clo

sin

g

Presentation/

Tria

l

Follow Up

Prosp

ectin

gA

pp

roach

ing

Data

the

Sa

les

Clo

sin

g

Demo Finding

ProductKnowledge

SSS

Follow

Up

Target Market

=Social Map

Data

Page 178: Indonesian Sanitation Entrepreneur Training Modules

174Sanitation Entrepreneur Training Module

Daily Sales Management

06 | Sales Management and Selling Techniques

1. Prepare prospective customer data

2. Prepare daily sales forms

3. Set daily sales targets

4. Make daily visits

5. Record sales orders

6. Manage relations with customer (continuous)

Page 179: Indonesian Sanitation Entrepreneur Training Modules

175Sanitation Entrepreneur Training Module

Design and prepare daily sales

reports

“ “

06 | Sales Management and Selling Techniques

Page 180: Indonesian Sanitation Entrepreneur Training Modules

176Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

SPESIAL PEMBANGUNAN WC MURAH, SEHAT, BERGARANSI

ÒSANSE SANITASI SEHATÓ JEMBERJl.Cumedak no.189 JEMBER Telepon: 0331 592929

No : 001 Area : Desa.................Name of sales staff : Maja District : JemberTeam : 1 DAILY REPORT Area : East

No. Name of Customer Address Tel. No. Meeting No. & Response Initials

1. Irianto Jl. Imam bonjol no.2 Jember

0812324 8312 I, don’t have money

2.

3.

4.

5.

Notes SIGNED Target Order Realisasi

In general, waiting for proceeds from rice harvest

Sales staff : PREST Today: 10 Units ........................................ORDER Today: 1 unit ........................................

Manager: INSTALLATIONS Today: 3 ........................................TOTAL INSTALLATIONS: ........................................

Page 181: Indonesian Sanitation Entrepreneur Training Modules

177Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Savings Club Sales System

Page 182: Indonesian Sanitation Entrepreneur Training Modules

178Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Before forming a

Latrine savings club

Identify how many houses

don’t have latrines

Page 183: Indonesian Sanitation Entrepreneur Training Modules

179Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Village Map

Without healthy latrines = 136 (68%)

Key

No. of Houses = 200

With healthy latrines = 64 (32%)

1 Group

1 Day = IDR 10.000,-

10 Days = IDR 100.000,- (7 Groups = IDR 700.000,-)

10 days, 7 groups 1 healthy latrine built

650 days = 22 months (32% x 22 months = 7

ODF in 7 months)

IDR 1,000 a day

healthy latrine

N

S

EW

Group Leader

Page 184: Indonesian Sanitation Entrepreneur Training Modules

180Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

30 days x IDR 10,000 x 20 Block of ten = IDR 6,000,000IDR 6,000,000 : IDR 600,000 (1 unit cost) = 10

30 days/1 month = 10 healthy latrines builtHouses without latrines = 80 (40%)80/10 = 8 (ODF in 8 months)

IDR 600,000 = 600 days = 20 months40% x 20 months = approx. 8 months

(ODF in 8 months)

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

Block of

ten

sub village

committee

PVC pipe 3’’PVC pipe 2.5’’

Page 185: Indonesian Sanitation Entrepreneur Training Modules

181Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

GROUP 1

1 Sulasih (Ket) WC

2 Sumin/Kosim WC

3 Marpuah/Darwan

4 Sri Utami/Wanip WC

5 Ulfa (Wkl Ket)

6 Utami/Sujat WC

7 Mahmudah/Jalal WC

8 Sulatri/Komar

9 Sulis/Mahmud WC

10 Martatik/Suroto WC

SANITASI TOTAL BERBASIS MASYARAKAT (STBM)

Kelompok Arisan Jamban Sehat Peduli Lingkungan Rp 1.000/Hari 2011Dusun : .................................... Desa: ......................................................

GROUP 2

1 Darman WC

2 Toyah WC

3 Afi fah WC

4 Ani (Ket)

5 Ansar (Wkl Ket)

6 ............... .....

7 ............... .....

8 ............... .....

9 ............... .....

10 ............... .....

GROUP 3

1 ............... .....

2 ............... .....

3 ............... .....

4 ............... .....

5 ............... .....

6 ............... .....

7 ............... .....

8 ............... .....

9 ............... .....

10 ............... .....

Keterangan:

(Ket) : Ketua Kelompok

(Wkl Ket) : Wakil Ketua Kelompok

[ WC ] : Peserta arisan yang dapat paket WC

[ ] : Peserta arisan yang dapat uang (sudah punya WC)

Page 186: Indonesian Sanitation Entrepreneur Training Modules

182Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Sample of Sanitation Entrepreneur`s Copy of A Latrine Savings Club Record

RECORD OF DEPOSITS

ADDRESS OF SAVINGS CLUB COMMITTEE/COORDINATORNO DATE RECEIVED FROM AMOUNT SIGN1. 6 MARET 2012 B. SITI MARIYAM RP 9.000.000 TTD KOMITE2. 20 MARET 2012 B. SITI MARIYAM RP 2.800.000 TTD KOMITE

ALL ENTRIES ARE MADE BY THE SAVING CLUB COMMITTEE/COORDINATOR

AS AUTHENTIC EVIDENCE IN THE EVENT OF A QUERY ABOUT AMOUNTS DEPOSITED OR RECEIVED

Page 187: Indonesian Sanitation Entrepreneur Training Modules

183Sanitation Entrepreneur Training Module

Sample of Sanitation Entrepreneur`s Copy of A Latrine Savings Club Record

RECORD OF DEPOSITS

UD “SMS” Jl. ......................................................... Tel. -------------------------------------NO DATE RECEIVED FROM AMOUNT SIGN1. 6 MARET 2012 SUBIANADI RP 9.000.000 TTD PENGUSAHA2. 20 MARET 2012 SUBIANADI RP 2.800.000 TTD PENGUSAHA

ALL ENTRIES ARE MADE BY THE SAVING CLUB COMMITTEE/COORDINATOR

AS AUTHENTIC EVIDENCE IN THE EVENT OF A QUERY ABOUT AMOUNTS DEPOSITED OR RECEIVED

06 | Sales Management and Selling Techniques

Page 188: Indonesian Sanitation Entrepreneur Training Modules

184Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Page 189: Indonesian Sanitation Entrepreneur Training Modules

185Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Page 190: Indonesian Sanitation Entrepreneur Training Modules

186Sanitation Entrepreneur Training Module

06 | Sales Management and Selling Techniques

Creative Sales &

Marketing System

Page 191: Indonesian Sanitation Entrepreneur Training Modules

187Sanitation Entrepreneur Training Module

PICTURE OF TOILET

PICTURE OF BATHROOM

PICTURE OF CLOSET

PICTURE OF CONSTRUCTION

PICTURE OF DESIGN

PICTURE OF PEOPLE

PICTURE OF LOCATION

TOTAL UNIT PRICE

SPECIAL UNIT PRICE

BONUS PRICE

REDUCED PRICE

FAMILY PRICE

PRICE THIS MONTH

VALID FOR …

Practice In Making Sanitation Brochures

06 | Sales Management and Selling Techniques

Page 192: Indonesian Sanitation Entrepreneur Training Modules

188Sanitation Entrepreneur Training Module

Principles Of Creative Marketing

06 | Sales Management and Selling Techniques

A I AD

ATTRACTIVE ACTIONINTEREST DESIRE

Brochure Design Contest Practice

Page 193: Indonesian Sanitation Entrepreneur Training Modules

MODULE

07Preparation For Field Practice I:

Sellingwww.wsp.org

www.stbm-indonesia.org

website

Page 194: Indonesian Sanitation Entrepreneur Training Modules

190Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

07 | Preparation For Field Practice I: Selling

Page 195: Indonesian Sanitation Entrepreneur Training Modules

191Sanitation Entrepreneur Training Module

Objectives1. The participants gain knowledge and skills in making the necessary

preparations before communicating with prospective customers

2. The participants understand the benefi ts of the selling practice and the lessons that will be learned

07 | Preparation For Field Practice I: Selling

Page 196: Indonesian Sanitation Entrepreneur Training Modules

192Sanitation Entrepreneur Training Module

Module Structure

1. Preparations for selling practice

2. The benefi ts of selling practice

07 | Preparation For Field Practice I: Selling

Page 197: Indonesian Sanitation Entrepreneur Training Modules

193Sanitation Entrepreneur Training Module

Preparations For Selling Practice

WHEN SELLING, DON’T :

» Play on people’s emotions

» Stray from the point

» Argue in front of the business team

» Talk too long

07 | Preparation For Field Practice I: Selling

Page 198: Indonesian Sanitation Entrepreneur Training Modules

194Sanitation Entrepreneur Training Module

07 | Preparation For Field Practice I: Selling

Start of the meetingBe on time, get there before the time indicated

During the meeting :

1) GREET the other warmly: shake hands and smile

2) Make small talk ON THE WAY

3) Clearly and briefl y explain the purpose and aims

4) Allow people time to respond

5) Follow the conversation & respond politely and positively

6) Make interesting suggestions

Page 199: Indonesian Sanitation Entrepreneur Training Modules

195Sanitation Entrepreneur Training Module

07 | Preparation For Field Practice I: Selling

Features of Product PresentationHave knowledge and skills, and be intuitive every time you do a

PRESENTATION

Have the Four Basic Competencies :

1) Accurate information

2) Adequate knowledge

3) Ability to read situations

4) Intelligent and capable

5) STRONG

Page 200: Indonesian Sanitation Entrepreneur Training Modules

196Sanitation Entrepreneur Training Module

Name of Activity.................................

Reporting period................................

Daily, weekly and monthly..............

Name of sales staff .............................

Name of team......................................

Target visits...........................................

Target presentations.........................

Target Orders.......................................

Target Revenue (IDR)........................

Name of prospective customer.........

Name of customer.................................

Address of customer.............................

Telephone no..........................................

Sketch of location..................................

Model/ Type of planned order..........

Model/ Type of order............................

Deposit (IDR)...........................................

07 | Preparation For Field Practice I: Selling

Design and Prepare Daily, Weekly, Monthly and Annual Sales

Reports to Use for Evaluation

Page 201: Indonesian Sanitation Entrepreneur Training Modules

197Sanitation Entrepreneur Training Module

07 | Preparation For Field Practice I: Selling

List of Prospective Customers, Customers Who Need Revisiting,

and Services

Presentation No......................................

Response to presentation...................

Notes on presentation..........................

Planned revisit.........................................

Still thinking, after presentation.......

Planned installment..............................

Details of:

Total Target visits....................................

Total Target Presentations...................

Total Target Orders.................................

Total Target Revenue IDR.....................

Actual..........................................................

Proof of visits, initialled

Proof of visits, accounts manager

Page 202: Indonesian Sanitation Entrepreneur Training Modules

198Sanitation Entrepreneur Training Module

07 | Preparation For Field Practice I: Selling

SPESIAL PEMBANGUNAN WC MURAH, SEHAT, BERGARANSI

ÒSANSE SANITASI SEHATÓ JEMBERJl.Cumedak no.189 JEMBER Telepon: 0331 592929

No : 001 Area : ……..VillageName of sales staff : Maja District : JemberTeam : 1 DAILY REPORT Area : East

No. Name of Customer Address Tel. No. Meeting No. & Response Initials

1. Irianto Jl. Imam bonjol no.2 Jember

0812324 8312 I, don’t have the money yet

2.

3.

4.

5.

Notes Signed Order Target Actual

In general, waiting for proceeds from rice harvest

Sales staff : PREST Today: 10 Unit ........................................ORDER Today: 1 unit ........................................

Manager: INSTALLATIONS Today: 3 ........................................TOTAL INSTALLATIONS: ........................................

Page 203: Indonesian Sanitation Entrepreneur Training Modules

199Sanitation Entrepreneur Training Module

07 | Preparation For Field Practice I: Selling

SPESIAL PEMBANGUNAN WC MURAH, SEHAT, BERGARANSI

ÒWSJS_SANITATION PROJECT DIVISIONÓTaman Pinang Indah Blok H2 no.14 SIDOARJO Telepon: 031_8946465

No : 001 Area : ……..VillageName of sales staff : Sumadi District : SidoarjoTeam : 1 DAILY REPORT Area : East

No. Name of Customer Address Tel. No. Meeting No. & Response Initials

1. Irianto Jl. Imam bonjol no.2 Jember

0812324 8312 I, don’t have the money yet

2.

3.

4.

5.

Notes Signed Order Target Actual

In general, waiting for proceeds from rice harvest

Sales staff : PREST Today: 10 Unit ........................................ORDER Today: 1 unit ........................................

Manager: INSTALLATIONS Today: 3 ........................................TOTAL INSTALLATIONS: ........................................

Page 204: Indonesian Sanitation Entrepreneur Training Modules

200Sanitation Entrepreneur Training Module

07 | Preparation For Field Practice I: Selling

SPESIAL PEMBANGUNAN WC MURAH, SEHAT, BERGARANSI

ÒWSJS_SANITATION PROJECT DIVISIONÓTaman Pinang Indah Blok H2 no.14 SIDOARJO Telepon: 031_8946465

No : 001 Location : …….VillageName of sales staff : Sumadi District : SidoarjoTeam : 1 DAILY REPORT Area : East

No. Name of customer Address Tel. NoMeeting No. &

ResponseInitials

1.

2.

3.

4.

5.

Notes SIGNED TARGET ORDERS ACTUAL

In general, waiting for proceeds from rice harvest.

Sales staff : PREST Today: 10 Unit ........................................ORDER Today: 1 unit ........................................

Manager: INSTALLATIONS Today: 3 ........................................TOTAL INSTALLATIONS: ........................................

Page 205: Indonesian Sanitation Entrepreneur Training Modules

MODULE

08

Field Practice I:Selling

www.wsp.org

www.stbm-indonesia.org

website

Page 206: Indonesian Sanitation Entrepreneur Training Modules

202Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

08 | Field Practice I: Selling

Page 207: Indonesian Sanitation Entrepreneur Training Modules

203Sanitation Entrepreneur Training Module

Objectives1. The participants gain experience in communicating with customers

2. The participants learn lessons from practical experience (selling products)

08 | Field Practice I: Selling

Page 208: Indonesian Sanitation Entrepreneur Training Modules

204Sanitation Entrepreneur Training Module

Module Structure

1. Explanation of the Group Tasks

2. Selling Practice (on site)

08 | Field Practice I: Selling

Page 209: Indonesian Sanitation Entrepreneur Training Modules

205Sanitation Entrepreneur Training Module

Explanation Of The Group Tasks

1. Record :

Number visited, how many people met and how many not met

2. How many presentations done

3. How many people were interested after hearing the presentation

4. How many orders were made

08 | Field Practice I: Selling

Page 210: Indonesian Sanitation Entrepreneur Training Modules

206Sanitation Entrepreneur Training Module

Off We Go....!!!

08 | Field Practice I: Selling

Page 211: Indonesian Sanitation Entrepreneur Training Modules

MODULE

09

Reflection onSelling Practice

www.wsp.org

www.stbm-indonesia.org

website

Page 212: Indonesian Sanitation Entrepreneur Training Modules

208Sanitation Entrepreneur Training Module

Training flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

09 | Refl ection on Selling Practice

Page 213: Indonesian Sanitation Entrepreneur Training Modules

209Sanitation Entrepreneur Training Module

Objectives1. The participants can explain what they learned from the on-site

selling practice

2. The participants can learn from the experiences of the other groups

3. The participants can make collective conclusions as new knowledge from the selling practice

09 | Refl ection on Selling Practice

Page 214: Indonesian Sanitation Entrepreneur Training Modules

210Sanitation Entrepreneur Training Module

Module Structure

1. Group discussions

2. Presentation of outcomes of group discussions

3. Conclusions from the selling practice

09 | Refl ection on Selling Practice

Page 215: Indonesian Sanitation Entrepreneur Training Modules

211Sanitation Entrepreneur Training Module

Group Discussions

Each group discusses what they experienced during the selling practice, which are to be presented so that solutions can be found and conclusions made.

09 | Refl ection on Selling Practice

Page 216: Indonesian Sanitation Entrepreneur Training Modules

212Sanitation Entrepreneur Training Module

Group I

09 | Refl ection on Selling Practice

Page 217: Indonesian Sanitation Entrepreneur Training Modules

213Sanitation Entrepreneur Training Module

Group II

09 | Refl ection on Selling Practice

Page 218: Indonesian Sanitation Entrepreneur Training Modules

214Sanitation Entrepreneur Training Module

Group III

09 | Refl ection on Selling Practice

Page 219: Indonesian Sanitation Entrepreneur Training Modules

215Sanitation Entrepreneur Training Module

Group IV

09 | Refl ection on Selling Practice

Page 220: Indonesian Sanitation Entrepreneur Training Modules

216Sanitation Entrepreneur Training Module

Group V

09 | Refl ection on Selling Practice

Page 221: Indonesian Sanitation Entrepreneur Training Modules

217Sanitation Entrepreneur Training Module

Presentation Of The Group DiscussionsTotal time for all group presentations is 60 minutes. So the time for each group is:

60 minutes / number of groups =…… minutes

09 | Refl ection on Selling Practice

Page 222: Indonesian Sanitation Entrepreneur Training Modules

218Sanitation Entrepreneur Training Module

Conclusions From The Selling Practice1. ................................................................................................................................

2. ................................................................................................................................

3. Etc.

09 | Refl ection on Selling Practice

Page 223: Indonesian Sanitation Entrepreneur Training Modules

MODULE

10Preparation For

Field Practice II:Latrine Production

www.wsp.org

www.stbm-indonesia.org

website

Page 224: Indonesian Sanitation Entrepreneur Training Modules

220Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

10 | Preparation For Field Practice Ii: Latrine Production

Page 225: Indonesian Sanitation Entrepreneur Training Modules

221Sanitation Entrepreneur Training Module

Objectives1. The participants gain knowledge and skills in the preparations that

have to be made before the healthy latrine production practice

2. The participants understand the benefi ts of the healthy latrine production practice and the lessons that will be learned

10 | Preparation For Field Practice Ii: Latrine Production

Page 226: Indonesian Sanitation Entrepreneur Training Modules

222Sanitation Entrepreneur Training Module

Module Structure

1. Group preparation

2. Equipment preparation

3. Materials preparation

4. Review latrine production stages

10 | Preparation For Field Practice Ii: Latrine Production

Page 227: Indonesian Sanitation Entrepreneur Training Modules

223Sanitation Entrepreneur Training Module

Group Preparations

10 | Preparation For Field Practice Ii: Latrine Production

GROUP 1 GROUP 2 GROUP 3

1. ..............................................

2. ..............................................

3. ..............................................

4. ..............................................

5. ..............................................

6. ..............................................

7. ..............................................

1. ..............................................

2. ..............................................

3. ..............................................

4. ..............................................

5. ..............................................

6. ..............................................

7. ..............................................

1. ..............................................

2. ..............................................

3. ..............................................

4. ..............................................

5. ..............................................

6. ..............................................

7. ..............................................

GROUP 4 GROUP 5 GROUP 6

1. ..............................................

2. ..............................................

3. ..............................................

4. ..............................................

5. ..............................................

6. ..............................................

7. ..............................................

1. ..............................................

2. ..............................................

3. ..............................................

4. ..............................................

5. ..............................................

6. ..............................................

7. ..............................................

1. ..............................................

2. ..............................................

3. ..............................................

4. ..............................................

5. ..............................................

6. ..............................................

7. ..............................................

Page 228: Indonesian Sanitation Entrepreneur Training Modules

224Sanitation Entrepreneur Training Module

10 | Preparation For Field Practice Ii: Latrine Production

Practice Location

Make a sketch of the latrine production practice location...!

Page 229: Indonesian Sanitation Entrepreneur Training Modules

225Sanitation Entrepreneur Training Module

Equipment Preparation1. Hoe2. Scoop3. Spade4. Crowbar5. Measuring Tape6. Cast Iron Chisel7. Point Trowel8. Hammer9. Cement Trowel

10. Spirit Level

11. Bucket12. Molds

60

cm

60

cm

60

cm

60

cm

1

5 6 7 8 9 10 11

1 2 3 4

10M

10 | Preparation For Field Practice Ii: Latrine Production

Page 230: Indonesian Sanitation Entrepreneur Training Modules

226Sanitation Entrepreneur Training Module

Materials Preparation1. Gravel2. Cement3. Closet4. 3” PVC pipe5. 2½” / 2” PVC pipe6. 1¼” PVC pipe7. 3” knee8. T 2½” / 2”9. T 1¼”10. Cast iron

10 | Preparation For Field Practice Ii: Latrine Production

Page 231: Indonesian Sanitation Entrepreneur Training Modules

227Sanitation Entrepreneur Training Module

Review of Production Stages

10 | Preparation For Field Practice Ii: Latrine Production

Stages:1. Dig the hole2. Cast the base

94 cm

150

cm

6 cm

1

94 cm

150

cm

2

Page 232: Indonesian Sanitation Entrepreneur Training Modules

228Sanitation Entrepreneur Training Module

Review of Production Stages

10 | Preparation For Field Practice Ii: Latrine Production

3. Place the mold in the hold

4. Cast

80 cm

94 cm

160

cm3

150

cm16

0 cm

150

cm4

Page 233: Indonesian Sanitation Entrepreneur Training Modules

229Sanitation Entrepreneur Training Module

Review of Production Stages

10 | Preparation For Field Practice Ii: Latrine Production

5. Remove the mold

(To remove wooden mold, fi rst remove separators)

5

150

cm

80 cm

94 cm

160

cm16

0cm

150

cm16

0 cm

150

cm 5

Page 234: Indonesian Sanitation Entrepreneur Training Modules

230Sanitation Entrepreneur Training Module

Review of Production Stages

10 | Preparation For Field Practice Ii: Latrine Production

6. Install pvc pipes and closet

50 C

M25 CM

6 6 6

6Dug Earth

Install Slab Mold Cast Slab

Slab

After mold removed

Install Closet

Page 235: Indonesian Sanitation Entrepreneur Training Modules

231Sanitation Entrepreneur Training Module

Review of Production Stages

10 | Preparation For Field Practice Ii: Latrine Production

7. Install the lid

Ventilation

Paper LayerWood/Bamboo Framework

Wire Mesh Cast

7 7 7

Page 236: Indonesian Sanitation Entrepreneur Training Modules

232Sanitation Entrepreneur Training Module

Review of Production Stages

10 | Preparation For Field Practice Ii: Latrine Production

8. Finish

Ventilation

Dug Earth

80 cm 80 cm15

0 cm

50 c

m25 cm

PVC pipe 3’’

PVC pipe 2.5’’

Page 237: Indonesian Sanitation Entrepreneur Training Modules

MODULE

11

Field Practice II:Latrine Production

www.wsp.org

www.stbm-indonesia.org

website

Page 238: Indonesian Sanitation Entrepreneur Training Modules

234Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

11 | Field Practice II: Latrine Production

Page 239: Indonesian Sanitation Entrepreneur Training Modules

235Sanitation Entrepreneur Training Module

Objectives1. The participants gain experience in producing healthy latrines after

securing orders

2. The participants learn lessons from the hands-on experience (healthy latrine production)

11 | Field Practice II: Latrine Production

Page 240: Indonesian Sanitation Entrepreneur Training Modules

236Sanitation Entrepreneur Training Module

Module Structure

1. Group details

2. On-site tasks

3. Participants’ responsibilities during the practice

4. Sketch of location

5. Key activities on site

11 | Field Practice II: Latrine Production

Page 241: Indonesian Sanitation Entrepreneur Training Modules

237Sanitation Entrepreneur Training Module

Group Details

11 | Field Practice II: Latrine Production

No. Name Position

1 Ketua

2

3

4

5

6

7

8

Page 242: Indonesian Sanitation Entrepreneur Training Modules

238Sanitation Entrepreneur Training Module

On-Site Tasks1. The participants receive an explanation from the facilitator and

make a note of the on-site tasks.

2. The participants get in their designated vehicles according to the lists affi xed to the windscreens of the vehicles.

3. Each group coordinates with the village offi ce and receives an explanation from the fi eld facilitator

4. Each group follows the instructions of the fi eld facilitator

11 | Field Practice II: Latrine Production

Page 243: Indonesian Sanitation Entrepreneur Training Modules

239Sanitation Entrepreneur Training Module

Participants’ Responsibilities During The PracticeAll participants are expected to participate actively, and be familiar

with all the equipment and materials used and how to use them.

The participants must get involved in the latrine production process.

The participants must record points of note to discuss during the refl ection session.

11 | Field Practice II: Latrine Production

Page 244: Indonesian Sanitation Entrepreneur Training Modules

240Sanitation Entrepreneur Training Module

Sketch Of Location

11 | Field Practice II: Latrine Production

Sample sketch of location

1

JLN. RAYA JOMBANG-SU

RA

BA

YA

SDN

village office

home of

village head1

2

3

2

1

3

23

1 2

3

3

1 2 1 2

3

1

2

3

B. Juwanik (01)

B. Anis Fauzizah (01)

B. Nur Sa’adah (02)

GROUP : 4

3

1

2

P Abd. Ajis (01)

B. Inayah ( )

B. Poniatin ( )

GROUP : 5

1

2

3

P Basuki (02)

P. Suroso (02)

B. Aslipah (01)

GROUP : 6

P. Hengki (01)

P. Takim (01)

P. Wakit (02)

GROUP : 1

1

2

3

Umi Kudzaimah (02)

P. Sutikno (01)

B. Tiyam (01)

GROUP : 2

1

2

3

1

2

3

B. Lilik (02)

B. Siti Maslakah (02)

B. Solikatun (01)

GROUP : 3

PETERONGAN

Jl. ALTERNATIF KE SURABAYA

DS. BADAS DS. MLARAS

Field Practice LocationDusun Sebani Desa Sebani

Kecamanatan SumobitoJOMBANG

Page 245: Indonesian Sanitation Entrepreneur Training Modules

241Sanitation Entrepreneur Training Module

Key Activities On SiteCommunication with the fi eld facilitator

Coordination with the group leader

Communication with the masons on site

Communication with local latrine owners

Communication with village administration, community leaders, and villagers

11 | Field Practice II: Latrine Production

Page 246: Indonesian Sanitation Entrepreneur Training Modules

242Sanitation Entrepreneur Training Module

Thank You

Page 247: Indonesian Sanitation Entrepreneur Training Modules

MODULE

12

Reflection onLatrine Production Practice

www.wsp.org

www.stbm-indonesia.org

website

Page 248: Indonesian Sanitation Entrepreneur Training Modules

244Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

12 | Refl ection on Latrine Production Practice

Page 249: Indonesian Sanitation Entrepreneur Training Modules

245Sanitation Entrepreneur Training Module

Objectives1. The participants can explain what they learned from the on-site

latrine production practice

2. The participants can learn from the experiences of the other groups

3. The participants can make collective conclusions as new knowledge from the latrine production practice

12 | Refl ection on Latrine Production Practice

Page 250: Indonesian Sanitation Entrepreneur Training Modules

246Sanitation Entrepreneur Training Module

Module Structure1. Group discussions

2. Presentation of outcomes of group discussions

3. Conclusions from the latrine production practice

12 | Refl ection on Latrine Production Practice

Page 251: Indonesian Sanitation Entrepreneur Training Modules

247Sanitation Entrepreneur Training Module

Group DiscussionsEach group discusses what they experienced during the latrine production practice :

1. Process

2. Obstacles

3. Interesting fi ndings

4. Lessons learned during the practice

12 | Refl ection on Latrine Production Practice

Page 252: Indonesian Sanitation Entrepreneur Training Modules

248Sanitation Entrepreneur Training Module

Group I

12 | Refl ection on Latrine Production Practice

Page 253: Indonesian Sanitation Entrepreneur Training Modules

249Sanitation Entrepreneur Training Module

Group II

12 | Refl ection on Latrine Production Practice

Page 254: Indonesian Sanitation Entrepreneur Training Modules

250Sanitation Entrepreneur Training Module

Group III

12 | Refl ection on Latrine Production Practice

Page 255: Indonesian Sanitation Entrepreneur Training Modules

251Sanitation Entrepreneur Training Module

Group IV

12 | Refl ection on Latrine Production Practice

Page 256: Indonesian Sanitation Entrepreneur Training Modules

252Sanitation Entrepreneur Training Module

Group V

12 | Refl ection on Latrine Production Practice

Page 257: Indonesian Sanitation Entrepreneur Training Modules

253Sanitation Entrepreneur Training Module

Presentation Of The Group DiscussionsTotal time for all group presentations is 60 minutes. So the time for each group is:

12 | Refl ection on Latrine Production Practice

60 minutes / number of groups =…… minutes

Page 258: Indonesian Sanitation Entrepreneur Training Modules

254Sanitation Entrepreneur Training Module

Conclusions From The Latrine Production Practice1. ................................................................................................................................

2. ................................................................................................................................

3. Etc.

12 | Refl ection on Latrine Production Practice

Page 259: Indonesian Sanitation Entrepreneur Training Modules

MODULE

13

Building Commitmentwww.wsp.org

www.stbm-indonesia.org

website

Page 260: Indonesian Sanitation Entrepreneur Training Modules

256Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

13 | Building Commitment

Page 261: Indonesian Sanitation Entrepreneur Training Modules

257Sanitation Entrepreneur Training Module

13 | Building Commitment

Objectives1. The participants have a growing awareness that change starts from within

2. The participants have a growing awareness that enterprise is related to the motivation to succeed

3. The participants understand that success requires knowledge, skills and experience

4. The participants understand that to build knowledge, skills and experience requires a positive mental attitude

5. The participants have a growing understanding that a person’s determination and capacities strengthen each other, and that every activity always has a benefi t. This understanding comes from positive mental attitude

6. The participants understand the need to build mutual trust and respect as a sure

foundation for us all on which to build mutual dependency

Page 262: Indonesian Sanitation Entrepreneur Training Modules

258Sanitation Entrepreneur Training Module

13 | Building Commitment

Module Structure1. What will you do now?

2. Change Your Mindset With Chemical Reaction

3. How to quickly change your mindset

Page 263: Indonesian Sanitation Entrepreneur Training Modules

259Sanitation Entrepreneur Training Module

What are you going to do now?

13 | Building Commitment

MAKE YOURSELF

PROUD

Page 264: Indonesian Sanitation Entrepreneur Training Modules

260Sanitation Entrepreneur Training Module

Respect Yourself...!

13 | Building Commitment

On this beautiful morning..!Today..!

What are you going to do? Meet others Speak to others Connect with others Close to you Far from you

Smile at themMake them happy?

Make them feel comfortable with you?Help to sort out their problems?

Make them happyAt the end of the day…..

What will you have done …?

“ “

Page 265: Indonesian Sanitation Entrepreneur Training Modules

261Sanitation Entrepreneur Training Module

13 | Building Commitment

You CanDo It !

“ “CHANGE OFTEN SPARKS

CONFIDENCE

CHANGE YOUR MINDSET

WITH

CHEMICAL REACTION

WHICH MEANS:

CHANGING YOUR ROUTINE is a DYNAMIC change

in attitude in doing all activities

Page 266: Indonesian Sanitation Entrepreneur Training Modules

262Sanitation Entrepreneur Training Module

How To Quickly Change Your Mindset?

13 | Building Commitment

THE KEY!IS LETTING GO OF

IRRATIONAL STIGMAS

GRADUALLY START

POSITIVE THINKING

Kongkow kongkow,

frekwensi dugem tinggi,

hempaskan kemalasan,

buang pikiran kotor

bunuh gengsi

EXPLORE

NEW THINGS

Page 267: Indonesian Sanitation Entrepreneur Training Modules

263Sanitation Entrepreneur Training Module

Eksplore New ThingStart With

A Blank Sheet of Paper

13 | Building Commitment

Page 268: Indonesian Sanitation Entrepreneur Training Modules

264Sanitation Entrepreneur Training Module

The Solutions For You

13 | Building Commitment

>> Make New Roads

>> Seek New Challenges

>> Serve More

>> Accelerate Building Your Capacity

>> Develop Love For Your Parents And Family

>> Obey And Always Remember The Creator Of The Universe

Page 269: Indonesian Sanitation Entrepreneur Training Modules

MODULE

14

Bookkeeping andFinancial Management

www.wsp.org

www.stbm-indonesia.org

website

Page 270: Indonesian Sanitation Entrepreneur Training Modules

266Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

14 | Bookkeeping and Financial Management

Page 271: Indonesian Sanitation Entrepreneur Training Modules

267Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Module Structure1. Calculating healthy latrine production costs

2. Planning monthly sales

3. Calculating operating costs

4. Calculating operating profi t

Page 272: Indonesian Sanitation Entrepreneur Training Modules

268Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Perkiraan Belanja Sendiri

No. Jenis Barang Kebutuhan Harga Jumlah

1. Bong buis 80 Ø 7 biji 65,000 455,000

2. Tutup bong buis 3 biji 50,000 150,000

3. Closet keramik 1 biji 70,000 70,000

4. Paralon 3 Ø 1 batang 65,000 65,000

5. Paralon 2 Ø 1,5 batang 35,000 52,500

6. Paralon 1 Ø 0,5 batang 26,000 13,000

7. Knie 3 Ø 1 biji 6,000 6,000

8. T 1 Ø 1 biji 2,500 2,500

9. Batu bata 50 biji 400 50,000

10. Pasir 0,5 kubik 60,000 30,000

11. Semen Gresik 2 zag 45,000 90,000

12. Ongkos pasang bong huis 7 biji 25,000 175,000

13. Ongkos Tukang 2 hari 50,000 100,000

14. Ongkos pemb. tukang 2 hari 40,000 80,000

Jumlah keseluruhan 1,241,500

Keuntungan bagi masyarakat 189,000

Jumlah yang harus dibayar 1,150,000

PAK

ET S

MS-

1

Rp1.150.000

150

cm

50 c

m

Paralon 3’’

Paralon 2.5’’

PACK

AGE

SMS-

1

IDR 1.150.000 package

150

cm

50 c

m

PVC pipe 3’’

PVC pipe 2.5’’

80 0 80 0 80 0

Costing for construction of latrine type PS-1

Page 273: Indonesian Sanitation Entrepreneur Training Modules

269Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Equipment1. Hoe2. Scoop3. Spade4. Crowbar5. Measuring Tape6. Cast Iron Chisel7. Point Trowel8. Hammer9. Cement Trowel

10. Spirit Level

11. Bucket12. Molds

60

cm

60

cm

60

cm

60

cm

1

5 6 7 8 9 10 11

1 2 3 4

10M

Page 274: Indonesian Sanitation Entrepreneur Training Modules

270Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Molds

Page 275: Indonesian Sanitation Entrepreneur Training Modules

271Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Page 276: Indonesian Sanitation Entrepreneur Training Modules

272Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Investment CostEquipment

Cart

Motorbike

Etc.

Page 277: Indonesian Sanitation Entrepreneur Training Modules

273Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Cost of Goods SoldProduct/service type

3-0 3-2 3-3-1 ______________

Cost of raw materials 300,000 800,000 1,000,000

Direct labor costs (Mason + Assistant Masons)

75,000 100,000 150,000

TOTAL COST OF GOODS SOLD 375,000 900,000 1,150,000

Cost of Goods Sold

It is crucial that you understand cost of good/services sold. Cost of goods sold gives you a picture of the

direct costs of your services. The formula for calculating cost of goods sold is as follows:

Cost of Goods Sold = cost of raw materials + direct labor costs

Page 278: Indonesian Sanitation Entrepreneur Training Modules

274Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Product Maximum production capacity per month (units) Remarks

3-0 3

3-2 3

3-3-1 14

Production Capacity

Based on total cost of goods sold, calculate your monthly production capacity

Page 279: Indonesian Sanitation Entrepreneur Training Modules

275Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Product/

service

type

Per unit

selling

price

Total products/services in month…

1(….) 2(….) 3(….) 4(….) 5(….) 6(….)

1. 3-0

2. 3-2

3. 3-3-1

650,0001,200,0001,500,000

33

14

33

14

33

14

33

14

33

14

33

14

Total Sales (Units) 20 20 20 20 20 20

Total Sales (IDR)  26,550,000  26,550,000  26,550,000  26,550,000  26,550,000  26,550,000

Sales Projection

Taking into account production capacity and market opportunities, project your sales for the next few months.

Page 280: Indonesian Sanitation Entrepreneur Training Modules

276Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

No, Operating CostTotal Cost (IDR ‘000)

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

1, Sales commission 75,000 75,000 75,000 75,000 75,000 75,000

2. Transport 10,000 10,000 10,000 10,000 10,000 10,000

3. Overheads 0 0 0 0 0 0

4. Rental

5. Communication 10,000 10,000 10,000 10,000 10,000 10,000

6. Other: Package

TOTAL OPERATING COST

95,000 95,000 95,000 95,000 95,000 95,000

Projected Operating CostIn addition to cost of goods sold, you must also take into account monthly operating costs for the same period. Below is an example of an operating cost table. Complete the table below based on your sales projection

Page 281: Indonesian Sanitation Entrepreneur Training Modules

277Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

DetailsMonth in IDR ‘000)

1 2 3 4 5 6

MONEY

IN

Money in/balance at start of monthMoney in from latrine sales

26,550,000 26,550,000 26,550,000 26,550,000 26,550,000 26,550,000

Other money in 0TOTAL MONEY IN 26,550,000

MONEY

OUT

Cost of goods sold  19,925,000

Operating cost 95,000

Other costs 0

TOTAL UANG KELUAR 20,020,000

TOTAL MONEY AT END OF MONTH: 6,530,000

Cash Flow Projection

Good cash fl ow planning will improve the fi nancial health of your business. You must think about the availability of cash for day-to-day needs and also the right time to make additional capital investment, etc. Below is a cash fl ow projection table. Complete the table the cash fl ow projection for your business.

Page 282: Indonesian Sanitation Entrepreneur Training Modules

278Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

DetailsMonth (IDR ‘000)

1 2 3 4 5 6

Money in from Sales 26,550,000

Other money in 0

Total cost of goods sold 19,925,000

GROSS PROFIT 745,000

Operating cost 95,000

PROFIT BEFORE INTEREST 6,530,000

Loan interest 0

PRE-TAX PROFIT 6,530,000

Corporate tax 0

NET PROFIT 6,530,000

Profit and Loss ProjectionAn important question that an entrepreneur must answer is the business in profi t or loss Gross profi t = total money in – total cost of goods soldProfi t before interest = gross profi t – operating costPre-tax profi t = profi t before interest – loan interestNet profi t = pre-tax profi t – corporate tax

Page 283: Indonesian Sanitation Entrepreneur Training Modules

279Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

Component of Start-Up Capital Total Cost (IDR ‘000)

No. INVESTMENT CAPITAL

1. equipment  462,0000

2. ............................... 0

3. ............................... 0

Total Investment Capital:  462,0000

No. WORKING CAPITAL

1. Cost of materials for 1 month  17,300,000

2. Direct labor cost for 1 month 2,625,000

3. Other operating costs for 1 month  95,000

4. Other costs………………………………… 0

Total Working Capital  20,020,000

TOTAL START-UP CAPITAL  20,020,000

Start-Up CapitalHow much capital do you need to start your business? To answer this question, you must calculate the

investment capital and working capital you will need. Using the data you fi lled in earlier, calculate the start-

up capital you need. Assume that the initial working capital you need is for 2 months.

Start-up capital = investment capital + working capital

Page 284: Indonesian Sanitation Entrepreneur Training Modules

280Sanitation Entrepreneur Training Module

14 | Bookkeeping and Financial Management

No. Source of CapitalTotal (IDR ‘000)

Remarks (note interest rate and conditions)

1. Self

2. Bank loan

3. Cooperative loan

4. Other

TOTAL CAPITAL

Source of Capital

Write down the sources of capital for your business and how much.

Page 285: Indonesian Sanitation Entrepreneur Training Modules

MODULE

15

Forming Business Team Organizations

www.wsp.org

www.stbm-indonesia.org

website

Page 286: Indonesian Sanitation Entrepreneur Training Modules

282Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

15 | Forming Business Team Organizations

Page 287: Indonesian Sanitation Entrepreneur Training Modules

283Sanitation Entrepreneur Training Module

15 | Forming Business Team Organizations

Objectives1. The participants understand business teams and the minimum

roles required

2. The participants are able to defi ne tasks and responsibilities

3. The participants are able to defi ne the knowledge and skills required for each role in a sanitation business organization

Page 288: Indonesian Sanitation Entrepreneur Training Modules

284Sanitation Entrepreneur Training Module

15 | Forming Business Team Organizations

Module Structure1. Organizational Goal and Structure

2. Organizational Structure of Sanitation Business Team

3. Tasks and Responsibilities

4. Knowledge and Skills Required

5. Group Discussion

Page 289: Indonesian Sanitation Entrepreneur Training Modules

285Sanitation Entrepreneur Training Module

15 | Forming Business Team Organizations

Organizational Goal and Structure » The goal of an organisation is a statement of the situation that

is not possible now but could be achieved in the future through other people.

MANAGER

---------------------------------------

Page 290: Indonesian Sanitation Entrepreneur Training Modules

286Sanitation Entrepreneur Training Module

15 | Forming Business Team Organizations

Organizational Goal And Structure Organizational Structure is the structure and relationship

between each part and position in an organisation or company in running operational activities to achieve goals.

Organizational Structure clearly describes the division of work between one part and the others and how activities and functions are connected.

Good Organizational Structure describes the line of authority and who reports to whom.

Page 291: Indonesian Sanitation Entrepreneur Training Modules

287Sanitation Entrepreneur Training Module

Organizational Structure Of A Sanitation Business Team

CHAIR

MarketingAdministration

& Finance

Masons

15 | Forming Business Team Organizations

Page 292: Indonesian Sanitation Entrepreneur Training Modules

288Sanitation Entrepreneur Training Module

Position Tasks & Responsibilities

Manager

• Supervises all business activities • Coordinates business activities • Performs periodic evaluation of activities • Motivates personnel • Controls the organization • Makes policies • Makes innovations

Marketing

 • Prepares periodical sales reports • Makes promotions • Pursues market share • Receives feedback from consumers, including complaints • Determines future marketing strategy

Administration & Finance • Regulates cash fl ow • Prepares monthly journals / periodic bookkeeping • Coordinates with the marketing division

Masons • Fill latrine orders

Tasks And Responsibilities

15 | Forming Business Team Organizations

Page 293: Indonesian Sanitation Entrepreneur Training Modules

289Sanitation Entrepreneur Training Module

Position Knowledge and Skills Required

Manager

 • Communication • Creative and innovative • Leadership • Integrity • Knowledge of the business • Responsible

Marketing

 • Hard working • Creative • Self confi dence • High market sensitivity • Negotiation skills • Marketing management

Administration & Finance  • Precise • Integrity • Understands accounting and fi nance

Masons • Latrine construction skills

Knowledge And Skills Required

15 | Forming Business Team Organizations

Page 294: Indonesian Sanitation Entrepreneur Training Modules

290Sanitation Entrepreneur Training Module

15 | Forming Business Team Organizations

Group Discussion 1. The participants are divided into three groups

2. Discuss the minimum roles in the organizational structure of a sanitation business organization

3. Group presentations

4. Make an agreements about the organizational structure of a sanitation business organization

Page 295: Indonesian Sanitation Entrepreneur Training Modules

MODULE

16

Training Follow Up Planand Evaluation

Page 296: Indonesian Sanitation Entrepreneur Training Modules

292Sanitation Entrepreneur Training Module

Training Flow

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

16 | Training Follow Up Plan and Evaluation

Page 297: Indonesian Sanitation Entrepreneur Training Modules

293Sanitation Entrepreneur Training Module

ObjectivesThe participants gain the knowledge and skills to prepare a sanitation business plan to use after the training and be a reference for post-training monitoring.

16 | Training Follow Up Plan and Evaluation

Page 298: Indonesian Sanitation Entrepreneur Training Modules

294Sanitation Entrepreneur Training Module

Module Structure

1. Sample Sanitation Business Plan

2. Making a Sanitation Business Plan

16 | Training Follow Up Plan and Evaluation

Page 299: Indonesian Sanitation Entrepreneur Training Modules

295Sanitation Entrepreneur Training Module

Sample Sanitation Business Plan

Sanitation Business Plan

Name of Owner : Pak Suwarjiyanto

Address : Desa Widodaren, Ngawi

Name of Business : Sanitation Business

16 | Training Follow Up Plan and Evaluation

Page 300: Indonesian Sanitation Entrepreneur Training Modules

296Sanitation Entrepreneur Training Module

Business Goals

Accelerate the achievement of ODF (open defecation free) status

Increase revenues

Explain the goals of your business in detail

16 | Training Follow Up Plan and Evaluation

Page 301: Indonesian Sanitation Entrepreneur Training Modules

297Sanitation Entrepreneur Training Module

Market Analysis

One key to success is understanding the market. Provide a description of the market based on your understanding and analysis, including market opportunities, market segmentation, target market, and competitors.

District/municipality : Ngawi District

Subdistrict : Widodaren

Population : 33.872

No. of households without

latrines: 40% of the population

Market opportunities

Describe the market area that you want to enter and potential consumers of the products/services that your business will sell.

16 | Training Follow Up Plan and Evaluation

Page 302: Indonesian Sanitation Entrepreneur Training Modules

298Sanitation Entrepreneur Training Module

Market Segmentation

Market segmentation

State the consumer group that you want to focus on in marketing your business products/services. *TICK (V) the appropriate box

Consumers who do not have latrines

Low income consumers

Other, please state:………………………………………

16 | Training Follow Up Plan and Evaluation

Page 303: Indonesian Sanitation Entrepreneur Training Modules

299Sanitation Entrepreneur Training Module

Target Market

Target market

Describe the target market you want to focus your business on from the potential market described above

District/municipality : Ngawi District

Subdistrict : Widodaren

Village : Widodaren

Population : 33.872

No. of households without

latrines: 40% of the population

16 | Training Follow Up Plan and Evaluation

Page 304: Indonesian Sanitation Entrepreneur Training Modules

300Sanitation Entrepreneur Training Module

Target Market

Competitors

Describe the competitors (provider of the same products/services as your business) that are in your market area and the price of their products.

Name of Competitor

None

Weaknesses

N/A

Strengths

N/A

No competitors

16 | Training Follow Up Plan and Evaluation

Page 305: Indonesian Sanitation Entrepreneur Training Modules

301Sanitation Entrepreneur Training Module

Marketing Strategy

Products/services

State and describe the types of products/services you off er.

Business premises

State the full address of your business.Kedung Galar Primary Health CenterWard : kedunggalarSubdistrict : kedunggalarDistrict : Ngawi

You need to have a precise marketing strategy to make your products saleable on the market. Describe your marketing strategy below, including business premises, promotional media, sales staff , service system, guarantees, and price discounts.

Type of

product/

service

Selling price Construction

time

Additional

facilities

Services1. 3-02. 3-23. 3-3-1

IDR 650,000IDR 1,200,000IDR 1,500,000

1 day1 day1 day

Other

16 | Training Follow Up Plan and Evaluation

Page 306: Indonesian Sanitation Entrepreneur Training Modules

302Sanitation Entrepreneur Training Module

Promotional Media

Sales Staff

State who you will involve in marketing your products/services. *TICK (V) the appropriate boxes.

Promotional Media

State what media you use to promote your products/services.*TICK (V) the appropriate boxes.

Brochures * Banners Catalogue Presentation book Video presentation Direct sales * Advertising in print and electronic media Radio advertising

Manager Masons Administrator Customers

Sales commission mechanism

For each latrine package sold, the sales staff receives commission of IDR 25,000

16 | Training Follow Up Plan and Evaluation

Page 307: Indonesian Sanitation Entrepreneur Training Modules

303Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

Payment & Orders

Methods of marketing your products/services

State how you market your products/servicesTICK (v) the appropriate box and COMPLETE the form below.

Payment options

State which payment options you off er*TICK (v) the appropriate box and COMPLETE the form below.

Cash Installments Down payment 50 % 3 installments/month

Via telephone and text message Via primary health center personnel Via village administrations Via previous customers Other : _______savings club_______________

Page 308: Indonesian Sanitation Entrepreneur Training Modules

304Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

Organizational Structure

CHAIRSuwarjianto

MarketingKader

AdministrationSuwarjianto

MasonDarwanto

Page 309: Indonesian Sanitation Entrepreneur Training Modules

305Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

Position Tasks and Responsibilities Competencies required

Manager

• Supervises all business activities • Coordinates business activities • Performs periodic evaluation of activities • Motivates personnel • Controls the organization • Makes policies • Makes innovations

 • Communication • Creative and innovative • Leadership • Integrity • Knowledge of the business • Responsible

Marketing

 • Prepares periodical sales reports • Makes promotions • Pursues market share • Receives feedback from consumers, including complaints • Determines future marketing strategy

 • Hard working • Creative • Self confi dence • High market sensitivity • Negotiation skills • Marketing management

Administration & Finance

 • Regulates cash fl ow • Prepares monthly journals / periodic bookkeeping • Coordinates with the marketing division

 • Precise • Integrity • Understands accounting and fi nance

Mason • Fill latrine orders • Latrine construction skills

Tasks and Competencies

Page 310: Indonesian Sanitation Entrepreneur Training Modules

306Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

Steps Time

1. Promotion2. Location survey3. Order raw materials4. Construction : a. Installing concrete rings b. Installing closet c. Installing lid d. Finishing

1 hour10 minutes1 day

3 hours 3 hours1 hour1 hour

Service Procedure

Describe your service procedure in the columns below. This will help you to design appropriate standard working procedures for your marketing process

Page 311: Indonesian Sanitation Entrepreneur Training Modules

307Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

Cost of Goods SoldProduct Type

3-0 3-2 3-3-1 ______________

Cost of raw materials 300,000 800,000 1,000,000

Direct labor costs (Mason + Assistant Masons)

75,000 100,000 150,000

TOTAL COST OF GOODS SOLD 375,000 900,000 1,150,000

Cost of Goods Sold

It is crucial that you understand cost of good/services sold. Cost of goods sold gives you a picture of the

direct costs of your services. The formula for calculating cost of goods sold is as follows:

Cost of Goods Sold = cost of raw materials + direct labor costs

Page 312: Indonesian Sanitation Entrepreneur Training Modules

308Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

Product Maximum production capacity per month (units) Remarks

3-0 3

3-2 3

3-3-1 14

Production Capacity

Based on total cost of goods sold, calculate your monthly production capacity

Page 313: Indonesian Sanitation Entrepreneur Training Modules

309Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

Product/

service

type

Per unit

selling

price

Total products/services in month…

1(….) 2(….) 3(….) 4(….) 5(….) 6(….)

1. 3-0

2. 3-2

3. 3-3-1

650,0001,200,0001,500,000

33

14

33

14

33

14

33

14

33

14

33

14

Total Sales (Units) 20 20 20 20 20 20

Total Sales (IDR)  26,550,000  26,550,000  26,550,000  26,550,000  26,550,000  26,550,000

Sales Projection

Taking into account production capacity and market opportunities, project your sales for the next few months.

Page 314: Indonesian Sanitation Entrepreneur Training Modules

310Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

No. Operating CostTotal Cost (IDR ‘000)

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

1. Sales commission 75,000 75,000 75,000 75,000 75,000 75,000

2. Transport 10,000 10,000 10,000 10,000 10,000 10,000

3. Overheads 0 0 0 0 0 0

4. Rental

5. Communication 10,000 10,000 10,000 10,000 10,000 10,000

6. Other: Package

TOTALOPERATING COST

95,000 95,000 95,000 95,000 95,000 95,000

Projected Operating CostIn addition to cost of goods sold, you must also take into account monthly operating costs for the same period. Below is an example of an operating cost table. Complete the table below based on your sales projection

Page 315: Indonesian Sanitation Entrepreneur Training Modules

311Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

DetailsMonth (in IDR ‘000)

1 2 3 4 5 6

MONEY

IN

Money in/balance at start of monthMoney in from latrine sales

26,550,000 26,550,000 26,550,000 26,550,000 26,550,000 26,550,000

Other money in 0TOTAL MONEY IN 26,550,000

UANG

KELUAR

Cost of goods sold  19,925,000

Operating cost 95,000

Other costs 0

TOTAL MONEY OUT 20,020,000

TOTAL MONEY AT END OF MONTH 6,530,000

Cash Flow Projection

Good cash fl ow planning will improve the fi nancial health of your business. You must think about the availability of cash for day-to-day needs and also the right time to make additional capital investment, etc. Below is a cash fl ow projection table. Complete the table the cash fl ow projection for your business.

Page 316: Indonesian Sanitation Entrepreneur Training Modules

312Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

DetailsMonth (IDR ‘000)

1 2 3 4 5 6

Money in from Sales 26,550,000

Other money in 0

Total cost of goods sold 19,925,000

GROSS PROFIT 745,000

Operating cost 95,000

PROFIT BEFORE INTEREST 6,530,000

Loan interest 0

PRE-TAX PROFIT 6,530,000

Corporate tax 0

NET PROFIT 6,530,000

Profit and Loss ProjectionAn important question that an entrepreneur must answer is the business in profi t or loss Gross profi t = total money in – total cost of goods soldProfi t before interest = gross profi t – operating costPre-tax profi t = profi t before interest – loan interestNet profi t = pre-tax profi t – corporate tax

Page 317: Indonesian Sanitation Entrepreneur Training Modules

313Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

Component of Start-Up Capital Total Cost (IDR ‘000)

No. INVESTMENT CAPITAL

1. equipment  462,0000

2. ............................... 0

3. ............................... 0

Total Investment Capital:  462,0000

No. WORKING CAPITAL

1. Cost of materials for 1 month  17,300,000

2. Direct labor cost for 1 month 2,625,000

3. Other operating costs for 1 month  95,000

4. Other costs………………………………… 0

Total Working Capital  20,020,000

TOTAL START-UP CAPITAL  20,020,000

Start-Up CapitalHow much capital do you need to start your business? To answer this question, you must calculate the

investment capital and working capital you will need. Using the data you fi lled in earlier, calculate the start-

up capital you need. Assume that the initial working capital you need is for 2 months.

Start-up capital = investment capital + working capital

Page 318: Indonesian Sanitation Entrepreneur Training Modules

314Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

No. Source of Capital Total (IDR ‘000) Remarks (note interest rate and conditions)

1. Self

2. Bank loan

3. Cooperative loan

4. Other

TOTAL CAPITAL

Sources of Capital

Write down the sources of capital for your business and how much.

Page 319: Indonesian Sanitation Entrepreneur Training Modules

315Sanitation Entrepreneur Training Module

Prepare a sanitation business plan

for your business

!

16 | Training Follow Up Plan and Evaluation

Page 320: Indonesian Sanitation Entrepreneur Training Modules

316Sanitation Entrepreneur Training Module

16 | Training Follow Up Plan and Evaluation

APPSANI Secretariat

Tel : 031-8946465

Jefi : 08993539328

Page 321: Indonesian Sanitation Entrepreneur Training Modules

MODULE

17

Closewww.wsp.org

www.stbm-indonesia.org

website

Page 322: Indonesian Sanitation Entrepreneur Training Modules

318Sanitation Entrepreneur Training Module

Training Flow

17 | Close

DAY 1

Opening and

Orientation

(1)

60”

Business

Motivation

(2)

Basics of Sanitation Marketing

and Sanitation Marketing

Networks

(3)

Introduction to Products and

The Installation/Production

Process

(4)

Communication and Production Presentation

Techniques

(5)

60” 120” 120” 180”

DAY 2

Sales Management and

Selling Techniques

(6)

Preparation for

Field Practice I:

Selling

(7)

Field Practice I:

Selling

(8)

Reflection on

Selling Practice

(9)

Preparation for

Field Practice II:

Latrine Production

(10)

180” 30” 120” 90” 60”

DAY 3

Field Practice II:

Latrine Production

(11)

Reflection on

Latrine Production

(12)

5 Minutes

of Local Arts

Building

Commitment

(13)

240” 120” 30” 120”

DAY 4

Simple Book Keeping and

Financial Management

(14)

Training Follow Up Plan

and Evaluation

(16)

Forming

Business Team

Organizations

(15)

Close

(17)

180” 60” 180” 90”

Page 323: Indonesian Sanitation Entrepreneur Training Modules

319Sanitation Entrepreneur Training Module

17 | Close

Objectives1. The participants understand the degree of change in their

understanding from the start to end of the training

2. The participants gain additional knowledge, skills and experiences during the training

3. The committee gets feedback on the organization of the training (gifts/commissions), suggestions and input from the training participants

4. The sanitation entrepreneurs are encouraged to develop networks, supply and entrepreneur potential in their respective districts

Page 324: Indonesian Sanitation Entrepreneur Training Modules

320Sanitation Entrepreneur Training Module

Module Structure

1. Level of change in understanding from the start to end of the training

2. What Made you Proud and Concrete Measures

3. Lessons Learned and Feedback

4. Prayer and Closing Address

17 | Close

Page 325: Indonesian Sanitation Entrepreneur Training Modules

321Sanitation Entrepreneur Training Module

Level of change in motivation and understanding

from start to end of training

Business

Motivation

Basics of

Sanitation

Marketing

And

sanitation

Marketing

Networks

Introduction

To products

And the

Installation/

Production

Process

Communication

And product

Presentation

Techniques

Sales

management

And selling

Techniques

Selling

Practice

Latrine

Production

Practice

Simple

Book-

keeping

And

Financial

Management

Forming

Business

Team

Organization

Training

Follow up

Plans and

Evaluation

25%

50%

75%

100%

17 | Close

Page 326: Indonesian Sanitation Entrepreneur Training Modules

322Sanitation Entrepreneur Training Module

What Made You Proud & Concrete Measures

WHAT MADE YOU

PROUDWhat made you proud during the

training?

CONCRETE

MEASURESWhat concrete measures will

you take after the entrepreneur training?

17 | Close

Page 327: Indonesian Sanitation Entrepreneur Training Modules

323Sanitation Entrepreneur Training Module

Lessons Learned And Feedback

LESSONS LEARNEDWhat lessons were learned during

the training?

FEEDBACKDo you have any feedback on the

entrepreneur training?

17 | Close

Page 328: Indonesian Sanitation Entrepreneur Training Modules

324Sanitation Entrepreneur Training Module

17 | Close

PRAYER

AND

CLOSING ADDRESS

Page 329: Indonesian Sanitation Entrepreneur Training Modules
Page 330: Indonesian Sanitation Entrepreneur Training Modules

Water and Sanitation Program East Asia & the PacificBEJ Tower II, 13th floorJalan Jendral Sudirman kav. 52-53 Jakarta 12190 IndonesiaTel (62 21) 5299 3003 , Fax (62 21) 5299 3004 Mobile (62 813) 154 99997Website : www.wsp.org

APPSANI (Asosiasi Pengelola dan Pemberdayaan Sanitasi Indonesia)

Secretariat : Taman Pinang Indah Blok H2 No.14 Sidoarjo – East JavaOffice Tel : (031)-8946465, (031)-70000780Email: [email protected]